60. Operation Amphibious?(3)

The strategy Hoyoung spoke of was one of the product sales strategies that worked well into the future.

When foreign companies enter the Korean market, they make the name of the local corporation a Korean name, making Koreans mistaken as if it were a Korean company.

‘Jogiyo’, a delivery application to be released in the far future, is actually a German brand, and ‘Lannai’, famous for gas boilers, was a Japanese company from the beginning.

‘There is a role model that Dell Computer should move forward.’

However, the most important case that Hoyoung is thinking about is the large mart chain ‘Plus Home’.

Plus Home later established a corporation called Myungsung Tesco through a joint venture between Tesco and Myungsung Mulsan, but in reality, it paid royalties of 45 billion won to borrow Myungsung’s name for Tesco’s successful entry into the Korean market.

However, Tesco, which properly exploited its image of fame, succeeded in establishing itself in the Korean market.

“Francis, from the establishment of Hanyang Computer, continue to emphasize the connection with Myungsung Computer. If you emphasize that Myungsung Computer and Hanyang Computer eventually use the same technology and parts through continuous advertising, you will surely get a good response from people. There will be.”

“okay.”

“Besides, the most important thing is different.”

“What is?”

“Middle and low-priced PCs should be sold through Hanyang Computer, and high-end and top-end model computers should be sold as ‘Dell Computer’ as they were originally sold.”

Francis took out a notebook and wrote down what Hoyeong was saying.

“Why is that?”

“Dell Computer is to remain a high-end brand. This is also a characteristic of the Korean market, and high-end brands tend to prefer foreign products to domestic products.”

Unlike the foreign companies using Korean names that Hoyeong had just told Francis, many Korean companies deliberately used foreign languages for their corporate brands.

In particular, fashion, luxury goods, and luxury goods used such a strategy a lot, and Louis Catots, NCN, and Van Pole were the most representative examples.

“From now on, Dell Computer will make its image in the direction of a company that makes luxury computers, and Hanyang Computer will do the actual sales. And later, when Dell Computer is properly established as a top-of-the-line computer, if the information that Hanyang Computer was actually a subsidiary of Dell Computer was leaked, consumers would undoubtedly greatly increase their trust in Hanyang Computer.”

“ah! okay. I think it was good that you came to Hoyoung today. Thank you very much.”

“no. Instead, I also have a request for you.”

Since Hoyoung seldom asked for favors, Francis looked forward to what he was going to say.

“Please induce Kronos as the OS for the computer that goes into Myungsung Electronics.”

“ha ha ha. That’s natural. In the first place, we did not even think about MSDOS, and in addition, hundreds of thousands of PCs already distributed in Korea have Kronos installed. Even if consumers who learned PC with Chronos were asked to use PCs with MSDOS installed, most of them would not be able to do it properly.”

“Yes. After using a GUI-type operating system, it would be really difficult to use a command-based operating system again.”

Hoyoung nodded as if he was satisfied with Francis’ answer.

“Then Hoyeong. I need to quickly discuss what we just talked about with Dell.”

“All right.”

Francis shook hands with Hoyeong once and hurried back.

“Whoa-”

The personal assistant came in and out to clean up the tea Hoyoung and Francis drank, and Hoyoung, now alone, let out a long breath.

It was unexpected, but I had a strong hunch that if things went well this time, it would eventually be applied to my advantage.

“If this happens, Myeongseong Electronics will have no choice but to depend on Kronos.”

Hoyoung smiled at the thought of that moment.

Dell and IBM and Prestige Electronics.

Mutual interests met, and in the end, it was like planting a time bomb called Cronos deep in Myeongseong Electronics.

“Keep getting used to Kronos. Then the day will come when it will strangle you in the end.”

One day it would have to explode and give a fatal wound, but it was still too early.

Hoyoung decided to wait for the time when the bomb would be more lethal and the most effective.

.

.

.

Time passed quickly.

Dell Computer and Myeongseong Electronics began negotiations to form an alliance, and the process went smoothly.

ADSL was about to install repeaters in earnest.

and.

Sonic has finally been released.

– Hoyoung! It’s a mess here now! Cartridge reproduction entered two days after release!

“Good news. How is the atmosphere at Sega?”

– Everyone is in a festive mood, but now the mega drive is being remanufactured, and I’m screaming happy because I’m so busy with marketing and follow-up support.

“ha ha ha. Nintendo’s Shigeru must be sick to his stomach, right?”

As expected by Hoyoung, Sonic started selling like hot cakes, mainly in North America, as soon as it was released.

The sense of speed and easy operation that met the heightened expectations were enough to capture the hearts of gamers around the world.

– You might be grinding your teeth. In addition, gamers who want to change the old Mega Drive’s operating system to Chronos are now standing in front of Sega dealerships.

“The market share of Chronos is gradually increasing.”

– right. With the release of Nintendo’s new game console soon, it’ll hold its ground.

“You worked hard. no Please suffer more.”

– Yes, I’ll keep in touch!

After the phone call with Kim Joo-jung, Ho-yeong hurriedly headed to the game development team 2.

“Director! Expandable cartridge slots are in short supply!”

As soon as an employee of Team 2 saw Hoyeong, she shouted urgently.

“Are the 20,000 units sent by Sega as the primary enemy already sold out?”

“yes. We are seeing a flood of calls now asking where to get expansion slots.”

“Then we should receive the second quantity as soon as possible.”

“yes. However, the Japanese factory is currently operating at full capacity, and Sega is said to be unable to handle it.”

In the Korean market, sales of expandable slots stood out more than sales of mega drives.

In a situation where the penetration rate of PCs is gradually increasing, it was great news for users with PCs that they could enjoy Sonic without buying an expensive mega drive game console if they bought an expandable slot.

“All right. I will also contact you to send it as soon as possible.”

“thank you!”

After hearing the request from the game development team 2, Ho-young returned to the office and contacted Kim Joo-jung again.

Kim Joo-jung replied that she would try her best as well.

And Hoyoung picked up the receiver again.

After waiting for a while, someone answered the phone.

“smith! It’s late at night by that time. I called the office just in case, but are you still not at work?”

– It’s been a few days since I went to work, but it’s already overtime. Whoops.

In the North American market, Hoyoung was seeing the effect of pushing Sonic.

In the North American market, H&H America, which has just started operating, Dell Computer, and Sega Games joined hands to present an ambitious package product.

It started selling ‘sonic packages’ by bundling mid-range Dell computers, cartridge expansion slots, and sonic cartridges together.

“You are really struggling. If this sonic-related job is handled well, there will be sufficient rewards in terms of money and time.”

– haha! Thank you for just your words. It feels good to be working faithfully after a long time. By the way, the sales volume of ‘Sonic Package’ is unusual.

“I have already heard that Sonic is a sensation in the North American market.”

– yes. It has already sold over 700,000 copies within a few days of its release.

“700,000 copies will be just the starting point. We will have to increase our marketing spending on the sonic package even more.”

– All right. Let’s do that.

Smith answered Ho-yeong in a voice of joy and hung up the phone.

It was a production period that took more than a year, but I thought that Sonic would bring more results than expected.

.

.

.

a few days later

Ho-yeong met Jo Jung-sik again in a hotel suite, which was guided by Jo Jung-sik.

As soon as Hoyoung met Jo Jungsik, he first passed the four floppy disks.

“This is the source code of the software for the printer. In my clinical trials, there was no error rate attributable to the software.”

Hoyoung said in a confident voice.

The source of his confidence was Gaia.

Hoyeong inputs the printer’s blueprint and software to Gaia, and it undergoes thousands of tests virtually.

Errors that occurred during the test were picked up by Gaia, so the near-perfect software was able to come out.

“Can I believe there are no errors? Currently, I heard that the software created by Myungsung Electronics IT team has various errors and errors approaching 1.5%.”

“It will probably be difficult. And take this too.”

Hoyoung turned over another five floppy disks.

“What is this?”

“Printer drivers and software for Kronos.”

“ah! Kronos.”

“yes. I think sooner or later all the computers used by Myungsung Group will be replaced with Dell computers, and naturally the operating system will use our Kronos. At that time, just as Myungsung Electronics’ IT team prepared this software in advance before reacting, if you use it for the printer, reliability will increase further.”

Hoyoung’s thoroughness made Jo Jungsik smile.

“As expected, I think one of the things I did best was holding hands with Hoyoung. I can see that my dad will really like this! How should I repay this… right. Secretary Kim! Bring my bag!”

The secretary brought the bag and handed it to Jo Jung-sik.

Cho Jung-sik took something small from his bag and put it down in front of Ho-young.

“What is this?”

“The car keys. It’s one of my favorite cars, and I’ll give it as a gift. Last time I saw it, the car was too old for someone like Hoyoung to drive.”

“no. it’s okay. It’s not that I didn’t change because I couldn’t afford to change the car.”

Hoyoung still drives the car he bought when he first went to America.

At the time, I bought a normal mid-size car because of the attention around me, but I still didn’t feel much discomfort, so I just rode it.

“This is the BMW 750iL, which is rare in Korea. That’s 12 cylinders. It has nothing to do with the fame group’s money, it is a car that I personally bought and rode only a few times. please accept this. Because I want to ask for more work in the future.”

Once again, I felt that Jo Jung-sik was the second generation of a conglomerate.

Giving a car worth over 100 million won as a gift.

It was a price that could buy an apartment in Gangnam with 100 million today.

After thinking for a while, Hoyeong accepted the car keys.

“thank you. Then I will be grateful.”

“no. I am grateful.”

When Hoyeong agreed, Jo Jung-sik smiled as if he was in a good mood.

Ho-young felt burdened by Jo Jung-sik’s favor, but decided to accept it.

I thought that accepting Jo Jung-sik’s favor would be more helpful to a relationship of trust.

“And this.”

Cho Jung-sik then took out a bundle of papers.

“This is the blueprint for the mobile phone I mentioned before.”

“Isn’t it supposed to be given after the printer’s software is adopted?”

“I originally intended to do that, but of course I think Hoyoung’s software will be adopted. something that will be given anyway. I think it would be better to prepare in advance by giving it in advance.”

Ho-young calmly accepted the blueprint Jo Jung-sik handed over.

“All right. Let’s get right into production. How long is this?”

“Myungsung Electronics plans to release a mobile phone early next year. So I hope to make it by the end of this year, is that okay?”

“sure. No problem.”

As expected, Hoyoung’s voice was full of confidence.

“All right. Take good care of me. Shall we have dinner together tonight? Tea will be brought to the dining room now. Don’t worry about paperwork, transfer fees or taxes. I will take care of that too.”

“haha. Thank you very much. I will have to work even harder.”

“Just do it like you do now! ha ha ha.”

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.

.

Returning from the office after dinner, Ho-yeong began looking at the blueprints for the mobile phone Jo Jung-sik handed him.

“Gaia. Are there any written explanations or papers on this part?”

“there is. I will show you now.”

“thank you.”

With Gaia’s help, Hoyeong finished looking through the blueprints and nodded with a satisfied smile.

“If the technology of the cell phone to be released next year is only this much, it can catch up.”

The blueprints for the printer and cell phone handed over by Jo Jung-shik were indicators that showed the current technology of Myungsung Electronics.

Ho-yeong thought about making a cell phone first with this blueprint and throwing it away, but immediately gave up on that idea.

“Even if you make a mobile phone of this level, it will not see the light of day because it is pushed out of the competition of Myungsung Electronics’ brand and scale.”

What Hoyoung needed was not an existing technology that could enter the market right away.

What he needs is a new technology that can dominate the market in the future.

Hoyeong looked at her calendar and diary to check what was going on and what was going on.

“Chronos, Hangeul, spreadsheet, etc. work well on their own. Game development team 1 should also be given a development period for a while. Team 2 can’t even open their eyes with Sonic.”

Hoyeong stopped talking to herself and laughed haha.

“From the internet connection to the portal. There are so many things left open.”

Although he said this, Hoyoung’s expression looked happy.

“Everything I’ve done so far will work on its own to some extent even without my direct involvement.”

Feeling fortunate that H&H has many talented employees, Hoyoung picked up a calendar and started checking the date.

“Gaia. When will the company I mentioned before have a public demonstration of the technology in New York?”

“Nine days from now.”

“OK.”

After thinking for a while, Hoyoung called Miru over the intercom.

“Director. Did you call?”

“yes. Chief. I’m going to go to the States in a week. Would the time be all right?”

“I don’t have a specific schedule that I remember, but I’ll check it right away.”

“yes. If you are not working, please book your flight ticket right away. I’m leaving in a week, and I’m going to New York.”

“All right.”

“If there is a first, take two first. Just like last time, don’t follow the manager in business.”

“haha. All right.”

After Miru left, Hoyoung took out the data he had transferred and printed out on his laptop through Gaia and began to read it with concentration, with the momentum to memorize it without missing a word.

The data Hoyeong was reading was from the US telecommunications company ‘Qualcomm’.

Qualcomm is still making countless efforts to standardize CDMA, which is still ignored in the US and not recognized as an official communication technology, but things have not been easily resolved.

But no one knew.

That Qualcomm, which had been hit and run and ignored, would grow into a giant company that exclusively supplies technology worldwide and collects astronomical royalties as the world’s communication technology standard even after a few decades.

“Gaia. Did you save all these blueprints?”

“yes. Done.”

Ho-young put the blueprint that Jo Jung-sik gave him into the three seasons machine and changed it.

“Then Gaia. Shall we go and dominate the world mobile phone market now?”

“yes. All right.”

Hearing Gaia’s answer, Hoyoung nodded with a bright face.

I’ve been to America a few times so far, but I thought this move was really important.

The PC market is also experiencing tremendous growth, but…

“The real battle is the cell phone market.”

Hoyoung checked the data once again and thoroughly prepared for the meeting with Qualcomm.

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