Episode 72. MP3 counterattack.

Hwang’s eyes doubled as if he was surprised.

“600 million… you mean?”

“yes. Since you earned 60 billion won, you should give back 1%.”

“..I didn’t earn it entirely on my own, but it seems like a lot of money.”

“haha. It is not. If I had entrusted the investment to other people, the return would not have been this high even if I gave the same information. I don’t know much about stocks, but I do, and I know that timing is really important. So, don’t give up and take it.”

“..if you really think so, I would appreciate it.”

“yes. Please accept it and take good care of our precious money.”

Team Leader Hwang hardened his face and answered.

“I will show you good results as much as you have treated me.”

“haha. It was the answer I wanted.”

“Then, shall we reinvest the remaining 60 billion won in stocks?”

“Ah, chief. That 60 billion is for other use. Please keep it in cash.”

Sending Team Leader Hwang.

When I returned to my seat and sat for a while, the CEO of Daga Entertainment, Kim Soo-chan, found me.

“Director. I have something to report to you.”

“Anyway, I also had something to say to Mr. Kim, and it went well. Let’s go to the conference room.”

As soon as we entered the conference room, President Kim opened his mouth with excitement.

“The results of the audience count of Shiri, which was released last February, have been released.”

“ah. It’s been 3 months already, so it’s time for the results to come out. Did you do well?”

“It didn’t come out well. So far, the audience in Seoul alone has exceeded 3 million. Nationally, it would have already surpassed 7 million.”

“Seven million?”

I think 6 million was the limit even in the future.

did it come out better than that?

“haha. That’s fine. I really didn’t know it was going to come out to 7 million.”

“I still can’t believe it. But I think it’s all thanks to you.”

“Is it because of me?”

“yes. First of all, the director invested 3 billion won, so the investment was sufficient. There were no indirect advertisements that were usually included when making a movie. Director Woo In-gyu said he had done everything he wanted to do, and said that even if he had more time, he wouldn’t have been able to make it better than this.”

oh Come to think of it, I originally had a lack of investment, so I used all kinds of indirect advertising (PPL).

I do remember hearing stories about the drama’s lack of perfection.

President Kim continued.

“Besides, it seems that the actors were quite impressed by the fact that Director often stopped by and cheered for us in the middle of the movie. Thanks to that, the actors must tell me that the acting seems to have come out better.”

“haha. I’m glad I was helpful. So, how much profit did you make?”

“It is not an exact number, but it is expected to come out to about 18 billion. Besides, this is only the income from the first theater screenings. If you add up the over-the-air, cable, and video rights, it is likely to be close to 21 billion won. And we are negotiating with distributors in Japan and the United States, and if it goes through, an additional 23 billion won in revenue will come in.”

“Then how much does it fall to our profits after excluding production costs and director Woo’s guarantee?”

“Excluding the income coming from overseas sales, ours will be about 10 billion won and Hwansung’s about 3.2 billion won.”

It was originally expected to be around 9 billion, but it turned out to be 1 billion more.

Besides, overseas sales are separate, right?

it’s ok

By the way, until last year, to President Kim, we must have been cheering.

It was refreshing to see him naturally using the word ‘we’ towards me.

“It is so nice to hear that President Kim writes that we are. haha.”

“You’re welcome. It’s been a long time since I parted with Hwanseong cleanly. When the business group was disbanded, I felt like I was being treated as unnecessary, so my pride was hurt a lot, but the director gave me a chance to restore my pride. I’m going to do a really good job here and show Chairman Hwan-Sung how wrong the decision to disband the business group was.”

That was what I wanted too.

When I hear that I succeeded in giving up cheering.

Because it felt really good.

“You can definitely do that. I just came up with an item that will cut down on the time it will take me to do it.”

“Is it an item?”

“yes. The Hollywood investment I mentioned at the time, let’s start now.”

President Kim said to me with his eyes, ‘Already?’

“The investment in Shiri has not yet been properly recovered. It takes two or three more months to recover the profits, so what kind of money are you planning to invest?”

“Ah, I am not trying to invest with the proceeds related to Shuri. The head of our money management team made a good investment, so we recently raised 60 billion won. That money will be invested in Hollywood.”

President Kim was surprised, so he could not speak properly.

“60 billion… huh? That’s great. What kind of investment did you make?”

“It’s a stock investment. “Silver Bank is an IT-related stock, and the investment of 2 billion won has grown by nearly 60 billion won, so the return alone is about 3000%.”

“..that’s a ridiculous rate of return. I was proud of Shiri’s return of over 300%, but that was nothing.”

“You don’t have to think that way. It is extremely rare that you can earn this way with stocks. It’s not easy to be 100%, let alone 3000%. It’s just a result of choosing the sport well and being lucky. You can be proud that Mr. Kim made a 300% profit.”

“..is that so?”

“yes. In fact, the rate of return is not important. I wanted to tell you that now that the funds are ready, all you have to do is choose an investment destination. So, Mr. Kim, please fly to the United States tomorrow and scrape all investment proposals related to movies. We’ll talk again after that.”

“I collect all of them without missing a single one. We will report the proposals as soon as they are arranged.”

“yes. Please do that.”

As President Kim was about to leave the conference room, I added a word.

“Chief Kim. As an old woman says, don’t invest in Silver Bank. You never know when it will crash.”

At that, President Kim paused for a moment.

“..yes. All right.”

#Mid-May.

A major bad news, such as a sharp decline in record sales, hit American record labels.

In particular, General, Shawnee, and Haner, which have high market share, were hit hard.

Each company had a different atmosphere.

Headquarters of Haner Music Group, USA.

CEO Daniel Turner asked publishing executive Ethan.

“Did your album sales drop a bit this quarter?”

“How much have you lost?”

“It went from about $15 million to about $13 million.”

Daniel’s face wrinkled.

“It was down more than 10%. Is it because of the MP3 soundtrack?”

“The conclusion of the meeting is yes.”

Daniel gave him a disapproving look.

“But Ethan, why don’t you look so bad? Do you believe in the damage compensation clause promised by Damoyeo? no matter how it is The drop in record sales means that our gamble has failed.”

“It is true that album sales have fallen, but MP3 music sales have come out quite a bit.”

Daniel’s face straightened.

“How much did it come out?”

“About 4 million dollars.”

“About 17 million dollars? Selling that MP3 soundtrack really worked.”

“yes. And there is even better news.”

“Better news?”

“Sales from other record labels have also fallen at a similar rate to ours.”

“okay? Then, since we only sold MP3 soundtracks, our share must have risen a lot, right?”

“yes. We expect it to rise by around 4% this quarter to 15%. Universal and Shawnee, on the other hand, will drop by 2% to 23%.”

At that, Daniel laughed out loud.

“haha. Are you saying that? At least that guy named Kang Jae-woon from Korea wasn’t bluffing to us. I’m really curious to see what those high-spirited Universals and Shawnee kids will have by now.”

#Universal Music Group headquarters.

CEO Paul Thompson convened a countermeasure meeting.

“Why did album sales drop so much this quarter? Last quarter alone, it was $35 million, now it’s barely over $31 million. What the hell is going on?”

One of the executives, who was watching, answered.

“..it may be temporary, so why not wait until next quarter?”

Paul stared at the officer.

“Are you talking about that? It’s a temporary phenomenon. Have we ever temporarily lost record sales like this?”

This time, another executive spoke cautiously.

“I found out that MP3 music is being released for free on a P2P site called Napster, which was created about two months ago. Maybe that’s why?”

“P2P? What else is that?”

“It is an abbreviation for Peer to Peer. It is a kind of sharing program that allows people to send and receive files one-on-one, and this Napster is specialized to share MP3 files with each other. It seems to be spreading rapidly among young people these days.”

Paul said with a serious face.

“It’s a big deal. The music with our tremendous effort is being released for free. It is an issue that cannot be overlooked. If we leave it like this, aside from our record labels going bankrupt, no one will make music.”

Most people nodded at his words.

“Mr. Thompson is right. You cannot stand still like this.”

“I think so too!”

Paul’s face softened a little as he liked the people’s answers.

“Publishing executives should consult with the legal team to prepare a lawsuit against the owner of the Napster site. Let us show the majesty of the law to the fool who dares to take away the fruit of our blood and sweat without any effort.”

“But we’re not the only ones who saw this drop in sales, right?”

“That’s right. The three record companies saw sales drop at a similar rate.”

“It’s fortunate. The market share is likely to be maintained.”

At that moment, the sales executive opened his mouth reluctantly.

“..Sorry, but our share fell 2% this quarter compared to the previous quarter.”

“What? 2% off? So where did you go?”

“Hana Music rose about 4%.”

“4% me? How is that possible? They all said that the sales of the three albums fell at the same rate.”

“The CD record sales are like that. Doesn’t Haner Music sell MP3 music? Digital music sales would have increased a lot.”

Paul’s hand, which was holding the armrest, was full of strength.

“You mean that naughty Danielle slapped us in the back and eventually took the market share?”

Paul, who was shaking in anger, soon regained his composure.

“I get angry at that selfish mind, but it’s not illegal, so I can’t force you to sell it. Then it can’t be done. We should also sell MP3 music. At that time, what was the name of the company you came to try to sell MP3 music?”

Someone rummaged through the notebook and answered.

“All..mu..w? All..mo..w. Anyway, it’s a Korean company. I also have contact information.”

“Call that person. Let’s see. This time, be sure to include that you are thinking positively.”

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