Technology: Start by selling mobile phones

The number of fans of Xiaomi is definitely among the top three among Yanguo technology brands.

In addition, the press conference is scheduled at 8pm, which happens to be the time when the largest number of people are online for the live broadcast.

so.

When Mo Ran and Huang Hai stayed in the company to watch the Xiaomi air conditioner new product launch conference,

Similarly, countless Xiaomi fans and netizens are also following Xiaomi air conditioner new product launch conference through online live broadcasts on major platforms.

Fang Yu is one of them.

As a man with a science major, Fang Yu has gradually become a loyal fan of Xiaomi since he bought his first Redmi phone in college.

From mobile phones and tablets to purifiers and TVs, it can be said that he will give priority to buying any series of products that Xiaomi has.

His new home has just been renovated recently and he needs to install several air conditioners, so he will not miss Xiaomi air conditioners.

Actually, to be precise.

His new house will be decorated in April and he plans to buy an air conditioner.

I was searching on the Internet and accidentally discovered that Xiaomi's first air conditioner would be launched in the summer. I hardly hesitated and waited from April to now.

Fortunately, the two-month wait was worth it. Xiaomi will finally launch its first Xiaomi air conditioner in June.

At 7:50 in the evening, Fang Yu had already dealt with other matters early and was waiting in front of the computer with great anticipation.

After a while, the time came to eight o'clock, and with the brisk BGM, Rebus, the soul of Xiaomi Group, appeared at the press conference on time.

"Hello everyone, I'm Rebus."

Wuhu~!

There were bursts of cheers from the live broadcast room.

Fang Yu also took a big sip of Coke excitedly. He was also a loyal fan of Rebus.

Rebus was obviously already familiar with such scenes. After a few simple opening remarks, he waved his right hand and a white air conditioner slowly appeared on the screen at the press conference.

The cheers on the scene became louder, and everyone knew that this was the absolute protagonist of today.

Rebus's voice sounded:

“Zhimi full DC inverter air conditioner!”

"Dear rice fans, this is our Xiaomi Group's first smart air conditioner - the 'Smartmi Full DC Inverter Air Conditioner'!"

"..."

Rebus's voice echoed throughout the entire scene, and then he began to talk, from design concepts to design plans, and Fang Yu nodded repeatedly.

Unconsciously, the press conference finished the "empathy stage" and finally came to the most important hardware introduction link.

“The following is an introduction to the important core components of our ‘Smartmi Air Conditioner’.”

It can be seen that Rebus looked very confident at this stage.

After saying this, he suddenly took a step forward and walked to the front of the press conference, his voice rising one level.

"As the first air conditioner of our Xiaomi Group, the hardware materials we use for the 'Smartmi' air conditioner are absolutely full of sincerity! Please look at the big screen!"

“First of all, we spent a lot of money on the most important compressor of the air conditioner and used the best Japanese ‘Hitachi DC inverter compressor’!”

“Do you know where this is in the industry?”

As he spoke, Rebus gently pressed the signal pen in his hand, and a picture of a Japanese Mitsubishi air conditioner appeared on the screen.

At the top of the picture, the price is as high as 5,699 yuan.

"5699 yuan! 'Hitachi DC inverter compressor' will only be used in Japanese high-end air conditioner series!"

"And today, our Smartmi air conditioner brings it to you!"

Does Xiaomi air conditioner use high-end Japanese motor?

call!

What a surprise!

No one expected that the first hardware introduction would bring everyone a big surprise. After a while, there was a lot of discussion at the press conference.

Fang Yu's eyes also lit up.

Although he didn't know much about air conditioners or electric motors, Rebsley kept comparing things like this, and he finally understood them.

Xiaomi air conditioners use the Japanese ‘Hitachi high-end full DC variable frequency motor’, which at least guarantees quality!

Sure enough, I read Xiaomi correctly, and it is indeed very conscientious!

but.

Listen, listen.

Fang Yu suddenly felt something was wrong again.

"Hitachi high-end full DC variable frequency motor"?

Um?

Why does it suddenly feel a bit familiar?

I seem to have heard of this motor somewhere recently?

but.

Before Fang Yu could think about it, Rebus's voice continued to come.

"A good inverter compressor will naturally bring good product performance."

"I am very proud to tell you Mi Fans that we use the 'Hitachi high-end full DC variable frequency motor', coupled with the 'energy-saving variable frequency electronic control system' specially developed by Xiaomi for air conditioners, our 'Smartmi Air Conditioner' not only easily passed the national level energy efficiency' rating, and..."

“Our energy efficiency ratio is much higher than similar products from domestic competitors!”

"Many rice fans don't know what the energy efficiency ratio of air conditioners means... Simply put, the higher the energy efficiency ratio, the more energy is saved, and the better the overall performance of the air conditioner."

As he said that, he clicked the page-turning pen again, and blurry pictures of several domestic air conditioners appeared on the screen.

Although they are mosaic, you can still barely tell that the pictures are Gree, Midea and Haier.

"Some of our friends have an energy efficiency ratio of 4.8, and some have an energy efficiency ratio of 4.7, but..."

“This time our ‘Smartmi Air Conditioner’ reached an astonishing 5.05. What does this mean?”

“This means that our ‘Smartmi Air Conditioner’ has not only reached the domestic first-tier level, but is also far ahead!”

Hiss~!

As soon as the four words "far ahead" came out, the entire scene suddenly fell into silence.

Two full seconds later, as if in revenge, deafening applause suddenly came from the scene!

Good guy, you are so far ahead!

Fang Yu also felt excited when he heard it, and couldn't help but cheer in a low voice!

Awesome, really awesome!

The energy efficiency ratio is 5.05, completely crushing other domestic air conditioners!

I didn’t expect Xiaomi’s first air conditioner to be so awesome!

Fang Yu was very excited, but...

Suddenly.

A familiar memory flashed through his mind again. The familiar feeling just now came back, and his thoughts suddenly focused on the energy efficiency ratio.

"Energy efficiency ratio 5.05? I seem to have seen it somewhere?"

"Why should I say so?"

No, no!

Fang Yu completely realized that he must have seen similar related news somewhere.

He subconsciously picked up the Coke on the table and took a sip.

suddenly!

His eyes fell on the screen of his mobile phone, and his eyes froze!

After a moment, he suddenly picked up his phone, quickly opened JD.com's monthly air conditioner sales list and started scanning the list.

He remembered that he seemed to have seen the same click on which air conditioner not long ago, the same energy efficiency ratio of 5 points? !

Haier air conditioner.

no.

Chigo air conditioner.

no.

…

Nietzsche air conditioner - huge energy saving!

Click to open.

Just taking a glance, Fang Yu's eyes suddenly flashed with surprise.

This is it!

At the beginning of this month, in his free time, he briefly learned about the prices of various brands of air conditioners on the Internet and read the performance data of each air conditioner.

As a novice at the time, I simply looked at the configuration and energy efficiency ratio of each air conditioner, but I had no idea what the meaning behind it was, and I didn’t pay much attention!

It wasn't until he watched the Xiaomi air conditioner press conference today and listened to Rebus's professional explanation that he suddenly remembered that he had seen relevant data before!

Fang Yu suddenly became a little nervous, and even a little excited.

He subconsciously held his breath and carefully looked at the detailed product introduction of Nietzsche's air conditioner.

Finished reading.

Watch it again.

Finished reading again.

Confirm again.

Finished reading again.

After confirming it three times, Fang Yu took a deep breath, with a look of disbelief in his eyes!

Damn it!

Yes, this is it!

This Nietzsche air conditioner uses exactly the same "Japanese Hitachi full DC variable frequency motor" as Xiaomi!

and.

Rebus is proud of,

At the press conference, it was claimed that it beat the 5.05 energy efficiency ratio of its competitors. Not only was Nietzsche Air Conditioning’s “huge power-saving” air conditioner not bad, it even reached an astonishing 5.27!

? ? ?

Oh My God!

What the hell!

Didn’t you say that 5.05 is inferior to other companies?

Why did this happen on 5.27? !

Is Xiaomi’s data wrong? Or is Nietzsche's air conditioning data wrong?

Fang Yu took a deep breath and felt that his mind was a little hard to turn around for a moment.

but.

At this time, the new product launch of Xiaomi air conditioners in the live broadcast room also came to the final price announcement.

The lights went out, and Rebus opened his hands and said excitedly:

“Xiaomi’s first smart air conditioner, shocking price: only 3,999 yuan!”

3999 yuan?

Warm applause came from the computer,

Fang Yu looked at the price of 3,999 yuan on the screen, and then looked at the price of 3,599 yuan for the Nietzsche air conditioner on his mobile phone.

There was no excitement, and suddenly there was even a trace of inexplicable loss.

It seems like something is wrong? !

…

The popularity of the Xiaomi brand is not comparable to that of ordinary Chinese companies.

As soon as the press conference of Xiaomi air conditioner ended, the topic of # Xiaomi air conditioner debut # became a hot search topic on Weibo.

but.

Fang Yu is definitely not the first person to notice the similarities between "Xiaomi air conditioner" and "Nietzsche air conditioner", and naturally he will not be the only one.

Not surprisingly,

Not long after the press conference ended, some "disharmonious" voices began to appear in the topic of # Xiaomi Air Conditioner # .

Many users like "Fang Yu" began to directly mention Nietzsche air conditioners in the # Xiaomi air conditioner # hot search topic.

"That's not right! Mr. Lei said that Xiaomi's air conditioner has an energy efficiency ratio of 5.05 that beats its peers, but I just checked and found that a domestic air conditioner company's energy efficiency ratio is even higher than Xiaomi's!"

"???Don't spread rumors, okay? You don't understand the Xiaomi air conditioning department yet?"

"I made a rumor. I just checked the information. The energy efficiency ratio of the air conditioner just released by Nietzsche is 5.27! It is higher than the Xiaomi air conditioner!"

"Eh...it seems like I've discovered it too, it seems like it's really the case!"

"Damn it, really, didn't Mr. Lei say that the energy efficiency ratio of 5.05 is already awesome? Nietzsche's energy efficiency ratio of 5.27, what is this?!"

At the beginning, many Xiaomi fans were quite disdainful, but as more and more comments appeared in the hot comment area, everyone realized that something was wrong.

Gradually, more and more news about the "huge power saving" of Nietzsche's air conditioners was dug out.

What's more, simply compare the data of "huge power saving" and "smartmi air conditioner" directly.

Now even netizens who had not watched the Xiaomi air conditioner press conference gradually knew what was going on.

Nietzsche's "Huge Power Saving" VS Xiaomi's "Smartmi Air Conditioner".

Energy efficiency ratio, 5.1 vs. 5.27, a complete defeat!

Refrigeration power consumption: 389KW·H vs. 347KW·H, a complete defeat!

Heating power consumption: 360KW·H vs. 309KW·H, a complete defeat!

…

Damn it!

After comparing all the data, Xiaomi's new "Smartmi Air Conditioner", which it promised to be the best in terms of fuel consumption, actually failed in many data!

In just two hours, Weibo went viral, with news that # Xiaomi air conditioners were suspected of overturning # began to spread.

And on the other side,

Nietzsche's "huge power saving" air conditioner appears on the Internet more and more frequently, and it can no longer be hidden!

"Holy shit! Nietzsche's air conditioner is so low-key. I've never heard of it with such powerful performance before?"

"Damn, you haven't heard of normal. Nietzsche used to make mobile phones and TVs, and air conditioners have only been on the market for a month, right?"

"666666, has it been on the market for more than a month without publicity? With its quality, configuration, and performance, if you just use any of them to promote it, it will be a big seller!"

"I know this. It is said that the manufacturer is conducting some small-scale testing to optimize product quality and check the last quality check before official large-scale sales!"

"Hi~! This is unheard of! Domestic companies have such conscience and responsibility?!"

There was a lot of discussion on the Internet, and it started to ferment rapidly in just a few hours.

but.

The first person to realize that something was wrong was Xiao Zhang, an employee of Nietzsche's operations department.

Early in the morning on June 1, Xiao Zhang came to the company and was shocked when he opened the software.

The number of orders in the early hours of last night suddenly increased by dozens. Not to mention, the entire customer service software kept flashing, and the number of unread messages already exceeded 99.

Fang Lin, the head of the operations department, has just arrived at the company.

"Sister Fang, Sister Fang, hurry up, hurry up!"

"What on earth is going on?! How come there are so many orders in one night? And the number of inquiries has also increased dramatically!"

Fang Lin was also stunned.

Mo Ran had previously said that he would launch an advertising campaign in June, but today is only June 1st, so the advertising may not have been rolled out yet...

"This?! I'll slow down."

Half an hour later.

Mo Ran came to the office and the truth had been found out.

but.

Mo Ran was also a little confused.

After watching the press conference of Xiaomi air conditioner with Huang Hai last night, he and Huang Hai also discussed for a while how to deal with the edge of Xiaomi air conditioner.

Unexpectedly, I discovered early this morning that Nietzsche air conditioner had gained a lot of popularity with the launch of Xiaomi air conditioner. This...

I was a little caught off guard!

but.

Mo Ran still underestimated the huge heat brought by Xiaomi air conditioner!

In the next few days, the "Oolong" incident at Xiaomi's air conditioner press conference quickly spread across the Internet. Whenever there are news reports on Xiaomi air conditioners, comments like "Nietzsche Air Conditioner" will appear in the comment area!

certainly,

Just popularity cannot sustain long-term sales.

After learning about Nietzsche air conditioners, many netizens were completely impressed by Nietzsche's "huge power saving" performance!

Compared with air conditioners with energy efficiency ratios of 4.6 and 4.7 that are currently on the market,

Nietzsche's "Huge Power Saving" simply "breaks" the hearts of customers with its "Japanese core equipment", "Huge Power Saving Function", "Frequency Conversion", and "5.27 Energy Efficiency Ratio", killing them!

Many customers who originally wanted to choose Midea, Xiaomi or even Gree air conditioners chose Nietzsche air conditioners after learning more about them!

It is no exaggeration to say that a strong dark horse suddenly emerged in the field of high-end air conditioners!

June 10th.

In just ten days, the sales of Nietzsche's "huge power saving" air conditioner across the entire network exceeded 10,000 units!

And this is just the beginning!