Heads Up Hollywood

On January 30, 2000, the 1999 NFL Finals was held at the Georgia Dome in Atlanta.

The opponents are the St. Louis Rams and the Tennessee Titans.

The entire game will last for more than 4 hours, or even 5 hours. This is the largest joyful event in the United States. During the game breaks, not only will advertisements be broadcast on the big screens in the stadium, but ABC TV stations will be broadcast exclusively, and advertisements will also be broadcast on the spot.

Advertisements that can be featured in the Super Bowl must be a sign of this era. Stars, creativity, connotations, stories... Highly ornamental advertisements will never have the idea of ​​​​making viewers want to change channels as soon as the commercial time comes.

Statistics show that 39% of Super Bowl viewers are keen to watch commercials, while only 28% of viewers really think the game is good. At least 50 million Americans watch the Super Bowl every year because of commercials.

There is a saying here - those with quality watch the game, and those with knowledge watch the advertisement.

Tang En was not interested in rugby, and he preferred to communicate with Bill McNick and his talented director Steven Soderbergh.

In the VIP box, after exchanging pleasantries, Bill McNick asked with a smile, "Twain, which team do you support?"

Tang En laughed, "I support the little guy in the middle, I think his mask looks like Spider-Man!"

Bill McNick couldn't help but laugh. This young man really keeps his three words in line with his profession!

"Twain, Steven has a movie project, I'm very optimistic about it."

"oh?"

Tang En glanced at him suspiciously.

Bill McNick blushed, and told the truth, "The project was already approved, but because of my resignation, the project was put on hold."

Tang En nodded and looked at Soderbergh, "Can you tell me more about it?"

Tang En talked with Bill, and with Steven Soderbergh's status, he was not qualified to intervene. Hearing Tang En's inquiry, he quickly explained the general idea of ​​"Drug Network".

As for the vigorous game in the stadium, sincerity is not the focus of the three.

Tang En remained calm and sighed, "Bill, you know, I'm very busy. Tang En Pictures produced 3 films last year, and this year... there will be at least 5 films. I can't handle it!"

Of course Bill McNick knew what he meant, so he gave him an annoyed look, "Stop talking nonsense, what do you think of this project?"

Tang En smiled wryly, "You invited me to watch the Super Bowl, I will definitely sell this face!"

Soderbergh's expression was shocked, and his face flushed with excitement, "Sir, you...you agree to invest in my movie?"

Tang En smiled and nodded, "I agree."

Just kidding, the famous "Poison Net" is like thunder!

At the Oscars the following year, Steven Soderbergh won the Oscar for Best Director in one fell swoop with this film.

Even if such a movie fails at the box office, the video tape market will surely recover its cost.

Soderbergh still couldn't believe it, "Sir, this is an investment of more than 50 million U.S. dollars!"

Bill McNick interrupted him with a wave of his hand, "Okay, Steven, this kid must be optimistic about this project, and if he loses money, he will definitely not invest!"

Tang En looked serious and shook his head firmly, "Bill, you are wrong!"

"Isn't it?" Bill McNick curled his lips.

Tang En said lightly: "I am indeed optimistic about this project, but you are wrong in the second half of the sentence. Do you really think that I will not invest in a movie that is destined to lose money?"

"What about Fight Club?"

"This is a good movie with full marks. It is destined to be recorded in film history. If I encounter such a project, I will definitely not refuse it!" Tang En's deep eyes seemed to be able to see through the world.

Bill McNick looked at him deeply, "This movie has caused Fox at least 40 million dollars in losses!"

The corner of Tang En's mouth twitched, and a trace of contempt crossed the corner of his mouth, "When I first entered the industry, I visited Mr. Francis Coppola, and he made me understand the integrity and persistence that a filmmaker should have."

He patted his chest, "Bill, besides being a director, I am a businessman, I start a company, and I want to make money. But in the final analysis, I am a director, I am a filmmaker! From this point of view, Spielberg and I Mr. Ge doesn't make any difference!"

Bill McNick shook his head with a smile, "Twain, the situation at DreamWorks...is not very good."

"That's because DreamWorks lacks a truly capable manager, right?" Tang En looked at him with a half-smile.

Bill McNick laughed, "You can't say that. David Finger is an elite, and Jeffrey Katzenberg is my old partner with great abilities."

"But I don't think they are as good as you!"

Tang En continued to hint tactfully.

Bill McNick smiled noncommittally.

Steven Soderbergh always felt that the conversation between the two had other meanings, but he didn't understand it. Seeing that the two were a little cold, he quickly said: "By the way, the originally planned male lead in "Drug Network" is Harrison Ford, But because Fox withdrew from the project, he lost confidence."

Tang En frowned, "Do you want to change the male lead?"

Bill McNick interrupted: "Didn't I say, Kevin Scotner could play it?"

"I asked, Kevin has no schedule."

In front of the two big men, Soderbergh was very weak.

Tang En looked at him, "Do you have a plan?"

"Well, I contacted Mr. Douglas, it was Michael Douglas, and he agreed to play the role, provided that the leading lady is played by his wife."

Bill McNick snorted, "Michael is as stubborn as his daddy!"

Tang En raised his eyebrows, "Catherine Zeta Jones?"

"Yes, that's her." Soderbergh nodded quickly.

Tang En pursed the corners of his lips, "She is a beautiful woman!"

The atmosphere in the box suddenly froze.

Everyone was a man, so they could tell that Tang En's words were not pure praise.

Bill McNick's expression changed, and he warned solemnly, "Twain, the Douglas family is quite powerful! Old Douglas is still alive!"

Tang En frowned, "Where did you go?"

"Isn't that so?"

"Of course not!" Tang En snorted coldly, "The Douglas family has already established a complete network and circle in Hollywood, even if I give Michael Douglas a chance, he will not be grateful. On the contrary, attracting an English actor is beneficial to drive the whole British group."

Bill McNick's complexion changed. He really didn't expect Tang En to have such great ambitions!

Win over the entire British community?

is it possible?

Steven Soderbergh didn't know whether to believe it or not, but he understood it anyway, and complimented, "A single movie may not have much effect, but if it accumulates over time, it will definitely form a reputation in the British circle."

"I have to say, Twain, your ideas are always impressive." Bill McNick gave a heartfelt admiration.

Tang En kept secret and smiled slightly, "Maybe I will work with Mel Gibson in the next movie."

Bill McNick looked terrified, and gave him a complicated look, "Anyway, I have to watch the trailer of "Spider-Man" first. I have never been optimistic about superhero movies."

Tang En laughed loudly, "Let's wait and see!"