Heads Up Hollywood

The Super Bowl is a perfect combination of business and sports. This four-five-hour game alone creates more income and wealth than the sum of the Olympic Games and the World Cup!

The ratings are even more outstanding. Every year, the Super Bowl is watched by more than 100 million Americans, and "Titanic", which is only less than 123 million viewers, kills all movies in seconds.

Most of the commercials in the Super Bowl are 30 seconds long, unless they are particularly influential ads. For example, this year's most watched big movie "Spider-Man", such as Microsoft, the world's largest company, has won the opportunity of 45-second commercials.

During the interval between games, Twain kept focusing on the advertisements on the big screen, basically one-third of them were advertisements from Internet companies.

The Internet bubble in full swing is still showing their size to the world.

The trailer of "Spider-Man" is in the second half of the game. It is the official focus of the Super Bowl and will definitely be broadcast during the most stalemate of the game.

Even if the broadcaster ABC is a subsidiary of Disney, they must obey and cooperate with the promotion of "Spider-Man".

As for the big halftime show, Tang En was very interested. A black female singer sang loudly, which did not arouse his interest at all.

It wasn't until the game was called off after three and a half hours that the big screen and ABC relayed the TV station, and finally released the highlight-Spiderman!

"With great power comes great responsibility!"

In the first second of the trailer, the narration of "Spider-Man" clarifies the theme of the whole movie. The booming electronic sound and symphony soundtrack give people a positive, sonorous and vigorous feeling.

Twain likes Hans Zimmer's soundtrack very much. This is the second cooperation between the two after "Star Wars Episode 1".

Immediately afterwards, there was the image of Spiderman soaring and dancing among Manhattan buildings in New York. He was wearing a red headgear, a red and blue tights on his upper body, and blue tights on his lower body, stretching out his strong figure. body type.

He spun spider silk out of his hands, leaped and shuttled among the tall buildings, suddenly bent down, and quickly landed on the street, saving a little girl who was about to be hit by a bus.

All this seems to be easy to grasp, without the slightest arrogance, he quickly showed off his eloquence: "If you have the ability to help others, you have the obligation and responsibility to help others. This is the meaning of life, not a choice, but a responsibility! "

After the first set of shots, the scene turns immediately, and this is where Spider-Man really shows his responsibility.

The scary and funny villain "Green Goblin" stands on the Manhattan Bridge. Spider-Man holds her beloved girl Mary Jane in one hand, and drags a yellow school bus with spider silk in the other hand. There are more than 20 innocent faces on his face. Romantic children wailed in pain.

The school bus was too heavy, and Spider-Man's spider silks were broken one by one. A huge sense of tension and oppression enveloped the entire stadium, and the atmosphere of the scene was silent and suffocating.

"Spiderman, either throw away your girlfriend, or give up those twenty or so children, this is your choice! Jie Jie!"

The Green Goblin's stern voice was like a heavy punch, hitting everyone's heart.

This situation is a desperate situation that no one can choose. What will Spider-Man do?

At this moment, Spider-Man raised his head and glanced at the Green Goblin, "I am Spider-Man, I... am a superhero!"

Everyone at the scene and in front of the TV breathed a sigh of relief, and they were full of praise.

Yes, he's Spider-Man, and he's a real superhero!

But what would he do?

The picture of the trailer changed again. At this time, the heroine Mary Jane and the beauty of Jessica Alba appeared, which instantly aroused exclamation in the stadium.

But she didn't seem to be happy. Under the background sound of her father yelling, she ran out of the house and came to the yard.

At this time, "Spiderman" Peter Parker came out with a book in his hand, and the camera cleverly gave the book a close-up-"Harry Potter and the Philosopher's Stone".

Bill McNick, who had been immersed in the atmosphere of the trailer, suddenly laughed, and pointed at Tang En, "You kid, what a nonsense!"

Tang En's face was serious, "I bought the advertising slot, of course I want to advertise!"

After three consecutive sets of scenes, 35 seconds have passed in the trailer, and the last shot is the big explosion in Times Square.

Although the connection in the later period was not completed, everyone understood the location of this place through the iconic buildings that passed away in a flash. The Green Goblin screamed and appeared, arousing the vigilance of the audience again.

And three bombs flew out in a row, doomed the next crisis.

"boom!"

The explosion scene shot in real scene is real enough and shocking enough!

That deafening sound seemed to shake even more than everyone's cheers during the game just now.

Mary Jane leaned on the crumbling balcony, seemingly in danger at any moment.

The expressions of other people are also desperate, what should I do?

At this time, a black child pointed to the distance and shouted: "Spiderman!"

As soon as the screen turned, I saw Spider-Man wearing a hood, jumping directly from the tall building opposite, and leaping towards this side...

The shot ends, the screen turns black, and the movie title of "Spider-Man" freezes for 1 second.

Then the screen turned again, and the director's name - Dunn Walker - appeared.

The 45-second trailer ended with a vigorous explosion scene and Twain's name, and the entire stadium didn't seem to react.

"Twain, is there something missing in this trailer?" Steven Soderbergh also discovered the problem.

Tang En sighed bitterly, "I can't help it. The distribution of the film has not started yet, and there is no fixed file at all."

"ah?"

Soderbergh froze for a moment.

Don't Hollywood's big commercial productions always negotiate the release first, and then start filming? Otherwise, if the film company finishes filming but cannot find a distribution company, or if the distribution company raises the price severely, wouldn't that be a big loss?

Tang En looked at Bill McNick, "Don't you have anything to say?"

Bill McNick was silent for a while, and said slowly: "Twain, you are indeed amazing. With this 45-second trailer alone, you have already changed my established impression of superhero movies."

Tang En rolled his eyes, "Bill, my film invested 150 million US dollars! Do you think I would joke about such a large amount of money?"

Bill McNick's face turned pale, "Twain, the promotion of "Spider-Man" must be carried out immediately. Such a big commercial production, if the promotion is delayed, there will be big problems."

"But Twain Pictures...the departments are not complete, and there is a serious shortage of people!" Twain sighed, and secretly glanced at him.

Bill McNick looked calm, "After I left, my core team at Fox were all fired."

"How many people are there?"

"About 25."

Tang En nodded, "Yes, if they are willing to continue to follow you, Tang En Pictures can accept them all."

Steven Soderbergh was in a daze and couldn't understand what the two were talking about, until Tang En's words made him suddenly understand!

"Follow you"... As soon as these two words came out, Soderbergh immediately understood that Twain was inviting Bill McNick to work in Twain Films!

No wonder he agreed to invest in his "Drug Network", it was for such a reason.

It's just... His appetite is too big, right?

Bill McNick, formerly the head of Twentieth Century Fox!

"In terms of salary, it can only be reduced by 20% at most." Bill McNick mused.

Twain waved his hands proudly, "There's no need! Twain Films is equally capable of paying Fox's annual salary!"

Bill McNick nodded in satisfaction, "So... Which company do you plan to hand over the distribution rights of "Spider-Man" to?"

Tang En shook his head, "I just want to be responsible for the content of the movie and the company's funds. As for distribution, publicity, operation, and management, I tend to hand it over to more professional people." Then he laughed, "In short, it's impossible for Disney, Warner and Fox."

Bill McNick was very satisfied with his answer. Since it was about cooperation, the distribution of power was crucial.

Tang En was young, but he positioned the role well without understatement, which aroused Bill McNick's confidence. He said: "I am inclined to Universal Pictures."

"global?"

"That's right, the chairman of Universal is Lon Meyer. He is an old friend of mine and the founder of CAA back then. He has a good friendship with Brian Lord."

Tang En had some scruples.

His biggest goal in the near future is to acquire Universal Pictures.

Universal Pictures has been privatized and acquired by Panasonic and Seagram successively, losing money year after year, and Sony's Columbia is the two worst film companies in Hollywood, with heavy debts.

Twain wanted to take advantage of Seagram's crisis to acquire Universal.

Although he is not sure how much profit he can make in the bubble crisis, after all, can a Universal be eaten?

But if "Spider-Man" is handed over to Universal for distribution, it is equivalent to sending money. What if it solves the urgent need of Universal Pictures and gives the Seagram Group the hope of regrouping?

But soon, Tang En laughed at himself.

For large multinational groups like Seagram and Vivendi, once they lose business, they will be at least tens of billions of dollars, otherwise it is impossible to fall into the fate of being merged.

How much handicap is the movie?

No matter how much Universal Pictures earns, it will definitely not be able to make up for the huge losses of large group companies.

"Okay, Universal will be Universal. By the way, Tang En Pictures produced three films last year, which can be packaged and negotiated. Those two films... are a bit pioneering."

"You don't need to warn me." Bill McNick waved his hand.

Tang En laughed and stretched out his right hand, "Then... wish us a happy cooperation?"

Bill McNick stretched out his hands and held him tightly, "What should I call you in the future? Dunn...or the boss?"

Tang En said angrily, "Bill, are you kidding me?"

Bill McNick and Soderbergh looked at each other and laughed heartily.

Especially for Soderbergh, after being surprised, he was more horrified.

Did this Tang En, who was younger than him, already have such a big influence? Can you bring in a big man like Bill McNick to work for him?

Seriously... the ambition is not at the age!