Wall Street Legend

"It's...interesting, I'm watching it."

Jobs said that because Ye Dongqing wrote about the current main business, that is, the development plan of Apple's PC products from the beginning, he immediately pointed out the key points, thinking that it was caused by the lack of appearance attractiveness and the lack of supporting programs.

In the past, this guy hated open systems, but iTunes could be used in Windows systems. This was a huge compromise for Jobs, so even though he felt bad at the moment, he still patiently continued to read on.

Then I saw a description of an iPod Walkman derivative product - iPod-Touch, a product that can play music, and also has functions such as reading e-books, watching TV, playing games, and logging into various social platforms through wireless networks.

It was used to design a mobile phone and an iPad, a handheld computer similar to Apple's Newton. It can be seen that a lot of hard work was definitely put into it, at least in the eyes of Jobs. He felt that these envisioned products were quite trendy. , if successful, it can even subvert the living habits of human society, I am very interested.

Putting aside the heavy laptop computer and replacing it with a more advanced and convenient mobile device, this will greatly extend the time people stay on the Internet. For an expected product "APP-Store", Steve Jobs I feel it is exquisite.

Because he read carefully, he browsed very slowly. It wasn’t until Ye Dongqing and Mr. Cook finished the appetizers that Jobs regained his composure and shouted, “Oh my God! This product planning is so awesome.” Awesome, it depicts a technological empire!!”

The sound was so loud that Cook was embarrassed and he quickly grabbed his boss to signal him not to get excited.

Mr. Jobs looked aside and realized that people were looking at him. He smiled awkwardly and continued to shout in a lower voice: "I have been groping before, but after seeing this plan, I was greatly inspired. This This is the future! This is the development path that Apple should take! The business must be adjusted, and I must concentrate all my efforts to create the mobile phone called iPhone, and other... iPad!"

Having never seen this new word before, Jobs almost subconsciously said it as "iPod". He already felt restless. He wanted to rush to the company right now and tell them to cut off all junk projects and start planning these new projects immediately. Just do it!

In the plan, Ye Dongqing painted an entire vision based on the future of Apple. In Jobs's eyes, it was as if all the fog had been torn away, and he directly saw a broad road that no one had taken yet. His thoughts suddenly became clear, and he felt that he had been complacent before. The iPod music player project is simply not worth mentioning.

"Don't be excited, sir. As long as you are willing to help, I will definitely give you the most sufficient funds and human resources to support you in developing them in the future. I will help you with the board of directors. You can help me develop them. Yes, these projects must be kept secret, which is stricter than the previous confidentiality system, just like the FBI or CIA. I don’t think you want to be preempted by others, right?

This honor should belong to you. With Apple’s comprehensive strength, it shouldn’t be too difficult. I visited the product research and development department twice and the scale is quite good. "

"Of course, all my energy is invested in product research and development. Tim helps me with sales and management. Can I show him this document?" Jobs pointed to the still confused product. Mr. Tim Cook said.

"They are all people from our company, please feel free to do so. Many ideas are not mature yet, and there will definitely be difficulties in development. However, the development of supporting programs can begin next. Let some game manufacturers develop MacOS versions of games. Through Purchase in the software store I named App-store.

I'm very grateful that you agree with my ideas. This can reduce a lot of friction between us in the future. Please forget about them after reading this. The fewer people who know about this plan, the better. It will help us seize the opportunity. However, all closed doors in the market And among the mature operating systems, only Apple's products are the best. This is also the most important reason why I chose Apple. It is best to keep it secret first. "

As soon as Ye Dongqing finished speaking, Jobs ate the caviar in one bite and said vaguely: "I understand that after they are released, they will definitely have a sensational effect. Even if it takes ten or twenty years, I will definitely create them." Come out and learn more about the required technology tonight, whether you spend money to buy it or develop it yourself, you will definitely be able to do it!”

Even though it is already 2003, the mobile phone industry is still dominated by point-and-shoot phones. The Symbian operating system launched by Nokia is not worth mentioning. Its symbolic significance far outweighs its actual functions. What kind of programs can be installed in it, and it even requires communication operations. The businessmen nodded and had the final say. The channel for people to communicate with the Internet is still the computer.

Jobs had never thought about building a mobile phone before, but now he was eager to know everything related to the mobile phone industry, including touch screens, batteries, processors, etc. He couldn't wait to have such a product the next day Appear before your eyes.

Apple has been exploring twists and turns for more than ten years. It was not until tonight that Jobs's mind became brighter and he finally figured out which direction to develop and break the dilemma that restricted major PC manufacturers. Tim Cook soon After reading it, he was so surprised that he didn't know what to say. Several products that seemed unrealistic but could be manufactured had a huge impact on him.

Looking back, I suddenly found that many available technologies have gradually emerged. However, it seems that no one has realized that the potential scale of this market is so large that it makes him feel scary. It is probably like the entire computer industry plus the mobile phone industry. Full of shock!

Ye Dongqing is satisfied with their expressions. It seems that he can continue to increase his holdings of Apple shares. He has already obtained nearly 20% of the shares, but who would think that he has made too much money? Now that the company's CEO has approved the plan, it means that it has been pulled back on the right development track. As long as it succeeds once more, the money it will earn in the future will definitely not be less.

I took a sip of red wine and discussed with Jobs and Cook while eating. The description in the plan was too simple and not as vivid as speaking. I described my "imagined future world" to the two of them, such as playing games on my mobile phone. For games, watching TV, etc., it doesn’t matter if the battery life is short. Let users buy a few more batteries for backup, or develop a mobile charging device.

The planning of App-Store is also a key point, because mobile smart products are still far away, but this thing can be developed soon, allowing Apple’s computers to be recognized by more consumers...