This director only makes bad movies

The interview ended quickly.

With more than a dozen media outlets, it was relatively easy to deal with them.

After answering the question, Xu Nan got into Liu Yang's car.

"Welcome home."

Liu Yang's attitude was very enthusiastic: "Mr. Xu, everyone in the company is desperate for your leadership."

"Haha." Xu Nan couldn't help laughing.

"As long as you don't feel sad."

Still looking forward to it?

Who believes it?

Of course, workers want to live a comfortable day. It is best if no one cares about them from morning to night. Who wants to have more than one person looking after them?

Seeing that Xu Nan didn't believe it, Liu Yang immediately explained: "We are really looking forward to Mr. Xu's return."

"The movie you directed us before you left, Sharknado, has been completed, but we are still undecided on how to promote it, and we urgently need your wisdom, Mr. Xu."

"Sharknado" is the first time Summit Films has shot an original film without the leadership of Xu Nan.

With Xu Nan providing the script, the film was actually very simple to shoot, the post-production was completed quickly, and the quality is pretty good.

But when it came to publicity, the entire company was in trouble.

How to promote it?

It’s not that we don’t know how to promote movies. We are all professionals. We have never eaten pork and have seen pigs running away. Everyone can promote movies.

But those conventional publicity plans are very boring to people in the company.

When Mr. Xu was here, that was how they were promoted.

Foot-washing water promotion, super power promotion, the main thing is to say nothing but to be astonishing and to die.

Shocking.

Shocked the country.

A worldwide sensation.

Compared with these life-changing propaganda plans, conventional propaganda is too inferior.

Other film and television companies may be able to accept a mediocre publicity plan, but the employees of Summit Film and Television will never accept it.

They are used to eating delicacies from mountains and seas, and you let them go back to the days of eating bran-thick vegetables.

I can't do it.

So Liu Yang really didn't deceive Xu Nan. People in the company were really looking forward to Xu Nan's return.

They hope that Xu Nan can replicate the miracles of the previous times and make the movie "Sharknado" completely crazy.

Maybe the movie is of average quality.

But so what.

Mr. Xu's publicity plan can turn decay into magic, and the quality of the movie is not the key at all.

A pseudo-documentary that is shocking and has no content can earn over one billion dollars. Let me ask you what else is impossible.

Working in other film and television companies is called part-time work, but working in Summit Film and Television is called creating miracles.

Therefore, the employees of Summit Film and Television are extremely looking forward to Xu Nan's return and leading them to create miracles again.

While driving, Liu Yang looked at Xu Nan through the mirror with his peripheral vision.

Mr. Xu's expression was a little tense and his eyes were bright.

At this time, Mr. Xu must be thinking about how to promote Sharknado. Maybe he has come up with a publicity plan that will shock the world and lead us to create miracles.

Mr. Xu moved, his mouth opened, and he was about to lower his voice.

Soon, Mr. Xu will lead them to shock the world again.

Liu Yang quickly raised his ears, listening attentively to Mr. Xu's publicity plan and getting ready to flatter him.

"Just regular publicity is enough. There is no need to do too many fancy things."

Liu Yang immediately said: "Mr. Xu, your publicity plan is really shocking. I believe we will create it again."

"etc."

"Regular publicity plan?"

Liu Yang was halfway through his compliments when he realized what Xu Nan had said.

Immediately, his expression couldn't help but change.

How can a conventional publicity plan work? The quality of "Sharknado" is only average. If you use a conventional publicity plan, you will basically not make much money.

"Well, Mr. Xu, if we use a regular promotion plan, our movie box office will only exceed 10 million at most. This is too little."

Xu Nan said: "The filming cost of "Sharknado" was less than 3 million, and it has a box office of 10 million. It is already making money. What else do you want?"

Liu Yang frowned: "You can't say that."

"We have made money, but we have made too little. You have forgotten that the last movie "Spider-Man" you led us to shoot only cost a few million and earned more than a billion at the box office."

""Sharknado" has a regular promotion plan and only earns tens of millions at the box office. It's so embarrassing. It would be embarrassing for you if you tell me about it."

Liu Yang was a little reluctant.

When people make too much money, they tend to lose themselves and lose interest in small amounts of money.

Liu Yang is in this state now.

What happened to Mr. Xu? Why did his ambition disappear after a trip to the United States?

Don't, we are still waiting for you to lead us to continue to create miracles.

Xu Nan couldn't help but rolled his eyes.

A movie with a cost of less than 3 million, a box office of 10 million, plus a series of benefits such as online broadcast rights, the profit is almost doubled. Isn’t this enough?

Other film and television companies have to pay more attention to their movies if they can make money. But Liu Yang is not satisfied with making less money?

These guys have huge appetites, even bigger than my boss.

I'm spoiled.

Xu Nan said in a deep voice: "It's good if you can make money. How many film and television companies have lost money? Have you forgotten the lesson of our Summit Film and Television's first film that lost money?

I know you want to use a small amount to make a big difference, but don’t forget that using a small amount to make a big difference is a low-probability event, otherwise it won’t happen once and be remembered for a long time. "

"Every time a small gain makes a big difference, unless you are a god, who can do it?"

Liu Yang was still a little unwilling: "But."

Xu Nan suddenly smiled: "If you really want an unconventional publicity plan, then I do have one here."

Liu Yang said in surprise: "Really."

"Of course it's true?" Xu Nan showed a weird smile: "Do you still remember that marketing plan about eating daddy? It was very good when used in the movie "Sharknado"."

"First of all, find a famous film critic. After watching the movie, he will yell at the movie, saying that the movie is a piece of pure garbage. If the movie box office exceeds 10 million, he will eat it."

"Then you scolded him and said he didn't understand movies at all. If the box office of the movie didn't exceed 10 million, you would eat it. By the way, you prepared a piece of it and yelled at the film critic, saying you want to eat it, I'm ready. "

"Then the film critic also prepared a bunch and said, I've prepared it for you too."

"Then you went on a live broadcast to yell at the film critic, saying he was a piece of garbage, pretended to be emotional, and answered the question on the spot, and yelled at the film critic: Didn't you say you would eat cake if the box office exceeded 10 million? I know that people like you always keep their word, so I am eating it on the spot now so that you have no reason to refuse. He also said that as long as the box office exceeds 10 million, you will eat one bite and I will eat ten, just to let you know that "Shark" "Twister" is so exciting and the movie is so popular among the people. This movie will definitely exceed 10 million at the box office."

"Then the film critic clamored that he would eat it as long as the box office exceeded 10 million. Every time it exceeded 1 million, he would take a bite live and never break his promise."

"You reply: The film critic takes a bite, and you take a bite too, just to give this guy no reason to go back on his word."

"Then we will publicize it and have a defense competition. Whoever is a coward will be the grandson."

"Believe me, as long as this promotion plan is implemented, the guaranteed box office of "Sharknado" will be 100 million."

"How about it? This publicity plan is quite explosive. Do you want to give it a try? Just implement it and you will become a world-famous director."

Xu Nan looked at Liu Yang teasingly.

Don’t you want to use an unconventional publicity plan to make a big difference with a small amount? Then I will tailor an unconventional publicity plan for you, which will definitely make a lot of money. Just ask if you want it.

Liu Yang's face turned green.

Halfway through Xu Nan's words, he remembered the shelved publicity plan.

Eat defense?

What kind of man of God could do such an extraordinary act.

Liu Yang couldn't do it anyway.

When he heard Xu Nan's propaganda plan to implement his three views of destruction and make him completely socialized on earth, Liu Yang was instantly cowed.

"Forget it, the regular publicity plan is pretty good. I think we should leave this defense plan for later."

Xu Nan smiled half-heartedly: "It's really not necessary. Didn't you think that the regular publicity plan was not worthy of "Sharknado" before? Did you think that the money earned was too little?"

"Mr. Xu." Liu Yang said with a serious face: "After thinking about it carefully, I think it would be good if we can make money. There are still so many companies in the industry that are losing money. We can't aim too high."

Xu Nan said seriously: "Old Liu, I think it is better to implement an unconventional publicity plan. That way you can earn more money. You are the oldest in the company, so I can take this opportunity to make you famous and compensate you. pay."

"No, no, no." Liu Yang shook his head crazily as if he was on drugs: "No, no, really no."

He wants face.

In order to prevent Xu Nan from forcing him to implement this outrageous publicity plan, Liu Yang quickly changed the topic.

"By the way, Mr. Xu."

"I just listened to a reporter's interview and you said that your next movie will be a good movie. Is this true?"

Xu Nan nodded: "It's true."

"It's definitely a good movie. Eight out of ten people will definitely say yes to it. It's no longer the same as before."

Xu Nan was tired of making too many spoof films and decided to make good movies in the future.

As a director, who doesn't want to make a classic masterpiece that will shock people's hearts?

In the past, Xu Nan did it to make money, so he took advantage of sideways. Now that he has made enough money, of course he has to return to the right path.

It’s the same reason that many big guys want to do charity to whitewash themselves in the later stage.

Liu Yang nodded.

He remembered that Mr. Xu had said a long time ago that he wanted to make a good movie, so it was not unexpected to bring it up this time.

Anyone who has some pursuits will definitely take this path. Liu Yang has already expected this.

He asked curiously: "What will your new movie be about, Mr. Xu?"

Xu Nan replied: "A story about a time and space cycle, mainly suspense."

"What's your name?"

Xu Nan raised the corner of his mouth: ""The Beginning"."