The rise of nanometers

November 15th.

Snail Industry's first batch of products has obtained the birth certificate from the Ministry of Industry and Information Technology, as well as other relevant certification procedures, and can finally be put on the market.

In addition to offline dealers, the first batch of products were promoted through the online purchasing channel of Time Blog. The products of Snail Industry and the products of the 13 cooperative companies were promoted together.

Yangcheng.

In mid-November, the weather in Lingnan is sunny and windy, neither cold nor hot.

Dai Xiaohai, who had been busy all day, heard his wife complaining when he returned home.

"This big iron pot is too difficult to use. It sticks to the pot all day long, which is really annoying."

Dai Xiaohai put down his briefcase and could only persuade him earnestly: "There is nothing we can do about this. Non-stick pans are not safe. We don't care. Children can't mess around."

"Why don't I buy a ceramic-coated non-stick pan? I'm really not used to this big iron pan, and my hands are almost calloused." Yang Min looked bitter.

He thought about it and didn't want his wife to work too hard. They both had jobs, so he said, "I'll buy a ceramic non-stick pan in a few days."

"Eat, eat." Yang Min suddenly smiled.

Dai Xiaohai, who was just immersed in eating, knew that this month's pocket money would definitely be wasted. After all, ceramic non-stick pots are expensive and not durable. If they are not used for two or three years, they will probably not work.

Feeling a little depressed, he turned on the computer and surfed the Internet after dinner.

As a user of Time Blog, he liked this software very much and logged in to his account immediately.

There have been some changes on the homepage of Time Blog. If you look closely, you can see that there are some more advertising pages.

Soon he discovered many hot topics, such as "The U.S. subprime mortgage crisis swept the world", "Domestic economic crisis", "Rescue measures of various countries", "Cloud inspection and strict selection of products", "Snail non-stick pan".

Regarding topics such as the economic crisis, Dai Xiaohai, who lives in a state-owned enterprise, actually has little impact. He focuses on cloud inspection and strict selection and snail non-stick pans.

“That’s it, it’s up to Time Blog to detect and supervise and promote these high-quality products.”

"Wandashan milk? It turns out to be a product of Beidahuang Group. I wonder if it is sold in Yangcheng."

When he clicked on the topic of snail non-stick pans, he discovered that the manufacturer of this product, Snail Industry, was actually a subsidiary of Suiren Company, the same parent company as Time Blog.

I had some knowledge of the subsidiaries of Suiren Company before. For example, Blue Era, which recently won the water affairs and environmental sanitation projects in Shandong Province, is very famous.

But this was the first time that the company Snail Industry had appeared in the public eye. The curious Dai Xiaohai followed the instructions and entered the official website of Snail Industry.

Also under the main official website of Suiren Company, I found the official website of Snail Industry.

"The products are non-stick pans, kitchen knives, scissors, hardware products, water pipes, and trash cans? It was established more than a month ago?"

Looking at these introductions, Dai Xiaohai hesitated. From the detailed product introduction, it turned out that Snail Industry had developed a new process to improve product performance through silicon nano-coating.

The non-stick pan with silicon nano-coating has a service life of 8 to 15 years, is safe and non-toxic, can be used with a metal spatula, and is very scratch-resistant.

Moreover, Snail Industry also promised that if the coating of the snail non-stick pan fails within 8 years, it will provide free replacement.

With this guarantee, many people are planning to give it a try.

Coupled with the good reputation of Suiren Company's operations, it also gives many users some confidence.

Dai Xiaohai looked at the promotion details on the official website and did not plan to shop online. Instead, he directly found 36 dealer stores in Yangcheng and copied the address of the nearest store.

Many other interested users also plan to purchase Snail Industrial products to see if their quality is really reliable.

Noon the next day.

After lunch, Dai Xiaohai and another colleague went to a kitchenware store and went straight to the non-stick pan area.

A sweet-looking shopping guide asked with a smile: "Sir, welcome, what do you need?"

"Where's the non-stick snail pan?" Dai Xiaohai, who was going straight, didn't have any tricks.

The shopping guide hurriedly pointed to the corner of the shelf, where six pots were placed, including two types of Chinese woks, a frying pan, a soup pot, a milk pot, and an electric stove wok.

Snail Industrial's non-stick pans are similar to other brands of non-stick pans. The only big difference is the color of the pot noodles. Snail's pot noodles are all silver-gray, while other brands are usually black-gray.

The reason why it appears silver-gray is because the silicon nano-coating is translucent, and the main material of the pot is aluminum alloy or cast iron, which is naturally silver-gray.

After looking at the price, he chose the Chinese-style small wok, which was the same as the official retail price of Snail Industry. The price was 335 yuan.

Although it is a little expensive, if the quality is as strong as the description, this pot can beat other brands several times, and with the eight-year quality replacement guarantee, it is quite cost-effective.

"Brother Xiaohai, is this pot okay? You won't fool people, right?" The colleague on the side looked clearly unconvinced.

Dai Xiaohai was not too worried: "Snail Industry has a slogan of eight-year replacement guarantee. If there is really a problem, I can replace it."

The shopping guide girl hurriedly issued an invoice and a warranty card, which stated that the replacement period is: 2008/11/16-2016/11/16, and the half-price trade-in period: starting in 2016.

The colleague who accompanied me was a little scornful of the idea of ​​exchanging old items for new ones, feeling that he was deceiving people.

In fact, if they understand the production process of Snail non-stick pots, they will know that the old pots are exchanged for new ones at half price. Snail Industry takes the old pots back, re-polishes, coats, packages them, and sells them as new products. The profit is not much worse than the new pots.

Moreover, recycling old pots is also for the health of consumers. It is not that the aging of the silicon nano-coating will produce harmful substances, but that when the coating is destroyed, the cast iron layer and aluminum alloy layer will be exposed.

If it is made of cast iron, this is not a big problem, but if it is made of aluminum alloy, the aluminum pot will precipitate aluminum oxide during the cooking process.

According to relevant studies, excessive intake of aluminum oxide by the human body is very likely to harm health and cause anemia and Alzheimer's disease.

Therefore, a trade-in policy was introduced to allow consumers to take the initiative to replace the non-stick pan with a new one when the coating fails.

Since it is a new product on the market, the current sales volume of Snail Industry's series of products does not appear to be a hit, and appears to be mediocre.

Chang Fuguo and others are not too anxious about this. Snail Industry is a new brand, and consumers have never used Snail products. Naturally, it is impossible to find a pot that is hard to find as soon as it goes on sale.

Perhaps in the future e-commerce and live broadcasts, there may be hot-selling products, but there is basically no chance of them in 2008, especially since the snail industry has just started.

Now Chang Fuguo and others are paying attention to market sales while visiting the front lines of the factory to ensure product quality.

If Snail Industry's products are exposed to quality problems, it will really slap itself in the face, and it will also severely damage the credibility of Yunqian.

Just in case, Chang Fu Guorang's internal quality inspection and quality control departments will never allow problematic products to appear on the market.

At the same time, Huang Weichang's security department also protected Snail Industry from being cheated by other peers.

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