I can extract side effects

Wei Kang nodded, very satisfied. The approval of health products is very fast. As long as the drug passes the test and has no toxic side effects on the human body, it will be no problem to go on the market.

Take a look at the progress report of over-the-counter drugs. Pharmacological research has been submitted, and approval for listing is just around the corner.

Over-the-counter drugs (OTC, Over The Counter) are drugs that can be purchased without a doctor's prescription. They are characterized by safety, effectiveness, convenience, and stable quality. Generally used for common diseases and minor diseases, such as cold, cough, indigestion, headache, fever, etc. It is completely different from prescription drugs, so the listing requirements are also different.

Internationally accepted marketing approvals for over-the-counter drugs are only required to meet the requirements of pharmaceutical research and pharmacology and toxicology research, and can be passed quickly. According to the actual situation, clinical requirements can even be exempted.

The innovation of over-the-counter drugs is mainly reflected in micro-innovations such as new compound formulas, new dosage forms, new specifications, and new flavors. The two antidiarrheal medicines and cold medicines of Sanqing are micro-innovations in compound formulas and dosage forms, which are not too different from competing products on the market. The big difference is that it is safer and reduces some adverse reactions such as nausea, dizziness, and drowsiness.

Over-the-counter drugs are divided into Class A (white letters on a red background) and Class B (white letters on a green background). Class B drugs are safer and can be sold in supermarkets, hotels, department stores, etc. in addition to pharmacies. Among them, Class A is the majority, accounting for about 70%, and only about 30% is Class B. At the same time, the number of Chinese patent medicines is far more than that of chemical medicines, accounting for nearly 80%.

The two drugs of Sanqing can be classified into Class B, which is more convenient to sell, and can even be sold directly online.

In addition, the biggest difference between over-the-counter drugs and prescription drugs in terms of marketing is that they can be advertised.

However, with more and more non-prescription drug manufacturers, all kinds of non-prescription drugs are dazzling. It is difficult for ordinary people to fully and correctly understand the relevant knowledge and make appropriate choices, so people usually choose well-known brands. Products, so the quality will be more guaranteed. From this point of view, Sanqing's over-the-counter drugs undoubtedly have great advantages.

Over-the-counter medicines go directly to consumers, so the market has a very large potential.

With the continuous improvement of people's health awareness and the rapid development of retail pharmacies, Huaxia has become the most potential non-prescription drug market in the world, and it is also one of the fastest growing markets in the world. .

However, at present, the awareness rate of domestic consumers on non-prescription drugs is not high, and the per capita consumption level of non-prescription drugs is very low, which is lower than the global per capita consumption level, only about 25% of that of moderately developed countries.

Especially in rural areas, due to the lack of medical knowledge and the small number of outlets, despite the rapid economic development in rural areas in recent years, the level of drug use of the rural population is still far behind the level of urban drug use. Many farmers are unwilling to buy drug treatment when they get sick. Standing stiff will not only damage your health, but also easily delay treatment. Therefore, if over-the-counter drugs rely on the advantages of online sales and open up offline channels, the market potential in rural areas is very broad.

Sanqing has a unique advantage in over-the-counter drugs, that is, the safety of Sanqing's drugs is very high, and there are very few adverse reactions and side effects.

Generally speaking, some commonly used and safe prescription drugs can be changed from prescription drugs to over-the-counter drugs after the company submits a variety conversion application to the Food and Drug Administration.

In this way, many prescription drugs that have lost patent protection may be converted to over-the-counter drugs after long-term verification and safety assurance.

In the future, not only cold and cough medicines, gastrointestinal medicines, anti-allergic and antifungal medicines, but also some medicines to prevent cardiovascular and cerebrovascular diseases, diabetes, and cancer may become new players in the OTC market.

This aspect is undoubtedly an area worthy of Sanqing's increased efforts and investment.

"Yes, the Phase II clinical results of the super moisturizing factor have also come out, and the effect is amazing. It can be handed over to Sheng Changya to develop the product formula, and it has been filed with the Food and Drug Administration for listing."

Generally, cosmetics with basic functions such as cleaning and moisturizing are ordinary cosmetics, which can be directly listed on the market only after passing the sample and production testing, and filing with the Food and Drug Administration. This is different from whitening cosmetics, which are special cosmetics with stricter requirements and need to be approved before they can be marketed.

"Hemostatic agents, painkillers, diuretics, and sleeping pills have all entered the third phase of clinical trials and are progressing rapidly."

"Because it takes a long time to test the efficacy of male contraceptives, it is still in the second clinical phase, and the progress is relatively slow, but there is no way around this. After all, this drug is special, and the clinical response and data after drug withdrawal are very important. "

However, he looked at the names of the three health care products and frowned immediately: "Diet pills, appetizers, bowel cleansing tablets, aren't such names too common to highlight our miraculous effects? Are we You can think of an impressive name so that you can do marketing."

"The anti-alcoholic drug last time was hit right. With Bei Xiaoning's advertising effect, it saved a lot of advertising costs. I'm afraid it won't be such a good thing this time. I have to spend money on advertising."

"Effects such as appetizers and bowel cleansing are very niche, and I guess the market should not be large."

"The market for weight-loss drugs is huge, but the competition is fierce, and our weight-loss drugs have relatively mild effects, mainly to promote the body's metabolism. Although there are few adverse reactions, they are not the kind of quick-acting weight-loss drugs that can lose ten pounds in three days. The combination of long-acting products may hardly become a hit."

A thought suddenly flashed in Wei Kang's mind, and he looked up at Wen Renlong: "Aaron, what do you think we should change to a gimmick name?"

Wen Renlong was taken aback: "Boss, weight loss pills are easy to have a gimmick, but how can something like appetizers have a gimmick?"

Wei Kang smiled faintly: "Have you ever read the novels about cultivating immortals?"

Wen Renlong nodded with a confused look on his face: "I've seen it a bit. What does this have to do with our health care products?"

Wei Kang showed an expression of interest on his face: "Isn't our cosmetics following the national style route? Health care products can also follow this route. There is a profession called alchemist in fantasy novels, which is very Chinese and fun. We It is absolutely possible to name some elixirs for health care products, so that customers will be curious and arouse their desire to buy."

Wen Renlong was overjoyed, and nodded his head like a pompous garlic: "It's great, it's a good thing it's the boss, the name is so innovative."

He took out his mobile phone and began to search for "Comprehensive Pills Commonly Used in Fantasy Novels": "Boss, wait a minute, let me think of a few high-end and high-grade medicine names."

Wei Kang couldn't laugh or cry: "This matter is very simple, just choose a few names that fit the efficacy of the medicine, I already know it in my heart."

He pondered for a while and said: "The name can't match the traditional Chinese medicine, but it has to make people want to try it. The medicines are made into small balls of different colors, and the packaging must also be packaged in jade bottles of ancient style pills."

"How about this? The appetizer is called Long Li Dan. If you eat it, you will have an appetite. If you eat a lot, you will naturally be stronger."

"The weight-loss medicine is called Xisui Pill. This is a precious medicine used by cultivation sects for beginners. It has the effect of washing the marrow and cutting the veins and speeding up the operation of exercises. This is similar to the effect of the weight-loss medicine to speed up the metabolism."

The more he talked, the more excited he became: "The anti-alcoholic drug also needs to be renamed, it is called Wangyou Pill. Everyone drinks alcohol either voluntarily or by force. Those who are forced to take the anti-alcoholic drug to relieve this trouble, and voluntarily get drunk There are also big troubles, and our anti-alcoholic medicine is to make them carefree and relieve their troubles. The name is very reasonable."

"Intestinal cleansing tablets are called Huayu Dan, which cleans out the toxins and garbage in the intestines. , The whole body excretes impurities, just like shit." Finally, Wei Kang said with regret.

Wen Renlong was dumbfounded when he heard it, and exclaimed: "Absolutely, this name, I want to buy it as soon as I hear it."

In fact, he didn't read many novels, and there were very few Xiuxian novels. He only had a general impression. When he heard the new name, he immediately felt that it was very awesome, and it was much better than the old name he took before.

"Boss, these names are really great. When people hear them, they will have a desire to explore and stimulate customers' curiosity. The effect is outstanding." Pretentiously raised his opinion: "However, I don't think the Blood Stasis Pill has as much impact as the Foundation Establishment Pill."

Wei Kang's eyes lit up: "Why? You also think the name Zhu Jidan is very good?"

Wen Renlong gave a thumbs up: "Very amazing!"

Wei Kang hesitated: "Is there any suspicion of false advertising?"

Wen Renlong laughed immediately, and quickly shook his head like a rattle: "How could it be? Everything is based on the actual efficacy of the medicine, and this company has the final right of interpretation."

Wei Kang nodded with satisfaction: "Okay, let's go with this name."