There is a Problem with This Online Game Planning

  Chapter 539 The last coffin nail

finally.

  Global Game Awards is under pressure.

   Still chose many major game companies headed by Gilber Company, thus giving up Linmu Studio, which is a single one, but makes most of the peers feel the pressure.

  Lin Yao can understand the choice of producer March Connor.

  Because at the end of the day.

  Linmu Studio is in the limelight again, and it is still those few old game manufacturers that support the entire awards ceremony.

  Just like Lin Yao’s previous life, Goose Factory’s game business made money again, so for TGA, Goose Factory’s influence is hard to compare with Sony, Microsoft, Nintendo, and Valve, the sponsors and the leader of the entire game market.

   After all, they are the ones who promote TGA to replace VGA and VGX, and promote TGA to become the biggest booster in the game industry Oscar.

  Although they are willing to fund such activities, the original intention is just to sell games better.

But objectively speaking, they did give authority to the game awards, and at the same time brought a lot of joy to the players... As for whether the taste changed later, TGA let the game manufacturers sponsor them, did the game manufacturers seek power from it, and whether some awards really matter. There is no dispute.

   It is a matter of opinion.

   At least Jeff's original intention of holding TGA is good.

   And most of the time, TGA awards are reasonable.

Even the producer of "Get Out" who didn't play according to the routine, sprayed his publisher EA to pieces on stage, and FUCKed the Oscars, and finally made the host laugh awkwardly... that grumpy old man elder brother.

   Finally, in 21 years, he was still invited to the scene, and became the biggest winner of that year with the annual game "Two People Going".

that's enough.

   As for Lin Yao's Global Game Awards, although it is quite different from her previous TGA, overall, it is indeed a bit similar.

  So Lin Yao can really understand March Connor.

  He is sandwiched between the manufacturer and the player, and now the manufacturer is still in conflict, and these are difficult masters to serve, it is indeed difficult to do.

  Lin Yao thinks that this is actually quite good.

  Linmu Studio's games will still be shortlisted for the Global Game Awards, and the award selection will not be affected in any way.

  March Connor and Linmu Studio have repeatedly guaranteed this.

  So, at present, the only loss of Linmu Studio is that the exclusive content will not appear in the Global Game Awards.

   This is basically no loss for Linmu Studio.

  Lin Yao really does not lack such an exposure opportunity.

  She originally planned to announce a new game at the e-sports festival this year...

certainly.

  For those colleagues who are trying their best to get rid of Linmu Studio.

  Lin Yao can also understand.

   To be honest, according to the popularity of "Call of Duty: Modern Warfare" in previous years, the sequel is indeed like a nuclear bomb.

   Such a nuclear bomb was placed at the awards ceremony.

  Will other games be exposed by then?

   Spending money and effort to fund a global game award, in the end, Linmu Studio sucked all the attention away for nothing.

   Who is willing to do this.

but…

   For colleagues.

  Understanding belongs to understanding.

  Lin Yao is not so good-tempered that she will give them face and make way for them. After they drive away Linmu Studio, they can perform at the award ceremony without the release of Linmu Studio's new game with peace of mind.

  After all, Linmu Studio is not a goose factory!

   Exposure channels are not limited to the Global Game Awards!

  She wants to set up a new table!

   Not only to grab the popularity, but also grab the audience.

   At Christmas, let the games under Linmu Studio sell better than them!

  …

  Back from the motion capture studio.

  Lin Yao had a vague idea, and immediately called Nie Hui, the general manager of Linmu E-sports, without stopping. Then, the next day, he called a group of high-level executives to discuss the restructuring of this year's e-sports festival.

  With the accumulation of experience in Linmu Studio, it is becoming more and more comfortable to hold events.

  In the first half of the year, Linmu Studio also successfully held a carnival.

   Can be said to be experienced!

  So Lin Yao doesn't need to pay special attention to many activities at present.

  The event manager of Linmu E-sports can negotiate with the game production team of the headquarters and relevant departments, and then discuss a suitable plan together.

  The process of holding related events is becoming more and more mature.

   From the very beginning, we rushed to hold it before the Chinese New Year.

  Up to now, the transition from the league to the e-sports festival every year involves matters large and small, from venue determination, schedule planning, game linkage, season theme, event authorization and other matters.

  Several departments can be handled by themselves without Lin Yao's presence.

  For example—

  Event prize pool.

  In the beginning, it was up to Lin Yao to determine the special-looking products by herself, and then stare at the event boxes and put them on the game store, and then prepare for the event to determine how much to draw as a bonus...

  But now, before the end of the year, the "Breakout" project team will start brainstorming, design a special appearance, and then negotiate with Linshu E-sports, and then directly hold events and put special event boxes on the shelves.

   As for how much the event box is drawn, how much does Linmu Studio need to spend as a bonus.

   Every year, Linmu Esports will submit an application to Mu Wanqing, trying to keep the prize pool within a healthy range.

   Finally, when the entire competition plan came to Lin Yao.

   Probably just her signature for approval.

   This is good condition.

  After all, the scale of Lin Mu Studio is getting bigger and bigger, Lin Yao really has to do everything by herself, and it is estimated that she will be exhausted...

  As for this year's e-sports festival, in fact, the general framework has been confirmed.

  The reconstruction of the site has already started.

  However, when Nie Hui heard that Lin Yao needed to discuss the e-sports festival, he still suspended all ongoing work.

   Then he ran back to the headquarters of Linmu Studio without stopping.

  He really wanted Lin Yao to intervene...

  After all, the e-sports festival is such a thing...the audience is getting more and more, but the evaluation of each session is always not as good as the previous one...

   The players are not dissatisfied.

   After all, the Linmu E-sports led by Nie Hui puts all their efforts into every E-sports festival every year.

  There is no doubt about their professionalism.

   Forest E-sports Festival is the best event! none of them!

   But probably... the head is too good.

   The players felt no surprises.

  The predecessor of the e-sports festival.

   Once the "Breakout" Challenge was launched, it opened the eyes of all players and left a deep impression on all players watching.

  We will hold similar activities in the future.

   Players will inevitably, of course, compare the subsequent e-sports festivals with the first one.

  After the Forest Carnival was successfully held.

   Players will also compare themselves with Carnival.

   It's not better than that.

  Compared, the gap came out...

  After all, the subsequent e-sports festival held by Linmu E-sports actually more or less imitated the shadow of the first competition.

  Although there is nothing wrong with it, it does lack a little surprise.

   About this.

  Nie Hui is under a lot of pressure... After all, Zhuyu comes first.

  He was afraid that in a few more sessions, the e-sports festival would not be without surprises, but would be sprayed with money... If Lin Yao is asked to save the game at that time, it will be a big embarrassment.

   It’s okay to lose face in front of anyone.

   But in front of Lin Yao, it's not very good.

  Because it's too embarrassing...

  Now Lin Yao asks about the e-sports festival, as if he might want to intervene in person, of course he has to run over non-stop.

   And came to the headquarters of Linmu Studio.

  In the conference room.

  Nie Hui after listening to Lin Yao's plan.

   Immediately showed the expected expression.

   Excited and excited.

   "Good idea! Boss!"

Nie Hui trembled slightly because of his excitement: "In the opening ceremony and the scene of important competitions, it is a genius idea to insert the promotional video of the new game! This will not only make the players not feel bored, but also surprise them. Let more players who are interested in new games pay attention to the event!"

  The plan proposed by Lin Yao is actually not complicated.

  It is to imitate traditional sports events, and insert advertisements during the break.

  In fact, e-sports festivals have always had similar sessions.

  Even players who have never been to a live game will probably know from watching the live broadcast that there is a period of time before and after the game.

  Even if it is an e-sports event, players and hosts need to rest, and coaches also need time to arrange tactics.

  The gaps between these events are usually filled by 'advertising'.

   Just this time.

  Lin Yao intends to replace the 'common sponsor advertisement' with 'game advertisement'.

   "Don't get excited."

Lin Yao waved her hand gently, and continued: "This is just a rough idea. We still have a lot of problems to solve. What about the sponsor's advertisement? How to control the duration? How to release the promotional video of the new game to maximize To attract attention?

   Also, on what game project should the new game be announced? How many times to loop? Will it make players feel impatient? Will it affect players who just want to watch the game? These are all questions. "

   "..."

  Nie Hui finally calmed down a little after hearing the words.

   "That's the problem."

Zhong Xiu thought for a while at the side, and said: "But the last point, I don't think the problem should be too big. I and the entire PC department will watch the game, and I will not be impatient when I encounter advertisements occasionally, because it is a convention. Players also know that the event must be sponsored to continue. Even if you don’t want to watch the advertisement, just cut out and watch something else and come back.

   Not so much that the ad will affect them.

   Rather, without the advertising link, players will be even more uncomfortable, and they also need to take a breather. And now, the commercial advertisements on the platform are replaced with more entertaining 'game advertisements'. With the quality of our game CG, it is estimated that players will only be surprised. "

   "Yes, I think so too." Qi Jianhua agreed.

  Lin Yao hesitated for a moment, then nodded.

   "Boss, the sponsor's advertisement is really a problem..."

Nie Hui thought about it for a long time, and finally said: "But I can talk to several major sponsors to open up some important gaps, such as the opening ceremony, closing ceremony, finals and semi-finals of important events... these gaps Now, we won’t broadcast commercials anymore, we will broadcast the CG of our own game.”

   "..."

After Lin Yao listened, she lowered her head and pondered for a while, then replied: "It's difficult, the part with the largest audience in e-sports events is the opening ceremony and the finals and semi-finals of important events... Several major sponsors may not be willing to advertise their own It would be too bad for them to disappear on these schedules. Are you sure you can convince them?"

"Forehead…"

  Nie Hui wanted a guarantee.

  But after thinking about it carefully, it is really not an easy task to convince these sponsors...

  Adhering to the principle of saying it and getting it done.

  No determination to win.

  He really couldn't say a word of guarantee.

   It would be too embarrassing if it didn't work out...

  Nie Hui was silent.

   After Lin Yao spoke, everyone fell silent.

  Everyone is thinking.

   "Actually, you all underestimate the influence of the Forest E-sports Festival."

at last.

It was Zhu Nianqiao who spoke first: "Now it is the sponsors who are greedy for the popularity of our e-sports festival, rather than us begging them to sponsor, so why is it so complicated, just make a notification and let them know... Can they still Cancellation of sponsorship? You must know that the current major sponsors of the e-sports festival are all sponsors of the league. If they cancel the cooperation, other companies will immediately flock to fill the gap...don’t worry at all.”

   "That's right."

  Nie Hui smiled awkwardly: "It's really okay for us to do this, but people will say that we are not authentic. In terms of reputation..."

   "Don't be afraid, my sister will protect you!" Zhu Nianqiao patted her flat chest.

   "..." Nie Hui was speechless.

  It's a meeting!

   And who wants you to cover up!

   "Well, there is indeed such a problem, but it is not a big problem."

   At this time.

  Lin Yao finally raised her head and spoke: "Just do as Zhu Nianqiao said, but we will compensate several major sponsors, and we will insert their advertisements on the game start screen where there are more audiences."

   "Game start screen?"

  Nie Hui was a little puzzled.

"Um."

  Lin Yao nodded.

   Then explain it to him a little bit.

  Probably because Lin Yao set the tone in the first e-sports event.

  So the entire e-sports festival, although there are advertisements.

   But the commercial level is really not very high.

  Like the competition in Lin Yao’s previous life, there was an ad for BP, an ad before the start, and another ad after entering the game, which has not happened yet.

   Relatively speaking, it is relatively pure.

   And Lin Yao's plan is to imitate the league in the previous life, and add a bird's eye view before the start of the game to display the sponsor's advertisement.

  This exposure is much higher than any game break.

  They will probably be happy.

   Moreover, this will not have a big impact on the perception. The general audience is cheering and shouting at that time, and it will pass in a few seconds.

"good idea!"

  After hearing this, Nie Hui's eyes lit up again: "After that..."

   "In the future, we still need to maintain a balance between business and competitions. There should not be too many advertisements of this kind."

Lin Yao shook her head slightly: "This is just the result of a compromise this year. If we announce a new game at the e-sports festival this year and the results are good, then we can directly negotiate with the sponsor and set aside a fixed time every year as our own advertisement." Even if it is really necessary to increase similar advertising spaces, it needs to be discussed again.”

"Um."

  Seeing Lin Yao's serious expression, Nie Hui immediately came back to his senses, put away his redundant thoughts, and nodded.

   See a little gain.

   Directly increase the chips without restriction, and the final result must be loss of control.

   Players are here to watch the game. If there are advertisements everywhere, the impact is really not very good.

  He actually understands this.

   Just so excited.

   "Then it's settled like this, but the gap in the semi-finals will be ignored."

Lin Yao withdrew her gaze from Nie Hui: "We don't have so many game announcements, so let's put the main battleground for the announcement of the new game at the opening ceremony. The secondary battlegrounds are for the finals and some topical duels, such as FEIREN and NO .1 This year, it will be on the bar again... This kind of game that players like to see, and give players some games they want to see in the interval, the effect is expected to be very good."

   "Makes sense."

  Nie Hui agreed: "And the opening ceremony is the time period with the largest number of audiences every year, and there is a performance segment itself. It is not against harmony to insert a new game promotional video, but it can become a part of the performance..."

   "But not too long."

  Zhong Xiu grinned: "We also have to think about the players watching the game. When they get impatient, they will say that we are not doing business..."

   "Hmm... It is really necessary to control the duration. Have you confirmed the opening ceremony process for this year?" Lin Yao asked.

  Nie Hui replied immediately: "Confirmed, I will send you the plan later."

   "Okay, I'll confirm this after I finish reading this year's opening ceremony process, and you guys can take a look too..."

  Lin Yao dropped the last sentence, then lowered her head and thought again.

   At this time.

  Zhong Xiu suddenly asked: "Boss, the reason why the new game was announced at the e-sports festival this time is because of the Global Game Awards?"

   "...Huh? Yes, there are reasons for this, but the main reason is that I want to try it because I saw the influence of the Forest Carnival."

   "Ha, how about this, let's set the opening ceremony of the e-sports festival on the same day as the Global Game Awards..."

Zhong Xiu chuckled a few times, and then said: "We directly dismantled their platform, and they shut us out, so we held an e-sports event at the same time... and announced a new game at the event... I guess this will attract Many viewers, I would like to see how other manufacturers will deal with this situation.

  The two cannot compete on the same stage, but they can be compared! After watching it, the players will sigh and say that the "E-sports Festival" broadcast is even more exciting, so it will be fun... Hehehe. "

"Yep!"

"I agree!"

"it is good-"

   "Just do it!"

  As soon as Zhong Xiu said this.

  The others immediately followed suit.

  They are also high-level executives, of course they know about the Global Game Awards.

  Lin Yao: "..."

  She was a little dumbfounded.

   This group of people really share the same hatred.

   Next.

   Probably because of being aroused by the desire to win.

   This group of people no longer needs to be organized by Lin Yao.

   Immediately began to brainstorm and discuss how to manage this e-sports festival well, and how to embarrass the organizers and participating manufacturers of the Global Game Awards...

   Sure enough.

  Having a common enemy is the best way to enhance team cohesion...

   Originally, the cohesion of Linmu Studio was strong.

this will.

  They're just as **** as chicken...

   "I think, the opening ceremony can bring the carnival band up again, and then let the boss wear a maid costume on stage to announce the opening of the e-sports festival and new games. The effect will definitely be good..."

   "The maid costume player has already seen it once, no surprises..."

   "Get out, don't talk about me."

  Lin Yao directly interrupted them, amusedly said: "Besides, this is an e-sports festival, so don't take the lead!"

"Oh…"

  Zhu Nianqiao was a little disappointed, but quickly cheered up: "Is that possible? Let's go out together, and then make a teaser-style live-action promotional video?"

   "This way is good."

When Nie Hui heard this, he immediately started brainstorming: "We can do this, the producers of your product department, put gifts one by one into the box—of course, it doesn't have to be gifts, figures of the main characters of the game are also fine. Create a feeling that the box is full of new things, and then at the end of the promo, let the boss open the box, and the game flies out..."

   "Is this the advertising idea in the 1990s?"

  "...Don't think I don't know that you are secretly saying that I am old, I am only twenty-eight! What 90s!"

   "You are only twenty-eight!? Isn't Zhong Xiu only forty-eight?"

   "Zhu Nianqiao! I'm also twenty-eight!"

"I think it is indeed feasible. In fact, it is not only the game, but also the plan of Linmu Studio... such as putting the mobile phone in it, and the software! We want to tell the players that we still have many surprises waiting for them !"

   Talking and talking.

   Even Bao Liangzhe couldn't help but speak.

  He is also the immediate boss of the ‘Kaishan Research Laboratory’.

   "The mobile phone project is not very good, is it?"

  Zhong Xiuzhi objected: "The product is far from being announced. It is not good to reveal the answer at this time... and it is easy to have unexpected effects."

"Then don't put the mobile phone, or the picture shown will not be broadcast, but when the boss opens the box, we can let some of the products announced next year fly out, software, mobile games, whatever, just disappear in a flash. …We will be a riddler for a while, let the players guess, and increase the sense of anticipation!

  Think about it, the boss opened the box, and then there were CGs for the sequels of "Call of Duty" and "Dark Soul". So the players are still looking forward to other undisclosed things? "

   "Damn, I didn't expect you to have so many evil ideas..."

"Actually, players don't necessarily pay attention to these messy things. The senior sister appears on the camera, and what flies out of the box is probably not as attractive as her, right? Unless the senior sister flies out of the box... "

   "Indeed... the selling point of the promotional video is the boss!"

   "..."

  In the conference room.

  A group of high-level executives from Linmu Studio asked 'how to release the promotional video of the new game to maximize the attention'.

   And, on what competition should the new game be announced, heated discussions began.

  Lin Yao sat on the first seat, didn't speak, just listened to their discussion with some amusement.

do not care.

   This is also very good.

  She also needs help opening her mind.

  As for those outrageous proposals... I will deny them in due time.

  …

at the same time.

   "Did you directly reject?"

   Gilber Corporation.

  Frank was a little surprised when he heard the secretary's words: "So why did Linmu Studio give up such a good exposure platform?"

   "If you exclude them from the awards ceremony, the broadcast effect will not be very good."

  The secretary explained: "Most of their games are sequels of popular works...Even if they don't broadcast the movie at the award ceremony, it can still attract attention if they show it alone. They don't think there is any need to insist."

"…Fine."

Frank thought for a while after hearing this, and felt that what the secretary said made sense: "As long as their game broadcasts don't appear at the awards ceremony, the reason why large-scale video game exhibitions exist is because they can attract players and audiences with dense information. Traffic... When all the game media and players are paying attention to the awards ceremony, the effect of the broadcast they announced separately must not be as good as the live broadcast of the awards ceremony, they must not understand this truth..."

Speaking of which.

   Frank paused suddenly.

   Not right.

  They understand, otherwise there would be no forest carnival...

   Come to think of it.

  Frank suddenly felt uneasy.

   But soon...

  He shook his head.

   No, even if they understand this truth, there is nothing they can do.

never mind.

  Anyway, as long as they don’t appear at the award ceremony to ‘rob players’.

   "Also... Tell Maggie Connor, since the new game of Linmu Studio will not be broadcast at the awards ceremony, then let's announce the news at that time, lest players have unrealistic expectations..."

  Frank thought for a while.

at last.

   Still decided to hammer the last coffin nail.

   do this.

   It should allow players to focus on other games at the awards ceremony...

  (end of this chapter)