Chapter 51 Honesty

  Chapter 51

   They just got on the elevator.

   Someone outside called, "Wait a minute."

  Jiang Yang stretched out his hand to open it, Zhou Hao hurriedly said, "No, leave them alone."

   But it was too late.

  The door of the elevator that was closing stopped, and four people entered the elevator. The leader was a middle-aged talent in a suit and leather shoes. After seeing Zhou Hao, he was taken aback, "Is that you?"

   Zhou Hao nodded, "It's me."

  The middle-aged talented man combed his hair meticulously, and looked at Zhou Hao with a look of disdain, "I heard that you have already jumped out of the TV station to do it alone."

   Zhou Hao rolled his eyes, "What do you care about me?"

  The middle-aged talented man smoothed the wrinkles on his suit, "I'm just reminding you, don't go through the back door, I will watch you."

   As soon as the words were finished, the elevator door opened, and the middle-aged talented man walked out.

  Jiang Yang and Zhou Hao walked behind, he asked Zhou Hao, "Did you have a problem with him?"

   Zhou Hao nodded.

  Jiang Yang asked again, "Did you go through his back door?"

  Zhou Hao stopped in his tracks, "Bah, bah, what are you talking about?"

The middle-aged talent is Geng Zhi, an advertising director who graduated from the Communication University with a master’s degree. Filmed commercials, promotional songs, and also filmed MVs for the king of heaven and the big devil, and now works for 4A David Advertising Group.

  He has won major advertising awards such as the Yangtze River, the Yellow River, the Pearl River, the Great Wall, and the Forbidden City.

   "His works take both visual and storytelling into account, which can not only meet the needs of customers, but also highlight the artistry. He is also a veteran in public service advertisements..."

  Jiang Yang listened to Zhou Hao's compliment, and just waited for him to fail.

"but-"

   Sure enough, it came.

   Zhou Hao said proudly: "Your brother Zhou once pried away his business. I was still in the TV station at the time, and he thought I pried it away through the back door with the help of the TV station. He didn't know it at all. My buddy relied entirely on ability."

  Jiang Yang looked at him, "I don't believe it."

   Shooting commercials is not just about good technique, the key is to be creative.

It’s true that Zhou Hao is good at filming, but creativity and ideas are really difficult to describe in words. When Jiang Yang first came to the rubber product idea, he agreed without saying a word. He understood that this person is a bridge. Jiang Yang proposed an idea, and he told the client that if the client agrees, he will shoot it. If the client disagrees—

   This problem has not occurred yet.

   But you can tell by looking at the company’s regular advertisements. His principles of doing things have always been to set templates.

  Jiang Yang has accepted the sixth child.

"real."

  Zhou Hao tried to convince Jiang Yang, and finally compromised: "Well, the fact is that the fee is low."

   Honesty This man is too honest.

  The client's budget is limited, and his budget has not dropped at all, and he is stuck. Zhou Hao is different, the budget can be reduced, and there are still rebates. He can save money as the client wants.

  Jiang Yang was convinced.

  He thinks that since he is so straightforward, it is better to choose to believe in the back door.

  Geng Zhi and the others entered the advertising department one step ahead of them.

   Zhou Hao and the others had just entered when a woman stopped him, "Brother Hao."

   Zhou Hao looked back and said to Jiang Yang: "We are shareholders of the company."

   Now the company's stall is small, but Zhou Hao is powerless by himself. When it was built, it was funded by trusted colleagues and friends. The middle-aged woman in front of him is the advertising department of the TV station.

  The woman told Zhou Hao not to call her a shareholder, she looked at Jiang Yang, "Well, Brother Hao, let me talk to you."

  Jiang Yang asked them to talk, and he went in first.

The advertising department of the TV station belongs to the revenue-generating department. Their conference room for guests is luxuriously decorated, with clean desktops and large floor-to-ceiling windows. Through the windows, you can see the park in the distance. It's really lazy, the last unit I chose was from the doorstep.

   There are already many people sitting in the conference room. Jiang Yang doesn't know many people, but these people are the elite of 4A company at first glance.

   There were not many seats left for Jiang Yang, so he sat in the corner, next to Geng Zhi and his company.

  Geng Zhi hated the house and Wu, and looked at Jiang Yang with a wrong look. He said straightforwardly: "These advertising companies here are big and prestigious companies. They will not allow you to go through the back door."

  Jiang Yang thought for a while, "You want to say, as long as we win the bid this time, we will go through the back door?"

  Geng Zhi didn't say anything, but his expression very straightforwardly expressed that he thought so.

Jiang Yang felt that this made people look down on people, "In other words, from now on, wherever you are, we will have to stay away, and we will not be able to do business. If we do, we will go through the back door? Are you planning to block us? As the world revolves around you, we can only choose you between our two companies, and we cannot choose us. If we choose us, there is a shady deal? Then if your company becomes the leader in the industry, does it mean that we cannot do business? Already, if it’s done, it means there’s an inside story?”

  Geng Zhi froze for a moment.

  He felt that Jiang Yang's reasoning was logical, but why did he feel that he himself was not a thing after this conclusion.

  The representatives of several companies next to them looked at their companies, as if they were saying that they were nothing.

  He hurriedly said, "I didn't say that!"

  Jiang Yang asked him: "Then can we win the bid this time?"

  Geng Zhi said: "How do I know."

  Jiang Yang: "Then why do you say that if we win the bid, we must go through the back door? I can't beat you openly?"

   Honesty: "Of course."

  Jiang Yang shook hands with him, "That's right, let's work together."

   "Uh, come on!"

   Geng Zhi agreed, and looked back at his colleagues, wondering what happened just now.

  The person in charge of the advertising department is the deputy director of Kyoto TV Station. His secretary accepted the plan, then went in to explain his public service advertisement plan in order, and then went back to wait for the announcement.

  Jiang Yang and the others were the last to go in. When they came out, Geng Zhi was waiting for them outside. He said to Jiang Yang: "This time I want to see how you beat me upright."

  He turned and walked away.

  Jiang Yang and Zhou Hao looked at each other, "This is really straightforward."

"Um."

  Zhou Hao nodded, but this man is really capable.

   "What is the difference between an advertising director and a film and television drama director?"

He asked Jiang Yang, and then answered himself: "The ability to tell stories. Many people think that advertising directors don't need to tell stories, they just need to convey the product information or the theme information to be expressed very clearly. You see many advertisements, no The sound effects of the same period rely entirely on the voice-over to explain the plot."

   But in Geng Zhi’s view, storytelling is the basic skill of a director. Whether it’s an advertising director or a film and television drama director, especially an advertising director, dancing in shackles requires the ability to tell stories. Therefore, the commercials shot by Geng Zhi, no matter ten seconds or one or two minutes, have the texture of a movie, and he is good at conveying the language of advertising with audio-visual language, "it can be called art!"

   Of course, what follows is the high cost.

  Although Zhou Hao admires his philosophy, people have to live after all. After all, advertisements are shot for customers. People only have such a small budget and want to promote products. If they don’t care about art or not, then shoot as usual.

  It would be nice to earn money and spend less effort.

  Jiang Yang understood, "You are suitable for commercial films, while he is suitable for literary films."

   "Rough!"

   But Zhou Hao felt that there was some truth to it.

  (end of this chapter)

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