I have to teach the world a lesson

year 2010.

China's annual electric vehicle sales reached an astonishing 27 million units, an increase of 10% compared to 2009!

Among them, the three mainstream brands of battery vehicles, the Japanese brands [Yuanneng], [Green Horse] and [New Era], have a combined annual sales volume of an astonishing 8 million units. They have always controlled the economic lifeline of China's battery vehicles and are far ahead of the rest. Although the brand is also fiercely chasing, it has always been greatly outstripped by the three battery cars. It can only look at its back and sigh...

[Hongwei Battery Vehicle] In the past year, the total sales volume reached 1 million units, ranking seventh in the total sales volume of Chinese battery vehicle brands.

It has to be said that a battery car factory that was once about to close down can reach the astonishing one million sales mark in about a year. This has to be said to be an incredible miracle.

but……

Obviously, the ambitious Nie Xiaoping was not satisfied with this miracle.

………………………

June 7th.

Zhang Sheng's office is still spacious and simple.

When Nie Xiaoping pushed the door open and went in, he happened to see a ray of morning light shining on Zhang Sheng's face.

The gentle and young face actually has a sense of sanctity lingering around it.

He adjusted his clothes subconsciously, and he couldn't help but quicken his pace due to his excitement.

"boss Zhang!"

He walked to sit opposite Zhang Sheng. After sitting down, he quickly took out a stack of authorization and licensing information about [Hongwei Battery Vehicle].

Chinese New Year this year!

[Hongwei four-wheel battery car] has been released.

However, due to the lack of procedures from relevant departments, production, licensing, and even sales are always illegal.

Of course, this is normal.

Among the battery scooters currently on sale, except for a few leading brands, the rest of the miscellaneous brands are illegal. Many battery scooter brands are themselves illegally modified vehicles wandering in second- and third-tier cities.

In the past six months, Nie Xiaoping has been operating [Hongwei Battery Vehicle] while applying for various regulatory licenses from relevant departments. After passing various safety inspection procedures, he finally became one of the few regular four-wheel battery vehicles in China that can be licensed.

"sit……"

Zhang Sheng looked at Nie Xiaoping happily.

This thirty-six-year-old middle-aged man couldn't hide his excitement at this moment.

While introducing his next plan, he chatted enthusiastically about his next arrangements.

"Our [four-wheeled battery vehicle] needs a press conference. Mr. Zhang, can you be the host of this press conference?"

Nie Xiaoping chatted endlessly for nearly 30 minutes about his plans for the future. His whole face was flushed with excitement, and he became more and more excited as he talked.

The three major Japanese brands [Yuanneng], [Green Horse] and [New Era] control nearly one-third of China's market.

In the past year and a half, Nie Xiaoping has been staring at their data almost every day!

Every time the data was refreshed, Nie Xiaoping felt a sense of powerlessness deep in his heart, and realized that among traditional battery cars, it was simply impossible to surpass these three battery cars that required capital and brand effect.

Although there is still a huge market for battery cars on the track, it is too crowded!

If they engage in a price war casually, the rest of the no-name battery vehicles cannot stand it and can only shrink back to the corner, teetering on the edge.

In the past six months, he has realized the horror of capital!

He held it in for half a year. When the various license plates for [four-wheeled battery vehicles] were officially issued, he felt a new hope!

That's a whole new track!

That track wasn’t crowded!

At the same time, the corresponding profits are also considerable, and he can even directly jump from the field of battery cars to the field of car companies.

"Mr. Nie, we must first change our concept!"

"What concept?"

“Remember, it’s not called a [four-wheel battery vehicle], it’s called a [new energy electric vehicle]!”

"[New energy electric vehicle]?" Nie Xiaoping was stunned for a moment, then repeated this sentence, and then his eyes became brighter and brighter.

In the past six months, perhaps under the influence of Zhang Sheng, Nie Xiaoping has been studying various materials.

While taking supplements and studying, he gradually understood something.

Projects that can truly control the business tone in the future are often linked to world trends.

for example……

The world is paying attention to environmental protection and carbon emissions.

Ordinary people think this is something that big shots are talking about and has nothing to do with them.

But some people can imagine from a cumbersome macro level that a new industry track is booming, and, for now, this track is not crowded.

For example: [New Energy]!

This is the mainstream of the world!

"Yes! What we sell is not a battery car in the traditional sense, but a new energy electric car that is [environmentally friendly], [fashionable], and [cutting edge]!"

Zhang Sheng pushed his eyes, and the smile on his face became brighter.

"Okay, okay, okay! Mr. Zhang, I will use the theme of [New Energy] for the press conference!"

"Yes, at the same time, I have another surprise for you!"

"What surprise?"

"I acquired [Zhongde Map]..."

"so……"

"Every [Hongwei New Energy] battery car will be equipped with a brand new [Zhongde Map] navigation!"

Zhang Sheng looked at Nie Xiaoping with a smile.

When Nie Xiaoping heard this, he was immediately shaken. Then he nodded quickly, and then he thought of another thing.

"Mr. Zhang, the cost of a Hongwei [new energy battery car] is around RMB 17,000. After leaving the factory and being consumed by dealers, our price may be over RMB 30,000. After all, we are a small battery car... and it has a lot of fuel." Car brands, such as Changan and Tiggo, all have their own small cars, and the prices are around 30,000. Will our price not have any advantage? Mr. Zhang, if we used a slightly cheaper casing and cost , Our prices can be kept down in all aspects, but after using the materials you specified, our prices have no advantage..." Nie Xiaoping was silent for a moment, and finally asked the question he was most worried about.

After Zhang Sheng listened, he took the cost sheet and read it carefully.

The office fell into a brief silence.

"Moreover, Mr. Zhang, it is not a secret that we [Hongwei] have started making four-wheeled battery vehicles. Many major battery vehicle manufacturers are waiting to see us. If they use capital means to exchange some parts and reduce costs, then... we We still can't win. After all, it's impossible for many car companies to spend half a year negotiating with relevant departments to get the authorization qualifications like us..." Nie Xiaoping continued to add after seeing Zhang Sheng's silence.

at present……

Many brands of Chinese battery vehicles are in a gray area.

In fact, if qualifications and various materials were not taken into consideration, [Hongwei Battery Car] would have been sold publicly during Zhang Sheng's annual meeting.

Anyway, the relevant departments are in a state of blurring the boundaries of this thing. Although it is illegal, unless there is an approval document from above, it will not really stop you from selling it to them.

But Zhang Sheng kept pressing, asking Nie Xiaoping to get all his qualifications and authorizations...

On the market, there are actually a number of miscellaneous four-wheeled battery vehicles for sale everywhere, and the sales are quite good!

In this half of the time, how many billions of dollars will be lost?

"Mr. Nie, we are now building a brand and building reputation. We are no longer the no-name battery car we used to be..." Zhang Sheng looked at Nie Xiaoping and said quietly.

"..."

"Everything we do must be legal and compliant first, and we must be careful in everything we do. Without the support of the state, the Caimang brand will always be inferior. No matter how brilliant it is, sooner or later it will die..." Zhang When Sheng said this, he stood up and patted Nie Xiaoping on the shoulder with sincerity.

"Mr. Zhang, you are too careful... In the past two years, I feel that you have changed a lot..." Nie Xiaoping nodded, but when he looked at Zhang Sheng, he always looked a little complicated.

"When we are low, it doesn't matter anything we do. Even if we fall, it won't hurt. But when we get higher and higher and more and more people pay attention to us, we must pay attention to every step. To walk steadily, you must be careful with every step. After all, falling from above is not an ordinary pain... When necessary, we must give up some interests..." Zhang Sheng looked out the window, his eyes getting deeper and deeper. It seems that some past events came to mind.

Nie Xiaoping was silent.

He always felt that Zhang Sheng's young body contained the soul of an elder.

He shook his head violently: "Mr. Zhang, what is our definition?"

"Those who make the rules of the industry!"

"ah?"

"You go to set up the stage for the press conference first. You don't have to worry about pricing. You just need to focus on quality and secure the rear. I will help you pave the rest of the road..."

"Then the press conference time..."

"Scheduled for 6.18!"

"ah?"

…………………………

“The theme of this meeting is [Low-Carbon Mission in Economic Transformation and Development]!”

"In the form of ten hot spots, ten topics, and ten summits, we will deepen "low-carbon development and economic model, industrial transformation and market cultivation..."

"..."

The [Fourth World Environmental Protection Conference] co-sponsored by the United Nations Industrial Development Organization (UNIDO) and the International Energy Conservation and Environmental Protection Association (IEEPA) will be held in Qingdao on June 18 this year.

Department of Commerce.

Xu Linlin listened carefully to the leaders' meeting and took notes of the meeting.

This year's [Fourth World Environmental Protection Conference] will be attended by their Ministry of Commerce. Although Xu Linlin is not qualified to speak at such a grand meeting, Xu Linlin will attend a series of comprehensive small meetings before the conference.

On the evening of June 7th.

Xu Linlin walked out of the conference room with her notebook in hand.

When she walked to the office and prepared to draft her speech for tomorrow's meeting, she heard a knock on the door.

"Secretary Xu, Mr. Zhang wants to see you..."

"Mr. Zhang? Zhang Sheng?"

"yes……"

"Well, let him in."

"good!"