This director only makes bad movies

September 20th.

Xu Nan released some promotional materials for "Produce 101".

In fact, the news about this variety show has been spread on a small scale on the Internet a long time ago. After all, the program team is auditioning students nationwide, so the news will inevitably spread.

But those are just rumors, without official confirmation, and there is no splash on the Internet.

This time, the information released by Xu Nan was complete.

"101 trainees were selected nationwide for collective training for 100 days."

"Director Xu Nan."

"Three performances, five team performances."

"Selected by the audience's votes, eleven people were finally selected to debut as a group."

"The fate of China's number one girl group is in your hands."

"You are the national producers."

The pilot film was shot very passionately, and the information was very complete. Netizens were excited when they saw how nervous the girls were.

"Creation 101?"

"You want us to vote. Is this a talent show?"

"I haven't seen this type of variety show before."

"interesting."

"I feel like this variety show is very strange."

"Xu Nan stopped making movies and switched to variety shows. Isn't it a good idea to start a side job before I understand the main job?"

"I feel like these girls are pretty good."

"I hope it can be used for cooking."

Netizens are quite enthusiastic.

At present, Xu Nan has released not much information, just some simple and basic materials, which can only trigger this discussion.

The main reason is director Xu Nan, otherwise, there might not even be such a discussion.

The reason is very simple. Xu Nan's variety show has not invited any big-name stars to join the show. Otherwise, the popularity would not be so low.

On the contrary, the discussion within the circle is quite high.

"I can't understand Xu Nan's new variety show?"

"I don't quite understand it either. This is probably a talent show."

"The audience voting is a bit like a talent show, but the question is what will it be like if you still have to train for a hundred days?"

"The number one girl group in China. I remember there was a girl group in China."

"It's just a gimmick, you believe it."

"The key is not whether this is good or not, the key is that talent show variety shows are not popular anymore."

"Who knows what Xu Nan thinks, he is such a maverick, there are no other film directors like him."

Xu Nan is a great director, and every move he makes will trigger discussions in the industry.

But currently the variety show is only in the initial stage of promotion, and everyone's response is still very dull.

But soon.

Penguin's new variety show "Here Comes You" has released a lot of promotional materials.

""You Are Coming", You Are Shining."

"The country's first master-apprentice music variety show."

"The four major singers, Zhou Lunjie, Tao Qian, Xue Qian, and Xu Song, are joining us enthusiastically."

"National auditions to select the strongest contestants."

“Bloom with your voice.”

Uh-huh.

The whole network was shocked.

The lineup of Penguin's variety show is really strong.

Each of the four major singers has tens of millions of fans, and some of them are even childhood memories of many people.

There is no need to participate in variety shows, these four people can be on the hot search just by taking a photo together.

Not to mention, Penguin invested a lot of promotional resources in promoting this variety show.

Netizens discussed enthusiastically.

"Really, I can actually see these four great gods on the same show?"

"I really like Zhou Lunjie's "Blue Flower Porcelain"."

"Tao Qian is my childhood goddess."

"I have all Xue Qian's songs in the list."

"Xu Song is my idol."

"Oh my god, a regular variety show would be very excited to have just one, but this show actually invited four at once."

"It's such a blessing to be able to learn from these four great singers, let them personally guide me, and sing with them."

"Where can I sign up? Where can I sign up? I want to participate in this variety show."

"When will it be aired? I'm just waiting for this show to fill my empty spiritual world."

Netizens were extremely excited.

Four top singers gathered together in one program, and the variety show "Come on You" became a hit before it was aired.

Mainly because these four singers are so popular and have countless fans.

Top stars have such strong appeal.

Why many programs are willing to pay high prices to invite big-name celebrities, even if the conditions are very harsh, is because the attention and appeal of celebrities are very important to the program.

"The Sound of You" just released some promotional materials and hired some trolls to hype it up, and it attracted a lot of attention.

People in the circle were also alarmed.

Not long after the promotional materials for Nanmu Video's new variety show were released, news about Penguin Video's new variety show was immediately released.

It was deliberately chosen during such a sensitive time period. If you say there is no ghost here, no one will believe it.

"Penguin Video must have done this on purpose."

"It's so obvious."

"The news about Nanmu Video has just been released, and the news about Penguin Video's new variety show has been revealed. If you don't come early, you won't come late, but you chose this time period, and spent a lot of effort to hype up the popularity, and all of a sudden the news about Nanmu Video's new variety show was revealed. The news has been covered up, it’s just a lice on a bald man’s head, it’s obvious.”

"There is no way. The two video platforms have been at loggerheads during this time. You release a new TV series and I release a new TV series. They are deliberately trying to compete. There is no cover up at all. It is normal for new variety shows to be at odds."

“Interesting, I don’t know which video platform will win this time.”

There is a gossip mentality in the industry.

Whether it is Penguin Video or Nanmu Video, they are like giants to most people in the industry.

Seeing the various competitions between the two markets for market share, people in the industry are very happy.

"Speaking of which, Nanmu Video is at a bit of a disadvantage. The variety show "Produce 101" is not very popular on the Internet."

"Normally, this variety show didn't invite celebrities. It just relied on director Xu Nan to support it. He is a behind-the-scenes worker. No matter how famous he is, he is not as famous as a celebrity."

"The people at Penguin Video are also very stupid. They deliberately chose to announce the news during this time period, which directly dampened the popularity of the variety show "Produce 101."

"Competition is like this, and all means can be used."

"Just wait for Nanmu Video to take action. They can't watch Penguin Video take the limelight."

"It's a bit mysterious. Penguin Video's new variety show lineup is great, and "Produce 101" is still an old-fashioned talent show variety show, which has inherent shortcomings."

"Penguin Video has also invested a lot this time, and it is obvious that it wants to create a big battle."

Any of the four major singers invited by Penguin Video this time are quoted in the tens of millions, and some variety shows even quoted prices as high as nine figures.

There are four stars of this level, and it can be said that a lot of money has been spent.

In addition, venue, recording, production, promotion, and every aspect of variety shows cost money.

The production cost of such a top-tier variety show starts at five to six billion. To exaggerate, it may even cost one billion.

In order to grab market share this time, Penguin Video can be said to have spent a lot of money.