Since 1983

When Zheng Xiaolong filmed "BJ Man in New York", he asked CCTV to do an advertisement instead.

We agreed on a 5-minute commercial, but it turned out that these 5 minutes were for the film crew, and CCTV itself had to add another 5 minutes. In this way, the TV series must be shortened, otherwise the time will be exceeded.

Zheng Xiaolong had no choice but to re-edit the 20-episode drama, shortening each episode by a few minutes, and finally added an extra episode, making it 21 episodes.

The TV station is playing the white wolf with empty gloves, so let's play it, and you have to bully people after it's over. It's much better now, the competition is fierce, and the best shows have to be grabbed.

Then Xu Fei also specifically emphasized: ""The Mansion Gate" has been edited, there can be no more, no less!"

CCTV: Can't hear you, can't hear you.

Still according to the previous method, each family writes on the card. Before I came here, I had drafts in my stomach, and after a while of writing, Tan Xisong glanced at it, and the representative of CCTV wrote:

"3-minute advertisement replacement, first broadcast right + free broadcast right within 5 years."

CCTV has always bought out copyrights, but Xu Fei never sells copyrights, so the conditions are naturally lower. Tan Xisong shook his head secretly, afraid that it would not work, he didn't look at the companies sitting behind him, it was obvious that the world was going to be big.

After writing, hand it over to the stage, and Xu Fei will watch it on the spot.

The strengths and weaknesses are clearly defined, the economically weak are paddling, the strong provinces and Taiwan are competing, and there are six relatively rich ones.

After watching, please invite the representatives of each station to have dinner.

Facing the representatives of various enterprises, he said with a smile: "CCTV, Qilu TV, Beijing TV, Liao TV, Su TV, and Zhe TV, the conditions of these six companies are relatively good.

I'll talk to them first, let's go to dinner. "

"..."

There was a commotion underneath, whether it was broadcast on CCTV or satellite TV, the effect was different. 15 seconds a commercial or 30 seconds a commercial, the effect is not the same.

The 40 episodes of "The Mansion Gate" is equivalent to 40 commercials in front of the national audience.

It is not as good as the king of bids, but it should not be underestimated. The representative of the enterprise calculated the best cost performance, and then contacted the leader, so it was very lively for a while.

While taking advantage of the rest time, Xu Fei talked to the six families separately.

The last one to look for was CCTV, and he said, "I don't see any sincerity, but I still want to communicate. If it's not satisfactory, I will naturally choose Satellite TV."

He worked in the Ivy League Theater for two years, and every spit was a nail.

"You also understand that we have always bought out the copyright, this time we only talk about the broadcasting right, the price..."

Seeing the other party waving his hand, the CCTV representative hurriedly said, "4 minutes, how about 4 minutes?"

"Xiao Xu, why don't you make a suggestion, let's discuss it carefully." Tan Xisong said.

"4 minutes, not including the right to broadcast the second round. After the satellite TV finishes broadcasting the second round, I will give it to you at the price of cabbage. Then I will ask your leaders if you are interested in cooperating with a big drama?"

"Big drama? What type?"

"Martial arts drama, Jin Yong martial arts drama."

Hiss!

On behalf of Yijiling, get in touch immediately.

Xiao Xu pouted, it wasn't the "martial arts drama" Balabala I reminded you of. She didn't care about it, she held Tan Xisong's arm and said with a smile, "Sister Tan, let's go over there and have a chat."

Whispered away.

As soon as the representatives communicated, the leaders of CCTV were very interested, because martial arts dramas are blank on CCTV. Immediately relax the conditions and set a time to talk in detail.

Wait to start over.

Everyone didn't leave. They wanted to witness it with their own eyes. They had a premonition that a miracle would happen today.

I saw Boss Xu sitting in front, and said: "The broadcasting platform has been finalized. CCTV will replace the first broadcast rights of "The Mansion Gate" with a 4-minute advertisement, and it will not be rebroadcast until the second round is broadcast on Satellite TV."

hum!

The representative of Satellite TV was frustrated, he couldn't compete with CCTV, but from this point of view, Satellite TV can still compete in the second round?

Immediately thinking, the price of the second round must be low, there will be enthusiasm, and business can be done.

They watched from the sidelines for a while, Xu Fei said again: "These 4 minutes are 3 minutes before the film, and 1 minute between the end of the film and the preview of the next episode.

3 minutes before the film, 15 seconds each in the first 2 minutes, 30 seconds in the second minute, 15 seconds in the end... A total of 14 advertisements, start bidding below! "

It is more appropriate for enterprises to listen to CCTV.

They all wrote the cards and handed them in. Xu Fei took a look and said with a smile, "Congratulations to Moutai, you won the pre-title commercial, and the bid is 9 million!"

"Congratulations to Hongdou Clothing, you won the first film, and the bid is 7 million!"

"Konka and Little Swan bid the same, please re-quote."

"Congratulations to Changyu Wine, the bid is three million."

After several rounds of quotations, all 14 advertisements were sold, and Moutai won the "Bid King"!

You should know that the first CI design of Times was to cooperate with Moutai, and the relationship has been going on for three or four years. With the help of this, Moutai got out of the downturn ahead of schedule and is gradually getting better. National wine!

After the final calculation, Boss Xu couldn't hold back, and said loudly: "Thank you for your kindness, today we have indeed witnessed a record.

50.2 million! "

Wow!

Although the company is the one who pays, it is also very proud for no reason, clapping loudly. The satellite TVs slammed their mouths, look at the money they made! Wide open!

That's 50 million yuan, a drama earned more than 30 million yuan!

What a concept, Wang Zhongjun's "Psychological Clinic" was bought out by a TV station and earned more than 3 million yuan.

Things are over, and they leave one after another.

Xiao Xu also came out and shook hands with the Moutai representative: "Thank you for today, I'm really afraid I won't be able to open the price."

"You're welcome, we are old friends, it's about helping each other."

"One code is one code, thank you for your trust in the quality of the TV series."

Xu Fei also shook hands. Hey, I heard that your stock price will rise to 1700 in 2020...

After waiting for the guests to leave, Xiao Xu started bouncing up and down: "We got rich, we got rich! We got rich!"

"Are you short of this money?"

"Well, enough for me to earn for half a year."

Xiao Xu threw himself into his arms again, looked left and right: "I'm really amazing, if it wasn't for me, you wouldn't be so beautiful."

"That's right, it's all about you, and I'll stick to what I want."

Xu Fei pulled it down like a gummy candy, and asked, "How do you talk to Director Tan?"

"Okay, she'll come here when she retires."

"What position?"

"COO!"

…………

The producer has benefited greatly from the replacement of advertisements.

Historically, with films such as "Anti-Corruption Storm" and "Kangxi Weifu Private Interview", Deng Jianguo set a record of 110 million advertisements and caused a sensation in the circle.

Now Boss Xu's "The Gate of the Mansion" has changed 50 million yuan, which is even more shocking.

CCTV's promotional channels are not comparable to that of satellite TV. A new version of the film is cut and broadcast every day. Highlight Zhang Yimou, Chen Kaige, Jiang Wen...

Guo Baochang was also brought in for an interview, where he chatted about his journey.

Looking at the lineup again, Chen Baoguo, Siqin Gaowa, Zhang Fengyi, Liu Peiqi...Unknowingly, the audience's sense of expectation was born.

And CCTV was more interested in the martial arts drama that someone said, and soon a deputy director came to discuss it in detail.

"It was also a whim. During the meeting at the beginning of this year, I found that the company was full of realistic themes, so I asked if there were any costume dramas. I talked about martial arts. I thought it would be good if the filming department had our own characteristics."

"What makes you unique?"

"Look at those martial arts from Hong Kong and Taiwan. The audience likes them. One is handsome men and beautiful women, with idolized elements; the other is fast-paced, without ink; the third is exciting fighting, which is enjoyable to watch; the fourth is the bonus of Jin Yong's drama, which has a wide audience.

But there are also many shortcomings. Limited by financial resources and resources, their ways of persuasion are very poor. Not to mention the setting, is "The Legend of Condor Heroes" popular in Hong Kong?

But look carefully, who is that..."

Someone came over with a photo, and the deputy director saw that it was the famous TVB Plastic Waterfall.

I was shocked!

"So, our ready-made natural resources are not bad..."

Teacher Xu was bewitching the crowd again, and said with a smile, "Why can't we make a majestic martial arts drama?"