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Ethiopia, International Airport.

Old Huang with gray temples walked into the compartment with the flow of people, looking for his seat.

He was carrying a trolley case in his hand, his face was calm, but there was excitement in his eyes.

After years of hard work in the Philippines, he finally boarded the flight back home, but this time, he didn't plan to come back again.

A few years ago, he contracted malaria in the Philippines. Due to the remoteness, he could only go to a local clinic for injections, and unfortunately contracted AIDS.

Since then, he has been working alone in the Philippines, rarely going home, and most of the time he only keeps in touch with his family by phone.

In his simple heart, this disease is shameful. Although he has a clear conscience, if it spreads out, it will inevitably lead to gossip and the risk of ruining his reputation.

I can only work hard to earn money in the Philippines, hoping to save enough money to leave to my family before I get seriously ill.

Although I have been taking medicine, there are always various adverse reactions, and the HIV virus index has been repeated.

He originally thought that he would never be able to return to the country or see his family in this lifetime.

Unexpectedly, I suddenly learned a piece of good news.

Sanqing has conquered AIDS, and the country will give free medicines to all patients. As long as they take it for a long time, they can live like normal people without being affected, and they are not contagious.

Suddenly, a glimmer of hope ignited in his heart.

After confirming with his family, he quickly sold his business in Philippines and resolutely returned to China with his savings accumulated over the years.

He planned to report to the CDC after returning home, and then receive free medical treatment.

Anyway, after so many years, I have earned enough money to support my retirement, so I will stay in my hometown and spend the rest of my life with my wife and children.

He quickly found a seat, packed his luggage, and sat down.

There was still some time before takeoff, and he opened the car window, looking at the scenery outside boredly.

He was about to say goodbye soon, looking at this familiar scenery, he felt inexplicably sad.

Suddenly, I saw a convoy of cars coming from a distance, all of which were black cars, driving into the tarmac neatly and parked under his plane.

Afterwards, seven or eight big black men of different shapes got out of the car, each of them was dressed in a suit, looked serious, and looked very imposing, which was quite different from ordinary Filipinos. They lifted their feet and walked on the plane.

Another 20 or so people got out of the car, and they were all dark locals, carrying various things in their hands, and followed closely behind.

Lao Huang watched the group of people get on the plane and walked into the first-class cabin, and his heart was shocked.

He thought wildly in his mind, these people don't look like ordinary people, could they be officials from the Philippine countries, going to an international conference together?

But this flight is bound for Huaxia, is it going to the capital to attend some kind of summit?

After thinking about it for a long time, I couldn't figure out why.

At this moment, someone sat down in the seat next to him.

Looking up, it was a young Filipino. Judging from the suit on his body, he should be the same group.

The young Filipino also saw him, probably because he was from China, immediately showed his white teeth and greeted him in Chinese with a smile.

"Hello! I'm Duya, nice to meet you."

Lao Huang can actually speak English, but since the other party speaks Chinese, he will naturally not correct him.

"Hi, you can call me Huang. Are you an official employee of Ethiopia? Are you going on a business trip to China?" He asked curiously.

The young man smiled happily: "That's right, I'm a staff member of the Ministry of Health of Ethiopia, and I'm going to China with our minister to do business."

"Ministry of Health?" Lao Huang became even more curious: "There are a lot of people in your group, are they all from the Ministry of Health?"

"No, No," the young man shook his head: "In addition to our minister, there are also several health ministers from other countries in the Philippine African Union."

"Wow?" Lao Huang was so surprised that he couldn't close his mouth from ear to ear: "No wonder there are so many people, why are you all going to Huaxia?"

The young man approached enthusiastically, and said happily.

"Huang, it's all because your country has a great pharmaceutical company named Sanqing, which has developed a miracle drug that can cure AIDS. This drug is very important to our Philippine continent. You know, we There are more than 20 million HIV-infected people, if China can lend a helping hand to us, it will not be difficult to completely eradicate HIV.”

Lao Huang chuckled, with a sense of pride in his heart.

At the same time, looking at the flattering face of the other party, he also felt a little disdainful: "Hmph, I'm begging again, I've heard about Mr. Wei's style, I'm afraid you won't be able to get anything. "

However, on the surface, he remained calm and smiled lightly: "Sanqing is indeed the light of China, and I am also proud of it."

The young man lifted his spirits, and talked about the purpose of the trip eloquently, with an air of envy.

"Huang, you don't know how much I envy you. You were born in such a powerful and rich country, and there are so many high-tech companies that can provide countless useful products and miraculous medicines."

"Whether it's malaria, anemia, or even cancer, you can defeat them all. Now even AIDS is not your opponent. You are simply omnipotent."

"In the hands of you Chinese people, these incurable diseases that are raging in the Philippines are just obedient little bugs, rub them casually, hey, I really admire you all."

"Several members of my family have been infected with HIV. They have to take medicine every day to survive. They suffer a lot and don't know when they will recover."

"I wish I could be a Chinese, but it's a pity I can't do it. It's hard to get the right of abode in Huaxia, even if you have money. Hey, it seems that I can only wait for the next life."

"Now I pray to God every day, hoping to be born in Huaxia in my next life. I even try to do as few bad things as possible at work, because this will let God see how pious I am, and my chances will be greater. .”

Lao Huang was a little dumbfounded, but he didn't expect to see Hua Biao on the plane.

It's just that if you pray to God for a chance to be born in China in your next life, won't God, the old man, beat you out?

He asked casually: "You like Sanqing's medicine so much, can't you just buy it?"

The young man slapped his thigh and said: "That's right, but the price is too expensive. There are many people in my family, and they all take Sanqing's medicine. I can't afford it. It costs too much money. I think it's better to become a doctor in the next life." Huaxia people, it is best to receive free medicine."

The trace of sympathy in Lao Huang's heart disappeared in an instant.

"These Filipinos, the mud can't support the wall, they know whoring for nothing all day long, they are all a bunch of trash, there is no way to save them."

*****

Eagle Country, California, Foster City, Gilead headquarters.

President Oscar stared at the sales report on the table, his brows were furrowed, and his face was so gloomy that water dripped out.

After a while, he rubbed his brows and fell into deep thought.

Suddenly, the phone on the desk rang, and the sweet voice of the secretary came from inside.

"Mr. Oscar, Ms. Emma, ​​CEO of GSK, has requested a video call with you."

"Understood." Oscar hung up the phone and clicked into a video conference page.

Soon, a middle-aged lady with blond short hair appeared on the screen. She wore a pair of tortoiseshell glasses, had a gentle smile, and was extremely friendly. She looked more like a college female teacher than a female president.

As the only female CEO among the world's top ten pharmaceutical giants, Emma's image is always so intellectual and elegant, in line with people's consistent impression of highly educated women.

"Oscar, hello, long time no see, you look very calm, I didn't expect you to be so calm."

Emma looked at Oscar with great interest, her voice was sweet and pleasant.

Oscar snorted coldly, and didn't show her any affection at all: "Emma, ​​you are still uneasy and kind as always, do you want to see me frowning because of the decline in performance? Then don't worry."

"Oh, I forgot that you are a native of the Eagle Country who is known for being direct and rude. I should learn to adapt to your style and be more direct." Emma said with a smile on her face unchanged.

"In the anti-AIDS drug market, I admit that GSK can't beat your flagship drug Bitovi, but now that Sanqing's Duanailing is on the market, you must be having a hard time."

"Bitovil is no longer the best anti-HIV drug in the world, but based on the data I have, it may be difficult for you to catch up. Even if your generic drug company wants to crack this drug, It’s not easy either.”

"Compared to the efficacy of the medicine, Bitowei is not good, compared to the rate of adverse reactions, Bitowei is not good, and compared to the price, it seems that it is difficult for you to cut the meat. I really can't figure out how likely you are to turn over."

"So?" Oscar said with a sneer, "Don't worry, even if Bitowei's sales have plummeted, GSK will still be beaten."

"You misunderstood me, I came here with good intentions." Emma looked solemn, and said seriously: "Let's join forces and fight back against Sanqing together."

"What?" Oscar said as if he had heard some joke: "There are not many of your GSK drugs that you can beat, even I can't beat it, so use your head to fight Sanqing?"

The corners of Emma's mouth twitched slightly: "You forgot, we have a long-acting injectable drug, cabotevir, which has been approved by the FDA. This is the first and only long-acting HIV treatment plan, and it only takes two months. One injection can keep the HIV virus in the patient's body at an extremely low level."

"The safety of this drug is not bad, and the main method of administration is more popular. From then on, patients will no longer take multiple pills every day, and pay attention to the timing before and after meals."

"Clinical trials have shown that nine out of 10 patients prefer a long-acting treatment regimen that is injected once every two months rather than a daily oral tablet."

"This is enough to show that long-acting treatment options are the future that AIDS patients look forward to."

Oscar's eyes lit up immediately, and he couldn't help but nodded and said: "Indeed, you still have such a trump drug in your hands. In fact, we also have the same long-acting drug under development, but the progress is not so fast, and it has not yet officially entered the clinic."

He seemed to remember something quickly, and frowned again: "However, your drug is expensive enough. It costs 6,000 US dollars in the first month, 4,000 US dollars a month after that, and 50,000 US dollars a year. Sanqing The yearly cost of Duan Ai Ling is only half, it seems that there is no advantage."

Emma spread her hands and said, "Don't talk about the elder brother, the price of Bitov is about the same as yours."

Oscar pondered for a moment, then resolutely said: "So before you call, I have already decided to make a big move to lower the price."

"At least it should be reduced to the same price as Sanqing, no, even a little lower than it. In this way, the price of your long-acting treatment needle will have no advantage at all."

Oscar looked at her with cold eyes, as if to say, then why do you cooperate with me?

Emma smiled softly: "Since you are all ready to lower the price, how could I not?"

"Cabotevir will also reduce the price to 30,000 US dollars a year, which is one year higher than that of Duan Ailing, but not too high, so that patients have better choices. I think patients face more convenient For the way of drug delivery, I’m still willing to pay a little more.”

Oscar was taken aback immediately: "The price of your medicine has been reduced so much just after it's launched, can the board of directors agree?"

He immediately shook his head and said: "No, no, Bitowei has been on the market for five or six years anyway, and the money he should have earned is almost the same. It is reasonable to lower the price at this time. If you lower your value like this, it will easily cause controversy , and it will make the public question the pricing of new drugs by pharmaceutical companies, which is not good for us.”

Emma also hesitated: "Then let's increase the ratio of drug donations, carry out some profit sharing activities, and mainly strive to win the mid-to-high-end market."

Oscar nodded approvingly and said, "Almost, I plan to discount it by half, down to about 20,000. In this way, we can form a strong counterattack against Sanqing."

"After all, anti-AIDS drugs have to be taken for a long time. For any patient, the price is a problem that has to be considered."

"I don't believe it. After the price drops, they won't be able to beat Sanqing."

"Even if Sanqing fights back with a price cut, I have prepared a series of countermeasures, which will definitely stabilize the situation."

He said calmly, his tone full of confidence.

Not long after the meeting ended, Gilead issued a price reduction statement globally.

In addition to the sharp drop in official prices, the proportion of donated medicines has also been increased, and a batch of medicines has even been donated free of charge to the Eagle Country government to meet the needs of patients without medical insurance.

The medicines of Eagle Country are mainly paid by the government and medical insurance, and the main focus of the payment of these two major funders is not only the efficacy of the medicine, but the most important thing is the price.

On the basis of not too much difference in curative effect, cheap price is the most important thing.

Especially for such chronic disease drugs, anti-AIDS drugs that must be taken for life, the long-term expenditure is absolutely astronomical, and each bill is enough to make the insurance company feel miserable.

As long as it can greatly reduce the insurance company's expenses, as long as it can reduce the government's medical expenses, they will definitely choose cheaper drugs.

Soon Eagle Country’s medical insurance increased the out-of-pocket ratio of Sanqing’s Duan Ailing, and at the same time reduced the out-of-pocket amount of Bitovil. In this way, it will implicitly guide patients, making price-sensitive patients More inclined to choose Gilead's drug.

As a result, patients found themselves in a situation where they had to pay more if they wanted to take the newest version of Duanailing, and had to take Gilead's older drug if they wanted to save money.

As a result, Bitov’s sales decline stopped immediately.

Meanwhile, GSK's new long-acting HIV treatment is ramping up activity.

In Eagle Country, prescription drugs can be advertised with dignity.

Some doctors and the media who have been supported by pharmaceutical companies for a long time have advertised for it, and tried their best to sell this drug to every patient who came to prescribe it.

Under such a strong offensive, they continued to choose patients who had broken Ailing.

Either the owner is not short of money, or he wants the latest and best medicine with the least side effects.

Either it is the law of life and people who don't care about taking medicine every day.

Or it is a loyal fan who has been taking it for a while, is deeply impressed by the effect of the medicine, and has been transformed.

Other patients, in such cases, will have to weigh their wallets or choose a drug that better suits their lifestyle.

After all, it is all about eliminating the HIV virus in the body, there is a gap between 0 and a small amount, but it is not too big.

After all, as long as you don't get sick and stay healthy, as for whether the infection is contagious, under the pressure of money, you can't think too much about it.

The sales of Duan Ailing gradually became weak after a period of time when it was first launched.

Although it is still very popular, it has undoubtedly become one of the choices of patients.

And not that the only option.