There is a Problem with This Online Game Planning

   Isn't Chapter 463 the best at copying?

Yes.

   It worked again.

  Linmu Studio's latest game "Kirby" is about to succeed again.

  Although Wang Ang only played the game for four hours, he has no doubts about this!

   And there are many players who have the same idea as him.

   But more players, the feeling of playing the game is very pure.

   I just think, this is a good game!

   Among them, there are a large number of female players who have this idea.

   Stand-alone games are not exclusive to men. In fact, there are quite a few female players.

  But because male players are larger in size and generally have higher demand for games, most of the stand-alone players are male-oriented.

  As for games specifically aimed at female players, because the production companies are generally small in scale, the publicity is not very strong.

In this situation.

  It is actually very difficult for women to find a game that suits them in a game library full of male hormones.

   This has led to many female players not disliking games, and simply having no chance to get in touch with games that suit them.

   And the advantages of switch are revealed at this time...

  Switch, the mainframe and Linmu Studio, are large enough, and Linmu Studio also has enough financial resources to publicize the console and games.

  And most games on switch focus on cuteness and family fun, and "Kirby Star" is one of the pinnacles.

  Female players face a high-scale announcement, it can almost be said that the host is full of advertisements... and most of the games on it look very cute.

  I have been struggling to find a female player who is suitable for my game. It would be a lie to say that I am not attracted.

  The reason why the installed base of Linmu Studio can quickly exceed 20 million, a large part of the sales are brought by female players.

  The convenient form of switching between the switch host and handheld, and the first-party game lineup of the switch that is completely different from traditional hosts, is equivalent to giving female players a platform to quickly find games that suit them.

   And these female players attracted, the game generally does not play well...

   It’s the kind of player who might not even be able to play “Super Mario Odyssey”…

   And "Kirby Star", which seems to be a cute game and a simple and pleasant game experience throughout the whole process, is indeed very suitable for them.

  Whether it’s Kirby’s appearance, actions, various small designs, or the overall game experience, female players especially like it.

  So, the night Kirby released.

When the hunk posting that the game is fun, it is almost inevitable to bring a girlfriend, wife or daughter... Their rhetoric is similar, basically saying that family members who do not play games will be attracted by Kirby at first sight .

   And with the increase of such posts.

   All of a sudden.

  The largest stand-alone game forum in China has directly become a large parent-child activity community...

  【"Kirby Star" is very interesting! Very recommended to buy! Although there is almost no difficulty in the game, the whole playing process is really comfortable! In addition, when I played "Kirby", my girlfriend didn't tell me that I played the game for the first time, and even sat next to me and watched it with great interest, and asked me what game it was, haha, Kirby too cute. 】

  【"Kirby Star" is really a surprise, do you know that this game also has a two-player mode! My daughter and I played together. I control Waduludi and let my daughter control Kirby. It's really fun! Later, my wife watched and snatched my position (smile bitterly)...]

【good game! To be honest, I didn't expect my girlfriend to like it too! It belongs to yes if it directly enhances the relationship. 】

  【…】

  All kinds of posts about playing games with family members were directly pushed to the homepage.

  Many single dog players came to the forum and were stunned.

what's the situation.

   Isn't this a gaming community?

  So soon, under many posts, single people began to hug each other to keep warm.

   "What game do you play when you have a girlfriend?"

   "The macho is crying, I thought everyone came to enjoy the game, I didn't expect that you can enjoy family and love on this basis..."

   "I like the game very much, but after seeing your posts, I suddenly don't like it..."

   "Fuck! I also played with my son, he got a fortune! You want to compete with me for Kirby, what a rebel!"

   "... upstairs, you said son? Is it also called your son? You have different opinions?"

"The game is really fun, but what I want to say is not this, but that Linmu Studio is playing a big game! Games like "Dark Soul" and "Legend of Zelda" are obviously aimed at us Core players. Games like "Mario Kart" and "Kirby Star" are aimed at blue ocean players who usually don't need a console!

  This feeling was not obvious before...

I have also been unable to figure out why Linmu Studio changed back after launching the core-oriented "Dark Soul", and launched a simple and relaxing game. Now that I see the status of the forum, I finally understand... Lin Yao this I want to take into account both blue ocean players and core players! Catch them all!

   So far, Lin Yao has done a very good job! The combination of the two forms of the host, the price is cheaper than the traditional host, which is enough to make the blue ocean players who have not bought the host favor.

  Under this premise, thanks to the strong production capabilities of Linmu Studio, the first-party games for Switch can not only satisfy the core players, but also interest the blue ocean players... This has built a skeleton for both!

  Yes, those games that seem to be aimed at blue ocean players, but core players can still have fun, this is the most outrageous!

   Such a host! It's a ghost if you don't succeed! Linmu Studio is really awesome! "

"Let's charge it up now... Besides, I think the above is right. In fact, when I first watched the promotional video, I also thought that "Kirby" was not fun, but after I actually played it, I realized that it was a miscalculation... I also wanted to After a while, why am I, an old game player, laughing when I play this kind of non-difficult game, and then I found out that the reason is actually very simple, because it is fun, it is that simple!"

   "Yeah, it's fun, this is also my biggest feeling when playing Kirby..."

   "..."

  On the forum, in addition to showing affection and hugging for warmth...

  In addition to discussing the game itself, many players also began to analyze the reason why Linmu Studio's game was successful again.

   And it turns out.

   Players are really smart...

Their analysis is actually very reasonable. A large part of the reason for the success of Switch is that it has attracted blue ocean groups that have long been ignored by major game manufacturers... In the previous life, Switch had to compete with mobile terminals for business, but there is no such problem here. , which is also one of the advantages of Linmu Studio.

   In this case, if the switch is not successful, then hell!

   Actually.

  The second day after the release of "Kirby".

  The power of blue ocean players began to show...

  Most of the time in the past, new games that were only popular in the game circle once again broke the barriers of the game circle and appeared in the sight of ordinary people.

   And all of this is because many blue ocean players really like "Kirby the Star" after playing it, and Kirby is really cute and poignant.

  So many social media that have nothing to do with the game...the emoticons that Kabina originally only circulated on the game forum appeared.

   And Kirby's cute image further aroused the interest of more blue ocean players, asking what it is.

  After getting the answer.

  Switch appeared in their sights... Although this kind of communication, the final conversion rate is not high. After all, game consoles are not as popular as mobile phones in China.

but! As long as one player buys the host! That Linmu studio is blood money!

   Moreover, the business of Linmu Studio is no longer limited to the domestic market. The domestic host culture is not prosperous, but overseas is prosperous.

  Linmu Studio's first-party games not only attract domestic blue ocean players, but also overseas blue ocean players...

  In fact, many people in the industry, whether they are domestic or overseas counterparts, have already noticed the strategy of the mainframe of Linmu Studio.

  Continuously expand the game audience, absorb light players into the pit, and then try to turn these players into heavy players...

   This is the strategy of Linmu Studio.

   Looking at it now, this road has really worked for them!

  Although in terms of game platforms, Gameplayer and Vaporwave are still facing each other, and the winner has not yet been decided. Many people in the industry are also quite critical of Linmu Studio's strategy.

   But on the host side, many people in the industry really have to admire Linmu Studio.

  Using differentiated competition to avoid wars with traditional consoles, and using first-party game strategies to attract blue ocean players.

   This directly made the switch, the mainframe, completely gain a foothold, and even snowballed.

   In this regard, other console platforms can’t do anything about it. Reflecta is a traditional console, and other console manufacturers can use various methods such as game lineups to give it a head-on blow.

   But switch what can they do? Linmu Studio's dependence on third-party manufacturers is extremely low, and it is the best game developer. Unless other console manufacturers make their own handhelds and completely change their own console form, there is no way at all!

   It's really... an outlier.

  Many colleagues saw the success of "Kirby" in sales and made a hole in the barriers of the game circle, so they couldn't help expressing such emotion.

certainly.

   In addition to emotion.

  The installed capacity of switch consoles has successfully exceeded 20 million, and the success of "Kirby" has also strengthened the confidence of some people...

  …

   "Huh? Some manufacturers in China have announced that they will make handheld...?"

  Lin Yao had just put down the sales report of "Kirby the Star", when she heard some unexpected news from Mu Wanqing.

   "Well, do you remember Cauchy Entertainment?"

Mu Wanqing nodded, and continued: "They are the ones who announced that they will also enter the console market. I saw the press conference. Their handheld form is very similar to Switch, but it is bigger and the performance seems to be better. It is similar to The way to the handheld computer.

At the same time, they also announced part of the game lineup, the selling points of which are somewhat different from ours. There are many online games and ported stand-alone old games. "Mario Kart", "Legend of Pokémon" and other casual games with bright and cartoon style. "

"Oh?"

  When Lin Yao heard this, she immediately showed an expression of interest.

   Seeing that she was interested, Mu Wanqing didn't speak anymore, but directly opened the video for her to watch.

  Lin Yao bowed her head, and watched the entire press conference of Kexi Entertainment together with Mu Wanqing.

  As for the impression...

how to say.

  The visual sense is a bit strong, a bit like Lin Yao's previous life, which was designed based on the idea of ​​a handheld computer and advertised that it can play 3A masterpieces.

  However, this is only a sense of sight, and the specific Lin Yao is not sure.

  As for the game lineup, the press conference did focus on online games and transplanting stand-alone machines.

   As for the family carnival game, it does have the meaning of competing with Switch, and among the producers, Lin Yao also saw a familiar company name—Tianhu.

   "What should we do? Should we adopt a strategy?" Mu Wanqing immediately asked after watching the video that Lin Yao had finished watching.

"Need not."

Lin Yao thought for a while, then shook her head lightly: "No need, now we are the number one target in China... This is a normal situation, the same as the Vaporwave game platform. But it is a little different, after all, the Vaporwave game platform is aimed at PC users , the PC user base is large, and the needs of players are varied.

  But the switch is different. We only need to stabilize our own first-party games, maintain the Greenlight-related production team that develops independent games for the switch, and then try to win as many major manufacturers as possible on this basis.

  The threat to us of other people's consoles is not as big as the threat of Geber and Dreamland's own PC platform. "

   "Then don't we need to say anything?" Mu Wanqing asked after hesitating for a moment.

   "Well, no, if they can really beat Switch...then I'm convinced."

  Lin Yao nodded.

  In fact, this situation is quite normal.

  This happens in the game industry, or in every industry.

  When a product or model becomes popular, following the trend will follow.

  Battle royale, meat pigeon, soul like, unboxing, open world, fried rice.

  In Lin Yao’s previous life, these game keywords were usually due to the popularity and success of a certain work, which directly stirred up the entire industry... Then, follow-ups came.

   Same here.

  Since the unboxing mode and pass mode of "Breakout" became popular, there have been a lot of imitated game companies in the past two years.

   This is an inevitable process.

  The same goes for the host domain.

   It’s just that the cost of R&D and production of traditional consoles is too high… Ordinary companies really can’t handle it.

  Looking at Lin Yao's previous life, the development history of the game console, the crown jewel of the game industry, whether it is Sony or Juhard, games are not their only profitable business.

  And the console manufacturers with a single business and only the game business are basically dead.

   Such as Sega.

  Because the host is really too expensive, Sega can't play it.

   Moreover, PCs are developing too fast compared to consoles. It is becoming more and more difficult for consoles to catch up with the performance of PCs, and the cost of hardware is getting higher and higher. A few years before the release of consoles, they still have to sell at a loss... This is something ordinary companies can’t afford.

   This kind of money-burning war, the only one that can barely keep up with the pace of the business is relatively single, only the Nintendo family, and they still rely on differentiated competition.

  Before Lin Yao crossed over, even consoles owned by big local tyrants such as Sony and Juhard could no longer catch up with the development of PCs. Whether it was PS or XBOX, the latest generation of consoles only had the level of mid-range PC configuration.

  One high-end graphics card can buy two next-generation consoles!

Yes.

   This is related to the premium price of the graphics card, but there is really no way. Juhard and Sony want to give players the top configuration of the current era, and the price may be too high for all players to accept, or so bad that they cannot accept it.

   After all, where is the cost.

  PC is developing really fast.

  Game consoles are different from PCs. PCs also have the attribute of productivity, but game consoles only have the attribute of playing, so it is not a must.

   Selling at a high price, not many players are willing to buy it.

   It’s okay, the hardware and software of the host computer are highly unified, even if it only has the mid-level PC configuration, but in terms of games, it is not inferior to most PCs, and can make up for the shortcomings.

  Although this world is different from Lin Yao's previous life, the development of history is similar.

  The traditional host here is also a money-burning game, and few companies can play it well.

  As a traditional host, even Linmu Studio is not enough.

  And if the handheld is developed based on the idea of ​​a handheld computer, the pressure will indeed be much less.

  So there are companies in China who want to get a piece of the pie in the field of handheld devices, and Lin Yao can understand.

  Although Linmu Studio has become a target, it is very annoying that game platforms and consoles have come to compete.

  But if they can really defeat Switch, Lin Yao will really be convinced... After all, they can also be regarded as promoting the development of the domestic game industry together.

  If they can.

  After all... After Kirby released, it was time for Ring Fit Adventure and Super Mario Party.

  …

at the same time.

   Just when Lin Yao and Mu Wanqing were discussing their mainframe competitors.

  Sky fox.

  Li Guangsheng sat behind his desk, looked down at the mobile phone on the table, and sighed softly, the dissatisfaction on his face was barely concealed.

  Koxi Entertainment’s so-called benchmarking switch console, Tianhu, was forcibly tied to the chariot…

  During this period, with the increase in the total number of domestic players, although Tianhu has been caught up from behind, Linmu Studio, which was just a small workshop at the beginning, was far behind, but it is still alive and well...

   After all, they still have a strong foundation, and after Tianhu has completely integrated the acquired eBay, it has a large number of online games, which allows them to enjoy the bonus of increasing game users.

  Of course, there is no way to compare with Linmu Studio, which has many phenomenal online games, but Linmu Studio launched a PC game platform, and then launched a console, and at the same time suspended the development of online games, giving them a chance.

  During this period, Tianhu's revenue has been rising.

  Li Guangsheng's position was also stabilized again.

And it was probably stimulated by Linmu Studio. Since seeing the success of "Dark Soul" and seeing Linmu Studio's progress step by step...Li Guangsheng also started to work hard. He began to work hard to improve the bloated system and game development system within the company. process.

To put it simply, it is to kick out some people who cannot create value, and then recruit talented and thoughtful independent studios, lower the priority of revenue slightly, give more room for creative developers, and rejuvenate the company The vitality within…

  Of course, Li Guangsheng didn’t have the idea of ​​developing stand-alone games when doing these things. After all, there is a giant standing in front of him in China, and he doesn’t have the heart to challenge for the time being...

   But he still wants to change his company.

  As for the purpose, he hasn't fully figured it out yet, he just feels...not reconciled.

but.

  His various measures were strongly opposed by the largest shareholder behind Tianhu...

   The largest shareholder behind Tianhu not only opposed it, making his reform difficult... He was also forcibly pulled into the handheld camp of Kexi Entertainment's benchmark Switch without any prior consultation.

   And their request is very simple.

  I want Tianhu to imitate Linmu Studio and make several games like "Kirby", "Pokémon Legend", and "Mario Kart".

   This made Li Guangsheng very dissatisfied!

  He almost watched the growth of Linmu Studio with his own eyes, although he was reluctant to admit it at first.

   But later, in front of each work, he finally had to admit that Linmu Studio...is really amazing.

  Switch has also been researched on this host, and he feels that the success of this host is due to both creativity and the powerful game production capabilities of Linmu Studio!

   After Li Guangsheng witnessed the success of the garbage game "Dark Soul" in his own eyes, he already knew very well the gap in game development capabilities between Tianhu and Linmu Studio.

  He really thinks it is a fantasy to force a host that is fully supported by a company called Linmu Studio.

   But the other party obviously didn't care about his dissatisfaction, almost commanding him to do so.

  He had no choice but to agree.

   But after seeing the success of "Kirby", he really felt more and more wrong.

  Going to touch porcelain here, really won't... bring shame on yourself?

  Looking at the mobile phone on the table, Li Guangsheng frowned slightly at the thought of the word self-inflicted humiliation, and made up his mind completely.

  He breathed a sigh of relief, then picked up the phone and dialed the number.

  The phone rang several times.

soon.

  A young voice came out.

"What's up?"

Li Guangsheng frowned slightly when he heard the other party's slightly frivolous tone, and became even more dissatisfied with the prince, the major shareholder on the other end of the phone. He quickly adjusted his mentality, took a deep breath, and said, "Mr. It is necessary to analyze the pros and cons with you, it is really unnecessary to be a handheld player, now Tianhu is developing..."

   "I've said it many times!"

   But before Li Guangsheng finished speaking, he was interrupted roughly by the other party...

The young-sounding voice on the other end of the phone was a little impatient, and said: "Do as I say, and cooperate with the group's grand strategy! As for the strategy itself, it's not up to you to worry about it. The host is the most important aspect of the group's next entertainment. A part of it! This matter is very important from top to bottom! You can't change it, and neither can I.

  We have been ignoring blue ocean players, and we have also ignored the appeal of simple and easy games to blue ocean players. In this regard, Forest Studio has taken the lead, and we cannot lag behind. "

   "But the problem is, those games..." Li Guangsheng frowned even deeper.

   But this time.

He still couldn't finish his sentence, and was interrupted roughly: "A game is a game! Don't say that Tianhu can't develop that kind of game, just let it be a masterpiece, that kind of childishness that doesn't seem to be difficult at all For casual games, I have asked many professionals, and they all said that there is no problem in the development.

   As one of the largest game companies in China, Tianhu can't even compare with a small studio? Just like that "Pokémon Legend", can't you even design a hundred elves! ?

  Do you know how much potential the switch of Linmu Studio has? Do you know how much profit this kind of handheld, which is separated from the PC and can attract a large number of blue ocean players, can bring if it further explores the commercial attributes? Linmu Studio is guarding a golden mountain and won't dig it, so it's up to us to dig it. "

   “But game development doesn’t happen overnight!”

Li Guangsheng endured, suppressed his irritation, and said, "Although the games of Linmu Studio are easy to copy, the Switch is not only good for games. Their host's creativity and design are highly unified, and they also have ideas in other aspects, such as In "LABO" some time ago, this kind of thing is not something that can be copied by copying. In fact, their games are the same. Even though "Pokémon Legend: Arceus" looks simple, the world view and gameplay they designed are unique. Other games are even more special...Unless this kind of game is copied one-to-one, it is very difficult to innovate, their creativity, their thinking about gameplay, we are temporarily behind, I think..."

   "Linmu Studio can do it, can't we?"

  On the other end of the phone, the young voice listened for a while, then interrupted Li Guangsheng impatiently again, and threw out a sentence directly.

   “…”

  Li Guangsheng opened his mouth. At this moment, for some reason, he suddenly thought of his best friend, Mou Feng who founded Tianhu with him and then parted ways.

"A game is a game, it's not that complicated! As for gadgets like "LABO", it's not worth mentioning. How much did it sell in the end? I heard it's not two million, right? To put it bluntly, it's just a piece of broken cardboard! No matter how much effort you put into it, it’s useless! It’s never possible to make a big splash, and don’t we have this level of creativity?”

  The young voice on the other end of the phone continued: "As for the difficulty of copying the game... you Tianhu, aren't you the best at copying?"

   "..."

  When Li Guangsheng heard what the other party said, he clenched his right hand violently, and his body instantly became stiff.

this moment.

  Unknown anger welled up in his heart, and even made him tremble slightly.

   Looking for the next monthly pass...

  (end of this chapter)