There is a Problem with This Online Game Planning

  Chapter 593 Net

   "I use WeChat myself."

   "I first learned about the movie "Resident Evil" from WeChat."

   "But I have to admit that my impression of this movie was not very good at first, because watching the promotional video of this movie, I feel that the producer has already cut all the wonderful shots into it."

  “The entire promotional film is full of a sense of urgency, as if trying to use a promotional film to attract all users into the theater, plus the category of CG movies, no one has ever tried it.

  The movie was also called the "first CG movie", and the producer was a game company. "

   “So I thought at one point, this was just a joke, or just a pure fan movie.”

"I went to the theater today, and I was going to see two other popular movies, but the two popular movies were not satisfactory... Finally, after dinner, I passed the theater again and saw the promotional image of "Resident Evil", and I remembered this movie again , I plan to go and have a look.”

   "It doesn't matter at this point, I found out that I was wrong, very wrong."

   "What kind of fan movie is this! It's a textbook for domestic commercial horror thrillers!"

   "I don't know why a game company is so proficient in creating a sci-fi horror atmosphere."

   "But the final result is that they handed in an excellent answer sheet."

   "Rare B-level wind movies, Rainy Night Train and Leech Queen, the design is quite brilliant."

"The good narrative makes people forget the time. I believe that many viewers thought the movie was about to end when they saw the train stop. There is only one purpose, and that is to escape from the train."

"The cadre training center at the back has some flaws, mainly because there is no sense of urgency on the train in the middle, but the performance of the drama during the period is very good. The characters of the soldier Billy and the military doctor Rebecca are too pleasing, and the queen of leeches appears at the back. The sense of urgency was brought back again.

  The last two people fought side by side and cherished each other. The ending with a sour smell also echoed the whole movie very well. Generally speaking, the flaws are not concealed. "

   "Of course, movies also have shortcomings, such as some characters and plots that are not clearly explained, but from the final scene, it can be seen that this is not a movie, but a series, which is also normal.

I checked, and the series will launch games later, and it is estimated that the missing plot of the movie will be completed by then. This is sad news for me, because I still want to see this on the screen. s work.

  However, considering the purpose of the producer Linmu Studio to launch the movie, I am relieved, their players will probably be very happy..."

  “Although this movie didn’t explain everything clearly in the end, it didn’t blindly ignore ordinary audiences for the sake of publicity. Instead, it told a very good story, and the quality was extremely good, which was really surprising.

  Individual practitioners in China, please take care of yourself. The "game promotional video" made by a game company is better than the movie you made.

   Don't you have any pressure? "

   "..."

  The well-known film critic not only gave "Resident Evil" a high evaluation for the title.

   In the text.

   also gave a very high evaluation.

  As for the score of the final movie, he also gave it a high score of nine points.

   This score is really quite a lot.

  Most of the players who went to see the film review because of the reputation also agreed with this film critic.

  This movie, whether it starts from the movie itself or from the game promotional video.

   are excellent.

   For players, it is a double enjoyment.

  You can enjoy movies while looking forward to games.

   Really... awesome.

  At the same time, because of the movie, players are very enthusiastic about discussing the game.

  The main focus is, of course, the plot and gameplay of the game.

   This is really not comparable to ordinary promotional videos of a few minutes.

   Just like Lin Yao's previous life.

  The "Final Fantasy: Sword of the King", although the movie has a single plot.

   But in the end, it greatly boosted the popularity of "Final Fantasy" IP.

   Not only did fans pay more attention to the entire game series, but it also greatly increased.

   After watching the movie "Final Fantasy 15", many netizens felt that it was not bad, and immediately searched the Internet for information on "Final Fantasy" series 13 and 14, and also went to understand the overall world view of the IP.

   Turned many fans who had never played the game into potential players of the game.

   This is the charm of game movies.

   And "Resident Evil" is also going through this process.

but.

  Because of the other two popular movies, this process is not so obvious in the early stage.

   But the third day.

   This trend began to gradually appear.

  The third day.

  The film schedule of "Resident Evil" jumped to 15.4%.

   Compared with yesterday, it did not continue to decrease, but suddenly increased.

  This is because the fermentation of word of mouth also takes time.

  The film review issued by the famous film critic is equivalent to a catalyst.

  This catalyst, coupled with the deep impression left on the audience by the original announcement of WeChat, made more audiences enter the theater with the mentality of trying.

   Then after they watched it, they found that it was good, which generated secondary transmission, and then more people walked into the theater.

   Movie attendance is getting higher and higher.

   Of course, the array of films is getting higher and higher.

   And this is not the end.

  Next.

  The schedule of "Resident Evil" has been steadily improving.

  Three days.

   "Resident Evil" attracted 840,000 people to watch the movie, and the box office also exceeded 50 million, reaching 66.2 million.

   As for the filming, it also gradually increased with the fermentation of word of mouth, and finally stabilized at more than 20%.

   This is already an absolute hit.

  The extra films, of course, were squeezed out, as for where they got squeezed out... Of course, those two popular movies.

   Now "Resident Evil" is undoubtedly the most popular movie in this schedule.

  The number of films increased, and word-of-mouth fermented.

   The movie itself is of high quality.

  WeChat has left a deep impression on tens of millions of users.

   These add up.

   directly let "Resident Evil" snowball.

  The dark horse is full of posture.

  This schedule.

  No one thought of it.

   Suddenly such a Cheng Yaojin will appear...

  Many film practitioners watched "Resident Evil" break through 50 million box office on the third day.

   Then the fourth day.

one day.

  The box office of the movie directly exceeded 100 million!

   And, the momentum is getting stronger and stronger!

   can only shake his head with a wry smile.

  Linmu Studio and Qi Jianhua, fight to become famous!

   And Lu Xiu, who voiced the protagonist, also became popular again because of Rebecca's character design.

  Her manager walked around with Lu Xiu in his arms.

  He kept muttering: "I know that it is good to cooperate with Linmu Studio."

certainly.

  The people who were most shocked were those who had been paying attention to the announcement of "Resident Evil" on WeChat before.

  The second day after the movie was released, the film schedule dropped a bit. At that time, they still felt that the WeChat bonus was not very obvious.

  Now it seems...it doesn't seem to be the case.

   But you said that this is all due to WeChat, it seems not.

   It can be said that there is no credit for Weixin, but it doesn't seem to make sense.

   It's just... confusing.

   But it's not that complicated.

  WeChat’s publicity is definitely effective, at least it left a deep impression on many users.

   This is also the basis for the rapid rise of the box office of "Resident Evil" after word-of-mouth fermentation.

   But all of this is based on the quality of the movie itself.

   Otherwise, no matter how you announce it, it will be useless.

and.

  The power of WeChat has not yet been fully demonstrated...

   The function of the WeChat app is not propaganda.

  This, they will soon find out.

  The movie was released for a week.

  The box office of "Resident Evil" has reached nearly 200 million.

   And the power of movies has also begun to emerge.

  On the first day of the movie, the search engine index of "Resident Evil" was only over 6,000.

  A week after its release.

   This number soared to 40,000!

  What do netizens search for?

   One is the promotional information for the release of the movie, and the other... is the news about the game "Resident Evil"!

  From the perspective of pan-entertainment, this movie is really successful.

  Because of the release of the movie, it has successfully mobilized the enthusiasm of players and the attention of movie fans.

  This has greatly increased the popularity of the IP "Resident Evil", and also established a fan base and popular promotion for subsequent game releases.

  Limwood Studio did not miss the opportunity.

   Take advantage of the days when the audience's enthusiasm is the highest.

   Again on WeChat and on the Vaporwave gaming platform.

   Announced the promotional video of the game!

   is also in the most conspicuous position.

  The game promotional image of "Resident Evil".

  S.T.A.R.S Another team stood at position C.

  On the promotional image, there are characters who have not appeared in the movie.

  For example, Jill Valentine and Chris Redfield, the absolute protagonists of these two follow-up games.

   Of course, there are also characters that appear in the movie, such as Albert Wesker wearing sunglasses and... Rebecca, the heroine of the movie.

   This lineup appeared on the same screen.

  Movies are hot again recently.

  How could users not click in.

   After clicking in.

   Immediately you can see the game promotional video that is almost in line with the movie promotional video.

  In the dense forest.

  Helicopters whiz by.

  The deep voice of the narrator sounded immediately.

   "The Alpha team is currently hovering over the forest northwest of Raccoon City. We are searching for the helicopter of the companion Bravo team. They disappeared during the mission."

   "There have been bizarre killings in Raccoon City recently."

   "According to reports, a house was attacked by a group of about ten people, and the victim had obvious bites."

   "The Bravo team was sent to the local area to investigate, but lost contact halfway..."

  Start with a few sentences.

   Directly connected to the movie.

   And directly let the audience who have watched the movie enter the play.

  Because audiences who have watched the movie know what the Bravo team went through...

   And the promotional video.

   Still going on.

  Alpha team finds Bravo team's crashed helicopter.

   But Bravo's team has only one dead body left.

  The other team members disappeared.

   To find other players.

  The Alpha team dispersed and began to search for other members.

  However, they broke through the fog, walked out of the dense forest, and what appeared in front of them was a gorgeous western-style mansion...

   Next.

  The promotional video is here, it ends abruptly.

  The name of the game appeared—"Resident Evil 1"!

  Compared to other game promotional videos of Linmu Studio.

  This is the promotional video of "Resident Evil 1".

   Obviously unqualified.

   There is no obvious burst point.

   At first glance.

   Even confusing.

but.

  The existence of the movie makes the players feel full of anticipation after watching this promotional film!

  Because as long as players are interested in this type of game, they have basically watched movies one after another this week.

   for them.

   This game promotional video is the best gift.

  The promotional video has almost just been released.

   became a hot topic.

   "I knew it, the last movie is for the game!!!"

   "Rebecca's story should be equivalent to the origin, the same location, two locations... Linmu Studio really knows how to play."

   "This is probably the meaning of multimedia planning. But I thought at first that movies and games would share a set of characters. I didn't expect to use the setting of two teams. It's interesting [excited]!"

   "When will the game be released? I can't wait! The movie is really great! The game shouldn't be bad either!"

   "Albert Wesker is an insider, right? How will the follow-up develop like this? I'm starting to look forward to it..."

   "I want to see the follow-up story! Release the game! Release the game quickly!!"

   "This is really eating two fish, the movie was a big success, and now the game performance will definitely not be bad..."

   "..."

   The player is right in saying something.

  Linmu Studio is really eating two fish.

  Because it was the day the game promotional video was released.

  A popular search quietly appeared on the list—[When will the game "Resident Evil" be released? 】

   This is not a gaming community.

   But social media.

  So most of the participants in the discussion are ordinary users.

   These people may just play online games.

   Now I am starting to pay attention to the release time of a stand-alone game.

this moment.

  The power of movies is fully revealed.

  The high quality and high discussion of the movie began to feed back the game.

  The role of WeChat has also been revealed.

   Different promos.

  Same channel.

  Same audience.

   Plus WeChat comes with useful functions.

   Produced a wonderful chemical reaction...

  …

  Sky fox.

  Mou Feng opened his WeChat, and then glanced at Moments.

   Sure enough.

  Many friends talked about the recent popular "Resident Evil" movie on Moments, and posted the ticket stubs, telling their feelings after watching the movie.

certainly.

  Some people are also talking about games.

  【Just after watching the movie, I immediately saw the promotional video of the game, which is pretty good. 】

  【Interesting, it can still be announced like this. 】

  【The movie is so good that it makes me want to play games. 】

  【…】

  Mou Feng slid all the way down.

   I saw a lot of similar remarks.

  His friends are very mixed, including friends in the game circle, classmates who have nothing to do with games, middle-aged men, and young people.

   But these people seem to know the movie and game of "Resident Evil".

  Because even those who didn't talk about "Resident Evil" gave others likes.

   "..."

   After reading his circle of friends during this period, Mou Feng fell silent.

beside.

  Li Guangsheng was also silent.

  Although he doesn't look at his circle of friends now.

   But I also watched it not long ago.

  The situation is similar to that of Mou Feng's circle of friends.

   After a long time.

  Finally, Mou Feng came to his senses, sighed, and said helplessly, "Tianhu Chat is really too far behind. This is... a closed loop of information dissemination!"

"WeChat is used to announce and distribute movies. It's nothing. There are enough Tianhu chat users to do it. But... Wechat chat, Wechat Moments, and the recently popped Wechat official account, these add up, plus forestry work The excellent production ability of the studio...

   It allows users to live in a closed-loop information bombardment... It can even make popular searches for stand-alone games appear on platforms that are dominated by users who don't play stand-alone games. We can't do this at all. "

   "It's not unreasonable that the movie "Resident Evil" became popular. This is not related to the announcement of Weixin, but has a lot to do with Weixin!

   "Resident Evil 1" game, the final score will definitely be very dazzling, there is no doubt about this, just look at the trending searches on Moments and social media. "

Yes.

  Mou Feng finally figured it out.

  At the beginning.

  There are hot searches for the game "Resident Evil 1" on social media.

  He still felt a little puzzled.

  Because movies belong to movies and games belong to games.

   Logically speaking.

   No matter how popular the movie is, the game will not be on the top of the list.

but.

   After reading my circle of friends.

  He got it...

  Weixin built a network.

  A web called Information Bombing…

"How to do?"

  Li Guangsheng heard Mou Feng's helpless words, but did not agree with him, but anxiously asked for his opinion.

  He came to ask for a solution.

  He actually understands the truth.

  Mu Feng led Tianhu to success in the field of mobile games.

  Li Guangsheng has already regarded Mou Feng as the omnipotent Jingle cat.

"I…"

  Facing Li Guangsheng's question, Mou Feng opened his mouth, but didn't know what to say.

  Because he really has no choice.

   Unless you copy WeChat.

   But this is a temporary solution, not the root cause.

  Linmu Studio takes the lead, and the number of registered users of WeChat is already far ahead.

   At this time, imitation is meaningless, players will still choose WeChat.

   "..."

  When Li Guangsheng found out about Mou Feng, he said the word 'I', and there was no further text.

  Although I can understand, although I am mentally prepared.

   But still can't hide the disappointment.

   There is really no way...

  He sighed, then looked out of the window, to where Linmu Studio was located.

  Limwood Workshop...It's really too difficult to deal with.

   You said why did Linmu Studio come out in China!

  Every time...tm's dimensionality reduction blow!

  …

   "Resident Evil" was screened for half a month.

  The box office has exceeded 300 million.

   Continue to lead the schedule.

  The game version of "Resident Evil", which was established at the same time, also attracted much attention.

soon.

   Not only Mou Feng.

  Other peers and competitors have also noticed the real power of WeChat.

   Envious?

Very envious.

   But just like Mou Feng, facing this opponent who seized the opportunity and was able to launch whimsical functions one step faster every time.

   They really can't help it...

   It’s really a dimensionality reduction blow.

  Next.

   It should be that they announced the release of the game.

   Then there will be another wave of game sales and box office booming, a game of eating two fish.

  Many colleagues sighed, and then made full mental preparations.

   Get ready for this future.

   Meet the critical attack of Linmu Workshop.

but.

  Limwood Studios didn't do that...

   They did not immediately announce the release date of the game.

   The store page of the "Resident Evil 1" game is already online.

  But the pre-sale button is dark.

   The player felt itchy, and thought it was a bug at first.

   But the pre-sale button never lights up...

   And just when players and colleagues, and even many investors are at a loss.

  WeChat, official website.

   Suddenly an announcement was made.

  WeChat will usher in an update again.

  There is not much content in this update.

   Except for regular bug fixes.

   The only important update, just one point.

  That is—Weixin adds wallet and payment functions!

   This function.

   is very simple.

  Players can recharge their wallets, and then pay with WeChat to directly purchase first-party games on the Vaporwave game platform.

as well as.

   Any product of Forest Studio!

   Including in-game purchases, point cards, and even mobile phones.

  Currently only limited to the first-party products of Linmu Studio, and after recharging, refunds are not available for the time being.

but.

  If you use WeChat Pay to purchase the game, you will enjoy a 5% discount if you purchase the first-party game of Linmu Studio.

   Includes new games.

  Recently high-profile "Resident Evil", if you pay with WeChat Wallet, you can enjoy a 15% discount.

   Nearly three hundred games.

   will be dozens of dollars cheaper.

  As soon as this announcement is issued.

  Ordinary users don't think there is anything.

  After all, many users who use FutureS1 mobile phones may not play the games of Linmu Studio.

  Now Linmu Studio does not make paid mobile games.

   There is only one Hearthstone.

but.

   For the players.

   This is great news.

   Especially for players interested in Resident Evil 1.

   It is a good thing to be able to play games after saving dozens of dollars.

so.

  The update announcement just came out.

  News broke out.

  There are many players who choose to update WeChat.

but.

  Most of the players, colleagues of Linmu Studio, actually don't quite understand the purpose of Linmu Studio's sudden launch of the wallet function.

  Send benefits?

Token?

   Or something else?

   But some people.

   It took almost an instant to react...

  …

  Sky fox.

  Mou Feng chatted with Li Guangsheng again about the development direction of ChatFox.

   Then, I just went back to my office.

turn on computer.

  He saw the discussion of WeChat updating the 'wallet' function.

  He froze for a moment, then found the announcement and read it carefully.

Then.

   Read it again.

  Finally, after making sure that I read it correctly.

  Mou Feng froze in place, staring blankly at the computer.

   A few words such as payment, mobile, wallet, and chat software began to linger in his mind.

Then.

   A certain moment.

   Bang.

  My mind seemed to explode.

   A chill suddenly came from Mou Feng's tailbone, all the way up, straight to the forehead!

   Bang Dang.

  Mou Feng stood up abruptly.

  Because of too much force, the chair was pushed aside and hit the wall.

   But he couldn't care less about the chair.

   "Wallet...mobile payment...the ambition of Linmu Studio...it's so big!"

   He muttered to himself.

  The next second, he ran away, opened the door of his office, and immediately shouted: "Li Guangsheng!!"

  Looks like a lunatic, attracting countless eyes.

   This is a literary novel. I must at least write clearly about the connection between movies and games.

   As I said last time, I have to write the plot before I can write the player's reaction.

if.

   You have similar books, you don’t need to write the content of the work, you can blow it directly, and then you can push it to me to learn.

  (end of this chapter)