There is a Problem with This Online Game Planning

  Chapter 653 So, what about this time?

  Weixin provides traffic entry.

  'Meal delivery' and 'Travel with peace of mind' are immediately reborn.

  As expected by competitors, the influence of WeChat is indeed huge.

  The two forerunners who were supposed to be caught up by competitors relied on the WeChat traffic of Linmu Studio, and instantly pulled away again.

   became the well-deserved number one again.

   Once again, the market has become a situation where one king has many strengths.

   Their financing is also back on track.

but.

   Just when everyone thought that "meal delivery" and "travel with peace of mind" were so boosted that they would increase subsidies and directly crush all opponents.

  They didn't do that.

   Not only is it not that dry.

   Even reduced part of the advertising costs.

   Now the first-tier big cities have fallen into the battlefield of taxi and food delivery.

  Bus stations, elevators, major video sites.

  Most of the knights deliver, you can see many competitors' advertisements.

  Every day when you enter the elevator, you see the advertisement of your opponent, and when you talk about the list, you see the advertisement of others.

  Competitors are burning money like crazy.

   All this happened before Linmu Studio’s WeChat update.

  Many "meal takeaway" knights saw countless competitors' advertisements, but their own company was quiet, and they really felt very disappointed.

  Even when the financing of "Meal Delivery" encountered problems, many knights planned to find another job.

  Later, WeChat opened the traffic portal.

   It was a shot in the arm for everyone.

   But then, in the first-tier big cities, there is still not much movement in the "meal takeaway".

   Just maintain a minimum of advertising, not expand the scale.

  They ushered in a structural adjustment internally, established a new business department, and began to optimize all aspects of experience on a large scale, and strengthened the requirements for riders, but at the same time gave riders higher treatment.

  It is equivalent to using the money from publicity to optimize the experience, and tied all traffic sources to the WeChat of Linmu Studio with a thin rope.

have to say.

   This is really bold.

   All feel bold.

   You know, if... if the traffic portal of Weixin fails to attract more users one day, it may be over.

  But that's what 'meal takeaway' did, and not only did it, they also opened up a new battlefield.

Group buy!

   This is also a suggestion from the Investment Department of Forest Studio.

  The so-called group buying refers to the fact that consumers who do not know each other use the "power of gathering people on the Internet" to gather funds and increase their negotiating power with merchants in order to obtain the best price.

  However, small profits but quick turnover, large quantity and high price, as long as there are enough people, merchants can offer prices that cannot be obtained by purchasing alone.

to be honest.

   It is still a platform.

   But this time.

  “Meal delivery” has not been widely announced in first-tier cities, but only in third- and fourth-tier cities, and remind users in the app.

   And such a new field.

  Of course, it was immediately discovered by competitors who held a microscope to observe "meal takeaway" and "travel with peace of mind" every day.

   Followed by competitors immediately.

  WeChat’s opening of traffic portals has indeed had a huge impact.

  But for some unknown purpose, the "Meal Order Takeaway" even gave up the large-scale publicity.

   This is the opportunity!

   Now there are group buying...

  I don't live up to it.

   Then you can’t blame others.

  WeChat opened the interface, after a short life of doubt.

  Seeing how unsatisfactory the "meal takeaway" is, other competitors have become active again.

   Burn!

   As long as a road is burned, no forest studio will be a problem.

   After all, it’s just traffic!

  Then what I burn money for is not traffic?

  Perhaps because of the negative attitude of "meal takeaway", investors have also rekindled their confidence.

Then.

  The battlefield reopens!

   There are more relevant offline advertisements.

  The location of the 'Meal Delivery' team.

  The person in charge of the marketing department looked at Tian Barrier with hope, and asked, "Are you really not going to do large-scale offline advertising?"

   "No more, maintain the current scale."

  Tian Barrier shook his head.

  The person in charge of the marketing department immediately showed a disappointed expression, then hesitated for a moment, and asked, "Brother Tian, ​​are we out of money?"

   "It's not that I don't have money, but that I burn money like my peers indefinitely. Sooner or later, I'll be finished."

Tian Barrier shook his head, thinking of the glaring figures given by the investment department of Linmu Studio: "Competing with peers is too bad now, so it's better to slow down the investment. When the bubble starts to burst and competitors can't play this kind of money-burning game, We then choose to do the opposite, taking advantage of the victory to pursue is the best choice.”

   "Now we have to set our sights on the third- and fourth-tier cities, and take the lead in other small cities to grab the beach and maximize the benefits."

   "But the problem is, when the time comes, everyone can't afford it, which means that no one wants to play with us."

  The person in charge of the marketing department retorted: "The purpose of seizing the market now is to grow bigger, attract more capital, become the number one in the industry, and then make a profit.

   It’s really the capital winter you said, who will play with us then? "

  Tian Barrier breathed a sigh of relief, and replied, "Linmu Studio."

   "..."

The person in charge of the marketing department was stunned for a moment, then showed a contemplative expression, and after a while, he said: "It's still a bit risky, it's not that I don't trust Linmu Studio, but Linmu Studio has never set foot in a similar field. If it's games, chat software, mobile phones, then I trust them 100%.

However, what we are doing is a food delivery platform with basically no technical barriers. The first-tier cities maintain the status quo and move to third- and fourth-tier cities. If one of the current competitors really wins and even squeezes us out of the market, it will be over. ! "

   "In contrast, taking the initiative to fight is equivalent to holding your own life in your own hands!"

   "..."

   Tian Barrier had to admit that what the other party said made sense.

  Although the current response to "meal delivery" is far from negative, hidden dangers do exist.

   There was a long silence.

  He finally said: "Implement it first. If there is such a sign, then I will be the first to adjust the strategy. I choose to believe in Linmu Studio, but I will not be blind. Don't worry."

"…good."

  The person in charge of the marketing department saw his expression and thought of the life service section of Weixin, so he finally nodded.

   In fact, he is not very sure that he is right.

  Because Linmu Studio really gave too much...

  He also felt from the bottom of his heart that this company was awesome.

  However, on the other hand, he also felt that it was too risky to give up first-tier big cities and suspend advertising.

  In this way, will "meal delivery" really become competitive over time?

  He wasn't sure.

can only say.

  Let’s take a look first.

  I hope that the "meal takeaway" will not become a loser who left in despair, guarding the golden mountain but huddled in a small city.

  …

at the same time.

  Linmu Studio.

   "Done."

  Lin Yao raised the drawing paper in her hand, and showed it to Mu Wanqing with a smile on her face.

  On paper.

  A man wearing a white robe with a red ribbon, a hood, and a delicate hidden sword extending from the wrist of his left clenched fist leaps onto the paper.

  He jumped from a high place, because there was a protruding point at the front of the hood, which made him look like a white eagle with wings spread.

   "He's pretty handsome." Mu Wanqing took a look, and then gave a pertinent evaluation.

   "His name is Altaïr, which means "flyer" or "flying eagle" in Arabic."

Lin Yao turned the drawing paper over, took a look at herself, and said: "He is quick in action, good at stealth, proficient in various fighting skills, and possesses extraordinary physical strength and energy. He also has a ridiculous visual ability called Called Hawkeye, simply put, it is a super sixth sense that allows him to see people's true intentions.

   But the game setting, exaggeration is nothing, I think that most players will be most impressed by the parkour that flies over the roof. "

   "..."

  Mu Wanqing blushed a little because she didn't understand.

   Fortunately, Lin Yao didn't want to explain to her.

  The reason why she said this is just because she recalled the scene of her playing the game and wanted to talk about it.

"So."

Lin Yao looked at the figure on the drawing paper, smiled, then put it back on the table, raised her hand and stretched vigorously: "The plan for the last project in the 'Love Letter Project' is also done! Ahh —”

  She couldn't help elongating her tone, sighed softly, relieved.

  Mu Wanqing was very aware of Lin Yao's state during this time, and felt happy for her from the bottom of her heart: "Well, you've worked hard."

"that's all?"

  Lin Yao leaned against the back of the chair, heard Mu Wanqing's words, looked sideways at her, and blinked.

  Mu Wanqing thought for a while, then smiled gently: "Then what do you want? Play mobile games together?"

   "Damn, you still dare to mention this?"

  Lin Yao laughed and said, "I didn't settle accounts with you last time."

  Mu Wanqing retorted: "You also fought back at that time."

"Fine."

Lin Yao straightened up and sat upright again: "But it's fine to play mobile games, let's talk about the mobile phone conference. After a year or two of hard work, you can take a good rest and play mobile games every day. "

   "...Tian Tian?" Mu Wanqing gently pushed the glasses on the small bridge of her nose, and said narrowly.

   "You better say mobile games."

  Lin Yao glared at her lightly, and then couldn't help laughing.

  Don't look at Mu Wanqing like this, she's actually quite shy.

   And is the type of obedience.

   "Of course we are talking about mobile games."

  Mu Wanqing didn't know what Lin Yao was thinking, but she just showed an expectant expression, and said softly, "I'm also looking forward to the day when I can really relax and rest."

   "Then work hard and get the work in front of you done first!"

  Lin Yao woke up her screen again, then checked her OA mailbox, and glanced at the email sent by Youmedia.

   "The time and place of the mobile phone launch conference have been confirmed, and now it is only necessary to determine the process, the people on the platform and the rehearsal."

  Lin Yao clicked on the last email, and said with a smile: "I'll talk to Uncle Zhang later, the press conference is up to him!

  By the way, Ms. Mu, please inform others that we will hold a small meeting to confirm the process of the press conference. "

"good."

  When Mu Wanqing heard the words, she quickly collected her emotions, then turned and left the office.

   Press conference process.

   In fact, there are not many places to talk about.

  Because this year's conference is a new product, although it is the most important mobile phone.

  But there are definitely not as many links as when the first mobile phone was unveiled, and because of the previous two press conferences, most of the people in charge have experience.

  So Lin Yao didn't spend too much time.

   The first draft of the process was quickly finalized.

   Next, I just need to adjust slowly during rehearsal.

   Then, after the process is done.

  Lin Yao called Zhang Youjie.

   "I'm on stage this year!?"

Zhang Youjie on the other end of the phone was a little helpless: "Xiao Yao, you don't really want to run away like you said on the Internet, do you? Every year, you, a young and beautiful girl, come on stage. This year, it's me. Is it acceptable?"

   "What are you running away from? It sounds so ugly."

Lin Yao smiled: "I call it a rest! And whoever said I'm going to run away. Besides, Uncle Zhang, you think the press conference is a carnival, it's a carnival for players! And what's the point of the mobile phone conference? It's a mobile phone YouMedia has been developing for two years, and users of Future mobile phones are no longer limited to gamers. They are most concerned about new mobile phones. As for the people on stage, not many people will care, as long as the mobile phone can make people's eyes shine. "

   "But I'm not as charming as you, and I can speak well." Zhang Youjie still hesitated.

   "That's the charm of the product."

  Lin Yao retorted: "As for being able to answer, isn't your ability to fool me when I was young? You said to bring gifts every day, and finally brought loneliness..."

   "...You have a pretty good memory." Zhang Youjie was a little embarrassed.

   "Moreover, there is no one who can speak eloquently. There are very few opportunities to stand on stage and perform on the spot. Most of the time is based on scripts, referred to as reading manuscripts."

  Lin Yao continued: "I will prepare for you in this regard, and then you can get used to the stage, with a natural expression, and that's it.

  As long as you don’t say ‘suffocate your dreams’ on stage, it won’t be a big problem…”

   "Suffocating for dreams?" Zhang Youjie was curious.

   "Nothing, just say it casually."

  Lin Yao smiled and said, "It's decided like this, how about it?"

   "I understand." Zhang Youjie hesitated for a moment, and agreed: "You have really worked hard in the past few years, and you can't let you carry everything... It's a pity that I, an elder, really can't do more before. I'm sorry."

   "You can't say that either."

Lin Yao looked down at the tip of her shoe, and said with a light smile, "Actually, you have taken good care of our two sisters in the past two years, and UMedia Technology is only thanks to you. You are much better than Lin Bing. .”

   "Hahaha, I'm going to record this and show it to your father."

   Over there.

   Zhang Youjie was in a good mood immediately when he heard the words, he laughed loudly, and then said with some emotion: "If you know my daughter is so good, I should have found a companion when I was young."

  Lin Yao smiled, but did not strike up a conversation.

  Then the two chatted for a while.

  Lin Yao just hung up the phone.

  But after hanging up the phone, Lin Yao didn't sit down. Instead, she looked down at her footsteps for the first time, with a strange look on her face.

A few minutes later.

  Mu Wanqing opened the door and came in, and saw a funny scene.

  Lin Yao stood in the center of the office like a wooden stake, her beautiful round legs were close together, and she was lowering her head trying to observe her feet from various angles.

"What are you doing?"

  Mu Wanqing walked up to her, and asked a little funny.

   "...don't move yet."

  Lin Yao looked up and saw Mu Wanqing, immediately grabbed her arm, and made her stand still.

  Mu Wanqing was a little puzzled, but still stopped.

  Lin Yao helped her adjust her standing posture, making her stand in line with her own, and then took a step forward, looking down from Mu Wanqing's chin.

  Mu Wanqing: "..."

   "Damn it!"

   After a while.

  Lin Yao stood up straight, looked down at her feet again, then raised her head again, and said angrily, "Why can you see more areas than me?"

   "..."

  Mu Wanqing was slightly taken aback, and then realized that she couldn't help laughing.

  She knew that Lin Yao was acting stupid again.

  She looked at Lin Yao who looked concerned, and couldn't bear it any longer. She opened her arms and gently hugged her, rubbed her cheek against her fair neck, and laughed.

   "Why are you laughing, no, you stand up straight for me, **** it! I don't believe it!"

"Ha ha…"

  …

  Mobile games, live broadcasts, takeaways, taxis, and group buying derived from takeaways.

   This year, the mobile terminal seems to have never stopped.

  Every once in a while something new comes out.

   At the beginning, it was just entertainment applications such as card draw mobile games and live broadcasts.

  The scope of influence is limited no matter how large it is.

but.

  When takeaway, taxi, and group buying are available.

   It's not that simple.

  Everyone with a smartphone is affected.

  The last application that had such an exaggerated impact was the launch of mobile payment.

   But mobile payment is just one area.

  But now, in food, clothing, housing and transportation, the two most basic human needs have been affected...

   Until now, many people have reacted.

  What does the advent of 4G represent?

  The era of mobile Internet has really come...

  Especially, with the recent fierce battle of takeaway, taxi, and group buying.

  You can see relevant advertisements everywhere, and every company is subsidizing like crazy.

  All users have benefited from the benefits, and have experienced the feeling of eating a big meal without going out, or having someone pick them up as soon as they press their mobile phones.

   This is really cool!

   On the other hand.

   This also makes smartphones more and more important.

  Because in order to achieve the above convenience, users first need a smart phone.

  After all, no matter how good the software is, if the user wants to hold a functional phone, it is hard for a smart woman to cook without rice.

   And this has rapidly expanded the domestic smartphone market.

  Because users are now demanding more and more mobile phones.

  If it is said that when 4G first came out, users would still hesitate to buy a smartphone, and whether it is worth buying a smartphone.

   Then this year.

  Users will not be entangled at all.

  As long as you want to buy a mobile phone, your first choice will always be a smartphone.

   On the other hand, the mobile terminal is now booming unprecedentedly, and every day is a new atmosphere. Many users who used to use old mobile phones will inevitably start to consider changing their mobile phones.

   And this makes the demand for smartphones more and more...

  As users’ demand for smartphones increases, the ones that benefit the most are of course YouMedia and Jiaming Alliance...

   Among them, the former is more beneficial, because no matter what kind of mobile application it is, the operation on FutureS1 is smoother than that on Jiaming Alliance mobile phone, and it is more comfortable to use.

  Because compared with the Jiaming Alliance, the unified hardware and unified development environment of the mobile phones under Youmedia are really friendly to developers.

   This quarter.

  Whether it is Jiaming Alliance or Youmedia Technology, the sales growth of their mobile phones is very gratifying.

but.

   As most people in the industry know, this is not the end.

   Now, software such as food delivery and taxi hailing are still fighting fiercely, seizing the market.

   Wait for them to decide the winner.

  More people have realized the benefits of the mobile terminal.

   At that time, users' demand for smartphones will be the greatest.

  Golden age.

  Jiaming Alliance internally calls it such a year.

  They have almost cut off all the functional machine production lines, and are gearing up to prepare for the upcoming golden age.

   And in this case.

  Linmu Studio, or more precisely, UMedia Technology, released a new promotional video for the launch event.

  【Once again, change everything! 】

  When Future’s official website, such a huge slogan appeared.

  Whether it is a user, a peer, or a challenger in various fields relying on the rise of the mobile Internet.

   Almost everyone's eyes were attracted.

   On this day, even the wars such as takeaway and taxis that have been discussed have become eclipsed.

  Because of the driving force behind the current situation, Youmedia Technology, which can be called the root of all evil, stood up again.

  Although it has not been announced yet.

   But anyone can guess what they might announce next—

new phone! !

   On this day, many people opened Future's official website and saw the slogan, and they all froze in place.

   Colleagues feel terrified, users look forward to it, and challengers in various fields relying on the mobile Internet are staring at the webpage.

Last time.

  The announcement of FutureS1 directly opened the door to the mobile Internet era.

   So, what about this time?

  (end of this chapter)