Since 1983

The definition of a blockbuster is simple: big production, big scene, big director, big star.

The element of director is not sure, and sometimes it happens that a director with little reputation directs a blockbuster movie.

In the past ten years, there have been some works dubbed "domestic blockbusters" in China. For example, "Jing Ke's Assassination of the King of Qin" seemed to meet the requirements, but it was later discovered that it was not a blockbuster, but a stream of consciousness.

A few years ago, a five-year plan was proposed, and "A World Without Thieves" and "October Siege" excited the market. But in terms of scale, it is not a blockbuster.

Until "Hero".

With an investment of 30 million U.S. dollars, several superstars, and the direction of Zhang Guoshi, the hardware is already in line. But the biggest impact of "Hero" on the mainland market is its promotional strategy.

In stages, in the early stage, middle stage, and late stage, tricks are frequently used, and various methods are used together. It can no longer be described as overwhelming, but to force-feed this movie into people's minds.

In Xu Fei's previous life, he lived in a small county, and that broken movie theater had no chance of showing it in the first round. I was curious, including my parents. It seems that after a while, I finally got a high-definition pirated disc of "Hero".

At the time, I thought it was meaningless, but many years later, I thought it was okay.

...

December 14, noon.

The north wind is very cold, the sun is gone, and the capital seems to be shrouded in a layer of cold fog.

The staff of Sohu Entertainment came to the Great Hall of the People early, where they will conduct a live broadcast of the premiere conference of "Heroes".

The Great Hall of the People cannot walk on the red carpet outside, but can only walk inside, so a brand new red carpet was laid in front of the rostrum as the Avenue of Stars.

Opposite the rostrum, a huge actor poster is being hoisted.

This is the conference hall for 800 people, and the screening hall is on the other side. Sohu Entertainment assigned a group of people to take pictures in real time and then upload them online.

It started at 1:30 p.m., and Xu Fei arrived around 12:30 p.m.

He went in and immediately called the staff: "There are a lot of people outside, check in ten minutes in advance."

"OK."

So at 1 o'clock, admission began.

There were Chinese and foreign journalists, film critics, celebrities in the cultural circles and some spectators. After passing through a security check, they were immediately shocked by the lively scene of bag storage.

More than 20 robust guys lined up, each with a large cloth bag to store photographic equipment, mobile phones and the like.

"Hold your number plate and get it when you go out."

"Please hold your number plate..."

The service attitude is first-class, most of them cooperate, and occasionally there are surprises.

"Are you taking mine too?"

"Sorry, please cooperate."

"Okay, here you go."

A guest surnamed Zhu Mingjun reluctantly handed over his mobile phone, and the two reporters behind curled their lips and lip-synced to each other: pretend~force~offender!

In the front row, Xu Fei, who had just finished talking with Zhang Yimou, sat back in his seat, and next to him were Wu Mengchen, Han Sanping, Leader Zhao and others, and said in a low voice: "The main creators will start in a while, I asked them to come early, I would rather stay here Wait, and don't be late."

"Well, it should."

Wu Mengchen nodded, looked back at the huge scene, and whispered: "This time is different from before, I am a little nervous. Once this film is released, it will definitely be controversial."

"Where did the popularity come from without controversy? This is a commercial blockbuster in the first place, and the right to curse will fuel the popularity."

It didn't take long to wait again, 1:30.

The lights were dimmed, the screen was lit up, and "Hero" appeared.

In the first two films, Xu Fei made major changes, but this one did not. Because the first two are narrative, this one is playing with form.

Three-stage structure: Wuming tells a story, King Qin tells a story, and Wuming tells another story. This structure is relatively common, and has been used in "Rashomon" and "Run Lola Run".

Including "King Kong River", this film is a little bit.

If Xu Fei wanted to make a big change, he could only overthrow it completely, which is equivalent to making a new movie. He didn't want to work hard, so he checked and filled in the details.

For example, the lines mentioned above, what about "one-night stand", smooth these things out.

There is also a soundtrack, invited by Tan Dun. This point has been criticized. The soundtrack of "Hero" is too similar to "Crouching Tiger, Hidden Dragon".

Xu Fei simply asked Zhao Jiping to make the soundtrack.

There is also the problem of yishi's form. In the end, King Qin spit out "peace without killing", which inevitably makes people laugh.

In the perception of the masses, Qin Shihuang is an image of a tyrant, burning books and pitting Confucian scholars... This is controversial, so I won't discuss it, just talk about movies.

The king of Qin in the movie has almost become a saint, which is extremely contrary to cognitive habits, so it looks awkward. And due to the thinness of the characters, they cannot support their political views...

Xu Fei simply sets the characters into different positions, and at the same time has a point of view representing this position:

Although Can Jian is a native of Zhao, he has wandered around the rivers and lakes since he was a child, traveling around the world, and has no concept of family and country.

He assassinated King Qin because he wanted to help Feixue. Later, he didn't kill King Qin because he had an idea that the other party could bring about great unification and end the troubled times.

It is more logical to downplay his identity as a Zhao Guoren.

Then why did Feixue want to assassinate Qin? Because she is the daughter of General Zhao Guo, she has the concept of family and country.

Wuming also erased Zhao Guo's identity. An orphan in troubled times, who doesn't know who his parents are or what country his family belongs to, he was raised by a person from Qin Guo. The man was forcibly conscripted into the army and died.

The nameless Assassin Qin, avenged his own personal revenge.

As for the King of Qin, he made no secret that he wanted to create an unprecedented dynasty, and he would also expand it to lay down a huge territory!

Soy sauce in the sky...

To put it simply, if Qin Shihuang shouted "peace", the style of painting must be wrong.

But Qin Shihuang shouted "the widow wants to unify", and the style of painting is right.

From the time of preparation, Xu Fei ordered to make two versions, one domestic version and one overseas special version. The domestic version shouted the latter sentence.

The King of Qin ordered the three masters of Canjian, Feixue and Changkong to be apprehended.

If you kill Chang Kong, you can go forward twenty steps to drink with the king; if you kill anyone from Can Jian Feixue, you can go forward ten steps.

"No words for three years? Why?"

"It's all because Feixue once had an affair with Changkong, which made Canjian linger in his heart."

Nameless tells the first story.

Big red, big red, red all over the screen.

It is the color of the nameless scam, the color of Zhao Guozi, the color of jealousy and impulsiveness.

"In my eyes, these two people are upright and aboveboard, with extraordinary bearing, and they are definitely not the generation of villains! So it is false to provoke dissension, it is false to turn against each other, and the story you told is even more false!"

King Qin told the second story.

The color changed to blue again.

It is the color in King Qin's guess, it is the character of Can Jian Feixue in his eyes, it is noble and ideal.

"Your Majesty has seen people before, but he thinks a person too easily."

"who?"

"The broken sword."

Color changed to white.

This is the true color, the only one on par with Qin's black.

Interspersed in the middle is Can Jian's narration, it is green, and it is the life he yearns for with Feixue.

The story is not complicated.

"Hero" is all about form and vision. When the Qin army attacked Zhao, a dark cloud floated over.

"wind!"

"wind!"

"wind!"

Sigh, thousands of arrows formed a rain of arrows in the sky, with special effects shots, like the subjective perspective of the "Pearl Harbor" bomb, flying towards the city and penetrating the roof.

Puff puff!

There were screams.

"No matter how strong Qin's arrows are, they can destroy our city and destroy our country, but they cannot destroy Zhao's character!"

In the literary hall, a group of Zhao Guo scholars practiced calligraphy under the rain of arrows.

And the King of Qin said: "There are nineteen ways to write a character, and they don't recognize each other, which is extremely inconvenient. After the widow destroys the six countries, and then destroys other countries, all these miscellaneous characters will be abolished, leaving only one Wouldn't it be a pleasure to plant it?"

"Didn't Your Majesty only destroy the six kingdoms?"

"What are the six countries?!"

On the screen, King Qin showed his arrogance, and Wuming showed anxiety and shock, and listened again:

"I want to lead the Great Qin's iron cavalry to lay down a huge territory! The carriages are on the same track, the books are the same, and the behavior is the same, so that all Xia will be unified, and the four sides will come to court!"

(besides……)