Technology company, I will become the light of China!

Chapter 84 Establishing a sub-brand and celebrating Singles’ Day with friends and businessmen

“President, the market research questionnaire has been initially completed.”

Yao Nana walked into the office with high heels, put the market research report form collected by the two-day offline experience store on Chen Xing’s desk, and then stood aside

“So fast? Chen Xing was a little surprised. He picked up the form and opened it and said,”Oh!” Is this a survey statistics table of 300 people?”

It is marked on the first page of the form that the number of people participating in the survey questionnaire is 300.

Students: 233

White-collar workers: 24 people

Blue collar: 20 people

Teachers: 21 people

Bloggers: 2 people

Yao Nana stood aside and explained to Chen Xing:”Yes, in order to understand the specific feedback from the market more intuitively, I divided the survey questionnaire into three, and made offline survey questionnaires, Longxing X1 user survey questionnaires, and published them on Official blog’s online survey questionnaire”

“This survey questionnaire statistics table of 300 people is a survey report given by users who have come to our company’s offline experience stores in the past few days and want to buy mobile phones. I think it is of great market reference value, so I sent it to you.”

Her meaning is obvious. These 300 people have all walked into the company’s offline experience stores. Users who want to purchase a machine, their opinions will be particularly valuable.

As for the large-scale survey questionnaire for Longxing X1 users and Weibo netizens, the data may be inaccurate.

“well done”

Chen Xing praised him and turned the survey questionnaire report to the second page.

Yao Nana felt extremely satisfied when she heard the praise. This was an experience she had never had in Kunpeng Company.

Because at Kunpeng Company, the core business is taken over by Ren Wanzhou, and she has no platform to display her talents at all.

After hearing Chen Xing’s praise, she responded with joy in her voice:”This is what I should do.”

“By the way, President, if our new flagship mobile phone is positioned in the high-end market, then the main buyer group should be white-collar workers. I have compiled the survey feedback of business white-collar workers on page five.”

Yao Nana reminded softly

Chen Xing also turned to the fifth page and expressed his approval with actions

In the high-end mobile phone market worth more than 5,000 yuan, the main consumers are definitely business white-collar workers and working people.

If you are a student party, you will be more inclined towards the mid-range market of about 4,000 yuan. The main factor that limits them is the financial budget. Are you telling your parents that you want to spend 5,000 to 6,000 yuan to buy a high-end mobile phone? Then I guess I’ll have to fight a mixed doubles match, or the one that draws out the seven wolves.

Chen Xing looked at the research report. The content was very concise, and the corresponding income divisions were also made.

White-collar workers with a monthly income of 6,000 yuan clearly stated that the reason why the Longxing X1 mobile phone attracts them is that when traveling abroad, Star Flash fast charging can effectively solve the battery life problem, and the network and calls are also stable.

However, they also have complaints about poor camera pixels and fast battery drain, so they bought the Longxing X1 phone just as an office backup.

For daily use in private, they will have other mobile phones, such as Blue Green Factory, Kunpeng and Apple phones.

If it can make up for the shortcomings of poor pixels and fast power consumption, 80% of white-collar workers with an income of 6,000 yuan expressed their willingness to spend a month’s salary to buy Longxing Technology’s new flagship

The second level is the white-collar group with an income of 8,000 yuan. They have the same purpose as the white-collar group with an income of 6,000 yuan. They all use the Longxing X1 mobile phone as a backup phone.

Star Flash fast charging and Kaitian baseband chips are what attract them.

As for the M-series Korean screen, they weren’t too impressed.

The third category is white-collar workers with an income of more than 10,000 yuan. These are basically senior executives of various companies.

They have sufficient budget for purchasing mobile phones, and they are also attracted by Star Flash fast charging and Kaitian baseband chips.

In Yao Nana’s research report, they clearly stated that if Longxing Technology can make up for all the shortcomings of the Longxing X1 mobile phone, they are willing to buy a high-end new flagship, but the premise is that the price cannot exceed 10,000 yuan.

“Star flash fast charging, open sky baseband chip…”

Chen Xing murmured to himself

After reading this research report, he already had the answer in his mind

At the beginning of Blue Design Talent, Fang Xiao proposed to segment the field of mobile phone use. Now it seems that it is indeed necessary.

Cost-effective mobile phones, high-end business mobile phones, game fever machines, and camera phones all need to be put on the agenda.

The reason is very simple. After reading this report, Chen Xing got an important message, that is, business white-collar workers basically don’t look at the processor chips. They care more about quality control.

For cost-effective mobile phones, we already have the Longxing X1 series. We can continue to pile up materials and launch Longxing X2 or Longxing X3 in the future. However, sub-brands must be established to segment mobile phones in other fields.

Chen Xing read the entire report and breathed a sigh of relief:”What name should we give to a high-end business model?”

“President”

Yao Nana suddenly answered the call

Only then did Chen Xing notice that Yao Nana hadn’t left yet. She had been standing next to him for more than ten minutes.

After being slightly surprised, he looked at Yao Nana and waited for the next step.

“I just heard the president talking about setting up a sub-brand. Can I mention some names? Yao Nana mustered up her courage and said

She had already expected that Chen Xing would establish a sub-brand.

Like Kunpeng, there are P series and Mate series for high-end market mobile phones, Changxiang series for mid-range market mobile phones, and Honor and Maimang mobile phones for lower-tier market. The division of labor is very clear.

There are also rice companies. Because they have always taken the cost-effective route, the models that are entering the market are their rice series.

but!

There is another market in the sinking market, called the bottoming market!

This type of user only needs four words to buy a mobile phone, as long as it can be used

The Redmi series is specially designed for this group of users. Currently, the price of new phones is less than 1,000 yuan. The profit from selling a mobile phone is no more than 50 yuan, but mosquitoes are still meat no matter how small they are. If you sell 10,000 units, you can earn 500,000 yuan. Isn’t it money?

Seeing that Yao Nana had ideas, Chen Xing became a little interested. Listening to employees’ opinions is a traditional virtue of the boss.

“What do you think”

After getting permission, Yao Nana took a deep breath, organized her words and said:

“We want to make high-end business mobile phones for business white-collar workers. They focus more on their careers, so the name of our sub-brand should also be beneficial to their careers.”

“good”

Chen Xing nodded slightly

Naming is indeed an art. No matter how handsome a person is, if he chooses a stupid name, other people’s impression of him will plummet.

“so!”

Yao Nana paused for a moment, then named three brands and said:

“Stars, shining stars, illuminating the direction, shining sun, the sun’s rays, rising brightly, dazzling, dazzling life, dazzling”

Xingchen mobile phone, Yaoyang mobile phone, and brilliant mobile phone. The three names have one thing in common, sparkling. This word can exactly correspond to the career development of white-collar workers.

Chen Xing’s eyes lit up. The names of the three sub-brands that Yao Nana had thought of were quite suitable for high-end business mobile phones and could save him a lot of time in thinking.

“let me see”

“There’s no rush, the president thought slowly.”

Yao Nana was happy

Adoption is fun!

If Chen Xing really adopts it, then her efforts during this period will not be in vain.

“Xingchen mobile phone has a nice name, but it conflicts with Xingshan Quick Charge. Yaoyang mobile phone seems to be a masculine brand. Cuican mobile phone……”

“Dazzling, illuminating life”

loadAdv(7,3);

Chen Xing murmured in his heart

The phrase”bright and dazzling, illuminating life” can be modified and used as the new flagship slogan.

In addition to these three brand names, Chen Xing was also trying to think of them on his own, but in the end he found that they were not as good as Cuican.

He was not an indecisive person, so he immediately decided:”The name of the high-end business sub-brand will be Cuican. When you go back, you can think of some gaming phones for me.””

“I’ve thought about it too”

Yao Nana showed a confident smile and said

When I heard that Chen Xing had adopted her brand name, I felt a sense of pride.

Chen Xing was a little surprised, looked at Yao Nana carefully, asked with a smile:”You are so well prepared, did you guess that I was going to set up a sub-brand?”

“right!”

Yao Nana nodded and replied with the same smile:”Because of the lessons learned from my friends and business colleagues, I can roughly guess what the president will do next.”

“It’s really not hard to guess, so tell me, what should a mobile phone with gaming performance be called?”

Chen Xing showed a look of appreciation. Yao Nana’s ability was unexpected. She is a good seedling that can be cultivated.

Yao Nana did not hesitate and once again expressed her thoughts

“Gaming performance mobile phones are generally used for playing games. User requirements are not high, but they want to play games quickly and smoothly. This factor needs to be integrated into the name of our mobile phone brand.”

“What is fast?”

“Kuai means speed, Jisu contains the word Kuai, but if you name it Jisu, it feels like it lacks some connotation.”

“By chance, when I was surfing Weibo, I came across a trailer of the martial arts drama”One Man’s Martial Arts”, which inspired me. As the saying goes, the only martial arts in the world is fast, and martial arts also includes fast. mean”

“When integrating the elements of fast, extreme speed, martial arts, and martial arts, I thought of geeks, extremely fast knights!”

Speedy knight, geek!

When Chen Xing heard the name of the brand, he didn’t hesitate at all and said:”Okay! Then these two names will be used.”

A bright mobile phone that illuminates your life

Geek mobile phone, let you be one step ahead

The name of the sub-brand perfectly matches the mobile phone segment. If it were not used, Chen Xing might not be able to come up with a better one.

“General…President, you mean, both names have been adopted?”

Yao Nana was a little excited

She actually didn’t have much hope, because she wasn’t taken seriously in Kunpeng Company, and she didn’t think Chen Xing would approve of it.

at least before…

Ren Guofei never approved her plan

Chen Xing looked at Yao Nana who was trembling with excitement and her eyes were filled with tears. She smiled lightly and joked to herself:”Of course, I can’t think of such a nice name.”

“Thank you, President, for your approval”

Yao Nana pursed her lips and was so excited that she was about to cry.

Sure enough, her choice was right. Longxing Technology Company is indeed a technology company that can be trusted for life.

At least when communicating with Chen Xing, there is no generation gap between the two.

Chen Xing saw tears welling up in her eyes, picked up the tissue box and moved it in front of her and said,”Wipe it, oh, by the way, how much is your salary?””

“Five…five thousand”

Yao Nana took out two tissues and wiped her tears while saying

“So low?”

Chen Xing was stunned

Looking back on when I first joined the company, he didn’t seem to arrange a salary for me. Five thousand yuan might be the minimum salary in the management department.

The second princess of Kunpeng Company works for him with a salary of 5,000 yuan. If Ren Guofei knew that, he wouldn’t come and kill her, right?

“Ahem!”

Chen Xing coughed twice and decided to give her a salary increase and said:”In that case, I will give you a fourfold salary increase. You will work overtime during this period and think about the Double Twelve marketing plan.””

“good president”

Yao Nana said with a slight cry

She was just about to turn around and leave, but Chen Xing stopped her and said:”Wait a minute, you can sit here and take it easy. It will have a bad impact if someone sees you crying like this.””

Enter your office, come out crying, and still say nothing happened?

Chen Xing doesn’t want to spread rumors and be rumored about scandals or something like that.

If the news reaches Ren Guofei’s ears, even if Chen Xing is innocent and has done nothing, he will not be able to explain clearly.

“knew”

Yao Nana sniffed and sat on the sofa in the negotiation area to relax. She didn’t want Chen Xing to be misunderstood.

ten minutes later

She stood up and said:”Then I’ll go back”

Chen Xing looked up and down, and after confirming that she had adjusted her mood, she nodded and said,”Well, then you can go back to your post and continue working.”

……

After deciding on the name of the sub-brand, Chen Xing also rushed to register

Fortunately for Geek, the registration was successfully completed, but the brand name Cuican was registered by a copycat mobile phone company.

As the leader of a copycat mobile phone company, Chen Xing’s method of obtaining the brand name is very crude. He can just use money to acquire it and that’s it.

After all, the copycat companies in Longguo are now in a state of loss and bankruptcy. Even the former No. 1 Brother Tianyu Company is already struggling to survive and cannot keep up with the pace of the times.

Chen Xing was willing to pay 30 million for the acquisition. Naturally, the boss of Cuican Mobile wanted to get out, so he integrated the business with half-sale and half-free.

When he registered the sub-brand company, the warm-up of the Double Eleven Singles Shopping Festival had already made merchants on the e-commerce platform gear up and wait for this day to arrive.

Double Eleven day

Taowu.com’s servers are still overcrowded!

With the popularity of 4G networks and smartphones, more and more people are falling in love with online shopping.

In one day, the transaction volume on Taowu.com alone reached 140 billion!

What concept?

It is equivalent to buying a Kunpeng company and adding a hammer company.

The transaction volume of Wangdong platform is also 120 billion. It can be seen that with the rise of the Internet and the popularity of smart phones, how big the development potential of the online shopping market is!

In this money carnival, mobile phone manufacturers are naturally not absent

Kunpeng mobile phones, rice mobile phones, Apple mobile phones, Korean mobile phones, and blue and green mobile phones have all launched their own discounts, such as 200 off for purchases over 1,000, discounts on exchanging old phones for new ones, etc., and all of them are sold out without exception.

For Double Eleven, Rebus also launched Redmi’s new flagship mobile phone, successfully grabbing a wave of bottom-end market users.

Everyone is going crazy with marketing and launching their own new flagship phones, but Longxing Technology is still eating away at the capital of Longxing X1

I originally thought that after the”survey questionnaire”, Chen Xing’s Longxing Technology would make big moves. However, the entire Double Eleven Singles Day actually rested on its laurels. Netizens also expressed disappointment, thinking that Chen Xing might be a gangster.

(End of this chapter)