Since 1983

June, early summer.

This year, the media deliberately played up the atmosphere of the summer file, which made this concept open to the audience on a large scale for the first time.

"The Day After Tomorrow" debuted first, followed by "Troy", "Savage Senior Sister" and "Big Event". Fresh graduates who have completed the college entrance examination have become the first audience. After all, the original intention of the summer file is for young people.

"The day after tomorrow, which has been in theaters for half a month, has a national box office of over 60 million. As more and more schools start to go on vacation, the theaters are full of confidence in it.

According to a theater manager, "The Lord of the Rings 3" has successfully broken through 100 million, and the industry's expectation for "The Day After Tomorrow" is also 80-100 million. "

""Troy" was released for three days, and the national box office has reached nearly 15 million. Male audiences said they liked the tragic and magnificent war scenes, while female audiences recognized the heroes in the film very much.

The controversy centered on three points:

The adaptation is too much and illogical.

Helen is too ugly.

The passion scene was deleted, causing the plot to fail to connect. "

"The box office of "The Big Event" in the Beijing area was only 100,000. The reporter saw at the Oriental New Century Cinema that only one of the seven halls was screened, and the audience was very small.

"Savage Senior Sister" has the popular star Jeon Ji-hyun to help out, the industry was originally optimistic, but the result is comparable to "The Big Event".

Korean entertainment culture has been popular in the mainland in recent years, but Korean movies have not been able to achieve good results in the mainland..."

"The reporter interviewed the viewers of the four films, and 90% of them chose to watch "Troy" and "The Day After Tomorrow".

Some viewers said: "The Big Event" and "The Savage Senior Sister" are not bad, but you can watch the DVD at home, and you have to go to the theater for blockbuster movies. "

"In view of the hot state of the opening of the summer file, some viewers complained about their dissatisfaction with the filming schedule.

A senior high school graduate said: We only have this holiday, hoping to see more diversified movies, but the imported blockbusters below are all placed after the summer vacation, which is a bit bullying.

Of course, there are also students who don't care very much, and see what they have. "

...

At the same time, some professional media commented: "Domestic films face the four questions!"

Where does the theme come from?

This year is a year for Hollywood epic films to seize territory. In addition to "Troy", there will be "Border Town Heroes", "King Arthur" and "Alexander the Great".

The United States only has a history of 200 years, and it pursues the principle of borrowing, and brings the stories of other people's homes over. But China is different. Five thousand years should be an inexhaustible treasure house, but look at what is on our screen?

Endless Assassination of Qin and Qing Emperors!

Just flip through Chinese history:

In the Han Dynasty, Geng Gong led 300 soldiers to battle Shule City for more than 200 days, resisting 20,000 foreigners, and only 13 people survived. Isn’t this kind of war not soul-stirring?

Li Bai is romantic, thrilling, and war-like. He has witnessed the Tang Dynasty from prosperity to decline, and even his death is legendary. Isn't such a person worth photographing?

Domestic theme selection is too narrow!

Where does the money come from?

This summer's American blockbusters all have an investment of more than 100 million US dollars, and "Alexander the Great" is as high as 200 million US dollars.

At that time, Feng Xiaogang's "Big Wrist" was favored by Columbia Corporation and invested 3 million U.S. dollars, which made his peers envious. However, this was the smallest investment of Colombia in Asia in the same year.

Someone jokingly said: Give Chinese directors 200 million dollars, and they don't know how to spend it!

But the premise is, will someone invest this money in the Chinese film market?

Look at our neighbor South Korea, the government and film companies have limited financial support, so they do everything possible to attract companies to join. Using preferential tax policies and guaranteed minimum profits, these companies believe that investing in movies is more profitable than investing in real estate and finance.

Nowadays, only Zhang, Chen, and Feng are the only directors in China who can guarantee the box office and persuade big money to pay. However, big companies like Haier, Bird, and Xohua, even if they want to support the cultural industry, can't figure it out.

Where do special effects come from?

"Troy" only used 500 people to shoot the momentum of a big battle, and the rest were all synthesized by computer.

This is another weakness of domestic films.

Original painting setting, 3D modeling, real-life motion capture... This kind of professional talent abounds in the United States, while most domestic talents work in foreign companies to process foreign works.

The development of film to this day is the cooperation of multiple industries and types of work. For example, "Troy", in addition to the film industry, is a true portrayal of the highly developed animation, game, and IT industries in the United States.

Where do ideas come from?

Making commercial blockbusters is not about burning money, or following others.

Looking at the development of American movies, starting from the 1930s, a batch of milestone works will appear every ten years or so.

From "The Birth of a Nation", "Parties and Dissent", to "Caesar", "Ben-Hur", to "Star Wars", "Jurassic Park", until the most recent "Lord of the Rings".

The benefits brought by a blockbuster are not only the prosperity of the film industry, but also the development of related industries.

Calling for the emergence of China's local commercial blockbusters is actually looking for an opportunity to revitalize domestic films...

...

"Well written!"

Xu Fei read it twice, and then looked at the publication "New Film and Television". Oh, that's okay, this kind of talent is not under his command, so he can't sleep or eat.

There are four points mentioned in the article, one, three, and four he agrees with, and he has reservations about the second point.

It is a fact that domestic film and television have narrow themes, outdated special effects, and not keeping up with the concept. However, the acquisition of large companies makes them believe that investing in movies is more profitable than investing in real estate and finance...

Emmmm!

how can that be possible?

Mr. Zhang sells two Daduhui now, and can make one "Earth Cannon". After ten years, she can make two movies for half a dollar!

Afterwards, Xu Fei checked the latest box office again.

"The Day After Tomorrow" is full of stamina, and it has already reached 70 million.

"I hope it can break through 100 million, it's good to break 100 million."

He wrote in his notebook that this year was the year when the mainland market took off, with three over 100 million, two over 80 million, and two over 50 million.

In 2003, the box office increased by 100 million compared to 2002, and in 2004, it increased by 500 million compared to 2003.

The total box office reached 1.5 billion!

2 billion next year and 2.62 billion the year after.

And he has advanced "Kung Fu" and "A World Without Thieves". Of course, he hopes that other movies will make up for it, so as not to weaken the momentum.

"Papa!"

"Papa!"

Xu Yuling suddenly ran over, hugged her thigh, and said with tears in her eyes, "I want to go to the movies!"

"Um?"

"Watch "The Day After Tomorrow"!"

"ah?"

"Xiao Hua from our class went to watch it, and I want to watch it too!"

Xiaolong's face was full of seriousness, Xiaohu looked at the confused old father, and rarely explained: "This is homework."

"Oh, come here, don't disturb your father."

Zhang Li and Xiao Xu came in and drove the child away with serious faces. Xiao Xu said, "Teacher Xu, it's summer vacation."

"Then what's wrong?" Xu Fei continued to be confused.

"Kindergarten also has summer vacation, it's more than two months."

"The teacher has already assigned homework, take a look."

Zhang Li handed over a notebook, and he took a look:

"Take your children out more and participate in some beneficial cultural and sports activities, such as travel, parent-child games, watching movies, reading... Each child should submit at least one essay about their feelings about participating in such activities at the beginning of school.

It can be in the form of narration, recitation, composition, painting, handicraft, etc..."

"This, this, this!"

Xu Fei began to feel bad.

Xiao Xu added fuel to the fire: "Parents said that this year they don't want to take their children for the summer vacation, and they want to go back to the Northeast."

"It's been more than two months since the beast came out of the cage." Zhang Li sighed.

Hiss!

Teacher Xu finally took a deep breath, oh my god, it was terrible!

(besides……)