The Millennium Semiconductor Survival Guide

In 2001, BlackBerry hadn't started making mobile phones. BlackBerry's products were mainly pagers, pagers with the function of sending emails.

Without the Mphone, BlackBerry's mail system would have been the only communication system working during the period.

Due to the built-in M-mail function of Mphone, communication can also be realized. At the peak of communication explosion on September 3, Mphone even supported people to send text microblogs.

Weibo with pictures is still stored locally and will be uploaded automatically after the communication network is restored.

With the Mphone in front, BlackBerry did not attract too much attention, and a large number of White House dignitaries passed information to the outside world through Weibo.

A lot of first-hand information about the disaster happened on Weibo, and many precious photos of the plane were sent out when it was about to land.

Netizens even dug out the decisive moment that Zhou Xin said when he explained the camera function of Mphone at the Mphone conference in 2000.

Because Mphone's press conference was videotaped and posted on Matrix's official website for netizens to browse, it is very easy to dig out this passage.

The question about how to evaluate Mphone on Quora has also become popular again. Many bloggers who were not optimistic about Mphone at the beginning of its release came back to re-edit the answer, saying that they were beaten by reality:

"I'm sorry for underestimating Newman and Mphone at the beginning of Mphone's release. I thought that Mphone would become an expensive product like the Matrix keyboard, but it turned out that Mphone was not as popular in terms of sales or user groups. The popularity of both far exceeds my estimate about this time last year.

Because I am a loyal supporter of Newman, when the Matrix keyboard was launched, Quora was always asking which sentimental fans would pay for this product? "

(Fans, or Fans, appeared in American English as early as 1889.)

"I want to tell everyone that I am the sentimental fan who is willing to pay for the Matrix keyboard. I bought the Matrix keyboard at an offline experience store in Los Angeles. I have great feedback on the appearance, feel, and typing of this keyboard. Satisfied. Of course, these are not enough to make me willing to pay such a high price for the Matrix keyboard, but more out of support for Newman.

So when I saw a lot of Matrix keyboard knockoffs made by fellow Newmans on ebay for $50, I was dumbfounded. I can only comfort myself that there is still a gap in feel between the imitation and the original. The Matrix keyboard is a typical product that is not popular because of its high price, and it is also considered by netizens to be a rare product of Newman's failure.

I translated my understanding of the Matrix keyboard to the Mphone. To be honest, I didn’t see too many points that attracted me to the Mphone from Newman’s press conference. On the contrary, NewPay's electronic payment is very creative, and the way of scanning codes is intuitive and advanced enough.

But overall it can really support up to $ 599 price? Judging from the reaction of the audience at the time, I think it is not enough to support. Because I had the honor to attend both the Quora Golden Selection press conference and the Mphone conference before. Comparing these two press conferences, I can clearly feel that the atmosphere of the Quora Golden Selection conference is much more enthusiastic.

The scene of the Mphone press conference was more about the audience's support for Newman. Well, Mphone does have some new ideas, but in the same sentence, these new ideas are not enough to support the price. How can a mobile phone priced at US$599 be recognized by consumers when the mainstream mobile phone market is priced at US$199?

Newman's fame is clearly not high enough to affect the physical world. The result is that users are really willing to pay for the application, and users are willing to pay for the experience of Internet applications on their mobile phones.

I have a new understanding of the new media concept mentioned by Newman at the Mphone conference. Compared with the traditional Internet, Internet applications on mobile phones interact more frequently and are more real-time, allowing users to have a stronger sense of substitution and participation feel.

Due to the limitations of the network, compared with the traditional Internet, the Internet applications on mobile phones are mainly based on the interaction of text information, and the support for image information is far inferior to that of the traditional Internet. With the development of communication technology, when the network transmission speed of mobile phones is getting faster and faster, and the applications on mobile phones can also support real-time transmission of pictures and even videos, the importance of mobile Internet applications will further increase.

The experience of using Mphone during this time tells me that mobile Internet is not just a supplement to traditional Internet applications. Even if Weibo launched a web version, I would prefer to use Weibo on my mobile phone. The mobile Internet is an upgrade of the traditional Internet and a more advanced way of interaction. Newman deserves to be the king of the Internet, he discovered a new route for the future of the Internet.

When the "New York Times", "Wall Street Journal", "Forbes" and other media attributed the success of Mphone to the destruction of the World Trade Tower, Mphone performed well in the crisis. This is just appearance, the essence behind it is the excellent performance of Mphone itself.

Internet mobile phones are increasingly recognized by traditional mobile phone manufacturers. At the end of this year, traditional mobile phone manufacturers such as Nokia, Motorola, and Samsung began to publicize their upcoming Internet mobile phones on major media. After the traditional mobile phone manufacturers are gone, we still don't know whether Mphone can still maintain its advantages in the field of Internet mobile phones.

But just for the good applications of Weibo, WeChat and NewPay, I think that unless the Internet mobile phones launched by these traditional mobile phone manufacturers are much ahead in terms of user experience, otherwise I will not replace my Mphone. "

The Internet mobile phone named iphone by Nokia will be released during Christmas this year. When Zhou Xin was waiting at the San Francisco airport, when he saw the big Nokia logo and the word iphone on the airport billboard, he had a feeling of inspiration. Fierce illusion.

When did Nokia produce iPhones?

After he opened the web version of Baidu search on his mobile phone, he discovered that the full name of the mobile phone that Nokia is going to build is Internet phone, or iphone for short.

These traditional mobile phone manufacturers have sensed a sense of crisis. The giants will launch their own Internet mobile phones by the end of this year at the earliest, and at the slowest in the spring of 2002.

Not everyone has seen the future of Internet mobile phones and expressed their approval for this future. But they can see the market, and they can see that consumers are willing to pay a high premium for mobile phones with Internet applications.

This alone is enough for them to start trying the mobile Internet.

Mobile phone companies are cooperating with Internet companies one after another. Therefore, after the twin towers were hit, companies in traditional industries were more affected. Internet companies were not greatly affected because of their development prospects on the mobile Internet.

As pioneers, mobile phone companies hope to have built-in Weibo and NewPay, and they are not interested in WeChat.

Mobile phone manufacturers do not want to introduce WeChat, ICQ or MSN, they do not want to introduce instant messaging software from any Internet company, they hope to create their own mobile instant messaging software.

Because in the eyes of mobile phone manufacturers, this thing is not difficult, it is the SMS function sent through the network, and they can do it by themselves.

As for the cooperation requirements, Zhou Xin only agreed to the cooperation with NewPay. NewPay will log into other brands of Internet mobile phones, and Weibo is still an exclusive application for Mphone.

In Zhou Xin's view, at this stage, even if other mobile phone brands launch Internet mobile phones, the number of users will not be very large.

The price of Internet mobile phones is much higher than that of ordinary mobile phones. The price will lead to a limited number of users willing to pay for it in the entire market. Mphone has already accounted for 3 million sales, so the market space left for other mobile phone manufacturers is very small. .

Therefore, there is no need to expand influence by opening Weibo to other mobile phone companies. Electronic payment is different. One is to avoid being accused of monopoly, and the other is because electronic payment is much more important, and market share is also a market. Any payment behavior that is conducive to cultivating users will not be blocked.

The payment software named after him will be the biggest bargaining chip in the future.

When the Internet mobile phones of major mobile phone brands are ready to go, the ipod conference was held in advance.

Unlike the press conference where not many people paid attention to in the original time and space, because of Zhou Xin's participation and speech, many media rushed to the scene.

Jobs talked about iTunes from ipod, and sat in front of the computer and demonstrated the use of iTunes in detail, as well as the file synchronization between the two.

"We want users to buy music on the Internet by downloading it, just like they buy vinyl records, tapes and CDs.

I am very happy to have reached an in-depth cooperative relationship with Mphone. The original price is 299 US dollars. If you buy ipod and Mphone at the same time, you will get a discount of 100 US dollars. "

The original price of the ipod was $399, but at Zhou Xin's insistence, it was $100 lower than the original price. At the same time, unlike the original first-generation ipod which only supported Mac systems, this time the first-generation ipod supports both Windows and Mac operating systems.

Only senior fruit fans will be willing to pay for the $399 price, which is an unacceptable price for other users.

"Next, I would like to ask Newman to introduce the cooperation between Mphone and ipod."

Zhou Xin walked onto the stage and shook Jobs' hand and said: "Steve just mentioned the cooperation between Mphone and ipod.

iTunes will log into Mphone's application store. After users download Mphone, they can purchase and download music in iTunes on Mphone and transfer music to ipod via bluetooth.

In other words, you can buy your favorite music anytime, anywhere, without having to sit in front of the computer to download and synchronize every time, and every time you download a song, it feels like a ceremony is being held. The cooperation between Mphone and ipod has helped the use of ipod to liberate the application scenarios, and the use of ipod has become more flexible.

Just now Steve only mentioned that everyone can enjoy a $100 discount when buying Mphone and ipod at the same time. He forgot to mention that you can buy this combination set at matrix or Apple’s offline stores, and you can also buy it at Apple’s Or the official website of matrix to buy this set.

I'm very happy to be able to cooperate with a company with a long history like Apple. Apple's products have an industrial aesthetic. When I was designing the first matrix keyboard, I used the Apple computer to complete the design prototype.

Steve has the ultimate pursuit in products, and I am very optimistic about the ipod product. You're sure to think I'm saying this because my company works with Apple. No, everyone just spent $299 to buy ipods, and I spent billions of dollars to buy Apple stock to show my approval of Apple as a company.

So I hope everyone can support ipod more, so that I can get back my capital from the stock market as soon as possible. "

Zhou Xin's style is obviously different from that of Jobs. He likes to intersperse some light-hearted content in it, while Jobs' style is more of a pure narrative function.

Describe in short and precise terms what my product does.

Like the first-generation iphone, when the first-generation ipod was first launched, not many people knew how successful it would be in the future. It could completely subvert the traditional record industry and completely change the fate of Apple.

Now that the original ipod has been changed, the price of $299 is still criticized by many consumers, thinking that the price is too high. But fruit fans don't think so. If purchased together with Mphone, the price of ipod will drop to $199.

Mphone has never been discounted since it was launched. The only discount is the contract purchase in cooperation with American Telephone Company A\u0026AT. The contract purchase can enjoy the price of 299 US dollars.

The online and offline pricing of Mphone has been firmly maintained at the starting position of $599. Even on Halloween or Black Friday, these traditional shopping festivals in American, Mphone does not have any discounts or promotions.

Zhou Xin plans to discount the first-generation Mphone after launching a new generation of Mphone next year.

If you want to make a high-end brand of mobile phone, the price is a very important factor. It is difficult for users to have a high-end brand awareness of a mobile phone brand that has discounted on the grounds of 618 and Double Eleven activities not long after its debut.

After attending Apple's ipod launch event, Zhou Xin rushed to Los Angeles. On Double Eleven, a celebration co-sponsored by CAAS, American-Huaguo Western Development Promotion Association and American-Huaguo Collectors Association The celebration of Qinghua's official accession to the WTO was held in Los Angeles.

On November 10th at the Sheraton Hotel in Doha, the WTO ministerial meeting passed the decision of Hua Guo to join the World Trade Organization. In fact, Hua Guo had known about this before, so on the second day, the Chinese organization in Los Angeles was able to Quickly hold a celebration.

More than 40 overseas Chinese associations will participate in this celebration, led by CAAS.

After the establishment of CAAS, because they are all scientists and engineers in the field of science and engineering, they can bring great help to Huaguo's technological development, and the activities of CAAS are centered on two aspects of academic exchanges and scientific and technological cooperation, so Huaguo attaches great importance to CAAS .

Such celebrations are always initiated by the commercial consul of the Los Angeles Consulate General in consultation with CAAS.

Of course, because the WTO is a major event in the economic and trade field, there are two other Chinese organizations in the economic and trade field that jointly initiated it.

It is precisely because joining the WTO is a major benefit to Matrix's supply chain strategy. In the future, Matrix can assign more supply chain divisions to Huaguo.

Not only Zhou Xin thinks so, but many international giants also think so.

After joining the WTO, Samsung soon announced that it would invest 46 million US dollars to set up a factory in Gusu, and at the same time, it will fully enter China by 2005.

Before, Matrix only put some structural parts of the mobile phone casing and mobile phone assembly in Huaguo. In the future, it can put all the assembly and casing in Huaguo.

And when Matrix assembly is put in Huaguo, Huaguo suppliers will be selected in more fields, from chips to display screens to batteries, from PCB boards to cameras, involving hundreds of suppliers in hundreds of fields. It is a gradual replacement process.

"Yong Luo, I haven't seen you for a while," Zhou Xin said.