Valley Emperor

In March of the 65th year of Xuanping, Qixiang Automobile Co., Ltd. advertised in newspapers according to the practice of previous years, and put out the latest propaganda slogan: "Aoxiang Automobile will march into a new era with you!"

Other car companies are accustomed to and immune to Qixiang Motors' slogans that seem to be lofty. Every time Qixiang Motors makes a new model, it likes to make some lofty slogans.

What a new era, a new life or something.

However, other car companies showed great concern and even alertness to the five-generation Aoxiang sedan launched by Qixiang Automobile Company, which only required the price of ninety-nine Tang Yuan.

This Qixiang Automobile Company has always made false claims about the price. In the early years, it shouted that the price of the car should be lowered to 400 Tang Yuan, and then it came back to buy a car below 200 Tang Yuan, and it was low-end. The auto market is turbulent, the competition is extremely fierce, and the profits of the low-end product lines of major auto companies have been greatly diluted.

This car is an industrial product, and it is a high-tech product. As a result, Qixiang Automobile Company made a cabbage price for a high-end car, which made many car companies angry and helpless, but they had to follow up in time. Enter.

In the early years, when Qixiang Automobile Company lowered the price of automobiles to 400 Tang Yuan, it directly led to the industrial upgrading of the two major automobile companies, Zhongyuan Automobile Company and West Lake Automobile Company, and invested heavily in the construction of large-scale production lines. Reduce costs.

During the two hundred Tang and Yuan Dynasties, it was once again prompting major auto manufacturers to upgrade their industries.

This also makes many car manufacturers disgust with Qixiang Motors, a competitor that frequently disrupts and constantly engages in price wars.

Now Qixiang Automobile Company has lowered the price of the car to ninety-nine Tang Yuan again, which has directly broken one hundred.

This makes a lot of car companies very upset!

If you really dare to sell a car below 100 Tang Yuan, they will recognize it, but many people in the industry know that this Qixiang Automobile Company has always played a trick on its own and a set on its back.

Their low-priced model versions have never been sold as much, they are all selling dog meat, and the last ones sold are the mid-to-high configuration versions of the same model. The beggar version has always existed only in advertising. I never take it out for sale...

But there is no way out of disgust, they still need to keep following up.

The first to follow up is not Zhongyuan Automobile Company, the main force in the low-end market competition with Qixiang Automobile Company, but Hangzhou Power Machinery Company.

Of course, they can't fight the price war with top luxury cars like West Lake luxury cars. This is not in line with their brand positioning. West Lake luxury cars have been insisting on high-end luxury positioning for decades, the cheapest entry. The model also costs several thousand Tang Yuan, and the customized version costs tens of thousands Tang Yuan.

However, under the Hangzhou Power Machinery Company, there are also ordinary high-end brands and mid-end brands.

Its high-end brand is Taihu brand sedan, which is priced at more than 1,000 Tang Yuan, and the high-end version reaches more than 2,000 Tang Yuan.

However, the sales volume of this Taihu brand car is not good, not even the sales volume of the West Lake luxury car. This thing is not good enough. People who can afford this car often buy the West Lake brand luxury car directly, but they can't buy it. If you start, you will turn around and buy an ordinary mid-end brand sedan.

This is also the embarrassment of many ordinary high-end brands in the automobile industry of the Datang Empire.

The high-end brand image of West Lake Limousine has been established for decades, deeply rooted in the hearts of the people. Buying a West Lake sedan when it develops is the dream of many people!

However, whether it is a West Lake luxury car or a Taihu brand car, their sales are actually average, far from enough to support the development of Hangzhou Power Machinery Company. What really supports their development and makes them make a lot of money is actually a mid-end brand: Beihai brand sedan.

Although the competition in the mid-end brand market is extremely high, they rely on the unique high-end brand image brought by the West Lake luxury car, especially their designers are very thief who have designed the appearance of Beihai brand cars to be somewhat similar to the West Lake luxury car, so Since the brand was launched eight years ago, the sales volume has been good and the profit has been huge. It has been the main source of profit for Hangzhou Power Machinery Company in the past seven or eight years.

What is being sold now is the second generation, the entry-level price is 800 Tang Yuan, and the main price is about 1,000 Tang Yuan.

But now, when they released the third-generation Beihai brand sedan, they directly lowered the price of the entry-level version to 500 Tang Yuan, and mainly promoted the standard version of the 600 to 800 Tang Yuan level, and gave a lot of new technology. configuration.

The third-generation Beihai sedan has been announced, and it has received a large number of orders around the world. Consumers in many places know that the new generation of Beihai sedan has not only upgraded the configuration, but also the price is cheaper than the previous generation. A potential consumer can't help but buy it.

The launch of the third-generation Beihai sedan was even a big surprise for Qixiang Company!

Because Qixiang Automobile Company does not look at their low-end car sales, but the profit is very low. The main profit of their company is concentrated on Qixiang brand cars, and the current price of this model is between 500 Tang Yuan and 800 Tang Yuan. between.

In the past, although Qixiang sedans and Beihai sedans both belonged to mid-end sedans, the former belonged to entry-level mid-range sedans, while the rear-mounted sedans belonged to luxury mid-range cars. The price points of the two sides basically do not overlap. , and potential customers are not the same.

But now, Beihai Automobile has directly lowered the price to five hundred Tang Yuan, which is equivalent to directly impacting the market of Qixiang brand cars!

Qixiang brand sedans were all hit, and other brands of sedans were naturally hit even more seriously!

There are only so many people who can afford the price of six or seven hundred Tang Yuan. The new market is so large every year. Beihai sedan has grabbed more market, leaving very little market for others.

Sixty-five years after the time entered Xuanping, Aoxiang sedans and Beihai sedans have started a price war for low-end and mid-end sedans. Many people, even laymen, know that after more than ten years of silence, the empire's The auto industry will usher in a brutal price war again!

While other automakers were worried, they were also forced to join in.

For a time, except for a few high-end cars that were specifically aimed at the wealthy class, the sedans of other brands fell below 1,000 Tang Yuan in an all-round way, and there were very few sedans between 800 and 1,000 Tang Yuan, all of which were sports cars and luxury pickups. Such special models, and ordinary mid-range sedans, the price has dropped to five or six hundred Tang Yuan. As for low-end sedans, everyone concentrated on the low price of one hundred to three hundred Tang Yuan. Especially at the price of 200 to 300 Tang Yuan, the competition with each other is the most fierce.

Low-end brands of other brands control the price between 150 Tang Yuan and 200 Tang Yuan.

But at this price of low-end cars, in fact, everyone has no profit!

After this raises the profit a little, the price will be higher, and those consumers who have no money in their pockets will ignore you.

But everyone is not stupid, just like the ninety-nine Tang Yuan of the Aoxiang brand sedan, the lowest price is an empty head.

In fact, most of the cars sold are flying cars, and the price is around one hundred and fifty Tang Yuan, and other car companies are similar.

After you read the advertisement, go to the car dealership to buy a car. The salesperson will tell you that the car is in short supply and it is not in stock.

Then I turned around and said that you might as well sell our upgraded version. The configuration is much stronger than the 99 Tangyuan version. It has more power, larger body, better workmanship, and the price is not much more expensive, but only a few dozen Just Tang Yuan.

The most important thing is the spot, order the car now, you can pick up the car immediately, and also come with a lot of various discounts...

As a result, many people rushed to consumers who went to the ninety-nine Tang Yuan, and in the end, they bought a car with a hundred or even more than two hundred Tang Yuan in a confused way!

Otherwise, other people's car companies have to sell one car for a loss, and they are not for charity.

The fierce competition in the auto market also directly reflects the arrival of the era of the automobile. The major auto manufacturers are not fools. They have clearly seen the future, and the auto market is about to explode.

Don't worry about so much at this time, let's grab the market share first!

Various means and various marketing strategies are emerging one after another.

People's consumption has also been mobilized, and few people have also seen new gas stations built in nearby areas. After asking about the price, the gasoline price has been greatly reduced compared with a few months ago, and various taxes and fees are also It has been greatly reduced or even canceled. It seems that I can afford the car myself.

Every day in the newspapers it is said that the era of the national car is coming. Now the car is so cheap, and it is very cheap to use, it seems that it is not bad to buy one.

Promotions by car companies, coupled with the reduction or elimination of various taxes and fees, have greatly reduced the cost of using cars.

The normal use cost of this ordinary car would be tens of Tang Yuan. Even if the car is free for people to use without money, most people still cannot afford it.

But if it is reduced to the level of a few tens of Tang Yuan, then many families can accept it.

As a result, many ordinary families have included cars in their large purchase plans!

The direct consequence of this is that, in the first half of Xuanping’s 65th year, the sales volume of various types of vehicles such as passenger cars and trucks has exceeded 400,000 units. It is expected that the sales volume will be even higher in the second half of the year. 10,000 vehicles.

One million production is just the beginning~www.wuxiax.com~ In the 66th year of Xuanping, the production capacity of Imperial Motors exceeded 1.8 million. In the 67th year of Xuanping, the annual production capacity of automobiles exceeded 3 million. The industry developed rapidly at an extremely terrifying speed and entered the homes of ordinary people.

It's just that the sudden increase of cars has also brought new problems, that is, many cities have started to become traffic jams!

The 68th Spring Festival in Xuanping just passed. Due to many traffic accidents and some road constructions, as well as many people who went home for the New Year, they drove back to Beijing. As a result, Li Xuan, the Son of Heaven, finally saw what he had been looking forward to for more than ten years. matter:

On the sixth day of the first lunar month in the sixty-eighth year of Xuanping, there was a huge traffic jam in Jinling City!

When he saw this scene, many people around him, especially the officials from the Ministry of Communications and Chengtian Mansion, were sweating profusely and were extremely terrified, but Li Xuan revealed that many people beside him were terrified. Incomprehensible smile!

What a crowd of chariots, what a melodious sound of horns!

This is what the city in his memory should look like!

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