The Strongest Demon Front

What DG offered was a global endorsement contract.

And the contracts they provide to Chinese artists are usually endorsement contracts in the Asia-Pacific region.

Regardless of the contract amount or weight, it can be seen that Chu Ge's current market value far exceeds that of some big-name celebrity artists in China.

but.

Chu Ge doesn't like to cooperate with people who have brains.

In the remaining sponsorship contract, Chu Ge quickly discovered a very interesting phenomenon.

Many of the brands he cooperates with are fashion brands.

Such as Givenchy, Swarovski, Louis Vuitton, Brooks Brothers and so on.

It even includes financial brands such as American Express and China Merchants Bank.

Counting Burberry and Armani who have already signed endorsements before, it can be said that in the eyes of sponsors, Chu Ge is not just a football star, they are more willing to regard Chu Ge as an all-round star.

Such treatment is rare among other football stars.

Maybe it's because of his good looks.

At present, Chu Ge's image design specialist is more and more inclined to let Chu Ge develop the image of Leonardo when he was young.

After Xiao Lizi released himself with a water gun, more and more people began to miss the handsome, youthful and beautiful Jack.

The appearance of Chu Ge just satisfies people's desire.

He is not only sought after by football fans, but also by various fashion brands.

Therefore, there is an argument now that Chu Ge is actually an overrated star, and most of his fame comes from his appearance rather than his skills.

The point of these people is that Chu Ge is indeed a good player with outstanding technical ability and talent.

However, compared to his talent, his fame is obviously too big.

Chu Ge is known as the most popular little king of world football. His popularity not only surpasses the younger generation of Pogba, Griezmann and others, but even keeps pace with the Brazilian king Neymar, and has the potential to catch up with Melo. Made many people feel unconvinced.

How can a player who holds his thighs in Real Madrid be compared with Ronaldo and Messi?

Is it because of his good looks?

Is it possible that football is played with the face?

As masters of the game, they were resentful.

But no matter what they say, it can't change Chu Ge's endorsement contract.

Givenchy, Swarovski, Brooks Brothers, China Merchants Bank, Bulgari, Ray-Ban, Chu Ge signed six well-known world-class brands in one go. While these big brands bring a lot of income to Chu Ge, their brand image and marketing will also bring positive promotion effects to Chu Ge's image and make Chu Ge more famous.

In addition to these, there is another sponsored brand that is more interesting.

That is Rejoice.

As we all know, Ronaldo endorsed a shampoo called Clear, Messi also endorsed a shampoo called Head \u0026 Shoulders, and now Rejoice has found Chu Ge again.

Are these three shampoo brands ready to go to war in the football field?

Burn the flames of war from the field to the hair,

Aren't you afraid of Saitama for all the people?

Rejoice is also very sincere.

What they provided Chu Ge was not the image endorsement of the Asia-Pacific region, but the global spokesperson.

It has the same status as the endorsement contracts of Ronaldo and Messi.

Chu Ge also quickly confirmed the contract.

In addition to Rejoice, the famous fast food brand Golden Arches, which basically does not seek celebrity spokespersons, also found Chu Ge.

Chu Ge was very moved, and then rejected them.

Because the endorsement fee they give is not as good as their old rival Colonel KFC.

In fact, Chu Ge hasn't eaten this kind of foreign fast food for many years, mainly because the fat content is too high.

Including the Pepsi and Coca-Cola that came to the door this time, Chu Ge didn't drink either.

However, this does not affect his endorsement.

Among the two world-renowned brands of Pepsi and Coca-Cola, Chu Ge chose Pepsi.

This is purely a coin toss.

I don't know if it was a good negotiation, but the quotations of Pepsi and Coca-Cola are exactly the same, and Chu Ge has no preference for these two, so he can only flip a coin.

Positive Pepsi, negative delicious.

Eventually throws out the queen******.

This is probably the choice of Steins;Gate.

Choosing Pepsi means that Chu Ge is in the same camp as Messi, Kaka, Ronaldinho, Beckham and Raul this time. In Huaxia, Jay Chou, Jolin Tsai, Andy Lau, Faye Wong, Leslie Cheung, etc. have also endorsed Pepsi.

Next is the main event.

Nike, or Adidas?

This can no longer be decided by a coin toss.

These two sponsors are the two most important in player sponsorship.

Real Madrid's sponsor is Adidas, Inter Milan's sponsor is Nike, and Manchester United's sponsor used to be Nike, but now it is Adidas.

The China National Football Team has cooperated with Adidas for 30 years. After the contract with Adidas expired last year, Adidas is not very willing to renew the contract. Therefore, the national football team switched to the Nike camp and signed a 12-year sponsorship contract of 1.2 billion yuan.

Chu Ge is the captain of the national football team, and Nike naturally attaches great importance to him.

And Manchester United spent 150 million euros to bring Chu Ge from Real Madrid to Manchester United, hoping to make him the new banner of Manchester United.

Manchester United is the top club in Adidas' commercial sponsorship empire, and Adidas is also determined to win Chu Ge.

In order to compete for Chu Ge, the two companies naturally went directly to each other.

Since Chu Ge was still playing for Inter Milan, Nike and Adidas began to compete fiercely for Chu Ge.

Now, Chu Ge has transferred to Manchester United with the world's first net worth of 150 million, and the sponsorship contracts given by the two sponsors have naturally increased, basically reaching the level of the world's top players.

Nike's contract is 50 million euros over five years; Adidas is 51 million euros over five years.

The two are about the same.

In terms of specific treatment, both Nike and Adidas are preparing to create a product line exclusive to Chu Ge, and promise to launch new products named after Chu Ge every six months. In terms of new product sales, Nike provides 40% of the profit share, while Adidas provides 35%.

It can be said that apart from Messi and Ronaldo, in the football world, no one has surpassed Chu Ge.

This at least makes a point.

No matter the field of competition.

In terms of commercial value, both Adidas and Nike admit that Chu Ge is the third player in today's football.

Second only to Melo.

That's a pretty big endorsement.

Melo has a few days of status, which are obtained through countless championship titles and years of accumulation.

Compared with these two superstars, even though Chu Ge is amazingly talented, his foundation is much weaker than them.

However, Nike and Adidas still give Chu Ge such heavyweight treatment, just to show their sincerity in signing Chu Ge and their optimism for Chu Ge.

but.

Chu Ge was still not satisfied.

"Maybe, I have a better plan."

...

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