The Millennium Semiconductor Survival Guide

Zhou Xin was speechless about the unstructured behavior of these two companies, and actually rejected Weibo and WeChat because they were products developed by his company.

Zhou Xin said helplessly: "This is their problem, not yours. Before one of us has an absolute advantage, it is difficult to change this situation.

Both Nokia and Motorola are very short-sighted. They can reject Weibo and WeChat for such reasons today, and they can reject other Internet companies for the same reason tomorrow.

This matter must be widely publicized in the media, and the publicity work should be done well, using the tools we already have to publicize the different treatment of Weibo and WeChat by Motorola and Nokia.

Mphone's app store also allows apps from two manufacturers, Nokia and Motorola, and we didn't intentionally block them.

Just to compare these two things and spread them, we can make this a breaking point event in the field of mobile Internet, and use WeChat official account and Weibo to spread it. You know how to do it. "

Zhou Xin is not the kind of person who will silently swallow a loss and comfort himself that the other party will be punished in the future. It just happened to make things big, and took the opportunity to render a concept to developers in Silicon Valley, that is, Mphone is the fairest mobile Internet development platform.

This can kill three birds with one stone for him.

Pony understands in seconds, he has been working with Zhou Xin for a while, and he is very aware of Zhou Xin's tactics in Internet public opinion: "Okay, I will arrange it when I go back.

Some top official accounts in the WeChat official account have established long-term cooperative relations with us and have sufficient understanding. I will ask them to help promote this matter. "

Zhou Xin nodded: "We don't have to shy away from it. We are dissatisfied with the behavior of Motorola and Nokia. We sent out such a signal with real swords and guns, letting them know that such dissatisfaction will cause serious consequences.

When these official accounts posted articles, it could be said that the news was heard from us, and then they found Nokia and Motorola mobile phones for verification, and found that the result was indeed the case.

It is best to find some Nokia and Motorola smartphone users, and let them report that when they contact their friends who use Mphones, because these two brands of smartphones cannot download WeChat, it is very troublesome for them to communicate.

More serious, we can even sue Nokia and Motorola on the grounds of monopoly. "

Zhou Xin didn't want to use this tactic casually, because he was confident that after three years, Matrix would occupy the top market share, and they might be sued by other companies for monopoly.

Monopoly is a double-edged sword, especially for a Chinese like Zhou Xin, this weapon cannot be used casually.

If he is black, he will definitely wield all kinds of zzzq weapons to achieve his goals without hesitation.

After hearing this, Pony thought to himself that there was still a gap between his own structure and Zhou Xin’s. He originally wanted to cover up the traces of Tencent’s manipulation behind it as much as possible, but Zhou Xin’s intention was to use this loophole to attack directly. other side.

After thinking about it, Pony realized the benefits of Zhou Xin's doing so. After doing so, the outside world could see the influence of WeChat and Weibo, and further increase their bargaining power.

Pony agreed: "I think it's better this way, and I will arrange it as soon as I get back.

Later, when I had dinner with Nokia’s executives in private, he told me during the chat, because they could roughly know the advertising revenue of WeChat and Weibo, and Nokia’s executives were very greedy for this part of the income.

They don't want to give us this part of the income for nothing, so they keep pushing back and forth, delaying their access to Weibo and WeChat on their smartphones. "

Zhou Xin sneered: "First of all, there is a high probability that they have commercial espionage within Tencent, and at least above the middle level, otherwise they would not know this data.

The most important thing is not the income. Nokia still doesn't care about this income. It is estimated that they expect that they can still occupy the same share in the smart phone market as the traditional mobile phone market, that is, tens of millions of users.

Built-in mobile communication software and mobile Internet community, these have tens of millions of users, and this part of the valuation is what Nokia's board of directors values.

This is the same reason as Microsoft's operating system that forcibly bundles the IE browser. Nokia also wants to transform the Internet with the help of instant messaging software and the mobile Internet community.

It is even a huge benefit that they can strip this part of their business and go public.

No matter what income is, the capital market pays the least attention to the current revenue and profit, and listing is the fundamental source of profit. "

Zhou Xin has also managed some listed projects and a large number of mergers and acquisitions projects. He is not too familiar with the Wall Street style of play. The things that Lujiazui plays in later generations are leftovers from Wall Street. What assets are packaged? The assets were sold to Leek to take over.

Even for products created by the same logic, and the same junk assets, Wall Street can design a later thunderstorm. After the thunderstorm, a clearing is completed to let the leeks admit it. The game of drumming and passing flowers has started again, and Lujiazui is also dragging However, neither can the leeks admit it, nor can they complete the clearing of risks. Instead, the country admits it, absorbs the risk, and the risks are superimposed again.

Wall Street’s strategy is to clear the risks every time there is a financial crisis, and the next time will be a new reincarnation; Lujiazui’s strategy is to inhale the risks into my body, relying on the disintegration of the demons to prevent the explosion and internalize the risks. Strong, with strong physical fitness, it is hard to say how many times I can play later.

Although Pony Ma has management experience, he is still not familiar with this set of financial methods. After the management of Tencent was handed over to Zhou Xin, there were no Wall Street people to harass him, because he knew that harassment was useless, and the control was taken by Zhou Xin. New is firmly in my hands.

Wall Street also has nothing to do with Zhou Xin, at least not on the surface. Whether it can get a share of Zhou Xin's hands depends entirely on the other party's wink.

After hearing this, Pony suddenly realized, "No wonder Nokia is so resistant to this matter, it turns out that we will affect their interests, which should be regarded as their fundamental interests.

I just saw on the news not long ago that Nokia spun off the software department and set up a company specifically. "

Zhou Xin said with a smile: "I just took this opportunity to give them eye drops. If Nokia doesn't allow WeChat and Weibo to log into their smartphones, then I will ruin the software ecology of his smartphones. Losing developers' smartphones is useless." The source of water is no longer a threat.

If they let Weibo and WeChat land on their smartphones, let them see whether users will choose Weibo, WeChat or their apps. "

"Nokia and Motorola refuse to log in to Weibo and WeChat. Such actions have constituted a de facto monopoly."

"Mobile giants fear direct competition with Newman"

The first one is the style of traditional media. While looking for official accounts, Pony also found some traditional media. These traditional media also operate official accounts on WeChat, and their editors also have their own Weibo accounts.

After Tencent's publicity department contacted them, they were all very interested, thinking that this would be a news hotspot, and news related to Newman would attract the attention of the public, let alone the two giants Motorola and Nokia.

You must know that Motorola and Zhou Xin have a good relationship, and the two have a lot of cooperation in the semiconductor field.

The second is the style of new media, because the data can be seen in the background of the official account, and the data has been refined to the number of titles viewed, the number of people who clicked in to read it, and the number of people who read an article from the beginning to the end, and there is a corresponding ratio.

Under such data-driven and self-management, the official accounts at the head of WeChat are already proficient in the headline party, except for a few traditional media that still insist on the three elements of news.

"How? How about the background data?" Chris asked, he is the founder of the Silicon Valley Big Bang official account, and he wrote a column for Red Herring before.

After the launch of Mphone, Chris decided to start writing official accounts after being exposed to the new things of WeChat and official accounts. Because Red Herring is one of the most influential magazines, he named his official account Silicon Valley Big Bang.

It can be said that his positioning is very accurate, because the high price of Mphone1 caused most of the initial users of WeChat to be programmers and engineers, and these people will naturally have a good impression of the name "Silicon Valley Big Bang".

Later, after he made the official account bigger, WeChat launched a profit-making model of advertising distribution, and began to share profits with some leading official account bloggers. Chris began to set up a studio to do this full-time.

There are four people in their entire studio. He and Brooke are responsible for writing manuscripts, another employee is responsible for photography and typesetting, and the last one is business, responsible for helping their studio receive some special advertisements.

Relying on the distribution of official advertising revenue, this part of the income is a guaranteed income, and writing some soft articles for merchants is an additional income that does not need to share benefits with Tencent, and this part of the income has a very promising prospect.

Yahoo asked them to write an article to promote Yahoo's mobile Internet application, but they offered a price of 20,000 US dollars, which was just an article.

Therefore, they have a dedicated person to do business docking, and at the same time, they are also responsible for reviewing the contract, which is equivalent to shouldering the burden of legal affairs and business affairs.

Brooke said: "The data feedback is good, more than 80% of users clicked in after seeing the title, and more than 60% of users read from the beginning to the end.

This is one of the best data articles we've ever had. "

This article refers to: "Mobile phone giants fear direct competition with Newman", which was written by Brooke. Cross glanced at it before publishing it, and he had a premonition that this article would explode.

But he didn't expect it to be so explosive, Cross shook his fist hard, got up and paced back and forth in the garage they rented: "Brook, let's make this into a series of reports.

The news related to Newman is traffic, and he is still the superstar of Silicon Valley. "

Brooke smiled and said, "No, he is a Uranus superstar in the world. Our background data shows that the state with the most viewers of this article is not California, but Texas."

Cross waved his hand: "It's not important, the important thing is that readers are interested in Newman and the battle between Newman and the mobile phone giant, we can make it into a series, about four or five articles.

Together, let's collect some history of Newman and Nokia, Motorola, and then look forward, and finally use the smart phone battlefield to become more and more competitive, and look to the future as the end of this series.

My initial thoughts are this, and Anna~" Cross drew his voice very long, calling the only woman in their studio, who is the business manager.

Even though she was working in the garage, Anna was still dressed as an urban beauty, which seemed out of place with the environment. She stared at Cross with deep eyes and asked, "Boss, what are you calling me for?"

Cross said: "Anna, show the data in this article to our familiar partners and ask them if they are willing to advertise.

We will publish a whole series of articles, which can be used as their advertising space under this series of articles. "

What Cross meant was not to insert advertisements in the article. First, the impression is very bad, and second, Tencent may catch them and punish them.

The advertisement placement in the article belongs to Tencent, and they can’t manage some soft articles, but they insert advertisement pictures in the article themselves, which is to grab what Tencent wants to eat.

Anna nodded in response, and Cross continued: "But there is one condition. Our article data is better, which means that we need to add more money. How much will we add?

Also, go talk to David and see if they can arrange an interview for us, preferably with Newman.

If you can't interview Newman, Pony will do, or at least their vice president. "

Anna frowned. The previous matter was easy. The economy is good now, and it has come out of the depression of the millennium. Moreover, the wave of mobile Internet has made the entire Silicon Valley restless, so there is no shortage of advertising publishers, let alone WeChat in the head. Official account.

But the latter incident made Anna feel that Cross was joking: "Boss, it might not be realistic to invite Newman.

David is just an ordinary employee of Tencent's public relations department, and the hierarchy between him and Newman is thousands of miles away. He could only contact the head of their department, and the vice president could not.

But I will communicate with him according to what you mean. "

Cross said: "Don't underestimate us, we have more than 100,000 followers, relying on the push mechanism of the WeChat public account, each of our articles has more than 100,000 views, which is already the same as that of a regional newspaper. Almost as much influence.

Not to mention that most of WeChat users are Mphone users, and these are high-quality users. It may be difficult for our influence to invite Newman, but it is absolutely possible to invite Pony. "