The Director of Music Department

"Lilac Flower": Number of screenings: 1028, average attendance rate 62%, daily box office 4.98 million, total box office 4.98 million.

Wu Tianxiong couldn't help but gasped, this is a strong enemy!

Wu Tianxiong really didn't expect that the young man who didn't even know how to invite film dealers would actually succeed.

However, it's a pity that it is going to become a competitor now, and it is the most direct competitor. Without him, "Spring with a Dead Tree" is also a romance film.

Wu Tianxiong did not regard "Lilac Flower" as a competitor before the same schedule, but he did not expect that the attendance rate on the first day was 62%.

Of course Wu Tianxiong knew what this meant.

You must know that the films that rank in front of "Lilac", such as "The Line of Fire", which is ranked third, have more than four times the number of screenings of "Lilac", but the box office is only a little over 10 million.

Of course, this does not mean that "Lilac Flower" can still maintain a high attendance rate after expanding its film schedule, but at least it shows that the potential of "Lilac Flower" does not stop there.

The key is that "Lilac" was released on the first day. With such a low base, it has achieved such a result. It is almost foreseeable that there is still a huge potential for a box office explosion in the future.

The remaining question is, how much can it explode?

Of course, the number of films in theaters does not mean that they can be increased directly. Usually, there is a contract cycle, and it takes time to renew the contract, so it is impossible for "Lilac" to increase a lot of films at once.

But in theaters, you can adjust the number of broadcasts.

Perhaps the theater chain is controlled by giant companies, but movie theaters are the most realistic. They will automatically increase the number of screenings for movies with higher attendance rates. After all, it is all money.

On the other side, Chen Jinmin, Xu Tiange, Zhou Tianming and others from Canxing Entertainment are also paying attention to the first-day box office of "Lilac Flower".

Seeing that the box office of "Lilac Flower" on the first day was only over 4 million, Zhou Tianming couldn't help curling his lips. Although this result is already very, very good for the production cost of "Lilac Flower", Zhou Tianming is after all. Outsiders, what they often hear is that the total box office of a certain movie is in the billions or billions.

And there is a ready-made example in front of him. The total box office of "Flying Dragon Battleship" has exceeded 800 million, so the box office of several million on the first day, in his opinion, is just that!

"Hehe, a bad movie is a bad movie, more than four million yuan, probably because of flattering Zhang Zirong?" Zhou Tianming said disdainfully.

"Don't bark if you don't understand, how much does "Lilac Flower" cost? Yifan's first film made nearly five million at the box office on the first day, and at least tens of millions at the final box office. Bad movie? Haha. "The confrontation between Xu Tiange and Zhou Tianming has almost become public.

reason? Of course it was because of Wang Yifan.

However, the five elements are still friendly to the outside world, but in private, the relationship is really not good.

Chen Jinmin had some headaches, but Chen Jinmin was also somewhat dissatisfied with Zhou Tianming. Although Zhou Tianming's first show at the Beichuan Film Festival fell like a wild goose on the flat sand, under the operation of Canxing, it can be said that bad things turned into good things. "Five Elements" "Say" was released very smoothly, but it doesn't mean that Chen Jinmin likes to make his own way like Zhou Tianming does.

"A movie can't just look at the box office, but also depends on the schedule and attendance rate. "Lilac" has a low schedule, but the attendance rate is very high. If there are no accidents, it is likely to be a dark horse." Chen Jinmin said plainly.

Zhou Tianming's complexion suddenly collapsed.

But Chen Jinmin obviously knows more than a layman like him, so Zhou Tianming opened his mouth, but he still couldn't refute it, but Xu Tiange asked in surprise: "Brother Chen, then do you think the box office of "Lilac Flower" will be as good as it is?" How much? Is it possible to exceed 100 million?"

"It's hard to say. There are many factors that affect the movie's box office." Chen Jinmin shook his head.

"Okay, this matter has nothing to do with you, don't think too much, you go and prepare well, you will be busy in the future, and I don't care what you do in private, but if you are in front of the media, in public It’s still like this, then don’t blame the company for being unkind!” Chen Jinmin glanced at Xu Tiange and Zhou Tianming and said with a warning.

The next day, when Wang Yifan was having a headache about agreeing to Zhang Zirong's new song, good news came from "Lilac Flower".

Although the theaters were not able to arrange more theaters before the contract was renewed, the number of shows has increased a lot.

According to what Chen Hanming said, don't look at it as if there are not many movies released in this schedule, but in fact, there are still many movies released. Bad movies, and no backstage, so theaters will also reduce their film schedule.

Of course, most of the shows were not golden ones, but they also boosted the box office of "Lilac Flower" a lot.

On the second day, following the box office of 4.98 million on the first day, there was a certain increase. The daily box office was reported to be 5.82 million, and the box office broke through the 10 million mark in two days.

On the third day, September 11th, Saturday, although the film schedule of "Lilac" still had a limited growth, it still did not show any decline. On the contrary, because there was no strong direct competitor in the same period, the box office finally experienced a qualitative change.

The box office reported 7.76 million!

And the daily box office ranking has risen to fourth.

On the fourth day, which is Sunday, September 12, under normal circumstances, the box office should have dropped. After all, Monday is a working day.

However, the box office trend of "Lilac Flower" is still on the rise, with a box office of 7.82 million.

In the first week and 4 days, "Lilac" actually got a box office of 26.38 million.

What's interesting is that due to the influence of the "Lilac Flower" movie, on the Yiyun music platform, "Lilac Flower", a song whose sales had fallen sharply, became popular again, and the same is true for "Legend". .

On Yi Yun's music audition list and sales list that week, two songs actually made it to the list one after another.

Does music make movies, or movies make music? It's hard to define, but what is certain is that Wang Yifan's previous ideas were successful, and the success of "Lilac Flower" can be said to be inseparable from the popularity of the song "Lilac Flower".

Similarly, the small explosion of the "Lilac Flower" movie of the same name has also fed back the sales of the song.

The key is, as Wang Yifan said, if a song has its own story behind it, then the song has a soul.

Such headlines began to appear on the Internet: "The poignant and touching story behind "Lilac Flower"!" "The poignant love story behind the song "Lilac Flower" that you don't know!"

Etc., etc.

If we say that at the beginning, the media could still sit still, the goal was still on the schedule focus films such as "Flying Dragon Battleship" and "Jian Xia Wushuang", and there were reports about them everywhere, "Lilac Flower" was not very eye-catching among them. .

So now, with "Lilac Flower" soaring all the way, the media can no longer just sit back and watch.

On the one hand, it is because "Dragon Battleship" has come to the fourth week, and the popularity has begun to cool down significantly, and there are no other focus films similar to "Dragon Battleship" in the same period, so "Lilac" will naturally not be a dark horse. It's gone silent.

The key is that "Lilac" has shown a dark horse attitude, not to mention the box office. After all, let alone "Flying Dragon Warship", which is the overlord of the schedule in terms of box office, even "Swordsman Warriors" and "Wire of Fire" are also better than "Lilac". The box office is much higher.

But the problem lies in the identity of Wang Yifan, the director of the film "Lilac", as well as the cost, and the rate of return.