There is a Problem with This Online Game Planning

  Chapter 624 gives players the whole flower job

  The flow of "Day of Reincarnation" is really scary.

   This is just one game’s turnover for one month, but it is comparable to most ordinary companies’ turnover for a whole year.

even more.

   And this is just one of the projects of Linmu Studio.

  Mobile games have become really popular since FutureS1 came out.

   Everyone also knows that this new market has great potential.

  But aside from the free mobile games of Linmu Studio and the "Hearthstone" that has never announced its revenue, it is difficult to guess its ability to attract money.

  The reason why everyone thinks that the mobile game market has unlimited potential is because of those mobile games that imitate Linmu Studio.

   And this kind of mobile game, the turnover is only tens of millions.

   This is already exaggerated.

  After all, in the chaotic period, a crudely made product can bring in tens of millions of income, which can be called a no-cost business, and it is more cost-effective than robbery.

  In the post-mobile game era after the launch of FutureS1, apart from "Samsara Day", the most representative mobile game is probably Tianhu's "Tianhu Travel Notes Mobile Game Edition".

   This mobile game, once released, immediately became a weather vane.

  In the quarter when the mobile game was released, how much revenue did this game bring to Tianhu?

  Tianhu’s financial report says 900 million.

   Four months, 900 million.

  On average, it is more than 200 million per month.

   At that time, after the figure was announced through the financial report, it was already shocking.

  Because at that time, the revenue of Tianhu in one quarter was only about 4 billion.

  And a mobile game brought them a quarter of the original income.

  This proportion is exaggerated.

This is also after the release of "Tianhu Travel Notes Mobile Game Edition", most of the peers completely valued the high-quality mobile games, and felt that making mobile games seriously would earn more money than shoddy imitations, and then set off a second wave of Futurestore development. .

  At the same time, this also set off a wave of follow-up turn-based mobile games.

   But now it's all right.

  Linmu Studio came directly with a super double.

  1.6 billion…

   It's not even a quarter, it's a month...

   It’s really no wonder that Frank from Gilber’s company confirmed it again and again, and couldn’t believe it at all.

  Because this is really outrageous.

   After learning about the Spring Festival, his relief, to a certain extent, is to attribute the success of "The Day of Reincarnation" to the influence of the festival.

   It's not just Frank.

  Because this number is too exaggerated.

   After the initial shock.

  The domestic counterparts reacted and muttered, or not muttered, but guessed.

   Guess whether there is a bonus for the score of "Day of Reincarnation"? Or has it always been this exaggerated?

   After all, this game has a lot of BUFF stacks during the Spring Festival.

   First is the Spring Festival event, then a new card pool, and last but not least, the game is linked with WeChat’s red envelope gameplay.

  A unique red envelope cover for signing in on New Year's Eve.

   is actually very eye-catching.

   Many people even play games for the special red envelope cover…

   This is also a pain point for many colleagues.

  Linmu Studio can really connect with everything, mobile games and instant messaging can attract each other...

  Spring Festival, New Year activities, double new characters and double card pool, plus the popular WeChat red envelope...

   These are all additions to "Day of Reincarnation".

   So here comes the question—

  One month during the Spring Festival, how much of the 1.6 billion revenue came from the BUFF bonus?

  This question is quite important.

   This involves revenue expectations.

   Just say the simplest point.

  After "Day of Reincarnation" suddenly became popular at the end of last year, manufacturers who decided to follow suit have already lined up a long queue.

   And they launch imitations, they must want to make money.

   Among them, the production cost and publicity cost are directly linked to the expected income.

   It can be said that the expected income directly determines their investment in the game.

  The only thing they can refer to now is the authentic product from Linmu Studio.

  But now they have thrown out a monthly turnover of 1.6 billion... If the expected income is really based on this, it will even be cut in half.

  It doesn't matter if the publicity fee is made hard.

   But are there really that many? What if "Day of Reincarnation" is so high this month, mainly because of the buff bonus?

  Then directly follow this specification to announce and publish, it will be a blood loss...

  So, for many colleagues, especially those with a larger scale, such as Tianhu, the natural month turnover data of "The Day of Reincarnation" is really important.

   How much of the Lunar New Year monthly flow of "Day of Reincarnation" is attributed to the New Year BUFF is really important.

   But it is obviously not easy to figure out this point.

  Because it is a fact that "The Day of Reincarnation" exploded at the end of the year, it is also a fact that there will be external boosters during the Spring Festival.

  Every family has a different idea.

  Be bolder, cut off the integer directly, and directly determine the relevant investment according to the expectation of 600 million.

   And those who are more timid, start to decide the relevant investment according to the data of "Tianhu Travels Mobile Game Edition"...

  After all, 1.6 billion is really too exaggerated.

  Li Guangsheng has been worrying about this recently.

  In fact, even putting aside the expected revenue, he is quite curious out of personal emotions.

   "You said, is it really that exaggerated?"

   And Li Guangsheng is in Tianhu, there is only one person who can discuss it...

   Heard Li Guangsheng's question.

  Mou Feng lowered his head, and while typing something quickly, he said without raising his head: "If it was another company, I might doubt it, but Linmu Studio is really possible."

  Li Guangsheng continued to ask: "Then what do you think is the proportion of the special period bonus?"

  Mou Feng replied directly: "Thirty percent."

   "Huh? Thirty percent? How is this possible!"

  Li Guangsheng frowned and said: "So their natural monthly revenue of the game is more than one billion? Is this some kind of gold mountain? They opened two card pools during the Spring Festival, and there is a bonus of WeChat red envelopes..."

   "Then don't worry about it."

  Mou Feng finally raised his head: "It's pointless to dwell on this. They don't disclose financial reports, and no one dares to guarantee that their guess is accurate."

   "But this number is really too exaggerated, and our own mobile game..."

   "Just do it according to the highest level of end game budget."

  While speaking, Mou Feng picked up the notebook on the table and handed it to Li Guangshang: "This is the budget form I gave."

  Li Guangsheng took the laptop, glanced at it, and widened his eyes suddenly: "...Counting the cost of publicity and distribution, 500 million!?"

"right."

  Mu Feng confirmed: "This includes human resource costs, basic administrative costs, etc. You can remove this part and look directly at the back."

  Li Guangsheng was a little excited: "No, even if it includes the cost of human resources, it is too high! Why does a mobile game need such a high budget!? Our "Tianhu Travels Mobile Game Edition" is not that high..."

   "Art, big-name voice actors, time cost, publicity cost, etc."

Mou Feng explained: "A mobile game needs to go through at least nine stages, and the comprehensive difficulty of each stage is about twice that of the previous stage. The quality of "Day of Reincarnation" has to go through the double test of time and money. And after the launch of the follow-up game, if you want to have the same popularity as "Day of Reincarnation", the cost of publicity and distribution will not be saved."

   "No! I know the process! But what if I lose money?"

  Li Guangsheng still couldn't accept it: "The "Day of Reincarnation" by Linmu Studio isn't that exaggerated, is it?"

   ""The Day of Reincarnation" is really not that exaggerated."

Mou Feng nodded and admitted it, but soon, he changed the subject: "Their publicity costs are definitely not as high as ours. After all, they released the game at the much-anticipated Future new product launch conference. If you can make products like FuturePAD and FuturePods, and then hold a much-anticipated press conference, then you can save a little bit, and if you can, you can reduce it by two-thirds."

  Li Guangsheng: "..."

"In addition, after dealing with Linmu Studio for so long, I understand their situation. Lin Yao will participate in the key projects within Linmu Studio. It's not that she only pays attention to it, but from the beginning of planning, she will Highly involved."

Mou Feng continued: "Including art, gameplay and other basic settings, she will give a plan in a very short time. In addition, I asked friends in the industry about the game "Samsara Day", a top art outsourcing company in China, None of them, mind you, none of them claim to have taken orders from Linmu Workshop.

   Actually, it's normal to think about it. The unique art style of "Samsara Day" is too recognizable, and the industry is also familiar with it. If it is outsourced, it is impossible that everyone has not heard of it. "

"Then there are only two possibilities left. The first possibility is that there is a hidden world studio that we have never heard of. They have the ability to draw stunning vertical paintings like "The Day of Reincarnation", but Only for the forest studio."

   "Or, the art of this game is all independently completed by Linmu Studio, and Lin Yao may have participated in all the original design."

   “I lean more toward the latter.”

"So, if you can be highly involved from the beginning of planning, participate in basic settings such as art and gameplay, and can give a plan in a very short period of time, and can complete the original design of characters and art, then the budget Another half discount."

   "How about a 50% discount? Then you only need 200 million."

  Li Guangsheng: "..."

  He was silent for a long time, then glared at Mou Feng, and said, "You think you are very humorous?"

   "Then what a fart!"

Mou Feng said unhappily: "You don't have that ability, and neither do I. What can I do! I can only spend money! Although "Samsara Day" is a mobile game, the quality is obvious to all. I really thought I wanted to make an equivalent game. Is it easy?"

"alright, I got it."

  Li Guangsheng opened his mouth, thinking of Lin Yao's face, his shoulders suddenly collapsed, and he said weakly: "But this budget is too high, it's like a big gamble, the cost is too high.

  Their game monthly turnover is indeed high, but this kind of budget is basically equivalent to completely benchmarking "Day of Reincarnation".

  If we guess wrong, most of their monthly turnover during the Spring Festival comes from activities and linkage with WeChat red envelopes, then the cost recovery will be far away.

  Even if they take 10,000 steps back, their natural monthly turnover is also exaggerated, so can you guarantee that our similar mobile games can also reach their level? Can it really pay for itself?

  You have to know that according to your plan, the cost of the new game is four times higher than that of "Tianhu Travel Notes Mobile Game Edition"! "

   "The situation of "Tianhu Travels Mobile Game Edition" is quite special. It is equivalent to transplanting. Of course, the cost can be controlled, but this is a new game."

  Mou Feng shook his head, and then explained: "Of course, I also understand your concerns... The great success of the WeChat red envelope game during the New Year's Eve really made people forget a lot of things.

  You have to know that before WeChat red envelopes exploded and became a hot topic, "Day of Reincarnation" went viral! We worked overtime years ago because of this game!

  Now you are worried that you will not be able to recover the cost!

  You can’t attribute everything to this gameplay after seeing the popularity of WeChat red envelopes. This is just a small gameplay, mainly for WeChat, not games! "

   "I made it very clear just now. It is completely meaningless to worry about their turnover this month, because you only need to look at their performance a year ago and look at the player's evaluation."

   "The gold-absorbing ability of this gameplay has been fully verified!"

  Li Guangsheng was silent while holding his notebook.

   "To tell you the truth, before the New Year's Eve red envelope game came out, I have been playing this game, and I have been secretly diving in various game groups."

  Mou Feng hesitated for a moment, and said: "During the period, I recharged a full 90,000 for this game..."

  Li Guangsheng: "...?"

"I don't know why, at first I just wanted to figure out the underlying logic of this game, and then I fell into it for no reason. I saw that many players in the group were posting full characters and sharing the matching gameplay of various high-star characters. , and then I also had the idea of ​​collecting all of them, and then it got out of hand..."

Mou Feng sighed: "Then, I finally understood the horror of the card game, and fully understood the underlying logic of this type of game. Lin Yao is simply a genius! Collecting and adding probabilities and beautiful girls is really an instant kill for any existing players." A gold-absorbing weapon for gameplay.

  Just now I said that during the Spring Festival, all kinds of buffs will only add 30% to their games. Do you think I said it casually? how is this possible!

  Before New Year’s Eve, I deliberately counted the recharge amounts of players in eight game groups, and just now, I counted the recharge amounts of players after New Year’s Eve, and finally came to such a conclusion by comparison!

  Although players may exaggerate, the gap will not be too large. The fact is that the flow of "Day of Reincarnation" before New Year's Eve is terrifying! "

  Li Guangsheng couldn't believe it: "...Really?"

   "Really! That's one of my driving forces for this budget sheet."

  Mou Feng pointed to the computer in his hand, and then said with firm eyes: "Because I want to make a mobile game that is in line with "Day of Reincarnation" in every aspect! A mobile game that can compete with "Day of Reincarnation" for players!

   The gameplay of "Day of Reincarnation" is actually not complicated to say, and it is not difficult to imitate. The main selling point is not even the gameplay, but the various characters in it!

  As long as the quality of our game is good enough, the gameplay can make a difference, and the speed of launch is fast enough, believe me, players will not refuse!

   This "Day of Reincarnation" is completely different from the previous games of Linmu Studio, because there are almost no technical barriers! As long as you are willing to spend money, anyone can do it. This is a Pandora's box!

   Now, Lin Yao opened the lock of the box with her own hands. We only need to spend money to open the magic box again. If we still have to wait for more and more people to open the box, the players will be tired of aesthetics.

  Trust me, you will regret it! "

   "..."

  Li Guangshang fell into deep thought. He looked at the budget table on the laptop screen, and after a long time, asked, "Are you really confident?"

"really have."

  Mou Feng firmly said: "Trust me."

  Li Guangsheng had a tangled look on his face, still unable to make up his mind.

  He still feels that the stakes are too high, and this is still a game of imitating others...

   "Don't worry, the figures on the budget table do not represent the final expenditure. This is calculated according to the highest expenditure. In fact, as long as the progress is smooth and there is still a part left, I will strictly control the budget."

Mou Feng saw Li Guangsheng's hesitation, and hit the rails while it was hot: "And after the game is released, as long as the reputation is released, the biggest expenditure will drop sharply, because you only need to keep adding maps and characters, and then there will be a steady stream of new players. income…

  For example, the new characters and card pools in "Day of Reincarnation" during the Spring Festival, you can also see how prosperous this is. "

   "In the future, the game will cycle through this process, and then hold some special events during the period... The same is true for Linmu Studio!"

   "Because of hardware limitations, the gameplay of this type of game has come to an end, and it is impossible to play tricks like a masterpiece! We can stand on the same starting line as Linmu Studio no matter what, and only this type of game can do it!"

   "Such an opportunity may only come once in this life!"

   "..."

Tired of lifting, Li Guangsheng handed the laptop back to Mou Feng, then bowed his head and thought for a while, before confirming again: "Are you sure that the figures on the budget will not increase again? Such a budget is sure to be able to make the benchmark "The Day of Reincarnation" " mobile game?"

"Sure."

Knowing that he had convinced Li Guangsheng, Mou Feng breathed a sigh of relief: "No matter what, it is enough! I promise! As long as you promise, I will come up with a hand that is completely on par with "Day of Reincarnation" and there will never be a decisive gap." Swim out!"

  Li Guangsheng gritted his teeth and said, "Okay, I agree!"

   So far.

  Li Guangsheng and Mou Feng reached a consensus.

  …

at the same time.

  Linmu Studio.

  Lin Yao didn't know about the conversation between Mou Feng and Li Guangsheng, and of course it was impossible to know that they were ready to take a big gamble, preparing to make a mobile game that was completely comparable to "Day of Reincarnation" in terms of quality.

   If known.

  She will probably say admiration.

  Mou Feng is well said!

   After all, most of what he says makes sense.

  The card game is indeed like a Pandora's box...

   In a way, it is indeed the root of all evil...

   And most of his remarks are correct.

   But there's also a part of it that's...well, kind of problematic.

   "...tight leather jackets, high-top boots, tear moles, and a head of blond hair, you cartoonists know how to play."

  Lin Yao lowered her head and complained while drawing the original character.

   And on the drawing paper in front of her.

  A majestic and majestic angel lady with flowing blond hair stands out on paper.

  This woman is the heroine of the Japanese head manga "Dark Carve".

   Quite famous.

   Not only is it famous in Japan, but it is also well-known in China.

  Because the comic "Dark Engraving" is equivalent to those migrant worker comics of Lin Yao's previous life.

  Hmm...Migrant workers' comics don't have a derogatory meaning. The word means "anime that even the migrant workers who have no spare time are familiar with".

   To some extent, it can be said to be a commendatory word.

   mainly describes its high heat.

  "Dark Engrave" began serialization seven years ago, and is currently on the rise. It can be said to be one of the top names in Japanese manga in the world. There are countless related projects, plus more than 200 episodes of animation, and its popularity and popularity are very high.

   And the first thing Lin Yao asked Xi Qianyu to talk about was this IP.

   This will also be the first IP to test the linkage!

  The sound of rustling brushes rubbing against paper kept ringing.

   Ten minutes later.

  Lin Yao put down the brush.

  She patted off the pencil dust in her palm, then picked up the drawing paper, looked carefully at the characters on it, and nodded with satisfaction.

  Generally.

  The heroine of "Dark Engraving" retains the charm of comics, but in terms of overall style, it is closer to "Day of Reincarnation", and has reached unity with other existing characters.

  Lin Yao felt quite satisfied after reading it.

   Now we are waiting for IP authorization to be negotiated.

Yes.

  Business negotiations are still going on, so Lin Yao started to design the original character proposal...

  The main reason is that Lin Yao has been following this comic, and really likes this character.

  And she is generally optimistic about this business negotiation.

   Then I thought that I had to draw anyway, so it’s better to prepare early... I started to design with a pen first.

  In fact, Kang Yi is also preparing.

   It can be said that the vinegar is prepared first, and then the dumplings are made.

  It would be embarrassing if the dumpling wrappers were not available...

  Lin Yao thought of this and smiled lightly.

  咚咚—

   Suddenly there was a knock on the door.

  Lin Yao put down the drawing paper and said please come in.

  Mu Wanqing pushed open the door and walked in, with a little excitement on her fair face.

   "Miss Mu, is this good news?"

  Lin Yao keenly noticed something.

   "Well, we're done talking."

  Mu Wanqing nodded immediately, and then happily said: "Including "Dark Times", "Useless Heroes", "Gods of the Old Testament"... three goals have been discussed."

   "..."

  Lin Yao was taken aback when she heard the words, then looked down at the characters she had drawn, and said with a smile: "It seems that dumplings can be made."

   "Huh?" Mu Wanqing was a little puzzled when she heard her talking to herself.

"nothing."

  Lin Yao shook her head, then said with a sweet smile, "Thanks for your hard work."

   "...It's actually okay. As you expected, the copyright owners of these comics are very open to IP authorization."

  Mu Wanqing smiled and said, she came to Lin Yao's desk and took out a marker pen from the pen holder.

  Then, she came to the whiteboard on the left side of Lin Yao's desk, and put a tick behind the few comics just mentioned.

   And the whiteboard.

   densely packed, wrote nearly a hundred works.

  This is all the work authorizations that the relevant projects need to obtain.

   With so many works, only a few are ticked.

but.

   Even the current situation is still not optimistic.

  But Lin Yao turned her head and saw Mu Wanqing ticking off the new work, she still felt in a good mood.

  She stretched her waist, and when she saw Mu Wanqing turned around, she immediately smiled and said, "Miss Mu, the dumpling wrappers are here, let's give you the whole job..."

  (end of this chapter)