The Millennium Semiconductor Survival Guide

Chapter 37 Undefinable Plagiarism

Completely copying the content of other online forums is like a trick to draw salary from the bottom of the pot.

In particular, the number of users of Yahoo Games far exceeds that of Riot Games.

This is like the reason that even if the internal jokes are not banned in later generations, they will be killed by Weibo.

Weibo's marketing account is dedicated to carrying interesting content around. You only need to pay attention to the marketing account dedicated to carrying internal jokes, and you don't need to open internal jokes anymore.

Due to the siphon effect of Weibo, only social media products that it cannot handle can survive.

Or it's social media in very niche areas.

The former has Douyin and Xiaohongshu, while the latter has Douban and Zhihu.

But now, what Zhou Xin needs to face is the bottomless copy and paste of Internet giants, and the product forms of the two are almost exactly the same.

After receiving a capital injection of 200 million U.S. dollars, Riot Games began to expand aggressively. There are two employees who go to experience the products of their competitors in the market every day.

The Yahoo gaming community is their focus.

The day after Yahoo Games started adopting this strategy, they realized something was wrong.

At first, the Riot employees just thought that the style of posting in the Yahoo gaming community was starting to resemble that of Riot Games.

"Hey, why do I feel that most of the popular posts on the Yahoo game community have been seen on our electronic community?"

"I also have this feeling.

I thought it was my illusion, but since you have it, it is probably not an illusion. "

After comparing them, they found that the hot posts on their side would be transferred to the Yahoo game community intact after half a day.

Not even the letters have changed.

They quickly reported it to Carter, who was in charge of product development, and she quickly realized something was wrong.

Compared with the Yahoo game community, the core competitiveness of the fist game community lies in the content. When your content is transferred, your core competitiveness will be gone.

This is why there is a requirement for the enterprise moat when investing, and the moat is the non-replicability of your core competitiveness.

Of course, the core competitiveness of the fist game community is not in the content, the content is just the appearance.

At this time, Riot Games has moved to an office building in Silicon Valley, and Zhou Xin will spend about half of his time in his office.

And half the time I don't know where to go.

"Newman, it's a good thing you're here, our community operators discovered that the Yahoo gaming community directly copied our content.

Move the hot posts in our community to the Yahoo community intact.

This is a fatal blow for us. "

Zhou Xin laughed, why did he still meet the second man of the Goose Factory twenty years ago?

This reminded him of a classic joke in later generations, that is, when Internet founders accept investment, they have to face a problem from investors. If Goose Factory copy your model and use the advantage of traffic to compete with you, how can you avoid being caught by Goose Factory? kill?

Luckily Bill Gates didn't know about this stalk.

Zhou Xin thought to himself that he had never heard of Yahoo being so unscrupulous before.

It may be that he started to get in touch with the Internet, Yahoo has disappeared, and it has changed from the number one Internet brand to an unpopular Internet brand.

In fact, this kind of thing is not uncommon. Yahoo was sued by other portals, accusing it of plagiarizing their content not once or twice.

This kind of plagiarism is difficult to define.

Zhou Xin waved his hand to signal the other party to calm down: "This is not a big problem.

We just need to take a screenshot of the evidence of Yahoo plagiarism.

Then find some grammatical problems in popular posts to prove that Yahoo copied them intact.

In the future, we will build momentum in all forums to stir up this matter.

Letting users know about Yahoo's actions is disgraceful.

At the same time, it builds a sense of superiority for the fist game community users.

The core is that even Yahoo, the most popular Internet company with the most users now, needs to plagiarize our content.

And our content generators are users, and it is your creativity, your ideas, and your activity that together create such a successful community.

It was so successful that Yahoo wanted to plagiarize our content regardless of its identity or face.

Give users a sense of superiority. "

The screenshot function is available on Windows 3.1, which is the operating system released by Microsoft in 1992.

After Zhou Xin roughly shared her thinking with the other party, Kate took a notebook and jotted it all down, and she looked at the other party with admiration: "Boss, you are too powerful.

The key point to solve the problem was found almost instantly. "

The adoring eyes of beautiful women can easily make the man of science and technology feel ecstatic, even Zhou Xin is no exception, but he just enjoys this feeling, and he doesn't feel too much complacency or complacency in his heart.

Because these solutions are accumulated after seeing too many similar cases, and they cannot help solve the core problem.

"My thinking doesn't solve the core problem.

This set of programs can only solve the problem of our user loyalty.

They will increase their loyalty to the Riot game community, but the same free users, users who are unwilling to pay to register an account, will not stop using their products because of plagiarism from the Yahoo game community.

Yahoo will not stop copying and pasting because of our public opinion.

We set off a public opinion war, and at most we can make their plagiarism not like copying and pasting, but use their brains and change the form of a few words in the post.

But the content will still be copied by them. "

This is like pirate readers know that it is not good to watch pirated versions, but they will not stop watching pirated versions because it is not good to watch pirated versions.

Because looking at piracy is profit-oriented, not morally oriented, so moral condemnation is not helpful to solve this problem.

Similarly, Yahoo will not quit because of being condemned by public opinion.

Even if Yang Zhiyuan didn't want to do it, the investors would not agree.

Before Yahoo copied the content of other web portals, it was sued by the Fair Trade Commission and ended without a problem.

Internet content plagiarism is very difficult to define.

This is especially true of electronic communities.

"Yahoo can completely say that this is a user behavior. I am just a community operator. If you want to hold accountable, you can only hold users accountable."

But now it is not a mobile phone number registration, even if it is a mobile phone number registration, there is still a process for the mobile phone number to be associated with a specific person.

"Therefore Yahoo's tactics cannot be determined, let alone held accountable."

After Zhou Xin finished speaking, Kate looked depressed: "So there is nothing we can do?"

Zhou Xin explained: “We and Yahoo are not in a zero-sum competitive relationship.

The game market is huge, we only need to operate our current community stably, and users will grow naturally.

After running the community well, the huge number of users in the Yahoo game community is our natural nourishment, and we can continue to convert their users into our users. "

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