The Rebirth of Wealth

? Rested in the hotel for an afternoon.

At night, Li Dong told Sun Tao: "I will go to the store of the era to see later. Although I have heard about the era, I don't know much about their business model and the size of the store."

Sun Tao nodded and said, "Yes, I will go with you later."

He came to Sunan for more than a month. Apart from the negotiation time, he was idle at other times, so he would not be bored in the hotel all day.

These days, he almost turned Sunan again.

Has done a certain degree of understanding of the store address and scale of the times, and the general business situation.

The two said that, and they didn't drink alcohol at dinner.

Eating a little bit, Li Dong and a few people went to the nearest era store. Tongzhou is the base of the era, and there are not a few stores in the era.

Sun Tao introduced while walking: "Tongzhou is Fang Keng ’s hometown. Fang ’s brothers have n’t invested much in Tongzhou over the years, and philanthropy has been in full swing. I heard that the times are going to be sold, and many people in Tongzhou are reluctant."

Li Dongdao: "This will not affect our next business?"

"It shouldn't be, normal corporate mergers and acquisitions, but not foreign acquisitions."

Sun Tao's remarks came up with ideas. Li Dong remembered that after the Rakuten acquisition era in 2009, it caused a lot of resistance.

At that time, Wumei unexpectedly lost. At that time, in order to vent its anger, Wumei's senior officials also told the media that another national famous brand ended.

Because of this, Rakuten took over at the beginning of the era, almost losing money year after year.

Coupled with the serious loss of middle and senior leaders, it also caused a lot of impact on Rakuten's entry into the domestic market.

Between the two, the first era supermarket arrived.

In the summer evening, many people go out shopping, and the era is mainly based on hypermarkets. The time supermarket that Li Dong went to happened to be a large shopping center.

Outside the shopping center are all men and women who hang out, and the popularity is very good.

Nothing else. Just looking at the popularity here, Li Dong thinks that the business of the supermarket will not be bad. If it is really bad, it means that the manager has a problem.

Open a shopping mall in this area, if it is not the time to enter the market early, it may not necessarily be able to find such a good place.

Did not stay in the square for a long time, and went straight to the supermarket.

Li Dong frowned as soon as he entered the supermarket. There was no overcrowding and noisy atmosphere.

Compared with the outside, this is like two worlds.

Is bustling outside the door, standing shoulder-to-shoulder, but indifferent inside the door, customers are in twos and threes, and there are not many people standing in line at the cashier.

Looking at the situation, Li Dong immediately frowned: "What's going on?"

Sun Tao's face was also a little grim. He thought about it for a while: "It may be because of the acquisition, the employee's mood is a little unstable, plus the surrounding of the Suguo supermarkets, so the business is a bit worse.

Unstable people, Li Dong can understand.

Speaking of Su Guowei, Li Dong wondered: "What does this have to do with Su Guo?"

Sun Tao said helplessly: "In the past two years, Suguo has become more overbearing. In order to seize the market, the wolf pack tactics have been exerted to the extreme by them. Whether it is a foreign retail enterprise or a local retail enterprise, Suguo is fighting and fighting. Outside. Less than two hundred meters is a Suguo hypermarket, where the price is a bit cheaper than here, and the business of the times has been robbed a lot. "

Li Dong hummed: "The surnamed horse is really overbearing! Are the surnamed horses so bullish this year?"

Speaking of him and several surnamed horses are still a bit of a problem, the distant PP and QQ are peers, chat software market, PP users are almost robbed by QQ.

The e-commerce market is not good at Ali. Although it has not reached the point where it will be a few years later, the domestic e-commerce market, which is also squeezed, has little place to intervene.

Even if these two are gone, I did not expect to provoke another surnamed Ma now.

Su Guo ’s Majialiang is not weak. This guy ’s ability is indeed strong. Within the China Resources system, he is even tougher than Chen Lang.

Speaking of which, Li Dong's influence from Ma Jialiang is actually relatively large.

The most obvious point is that both of them have a relatively independent personality and like to eat solitary food.

Li Dong's strategy of squeezing away several other supermarkets in Jiangbei was almost the same as Ma Jialiang's. When Li Dong did that at the time, he also learned from Su Guo.

Feels good about this trick when he suppresses his opponent.

When he encountered this dog skin plaster, Li Dong had a headache.

Gently relieved, Li Dongdao said: "Don't worry about Su Guo's side, wait for me to take over the times and stabilize the situation, he has good looks!"

The reason why Su Guo is so cattle, so tough, is nothing more than two points. First, Ma Jialiang has a stable position in Su Guo. In a word, even if it is a loss, Su Guo and China Resources let him do it.

Second, local enterprises, the contacts and popularity accumulated locally in Sunan these years have helped him.

When competing with other companies, other companies are afraid of losing money, and there are constraints on the board.

For a long time, others could not bear it, and the high-level officials sent over could not bear such great pressure, and finally retreated.

But these two points are not matters to Li Dong.

As a private company, Li Dong has absolute say in the distance. No one can refute what he said about how to do it.

The second point is not a big problem. The era has been based on Sunan for many years, and its network and reputation are not much weaker than that of Su Guo.

The reason why is now losing ground is, on the one hand, the impact of mergers and acquisitions, and people's hearts are a bit unstable.

On the other hand, Fang ’s brother ’s main energy is not here. Fang ’s Zhaofeng Group has also developed well in Hong Kong. The investment environment there is relatively loose compared to the Mainland. The energy is invested there.

The big boss has no energy to manage, and the middle and senior executives have no intention to control. This is the main reason for the decline of the times.

Under the year 2003, the annual sales volume of the times has entered the top 30 domestic chain industry.

However, years have passed. Except for that year, the sales growth in these years is far less than other companies. Is it weak in competitiveness?

Li Dong doesn't think so, the main reason is the problem of rule of man.

Thought briefly, Li Dong did not continue to think deeply, stepped into the era supermarket.

Others also followed, more than a dozen people in the line, at this time it is still more eye-catching.

Li Dong didn't care about them either. The upper and lower floors of this era store, Li Dong everyone simply looked at it.

After reading things, Li Dong paced again to a middle-aged woman dressed in the costumes of the employees of the times and greeted with a smile: "Sister, are you busy now?"

Employees of this era had long noticed Li Dong and his party. When they saw that they did not buy it, they had long guessed which government department might visit these people.

Although Li Dong is young, the middle-aged woman did not dare to neglect and hurriedly said: "Not busy, not busy, just tell me something."

Li Dong smiled and asked, "How long has Sister worked here?"

"Three years."

"Three years, that came almost as soon as it opened?"

"Well, I came here when I opened, and I have been doing this for three years."

"After working for three years, how about your salary and benefits? How about the benefits? Have you bought social security or something?"

"Wages were okay before, but things have gone up in price in the past two years, and wages have not gone up ..."

"......"

Li Dong chatted with the middle-aged woman for a while, and had a general understanding of the situation of the employees at the bottom of the age.

Chatted for a while, Li Dong said again: "Do you know what the times are going to sell?"

"I know, I heard that I will change my boss soon."

"Do you have any idea about this?"

"If we have any ideas, we hope that the new boss will not expel us, and if possible, give us a higher salary. Where to do it or not, as long as we have a lot of money."

This is probably the idea of ​​most people, and the loyalty to the company is not too high.

Is really sticky to the company, probably those management, these talents are most worried about the problem of changing the boss.

Li Dong asked for a while. The middle-aged woman made almost no concealment. Li Dong asked what she said.

When I finally asked, Li Dong frowned, and then smiled again: "Sister, we haven't seen anyone urging you to work till now, do not the foreman and the manager come to visit?"

"How can they have that idle time. In the evening, several leaders have gone home, and now there is a store manager in the store. The young man doesn't care much, as long as he doesn't sway in front of him."

Li Dong nodded, and thanked the middle-aged woman, and walked away.

……

Waiting out of the Times supermarket, Li Dong looked back and sighed for a long time: "I have to find a way to recruit people. Once I take over the times, I am ready for a big cleaning!"

These words came out, and there was a shock in Sun Tao's hearts.

Large cleaning, Li Dong is really bold enough.

When an enterprise first acquired, the new owner most often did was to stabilize the military, fearing that the personnel would be lost significantly.

Even if you have an idea, you will wait for the company to stabilize and clean up as soon as you take over. This is a big trouble.

Think of this Sun Tao whispered: "Mr. Li, if you take it easy, just take over ..."

"Can't slow down, how much time do we have to waste? Now in the retail industry, who is not competing to seize the market every second, we have wasted enough time in the times. Slow down again, a year has passed, and we have done a lot At first, there may be pain, but I can bear this loss.

By the end of the year, the era is completely included in the distance, to achieve the same pace as the distance, this is what I want. "

Seeing Li Dong say this, Sun Tao hesitated for a while, but finally did not persuade him.

This night, Li Dong visited a total of four stores. Overall, the business of the times is still passable, and it is not at a loss, but in terms of profit, it is not enough to look at it from afar.

Everyone is doing this business. If you take a look, you can still estimate it.

The size and location of the Times store are actually good, but in Li Dong's view, they are a little lifeless, and the employees and customers are not active enough, as if they don't have that kind of vitality.

This situation is not visible in the distance, and the establishment time of the distance is short. Whether it is an employee or a customer, it seems to be active as soon as you enter the distance.

Don't think that the atmosphere is not important. In fact, for hypermarkets, the atmosphere is even more important than product quality.

The simplest example, the same customer, entering the era, he may buy a hundred dollars.

If you go far, affected by the surrounding environment, no matter what you need or not, you may end up buying 300 yuan.

At this time, what affected him was neither product quality nor event discounts, but the kind of atmosphere and desire to inspire people to shop.

And these ~ www.wuxiaspot.com ~ are invisible to the times.

So even when the era was in 2003, it had already broken into the top 30 domestic chain companies in sales, but now it is almost standing still, and it will soon be defeated by a distant place that was established in 2004.

In terms of hardware, the two sides are not far apart.

The main influencing factor is people!

Li Dong was originally planning to leave a group of management, but seeing today's situation, Li Dong was a little shaken.

Is it really useful to leave those corpse vegetarian meals?

It should be said that among the domestic retail companies, the person Li Dong wants to dig most is probably the people of the China Resources Department. These guys are like wolves. This is the management that Li Dong wants.

As for other retail enterprises, in the next few years, they are losing ground in front of foreign retail groups. One by one, they are so depressed that Li Dong is not really too eye-catching.

(To be continued.)