I can extract side effects

In the exhibition hall on the first floor of the Digestive Endoscopy Conference.

Pfizer, Johnson \u0026 Johnson, Bayer, Olympus, Sanqing... All major pharmaceutical companies and device manufacturers have set up colorful and dazzling huge booths here.

"Is this Sanqing's endoscope?"

Castile looked at a tube endoscopy device in the Sanqing booth, with a complicated expression on his face, as if he couldn't believe that it was such a machine that defeated him.

He stepped forward, observed carefully, and wanted to find out.

The staff at the side came over and said with a smile: "Hello, this is a newly launched endoscopic system that integrates an ultrasound probe, a high-definition camera system, and a micro-ultrasonic knife. If you are interested, you can try it out."

Castile looked at this device, and it seemed that it was a bit different from the endoscope he usually used, so he said in not-so-fluent Chinese: "I want to try it, please tell me how to use it."

"Okay, in this way, in this way, you can turn on the device and control it..." The staff explained in detail, and seeing that he had already started, he couldn't help but praise.

"You are also a surgeon, so you can learn so quickly. If you can use this endoscopic device, it will definitely help your operation a lot."

"Oh?" Castiel asked deliberately: "Is your equipment better than those of Olympus and Johnson \u0026 Johnson?"

The staff smiled and said confidently: "That's natural. You know Dr. He, champion of the Endoscopy World Cup, he used our equipment in the operation and won the championship in one fell swoop."

"Another doctor who entered the finals at the same time was from Eagle Country. Although he was skilled in medicine, he didn't use our equipment, so he was ruthlessly eliminated."

"If you also use our endoscopy equipment, you might win the Endoscopy World Cup next year."

"This..." Castiel's face twitched, and he couldn't figure out what the other party meant by that.

Is this a well-intentioned blessing, or a malicious mockery?

He decided to give up speculation and asked directly: "How did you come to this conclusion?"

The staff pointed to the screen hanging on the side, and said with a smile: "Look, that's Dr. He's surgery video, and the cutting tool he used is our ultrasonic knife."

"Is this still false? It is absolutely true. When receiving the award, he also thanked Sanqing for its sponsorship, and strongly recommended this product to endoscopists around the world."

Castile looked at the screen, which not only played the video of the winning surgery in a loop, but also a huge photo of He Shengcai receiving the award.

I saw him holding a certificate in his hand, smiling smugly, and in the lower part of the photo, there was his signature and a sentence written in a flying style.

"Sanqing, the king of endoscopy, will help you win the championship!"

Castiel felt a pain in the ass for a moment, but deep down in his heart, he faintly felt that what the other party said made some sense.

"If I also use Sanqing's equipment instead of Olympus, it's really hard to say who will win this championship."

So comforting himself in his heart, he began to operate his hands unconsciously, and after some use, he was immediately impressed by it.

"This set of equipment is really much easier to use when combined."

"Combining the advantages of Olympus and Johnson \u0026 Johnson, it is even more powerful. For surgeons, it is even more powerful."

"The king of endoscopes is not a lie."

At this moment, a loud voice suddenly came from behind.

Castile looked back and saw a group of doctors walking towards Sanqing's booth.

Most of them are Chinese people, and they soon came to the booth and discussed happily.

"This is Sanqing's booth?"

"I want to see the equipment recommended by Dr. He. What kind of equipment is it?"

"Ho Ho, the king of endoscopes, what a big tone, I like it!"

"That is, our domestic equipment should have such confidence, and we must dominate the equipment market."

"Strength and confidence are suitable for our group of talented surgeons, haha."

Castil shook his head. He had a strong sense of crisis about the confidence of the Chinese people, and he had to step up to learn the most cutting-edge new technologies and new equipment.

Otherwise, this time he was defeated by He Sheng, maybe next time he will be defeated by this group of unknown people.

In addition to this group of people, many more people rushed over, all of them were doctors and experts who came to visit the Sanxin equipment.

Soon, Sanqing's booth was full of people.

Many people crowded around Castil and asked the staff about the detailed parameters of the endoscopy equipment.

Castile looked at these people, all of them were foreign faces, and they all looked familiar.

When one of them saw him, he immediately exclaimed: "Wow, Castil, I actually met you here. I'm your loyal fan."

"You also came here to learn how to use Sanqing's endoscope. Fortunately, at the World Cup of Endoscopy next year, you will defeat Dr. He and wash away your shame for this failure?"

"Come on, I'm optimistic about you. The failure this time is definitely not your fault. You will definitely win the championship next year."

As soon as the words fell, the people around looked over in unison.

Even the staff cast strange glances.

Castil's body froze, wishing he could find a hole to get in right away. He squeezed out an awkward smile, waved at the fan, and then disappeared into the crowd without looking back.

*****

"Mr. Wei, your advertisement is really good. Our endoscopy products are completely famous."

Lu Tingfeng looked at Wei Kang with admiration, and said sincerely.

"In addition to the more than 10,000 people in the offline competition, more than 80,000 people watched the World Cup of Endoscopy online."

"After winning the championship, the number of visits to Sanqing's official website has increased significantly, and our booth has also received a large number of inquiries from surgeons."

"Hospitals in China have all reached their purchasing intentions, and we can go when they invite bids."

"In foreign hospitals, due to the ban on the sale of super energy devices, we cannot sell the high-end version of the three-in-one with ultrasonic knife, but the low-end and mid-end endoscopic system has also attracted many customers with its very cost-effective price. Got a lot of orders."

"The only thing restricting us now is the production capacity. With the current momentum of the global fire, we can sell as much as we have."

Wei Kang nodded in satisfaction. This marketing campaign was planned by him alone. So far, it seems that the effect is not bad. All the participating parties are very capable, and they have implemented the plan quite well.

Advertising with the World Cup of Endoscopy not only broke the monopoly of established equipment manufacturers, but also created an excellent reputation for Sanqing's endoscopy system.

Ever since Jian Jianyun told him to help He Shengcai to go to Ruiji for further study, he had made this plan, and He Shengcai did not disappoint him.

Anyway, if a wife came out, Zhou Ruping and He Shengcai would sell her face. With these two's current status and fame, Sanqing can completely grasp the Huaxia endoscopy market.

He suddenly remembered something, and hurriedly said: "By the way, the First People's Hospital of Kunming City is going to build a new endoscopy center. It has already confirmed the use of our products. The bidding will start soon. You should prepare."

Lu Tingfeng excitedly said: "I heard that Director He won the championship this time, and the higher-ups are very happy. They approved a large sum of money to revitalize the endoscopy center and promote minimally invasive surgery to the whole province. It is a big deal for us. Good."

"Looking at their scale, at least 20 sets of equipment will be used as a base, and it must be a three-in-one high-end version. With the addition of seven, seven, eight, eight supporting systems, it is a big order of tens of millions."

"Don't worry, Mr. Wei, I will do my best to make the customer 100% satisfied."

Wei Kang smiled, appreciated his subordinate's attitude, and continued: "This time the order is very large, so we can give you a little more discount on the price."

Lu Tingfeng was taken aback: "A discount? This price is already very generous."

"Hose endoscopy system, the three-in-one high-end version is 800,000 units, and the ordinary version without ultrasonic knife is only 250,000 units."

"A high-end version of 4K imaging with an ultrasound probe for hard tube endoscopy is 600,000 units, a regular version is 200,000 units without an ultrasound probe, and an ultrasound knife is 500,000 units. An insufflation machine and a 55-inch display are also provided. And supporting accessories such as carts."

"Other companies are much more valuable than ours. Olympus' high-end endoscopes and Johnson \u0026 Johnson's ultrasonic bone knives are all priced at more than one million yuan, and their accessories are only included in the price. A cart or a display screen is sold. to thousands."

He smiled wryly, "Our prices are already very low, and if we offer any more discounts, we will be besieged by the entire industry."

Wei Kang frowned, and asked: "So you also think that it is reasonable for the hospital to buy a complete set of endoscopy system, charge a separate fee for a cart, and sell it for several thousand yuan? If you go to buy a TV or a monitor, Is it normal for someone to charge you several hundred dollars more for the bracket?"

"Uh..." Lu Tingfeng suddenly got stuck, and he hesitated for a while before saying, "Well, enterprise users are different from individual users. Besides, the whole industry is like this, and no one objects."

Wei Kang patted the table again, and said sternly: "I object, why the same monitor only costs 4,000 yuan in a patient's home, and tens of thousands of yuan in a hospital. The monitor is not a sophisticated technology."

"We have to be clear about the money we collect. The price of high-tech endoscopy and ultrasonic scalpel is not cheap, but a stainless steel cart, no matter how expensive the material is, does it cost thousands of dollars?"

"I know that in the past, when people sold equipment, the marketing cost accounted for a large part. The wool came from sheep, so they had to earn a fortune from accessories."

"I don't object to the industry's obvious money-making rules, such as making money from high-end consumables such as ultrasonic scalpel heads."

"Patients need to use a new blade for each operation. There are hundreds of thousands of operations across the country, and the sales volume is very impressive after a year's accumulation."

"This is a legitimate income without any water, because it is used on patients and has tangible benefits for them. As for the rest, it is all water and must be squeezed out."

Lu Tingfeng was speechless, admiring and excited at the same time in his heart, he thought, so the boss said to squeeze out the water, not to paint a big cake, it turned out to be true.

He collected himself and said, "Since Mr. Wei said so, of course I have no problem."

"In the case of ultrasonic scalpel heads, Johnson \u0026 Johnson used to sell 4,000-8,000 yuan. After our products came out, we generally offered a 30% discount, which dropped to about 5,000 yuan. Although the price is high, the quality is very good. Domestic hospitals are used to It’s not too expensive to use it two or three times before discarding it.”

"In this regard, other domestic brands can't compare. Their quality is not so good, and they can't be used for two or three times. Generally, they are worn out once and need to be scrapped, so they are sold cheaply, at a price of around 2,000."

"The medical insurance reimbursement for the ultrasonic scalpel head is relatively low, so the patient still pays more out of pocket. In fact, the price of the two is about the same."

"Our ultrasonic knife consumes less energy and has a high energy conversion ratio, so the loss of the knife head is very small, and it can be used two or three times like Johnson \u0026 Johnson's. There is no way for this. There are always some hospitals with no money to reuse in order to reduce costs. I also suggest not to sell it too cheaply, probably a little lower than Johnson \u0026 Johnson.”

Wei Kang agreed: "Yes, I have no problem with this. Anyway, the cutter heads are large, and the manufacturer's equipment does not need to make money. It depends on selling consumables to make money."

He thought for a while, and explained earnestly: "Old Lu, in fact, we sell the equipment so expensively to occupy the domestic market as soon as possible, and the price is low, so it can be popularized in county and town level hospitals."

"Minimally invasive surgeries such as laparoscopy and digestive endoscopy have only begun to emerge in recent years. It has taken a full 20 to 30 years to spread to provincial and municipal hospitals. If you want to popularize them at the county level, Especially in remote areas, there is still a long way to go, and it will take at least ten years."

"With our efforts, the time may be greatly shortened to a few years."

"I heard from many doctors that the laparoscopic equipment in many local county hospitals is still very backward. Unless it is a minor operation such as appendicitis, a larger operation is not ideal."

"For example, the resolution of the endoscope is too low, there is no ultrasonic knife, etc., such as early cancer detection and radical surgery, it is impossible to do it at all, and patients can only go to the provincial capital for it."

"If a patient wants to have an operation in the local county, he needs two things, one is the equipment, and the other is the doctor. The doctor is easy to talk about. Even if there is no local doctor, he can also invite a doctor from the provincial capital. The price is not expensive, but the equipment is hard to say. .”

"Did you know? The incidence of cancer in the county is still very high, and most of them are already in the advanced stage when they are detected."

"What's the reason? It's not because the equipment is too outdated. Even if these people have a physical examination every year, it is difficult to detect them in the early stage, and they are often not discovered until the late stage, which has caused a heavy burden on the family's economy."

"If we lower the price and make these advanced equipment popular in county hospitals, many diseases can be detected earlier, and patients can also undergo surgery earlier, prolonging life and health. This is a major event that benefits the country and the people."

"As a leader in the industry, Sanqing should not only interpret any decision from the perspective of earning profits from the company, but have a more grand structure, which is why we can get strong support from above."

"I say that, do you understand?"

Lu Tingfeng was startled, suddenly realized, and nodded repeatedly.

"It's because my structure is too small and my consciousness is too low. Don't worry, Mr. Wei. I will definitely sell endoscopes to county hospitals across the country, so that early cancer resection can be popularized in county hospitals like appendicitis surgery. At that time, our hard work will be the first to come." Not in vain."

Wei Kang nodded in relief, only to feel that the words from the bottom of his heart spit out, and his heart felt refreshed.

Sanqing is subtly changing the entire medical field in China in the way he wants.

Over time, chronic diseases in the medical industry will surely be eliminated, and civilian medical care will be popularized to the lowest level.

At this moment, a sentence appeared in his mind.

"The road is long and long, and I will search up and down."

"The more difficult it is, the more you go to the land of no one, the more you have to explore and keep moving forward, so that you can live up to your original intention and achieve your wish!"