Since 1983

"The enemy will not understand that the old ghost and the old gun are not a person, but a spirit, a belief..."

"Woo woo woo..."

In a movie theater in Hangzhou, the cast and crew rolls on the screen, and the film has ended.

Some of these viewers watched it for the first time, and some watched it for the second time. They all had red eye circles and sat on their chairs without moving. After about a while, the door was suddenly pushed open, and a group of people walked into the theater.

"Wow, boom!"

"Zhang Manyu! Zhang Manyu!"

"Ginger smell!"

"Gong Li! Gong Li!"

Applause and cheers sounded in an instant, and it was the meeting of the crew of "The Wind".

"Okay, be quiet."

"Everyone be quiet!"

The host said it several times before gradually calming down, and said: "First of all, I have to explain that the crew just arrived from Blue Whale, and the car broke down and was delayed for a while, so we are late. I hope everyone understands."

"It doesn't matter!"

"Then just stay a little longer!"

"Yes, stay a little longer!"

"Hahaha!"

The venue was hot, followed by self-introduction, the director plus five superstars, plus Fu Biao and Xin Baiqing were all present, and producer Xu stood below to watch.

Since its release, he has led the main creators to run around, making the three Hong Kong people miserable.

Hong Kong is such a big place, how can we need a road show? But there is no way, what is written in the contract must cooperate with the publicity.

In fact, pain and happiness, they experienced a very fresh, enthusiasm and love for them from mainland audiences. Everywhere they went, there were overwhelming cheers, and the two veteran actors who had debuted for more than ten years couldn't help feeling excited.

When it came to the interactive session, a girl in her twenties seized the opportunity:

"Sister Zhang Manyu, I like you very much! I want to ask, what is your biggest gain from participating in this movie?"

"Uh, Mandarin is a little better."

Zhang Manyu made a joke and said seriously: "The biggest gain is that I have experienced some different ways of filming, and I have benefited a lot. I also met new friends, like Ali..."

"Ali? Sounds like a country girl who just entered the city." Jiang Wen interjected.

"It's good to be called Xiao Li." Ge You said.

"Xiaoli hasn't entered the city yet." Jiang Wen said.

"Hey, don't interrupt..."

Gong Li put her arms around Zhang Manyu's shoulders, causing screams, and said with a smile, "Go ahead."

"What else can I say, I was not familiar with it before, but it's pretty good now." Zhang Manyu rolled her eyes.

"Hahaha!"

In the eyes of mainland audiences, Hong Kong and Taiwan stars have always been like stars in the sky, distant and mysterious. As a result, I saw it with my own eyes, wow, that’s not the case!

Limited time, half hour meet and greet.

Soon to the last question, a man said: "Excuse me, Director Chen Kexin, I heard that you are from Thailand..."

"I was born in Hong Kong and settled in Thailand when I was 12 years old, but all my career development was in Hong Kong. I think I am quite a Hong Kong director."

"Oh, I'm sorry. I want to ask, you may have grown up in a different environment, how did you understand and shoot such a movie full of family and country feelings?"

"Well, one very important thing is the commonality of people. When a moving thing happens, most people will feel moved.

Of course, there are also problems you mentioned. Here I would like to thank the staff in mainland China, especially Mr. Xu Fei. He's been a huge part of the process and keeps the movie going in the right direction. "

"Okay, thank you all, today's meeting is over..."

People left one after another, and there were reporters at the scene, who took many photos. "The Wind" is a social topic, as long as there are related articles, the sales will increase.

A buddy muttered: "Why does Chen Kexin keep mentioning Xu Fei?"

"What's wrong?" asked the companion.

"He mentioned it in Shanghai and Blue Whale, oh, that bragging, isn't he the director himself?"

"Don't you understand?"

A colleague next to him continued, saying: "It is said that Xu Fei single-handedly handled "The Wind" from the project establishment, script, casting, investment and team building, to the actual shooting.

Chen Kexin is the director, but you have to listen to him on the scene. Didn't you see that he was listed as the producer? "

"Oh? Co-author Chen Kexin is a part-time job?"

"No. I heard that Xu Fei was on the set. Otherwise, with so many big stars, who would be obedient?"

...

A group of people came from Blue Whale, went straight to the theater non-stop, and only found a hotel at night.

After eating, they gathered in a large suite.

Gong Li took off her shoes without any image, sat cross-legged, and complained, "I'm exhausted, I'm not as troublesome as you are."

"I'm so tired too!"

Zhang Manyu slumped on the chair, shaking her head vigorously: "It's more tiring than filming Wong Kar Wai's movies."

"I've shot so many films, and it's the first time I've traveled to so many cities. The mainland is really big." Liang Jiahui said with emotion.

"Times have changed, do you understand? Look at you, Gong Li, you think you are an international superstar..."

"roll!"

"Even if you are an international superstar, you have to promote it. I have already reduced the intensity for you. Just ask Uncle Ge, how many places does he have to go to promote the New Year's film?"

"The whole country, the whole country." Ge You held an apple and couldn't bear to mention it.

"In fact, Hollywood has had this form for a long time. "Queen Elizabeth" in 1912 was the first film to have a touring premiere (road show). Later, "The Birth of a Nation" and "The Sound of Music" also did it, and it was very popular for a while. .”

Chen Kexin studied at a university in the United States and knows better: "It's just that they have a more sense of ritual, like a theater performance, with preludes, intermissions, intermissions and ending music.

Ours are, uh, more efficient. "

"Does Hollywood still exist?" Xu Fei asked.

"There are very few of them now, and they are all sent directly to the public. Because the information was not developed before, their publicity and distribution system is now very strong."

Chen Kexin pushed his glasses and said, "Mr. Xu, I would venture to ask, how much is the box office of "The Wind"?"

"Sixty million."

"Wow, so strong?" Zhang Manyu was surprised.

"You are stupid!" Gong Li said.

"How stupid am I, Hong Kong's 60 million can take the first place."

"The mainland is so big, how much is 60 million?"

Gong Li was talking without confidence, and said: "But our industry is not good, and the number one is only 70 to 80 million. Hey, Mr. Xu, what is your goal, can it surpass the Jurassic?"

"Jurassic is so boring, at least one hundred million."

"You're real, don't scare people." Ge You looked terrified.

"Almost doable." Jiang Wen nodded.

"Before I said it, I hesitated. Looking at the current momentum, I would be sorry if you didn't call 100 million."

Xu Fei smiled and said, "Tomorrow, I will ask the company to release the news and regularly count the box office. Let's be honest. If we say 100 million, it will be 100 million!"

...

The number of screens in later generations is large, and it will be screened nationwide, and it will cost hundreds of millions in two or three days on weekends.

There are fewer screens these days, and they are released in different regions. The box office growth is slow and the screening cycle is long. For example, "The Opium War" was released in June, and it took three months to count, about 72 million.

"The Wind" has reached 60 million in more than a month, which is already a miracle.

But Xu Fei felt that it was far from enough. The highest ceiling in China in the 1990s was 360 million for Titanic! Based on the market environment at the time, it would be abnormal to force more than 300 million box office.

Therefore, "The Wind" must have potential, and there must be many people who have not watched it.

So the road show continued here, and the media did not stop the news over there:

""The Wind" swears to break the Jurassic period and strive for the annual box office champion!"

"This week's box office is 60 million!"

"It's fully released in Hubei Province, and the box office this week is 69 million!"

"Bashu is in full release, with a box office of 79 million this week!"

""The Wind" surpassed Jurassic, locked in the championship, and the box office continues to grow!"

When the audience watches a movie, sometimes there is a kind of conformity, everyone watches it when you watch it - of course, the quality is first of all.

For a moment, Xu Fei felt the enthusiasm of movie fans, as if he had traveled through time and space to the era of "Wolf Warrior 2". At that time, I checked the box office data every day as if I was sick.

Watching "Wolf Warrior 2" break one record after another, I feel inexplicably proud.

The same goes for "The Wind".

In fact, when it exceeded 80 million, it was still rising steadily. Everyone knows that 100 million is already within reach.

(Thanks to the new cute master...)