The God of Basketball

Ms. Wang Junzhu and Professor Li Jieke arrived at the hotel at 8:30 pm on April 3, 2006.

They flew from Shanghai to Los Angeles, rested for a few hours and then transferred to Indianapolis.

It can be said that this road is full of dust and dust, and it is very hard work.

Seeing his son, Professor Jack Lee hugged him very warmly, and even gave his son a sip on the forehead. The relationship between the two fathers and sons has been very good since childhood...Of course, after growing up, Li Zhen very much resisted Professor Jack Lee's "intimacy".

Ms. Wang Junzhu is the image of a strict mother. Although she was very excited to see her son again, she still couldn't hug Bruce as hard as her husband did, and then gave him a sip: although this is an action that a normal mother would do. But the strong woman Wang Junzhu just felt hypocritical.

"After I returned to the United States, you were suddenly covered on TV and in newspapers. You performed very well on the basketball court. I am very happy for you."

Professor Wang spoke for a long time before opening his mouth to praise.

But why does this kind of praise sound so much like a school commendation meeting?

Li Zhen shook his head with a wry smile. He knew that his mother loved him very much...but this expressive ability is really clumsy.

Moreover, why do women have to be so tough, wouldn't it be good to put down the thick ice mask?

"I'm very dissatisfied with the news on the entertainment channel. Although you wrote a very popular song for that troubled girl. But, don't associate with these female stars in the future. We are from a scholarly family. It's not a number."

"Moreover, it is the mother who is the decisive factor in the inheritance of IQ in children. I don't want my grandson to fail the Ivy League."

Wang Junzhu continued.

Uh... her rationality makes people feel terrible.

This made Doug raise his eyebrows helplessly. Then he made a movement that made everyone feel unbelievable. He actually stretched out his hands and hugged his mother: "Okay, I see."

This was an action he had never done since he was in the fifth grade, and the two professors were stunned.

The reason why Doug did this was because he suddenly flashed back to that real nightmare in his mind. From that nightmare, he understood more deeply what a proud woman his mother was,

Everything she does is for this family.

Although Li Zhen couldn't understand his mother's behavior for a period of time, he even used "mother's love like a mountain" to describe the relationship between him and his mother: because he thought he was overwhelmed.

But... What's wrong with a silent and hard mother's love?

After waking up from the nightmare, Li Zhen really wanted to comfort this cold and towering mountain like a breeze, making her more beautiful.

So, he took the initiative to hug his mother.

Wang Junzhu was stunned for a moment, it was the first time she felt that her son's shoulders were so broad. When his palm lightly patted her back, she felt like she was about to cry.

But the strong woman quickly endured it.

She sniffed slightly, and said with a straight face: "Don't act obedient in front of me, matters of principle are unshakable."

Eh.

Li Zhen quickly put it away as soon as he saw it, and let go of his hands.

Immediately afterwards, my mother took out the domestic contract from her briefcase: "I decided not to invest in the sports equipment business. I bought a sports shoe manufacturer in China, with office space, production lines, and labor. .They used to do OEM for first-tier international brands, and the production line is very advanced.”

"You are now famous for playing basketball. In the past four days, I have done a rigorous data model and analyzed dozens of athlete cases with your father. We found that your commercial value is very high, and based on your recent progress range, as long as it develops linearly, your commercial influence will reach the top level."

"So, I decided to summon a team of professional top sneaker designers to create a personal brand for you. This business...will be held by me for the time being, and later...you have enough money. Then take the brand back from me and run it yourself. "

When his mother said these words, Du Ge was stunned.

He didn't expect that the surprise his father said was this. Actually bought yourself a sneaker manufacturer? But also build a personal brand for yourself.

It’s as if suddenly one day your father came home and told you, ‘I’ve bought you a piece of land’, which is still in the core business district of the city center.

"me……"

Li Zhen was a little at a loss.

"My suggestion to you is... After the sneaker brand has a certain scale, then sell a part of the equity to the first-line international brands, let them use technology and capital to form a business alliance model of strong alliances. This operation is better than you It’s much better to be a spokesperson for others, and it’s also much better than promoting your brand alone. You have to remember this, the current economic situation is going up, cooperation is more important than endorsement, and equity is more valuable than cash.”

Wang Junzhu taught his son the way of management.

Li Zhen nodded repeatedly.

"However, son, even if you sell the brand in the future, you still have to hand over the OEM orders to your mother's factory and me. Our old couple will rely on the OEM factory to support our family in the future." Professor Jack Li interjected.

"Must, must." Li Zhen quickly agreed with a smile.

It is good to have a rich and knowledgeable parents.

When those poor boys who wandered around the streets finally turned around relying on their innate talents, they were at a loss in the face of a lot of wealth. Li Zhen's parents have planned his future wealth map for him.

Right at this moment... BOOM BOOM BOOM!

There was a knock on the door of the room.

Scott's voice came from outside, and he told Li Zhen: "There is a famous NBA agent who wants to contact him."

Li Zhen was puzzled, and Wang Junzhu had already walked over and opened the door.

The person who came was a middle-aged, slightly fat white man. When he came in, he introduced himself to Li Zhen's parents very seriously: "I am Hunter Thomas, a sports agent from Illinois."

Then, he introduced his players including Dwyane Wade, Chris Bosh and so on.

Moreover, he also emphasized his own advantages. And he also took the initiative to talk about his decisive factor in Wade's signing of Converse sneakers.

But when he finished speaking, Wang Junzhu shook hands with him and said: "Thank you, I think the space for cooperation between us is very small. Moreover, we have no strong desire to participate in the NBA draft at present, so... we will talk about it later. "

Hunter Thomas didn't even understand, did he say something wrong? Why was it rejected?

Afterwards, Wang Junzhu told his son: "This agent seems to be well-spoken and very professional. But... it is difficult to hide that he is a short-sighted agent. If I were him, I would not let Dewynn sign Converse. For small brands, I would rather Dwyane accept a lower contract to stay at Adidas or Nike. Because...as long as Wade shows his worth, these sponsors will automatically increase the price and release signature shoes quickly."

"However, if you sign a small brand at the beginning. In the end, it is difficult to develop bigger. You have to know that the marketing power of sneaker brands to athletes is very huge. Moreover, I have studied the history of sneaker sponsorship. They almost Stars who do not accept job-hopping. There is only one choice in a lifetime. Just like superstars such as Vince Carter and Kobe Bryant, they only get the most praise when they change their sneaker brands. With Kobe’s momentum as the number one outside player in the NBA , His endorsement contract is not even as good as the new generation of star LeBron James, and the positioning of his signature shoes is far lower than that of the James series.”

"So, Thomas is not worth cooperating with."

Wang Junzhu carefully analyzed it for his son.

Li Zhen benefited a lot.

The professor deserves to be a professor, see the essence through the phenomenon.

...

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