Son of a Conglomerate at the Highest Level

＜ Aunt’s Heart ＞

The moment I wondered if hearts were coming out of my aunt’s eyes, I heard small whispers from the luxury goods hall staff.

“Oh, the boss’s nephew.”

“Have any of your nephews been that small?”

“Somehow, I heard that the little customer was hotly buying it at random. There was a reason.”

Everyone was watching this.

It was a car that I was keenly aware of which luxury store I would head to next.

The look in her eyes changed in an instant, and her straight bobbed hair slicked back as she glanced back.

“Are you all very free? I am confused whether this is a market hall or a department store.”

It was a sharp, clear voice.

“Executive Director Kim, how do you train the replacement staff? Do the luxury goods hall staff talk about their identity in front of customers?”

“sorry. We will do our best to train our staff more thoroughly in the future!”

A middle-aged man named Executive Director Kim broke into a cold sweat, and the staff at the Luxury Hall, who had been babbling a little, were tired of it.

It’s because the future where you will scream out loud in return for making fun of your mouth has been confirmed.

“A department store’s sales come from quality products, and its reputation comes from quality service. In particular, I would have said that luxury halls should serve customers with the best service in Korea.”

“I will correct it!”

“Including those who have spoken out, all the employees gathered here should write a letter and take a pay cut.”

It was only after the disadvantages were lifted that the employees of the Luxury Hall bowed down and shouted.

“Sorry, boss!”

“I will never let this happen again!”

My aunt cut it off.

“I can clearly see how Taesung has dealt with VIP customers until now. You mean you’ve been working with an attitude of apologizing after you’ve made a mistake?”

“sorry!”

“Is it all about apologizing? So, is the customer’s broken mood restored? Then I’ll also fire all the employees, apologize for being sorry, and shake things up, and things will be neat!”

His sharp and pointed voice and his diction are so good.

He was the type of person who said every word stuck in his ear like an arrow.

I thought I knew where the sound of being picky and angular came from.

“Are you going to throw away the stalls and keep looking around like that? Can’t you go back right away? You really want to get fired, right?”

The luxury goods hall staff disappeared in an instant, like a swarm of cockroaches disbanding.

My aunt glared at the backs of the luxury goods hall staff as they ran with their arms crossed.

“Even if you hear that there is a reason why Taeseong Department Store is in last place, it is cheap. This is all my fault for not managing my staff, so who can I blame? under!”

It was a voice full of annoyance.

My aunt’s harsh eyes seemed to melt like chocolate the moment she looked at me.

Is it an illusion?

It was because her tone was still cold.

“Are you saying that you are Seongjun’s son? Heung, he said he can’t be a seed thief, and it’s like when Seongjun was young.”

“Hello, aunt.”

“You look cute, even say hello. Heh, you mean helping each other when it’s difficult? Did your mother say that?”

It’s a grunting, pointed tone, but it’s strange to feel like and welcome.

what?

Yoo Jong-tae quickly covered my ears with both hands.

‘An aggressive and pointed tone is likely to cause misunderstandings. Auntie is the type who needs to run a translator separately.’

It means that he will recognize me as his nephew because he and my father look alike, and he seems to be asking if his mother tried to help him.

However, Yoo Jong-tae moved his eyebrows like a caterpillar.

“Hey, why are you here? where did mom go? Did you go to the bathroom?”

because that’s so weird

It sounds like he was worried that I would be surprised that I was left alone like a lost child in an unfamiliar department store.

“no. Mom is helping Dad with his work at home right now.”

“So you came alone?”

Yoo Jong-tae, who was standing behind me, took a step forward.

“I, Jong-tae Yoo, brought the young master and came with me!”

“Good for you. Team leader Yu, please take our Jung-hyeok home. Executive Director Kim, refund all the sales made by Jung Hyuk today.”

“Yes, boss. We will restore it immediately.”

It’s definitely a cold attitude. Is it because the eyes looking at me are warm?

Does this mean that I will take care of my parents so that I won’t be scolded for spending money recklessly when I was young?

“My lad, he is the one who just posted the best sales ever at Taeseong Department Store. Couldn’t you be a little nicer and gentler?”

There is no way that quick-witted Yoo Jong-tae would not be aware of his aunt’s kindness.

A stiff and oversensitive reaction that was not like a soft-spoken type of person came out.

“In terms of managing VVVIP customers.”

“I just issued a full refund, and I would have said the sale was not processed.”

“I’m sorry. How could you so ruthlessly refuse our master’s favor? Kindly, gently, is this so difficult?”

Yoo Jong-tae looked straight at his aunt and said.

“If you already feel hurt, you can’t restore it just by apologizing. please.”

Yoo Jong-tae was still covering my ears.

“If you make my son cry, then I won’t stand it either.”

It was said that he would stab his aunt if he went too far.

I removed Yoo Jong-tae’s hand that was covering my ears.

“Aunt, you don’t have to cancel department store sales.”

“huh?”

“Year-end sales are a department store’s performance, pride, and signboard.”

“… kid?”

“This is the biggest discount event of the year, and it’s the time when customers open their wallets the most. It’s a Christmas gift and a New Year’s gift that I prepare anyway, but I wanted to buy it at Taeseong Department Store.”

I smiled lightly.

“Mom did. Taeseong Department Store is the best in Korea. It’s a place where you can buy the best things in Korea. Is that why you came?”

The corner of her pointed mouth twitched.

I picked up a fern-like finger.

“My mother is happy to receive nice things as a present, I am happy to be able to meet my aunt whom I have missed, and I am happy that my aunt is able to raise her performance… by any chance, does my aunt hate that I have come here?”

“Oh no? Who doesn’t like it?”

My aunt wiggled her straight hair and turned her head.

What I meant was one thing.

It means that I will take responsibility and fill the hole in sales created by the withdrawal of Taesung’s VIP customers.

My aunt cleared her throat.

“Are you still going to stand there?”

It was said that he was worried that his legs would hurt from walking too much.

“Okay, so there’s nothing more to spit on.”

This means that you do not have to persuade for a long time.

“What kind of tea do you like? cocoa? adlay tea? Yuza-tea?”

It means you don’t like being with me.

It means that I don’t want to send my nephew I met for the first time back like this.

“It’s a double car. Float two eggs.”

“What is your taste, it’s not old-fashioned.”

Your aunt also likes ssanghwa tea?

It sounds like two eggs in a ssanghwa tea is the golden ratio.

I’m not sure if I understand this correctly.

Sometimes I find it really difficult to run a female translator.

is it just me

* * *

Hororok!

My aunt and I, who came up to the president’s office at Taeseong Department Store, sat side by side on the sofa and drank ssanghwa tea.

The accompanying snack is fried dumplings.

This was my aunt’s sense.

“There are things my mother said that I don’t understand. I always wanted to ask when I met my aunt, can I ask?”

“What?”

“Why do wealthy women visit department stores?”

“That’s because they sell expensive and good things at department stores.”

“Then people will only flock to the place that sells the same item at the lowest price?”

“Not necessarily. Ajumma with a lot of money don’t come to the department store to buy things, but to show off their dignity and wealth.”

“I understood.”

I nodded.

My aunt, on the other hand, tilted her head.

“Doesn’t it sound like nonsense to say that selling the same thing cheaply isn’t everything?”

“So I asked my aunt. Mom replied: Is there a law telling you to only sell stuff in department stores? You have to sell the service.”

“huh?”

“If you want to attract wealthy customers, you have to give them a reason to keep coming to the department store.”

“what?”

My aunt widened her eyes.

“Aunt, rich women say they like things that look like they cost money. They say they spend time and money to buy outward appearances of dignity.”

My aunt kept her mouth shut and pricked up her ears.

“Since ancient times, there is nothing better than skin care to attract rich women. Management doesn’t end in one day. They say that once you sell it, it’s different from what you bought.”

Having said this, the aunt opened her mouth wide.

You’ll figure out what I’m talking about.

“The reason why VIP customers have to visit Taesung Department Store often!”

yes!

“People say they want special service. Do you need something that can only be obtained at Taesung Department Store?”

“A special service not offered in other department stores! The difference between Taeseong!”

That’s it!

“I heard that rich women get their hair done every morning at an expensive hair salon?”

It’s the same with my aunt’s hair now.

It’s hard to maintain straight bobbed hair like this if you don’t manage it carefully.

He would have had to work hard using a dryer every morning.

“You can leave your hair to a professional hairdresser, but what about your skin?”

Upper-class wives do not spare money on beauty as in the past and now.

Instead, they want to receive the best service as much as they spend a lot of money.

On the other hand, the skin care service of this era is inferior.

“You can’t ignore the visible skin, and you can’t not wear makeup when meeting people.”

From noble mtl dot com

Nowadays, dermatology is not common, and there is no such thing as a professional skin care room.

In the end, it means that even the top-class wives have to take care of their skin by themselves after buying cold cream.

My aunt’s voice trembled slightly.

“Are you trying to provide professional skin care services in a department store?”

This is a historically proven sales technique for ajumma.

Door-to-door sales of cosmetics, which are said to be on par with yogurt ladies, is aunty marketing!

It was a time when cosmetics stores were not common, so cosmetics were mainly sold through door-to-door sales.

Then, in the 1980s and 1990s, when cosmetic stores were established across the country, they began providing a service called cosmetic massage to attract people.

“A professional masseuse is attached to the highest quality cosmetics to provide the highest quality skin care service? Can I only get it at Taesung Department Store?”

“In addition, each guest has a separate ledger and meticulously writes down each one.”

“Customized service!”

If you pretend, you’ll understand, so it’s good because it’s easy to talk.

“Then, is there a reason why wealthy women must come to Taeseong Department Store?”

“then! Originally, you have to take care of your skin consistently!”

My purpose is to present an excuse to invite VIP customers to Taeseong Department Store.

The sale is the aunt’s share.

My aunt clapped her hands.

“the best! Top-notch skin care shop! You can use the cosmetics you have, and turn around the staff you have!”

And that’s not all.

I glanced up.

“One floor of the department store is completely empty. How about making a room there and decorating it as a massage room?”

“Then it wouldn’t cost a fortune to open a separate massage shop? good! I couldn’t find a store to enter anyway, so I was teasing the whole time!”

“Please light candles and spray perfume to make the ladies feel good.”

“Sell top-of-the-line functional cosmetics, massage services, and if there is a scented candle or perfume you like, sell it as well?”

My business is finished with this.

I smiled.

“My mother said so. I wasn’t sure what you meant. But my aunt seems to know me very well. It was also good to ask my aunt.”

“Ayu, our pretty girl! Our smart!”

My aunt hugged me tightly.

I giggled happily as I rubbed my aunt’s cheek against mine.

“He said he couldn’t be a seed thief, but our Seongjun would never do such a cute thing! This probably resembles your mother, no, our sister-in-law, right?”

My aunt hugged me and shook me.

“Why didn’t my sister-in-law come directly and secretly sent our cutie? Are you telling me to secretly give you this cute advice?”

“I don’t know. My mother said she didn’t know anything about it.”

“huh?”

“Mom said she hadn’t met my aunt yet, so even if someone asked, she wouldn’t know.”

It meant that he would hand over all his achievements to his aunt.

My aunt couldn’t hold back and laughed out loud.

“Oh my, even such a sense! Do you like our new sister-in-law? It’s like taking care of your heart, and it’s like turning your head around.”

My aunt smiled broadly.

“Will you tell Mom that you will never forget this debt?”

good!

“Do you know? My father’s business belief is ‘Rewards are hot!’ I totally agree with that statement.”

The aunt pushed back her straight short hair and said calmly.

“If you received a favor, you must repay it with a favor. at dinner tomorrow. Should I show you a favor too?”

yes, this is it!

Those were the words that made me smile.

“I hear that my sister-in-law is working hard because of Taesung Chemical. don’t worry. This aunt will make sure that no one touches your mother.”

Goal cleared!

I got off the sofa, put my hands together and nodded my belly button.

“Auntie, I drank tea well. Then I will go alone.”

“what? already? No, I haven’t eaten all the puffed rice yet… Hmmm, honey, do you need anything else?”

My aunt said as if she would give anything.

＜ Aunt’s Heart ＞ End