There is a Problem with This Online Game Planning

  Chapter 465 New Game Form

  Li Guangsheng really wanted to laugh.

  I want to laugh from the bottom of my heart.

   There is a premise for Kexi Entertainment to make such a big fanfare and engage in black and red strategies.

   That is, Linmu Studio can't do anything, and PCZ must really be able to match the other party's products.

  The benchmarking here is not verbal talk, just like Pepsi and Coke, you must at least taste similar.

   Actually.

  Kosey Entertainment has been working hard to match the benchmark. Leaving aside Tianhu, it emphasizes that its performance is better than Switch, and then adds the concept of playing online games with a handheld device, and assists some games that deliberately imitate the first party of Linmu Studio.

   It does have a similar taste.

If you cooperate with the black and red strategy to leave an impression in the minds of mainstream players, and then operate on the public opinion side to optimize PCZ's experience in online games, maybe it can really become an industry that is deeply bound to the industry's first second.

   After all, players scold for scolding, but some fundamental things are not easy to change.

   Li Guangsheng also understands this point. For example, online games, Lin Yao and Linmu Studio can't change it... This is the game mode most domestic players like most.

   But, again, the premise of all this is.

   Don't make any big moves during the industry's first period.

  After the black and red steps are completed, the apology must be timely.

  The big action here does not refer to the ordinary announcement of a game.

   It is a big move that can spark heated discussions in the entire game circle and directly suppress the opponent's enthusiasm...

  Koxi Entertainment has always believed that Linmu Studio will not make any big moves, and if there is, he can fully handle it.

  Li Guangsheng was not sure at first, until he saw the promotional video of "Ring Fit Adventure".

  The first time, he didn't actually understand what it was.

   Didn't even react.

  It wasn't until the characters in the game appeared next to Lin Yao, combined with the name of the game and Lin Yao's previous actions, that he didn't understand what it was.

   Fitness Rings! big Adventure!

  Mou Feng is really right...

  Linmu Workshop does have bigger surprises waiting for players.

   This is another game that combines virtual and reality! A novel game that has never been seen before.

   And this surprise and game was brought by Lin Yao herself...

  The name Lin Yao is in the game circle. For players, it is really special.

With the rise of Linmu Studio, the name Lin Yao appears more and more frequently in the eyes of players. She is the core of the entire Linmu Studio and the creator of many excellent games in Linmu Studio. The most important... She is really beautiful.

  The stacking of these layers of buffs makes all players have a good impression of her and are very interested in her.

  When the switch was announced, the girl walked briskly onto the stage with her hands behind her back, then inserted the switch into the base, and smiled. Players who have watched the live broadcast are still deeply impressed, and they will never forget it.

  However, such a super producer who is completely impossible to avoid when mentioning Linmu Studio, unlike other game producers, likes to show his face. Except for the face-to-face meetings in the early online games, Lin Yao rarely appeared in front of the players.

   This gave her another layer of mystery.

   Players are actually looking forward to seeing Lin Yao, because every time she appears, it will bring great surprises to the players, and... she is really beautiful! In addition, players who have watched the video of the early online game face-to-face meeting will know it! Not only is she pretty, she's cute too!

  So, such a spokesperson with a 'surprise' attribute, and is also very beautiful and eye-catching.

   At this time node.

At the time when Kexi Entertainment made the game circle utterly indifferent, and the switch host frequently appeared in the player's sight, it suddenly appeared in the player's sight, and at the same time brought a combination of reality and virtual... fitness game, a Even if Li Guangsheng, the opponent, doesn't understand the specific gameplay, he thinks it will be very interesting.

   This is stepping on the momentum created by Kexi Entertainment to promote your own game!

  Li Guangsheng could have foreseen it.

  How things will develop next...

  Cauxi Entertainment's black and red strategy, any apology, will not work.

   Not only is it not easy to use.

   You may also dig a hole for yourself!

   Player discussions come to an abrupt end, leaving behind a reputation with no room for redemption...and a mess.

  Thinking of this, Li Guangsheng suddenly put down the switch, and urgently called the mainstream game community.

   He took a look.

   Then, he laughed again.

  …

  Linmu Studio released the promotional video of the new game when PCZ was at its worst, which was indeed very eye-catching.

  After all, Linmu Studio has its own traffic in the game circle itself, and such things happened in the game circle during this period of time.

   Moreover, Lin Yao personally participated in the new promotional film!

  These BUFFs are stacked, it is difficult not to detonate.

more importantly.

   This game is really unexpected!

  It wasn't long before Linmu Studio released the first promotional video of "Ring Fit Adventure".

   Soon, the second promotional video was released.

  Many players who only saw Lin Yao and didn't fully understand what the game "Fitness Ring Adventure" is, after seeing the second promotional video, they fully understood what kind of game it is.

  In the second promotional video.

  The main character is still Lin Yao, she is standing in front of the screen, playing a 'game', but her way of playing games is quite special.

  The characters in the game will follow her actions in reality and make corresponding actions.

  Lin Yao jogging, then the game characters holding the same ring will run forward.

  Lin Yao squeezed the fitness ring in her hand, and the ring in the hand of the game character would eject gas and push open the closed door.

   And Lin Yao put the fitness ring on her abdomen, shaking it left and right, and the characters in the game will also start rowing left and right.

  There are many similar pictures.

  Squats, leg raises, pulls…

   In short.

   is realistic movement, and at the same time...playing games!

   Many players didn't even care about Lin Yao after watching the second promotional video.

  Their only thing to thank is, can a fitness ring do this? Can the handle still do this? The game can still do this! ?

  This game, although it looks at the painting style and gameplay, is far from the masterpiece in the minds of ordinary players.

  But as long as you are a player, seeing this promotional video, you have to admire the game's unconstrained design.

   Combine fitness with games!

   Really belong to you!

  Linmu Studio! !

   "Damn it! Linmu Studio has really done a lot of tricks in terms of 'playing'."

   "The game company may be more concerned about your health than you! Although this sentence is full of slots, but now the facts are indeed in front of you, and you have combined games and fitness!! Awesome!"

   "This is really good! People who usually want to lose weight expressed ecstasy. They feel that if they cooperate with the game, their attention will be on the screen, and they will not feel too tired holding things by themselves, and they can persevere."

   "Wow, this feels like fun! I can do it!"

   "Linmu Studio is really brain-opening, I am convinced, it can be combined, it is also sporty and fun, absolutely amazing!"

   "Although Ben Feizhai may not be very interested, I really admire the creativity of Linmu Studio... They are really that special... By the way! Kexi Entertainment came out to talk! Touch porcelain! Save yourself!"

   "What are you talking about Kexi Entertainment! What games are you paying attention to! The point is Lin Yao! Lin Yao! She is really dazzling! After watching the promotional video, I really want to live with her..."

   "Upstairs, everyone is waiting for the first pervert to come out, so that you don't look so perverted. Since you said it first, I will say it too! My wife is so beautiful! Her thighs are so long!"

   "You guys are disgusting. People are here to promote the game, and you criticize others! Bah! Disgusting!...By the way, if you buy this game now, will Lin Yao play with you?"

   "To be honest, she's not attractive at all. Lin Yao's figure is too good... The girl expressed envy and was shocked at the same time."

   "I feel that Lin Yao is sweating so sexy..."

   "Upstairs, enough of you..."

soon.

  On the forum, the posts originally discussing the game are all crooked...

but.

  Correct to crooked.

  But the player's attention has indeed been on the game "Fitness Ring Adventure" and the game promotional video.

   And this situation.

   Soon began to spread.

   And gradually, the mainstream game community was calmed down.

  Because most of the players are obviously more interested in the "Ring Fit Adventure" which the owner of Linmu Studio personally promoted, and made people say "the game can still be played like this" when they saw it for the first time.

  As for those posts that are still touching the porcelain switch, the players are not willing to pay attention to it anymore, after all...isn’t it good to discuss Lin Yao! What's the point of arguing with these people who obviously take money!

   So, as the average player's attention is drawn away.

  The managers of major mainstream communities also lost their scruples and started a large-scale rectification.

   One suppress and one raise.

   Soon, the topic of "Ring Fit Adventure" gained the absolute upper hand.

   And that night.

  Linmu Studio started to make efforts, and "Fitness Ring Adventure" began to be released on a large scale outside their own platform.

   Not limited to the game circle.

  Social media, OOH, traditional media, even TV commercials.

   Various channels.

  The promotional video of "Ring Fit Adventure" began to play.

  As for such a game that combines two elements of play and fitness, it is no surprise that the eyes of everyone who sees it are brightened.

   They don't necessarily buy.

  But they all think this game is very interesting.

   "What is this and where can I download it?"

   "Do you still want to buy a host? It feels a bit expensive."

   "It's so creative! It's great! I feel that if there is a game, maybe I can stick to it."

   "Fitness? Games? Still like this?"

   "..."

   Various blue ocean users began to leave messages on social media.

   And then just two hours later.

  "Ring Fit Adventure" quickly swept all major platforms, and at the same time occupied the top topics of social networks, shopping platforms, and trend culture.

   This speed.

   Don't talk about Cauchy's entertainment.

   Even Li Guangsheng, many senior players, did not react.

  Many senior players are confused. They don’t deny that this game is creative and interesting, but it’s so popular...it’s not enough, is it?

  They even thought that Linmu Studio also bought traffic.

until.

  They went to major social media to read the comments under the promotional video.

   Instantly understood.

Why?

  It’s actually very simple. This thing has attracted a large number of non-gamers, and hit the pain points of a large number of blue ocean users...for example, women who are around 30 years old or younger.

  They are really excited about this game!

   And the reason why this game can sweep all major platforms in a short period of time is their credit.

  This very innovative 'gamification' fitness method has real exercise effects... Simply put, they feel that using this thing to lose weight will be very effective!

  "Ring Fit Adventure" is also popular in this world!

   This is actually not surprising.

  Although, the popularity of fitness rings in Lin Yao's previous life has something to do with the epidemic causing everyone to stay at home.

   But don't ignore the excellent design ideas of this game!

  Fitness, weight loss, exercise is a very hard work.

  People are lazy, like getting up early in the morning in winter, which requires strong willpower to persist.

  Exercise is even more important. In fact, everyone knows that exercise is important and the benefits are huge.

  But there are very few people who can really carry out the exercise.

  Because this is the same as learning, it takes time to invest, and for a long time, you can't see success, and you feel very bad.

  Many people impulsively spend thousands of dollars to apply for a fitness card. They are very distressed about the money, but when they think of the exhaustion of going to exercise, they still retreat. It is precisely because they are unwilling to step out of their comfort zone and there is no incentive mechanism in the short term.

   But games are different. When it comes to games, even people who don’t know games know that it means playing! And...happy!

   Exercise while playing games.

  When thinking about fitness and the positive feedback given by the game, many people’s first reaction is... this is very reliable!

  It feels like it can make people stick to it.

and this.

   This is the reason why "Ring Fit Adventure" can also become popular in this world.

   Actually.

  Blue Ocean users pay more attention to this game than the fans of Linmu Studio.

   Ring Fit Adventure just hit the hit list.

The word   switch soon appeared.

  A bunch of people who don’t usually play games are asking how to buy “Ring Fit Adventure” and where to buy it.

   Those who usually play games and have heard of Linmu Studio pay attention to the price of the game and when it will be released.

  The low-threshold and fun fitness gameplay has attracted a large number of non-gamers who have been hit by pain points, directly making this product a success.

  And because of the foreshadowing of "Kirby" breaking the barriers of the game circle before.

   Even the name Linmu Studio... spread.

  Facing the sudden explosion, the social media of Switch and "Ring Fit Adventure" was overwhelming.

  Koxi Entertainment was dumbfounded.

  Caught off guard.

  They also responded quickly.

  They quickly caught the wave, announcing that their PCZ host also had the idea of ​​launching a fitness game, and then quickly sent an apology letter, expressing their apologies for the previous quarrel between the "players" of their own host in major mainstream game communities.

   To put it bluntly, I just want to attract attention again.

  But whether it is the players or the blue ocean users, this club is unwilling to talk to them.

  Game players are busy caring about the type of game in "Ring Fit Adventure", the accuracy of body sensation, whether it is fun, and the game's release time.

  As for the blue ocean users, they haven't even figured out "Ring Fit Adventure", let alone attract them if Caxi Entertainment draws a cake.

finally.

  Cauci Entertainment and their PCZ, except for the occasional ridicule, were directly forgotten in the corner.

  Pengci, I apologize, but in front of the sudden explosion of "Fitness Ring Adventure", I couldn't make a wave...

   Has been sitting in Kexi Entertainment, the major shareholder behind Tianhu, and the heir apparent of that insurance company, Mr. Li.

  When I saw that I failed to make any waves whether it was rubbing the heat or sending an apology letter.

   Immediately furious, in front of all the subordinates, scolding the players as idiots! Saying that such stupid things can become popular! It's outrageous!

   And he froze for a moment.

   The anger just subsided a little.

  The phone rang again.

  He looked down, sorted out his thoughts, and picked it up.

   "Mr. Li, are our games still in production?" Li Guangsheng's voice came from the other end of the phone.

"Do."

  President Li took a deep breath, and said in a bad mood: "Is this question still to be asked?"

   "Then choose to imitate Linmu Studio?"

"right."

"Then I have an idea." Li Guangsheng said seriously: "Although a small gadget like "labo" is not worth mentioning, the final sales volume is less than two million. To put it bluntly, it is just a piece of broken cardboard. Linmu Studio has spent a lot of money on this Too much thought is useless... But their "Fitness Ring Adventure" has indeed gained some popularity, do you think we are going to make a similar game?"

  President Li was stunned when he heard Li Guangsheng's words, and then suddenly realized that the other party repeated his first words, and immediately blushed: "Li Guangsheng! What do you mean!"

   "It's not interesting, I just want to ask for your opinion." Li Guangsheng smiled, and then said flatly: "After all, we Tianhu are the best at copying, so we must copy to your satisfaction!"

   "Li Guangsheng!!"

  President Li heard the sarcasm in Li Guangsheng's words, and the barely suppressed anger welled up in his heart again, and he yelled.

  But Li Guangsheng put down the phone directly.

   Only Mr. Li was left alone to continue to be incompetent and furious.

  The internal battle of the largest game company in China has officially started...

  …

   Time came to the next day.

  The popularity of "Ring Fit Adventure" continues to ferment, and it still firmly occupies the top topics of social networks, shopping platforms, and trend culture.

   And Linmu Studio moved very quickly.

  Seeing that everyone is interested.

   Immediately strike while the iron is hot and hold a face-to-face meeting, but this time the face-to-face meeting is no longer hosted by Lin Yao.

   Instead, it was hosted by Zhu Nianqiao, who had appeared at the switch press conference.

  She answered questions that most players are interested in, such as gameplay, game type, price.

   At the same time, more gameplays were disclosed, and several small games other than the regular adventure RPG were demonstrated on the spot.

but.

   In addition to the above problems.

  Actually, players are still concerned about a problem that doesn’t quite match the game.

   That's... where is Lin Yao?

Yes.

  Yesterday's "Ring Fit Adventure" swept all major platforms, not only games and consoles, but also the girl who appeared in the promotional video...

   For Linmu Studio, this was a small accident.

Or.

  In Lin Yao's eyes, this was an accident.

   But no matter what, the players seem to really care about Lin Yao.

  Zhu Nianqiao didn't care at first, and finally explained that Lin Yao was going to shoot a new promotional video.

   And as soon as she said this.

  The players are instantly satisfied...

at the same time.

  Lin Yao is indeed going to shoot a promotional video, but this meeting is over.

"…what."

  Lin Yao lay wearily on her seat and sighed.

   Standing beside him, Mu Wanqing couldn't help but patted her thin back lightly, comforting her softly.

   "Wait to die, Lu Xiu! You let me go!"

  Lin Yao sighed for a while, then suddenly raised her head from the crook of her arms, and said viciously.

  The reason why she participated in this promotional video in person was completely accidental.

  Originally, it was decided that Lu Xiu would act in this promotional film... But due to the conflict in the announcement, Lu Xiu had to go overseas during this time.

   Just dove.

  The "Fitness Ring Adventure" project is very important, and of course Lin Yao also attaches great importance to the promotional video that leaves players with the first impression.

   But the familiar face Lu Xiu was gone.

  Lin Yao really couldn't think of a suitable actress for a while, and with the instigation of Mu Wanqing and Zhu Nianqiao, she also knew that her appearance in the promotional video would help to ferment the popularity of the game...

   So I finally got it.

   Shame certainly a little bit.

  But probably because I have seen a lot of strong winds and waves, and I have completely adapted to my identity. Compared with before, I actually feel better.

   Well, it's just a little shameful.

   "Miss Mu, I'm going all out for the game, why should the game sell five million copies?"

   After talking about Lu Xiu.

  Lin Yao suddenly changed the topic.

  Mu Wanqing nodded lightly, and said with a smile: "It should be possible. I just took a look and it should be able to attract a lot of blue ocean users. After all, the popularity is so high."

   "Speaking of which, we haven't hit tens of millions of games on the console yet. The closest one is Mario Kart. I don't know if we can overtake it this time."

  Lin Yao breathed a sigh of relief again, straightened up from the table, flicked her ponytail lightly, and asked, "By the way, how is the host of Kexi Entertainment?"

   "No one cares about it at the moment."

   "Oh, that deserves it..."

  When Lin Yao heard the news, she immediately cursed softly.

  She also knows the opponent's strategy.

  She thought that the other party was going to be a host, because she really wanted to develop in the game industry.

   I didn't expect to play black and red.

  The reason why she chose this time node is indeed to step on their announcement.

   And now it seems... it's working fine.

  …

  October 15th.

   After a month of fermentation.

  "Ring Fit Adventure" has been successfully released...

  The game was launched in just half a day, because of the novel combination of gameplay concepts and unique creativity, coupled with the large number of blue ocean users it attracts, and the price is very affordable.

  So almost all sales channels were sold out in half a day...

  Overseas, earlier, almost three hours, almost all the goods in physical stores are gone...

   Players who went to buy later got the answer that they were out of stock.

  Finally, that night, the situation turned into a 'one ring is hard to find', and scalpers followed, which directly made Lin Yao feel at this moment, just like at that moment...

  However, Lin Yao is prepared for this, and there is no epidemic here, so the production is still completely fine.

   That night.

  Linmu Studio issued an announcement to let players calm down, and the stock will be replenished immediately, and they can be purchased within two days.

  The players calmed down after seeing the announcement, and they didn't get scalpers in vain.

  But no matter what.

  The heat has indeed risen.

  Because of the combination of blue ocean users and the novel gameplay of the game, "Ring Fit Adventure" has now become a traffic password.

  As soon as the game was unlocked, there were a bunch of players exercising live...

   On the second day of its release, because the popularity was high enough, "Ring Fit Adventure" also appeared for the first time in mainstream media that had nothing to do with the game.

  News headlines are full of praise—

  【Full of creativity! Fitness meets gaming! Let the people move! 】

  (end of this chapter)