The platform that Byte Entertainment chooses to promote, the first is naturally the network platform under its own group.

Douyin, Toutiao, many long video platforms, etc., for a while, there were many promotions about the movie "The Wandering Earth" on the hot search list.

[Movie viewing guide during the Spring Festival holiday, why "The Wandering Earth" is a wise choice.

First of all, "The Wandering Earth" is 173 minutes long, "Magic City Fortress" is 107 minutes, and with the same ticket price, it is obvious that "The Wandering Earth" is more cost-effective.

Secondly, judging from the response of the media preview screening, the reputation of "The Wandering Earth" is better than that of "Magic City Fortress".

First of all, there is a lifestyle blogger with a huge following in Toutiao Daily, which is logically not professional film critics at all, and their fan base is mostly housewives and other older citizens.

It is a bit professional and inappropriate to use it for movie promotion, but when these lifestyle bloggers start from the 'cost performance', they instantly attract the attention of fans under their accounts, and then quote the word-of-mouth evaluation of some official media and authoritative film review media, which immediately makes these fan groups have a good impression of "The Wandering Earth".

[Dragon Kingdom sci-fi film showdown, "The Wandering Earth" and "Demon Capital Fortress" are stronger and weaker.

Protagonist: Dragon Kingdom Soldier (Wu Jin) + Calm and solemn decision-maker (Li Xuejian) + Digital Life Technology Engineer (Andy) VS Bangs crooked hat soldier (Lu Han)

Villain: Crystallization of human intelligence, artificial intelligence system MOSS under the iterative upgrade of quantum computers, nicknamed 'Little Moss' VS mindless aliens who occupy the advantage of weapons and still choose hand-to-hand combat.

Special effects: the ascent process of the space elevator car (video picture), the drone swarm vs. human fighter video, the moon blasting video VS the magic cannon (the low-cost figure looks textureless), the blister defense (Meitu App filter texture)

The plot core: The story of a community with a shared future for mankind in the crisis that jointly seeks to preserve the glimmer of life for the continuation of human civilization VS the story of the little people saving the world, and falling in love with the domineering female president by the way.

As soon as this article came out, it immediately resonated with the majority of netizens and viewers who had watched the two movies.

[Damn, this guy knows how to compare, my grandmother pouted when she saw the special effects of "Demon Capital Fortress", and "The Wandering Earth" is not comparable at all, shouldn't it be outsourced to college students?

] [In terms of special effects, I can still bear it, but the aliens have all hit the earth, and the magic capital has become a battlefield, and the coffee shop on the Bund of the Demon Capital is still open as usual, and the people inside are still drinking afternoon tea, which is so outrageous!]

[ Upstairs is right, this is the only movie I hope aliens will win!]

After the related comparison article was on the hot search, it quickly attracted a large number of netizens who had not yet watched the movie.

The comment area was filled with a large number of viewers' criticism of "The Fortress of the Magic Capital", which made many passers-by who originally planned to watch it retreat and instead bought the critically acclaimed "The Wandering Earth" movie tickets.

Byte Entertainment's publicity and distribution strength on the Internet is undoubtedly strong, but this is also inseparable from the excellent quality of "The Wandering Earth" itself, as well as the performance of "Demon City Fortress" as an opponent.

The publicity on the Internet has played a catalytic effect, allowing the audience who has watched "The Fortress of the Demon Capital" to vent their unhappiness on the Internet, and let the audience who are full of praise for "The Wandering Earth" promote it to passers-by on the Internet.

The goodness of "The Wandering Earth" is indispensable to the rot of "Magic City Fortress", otherwise it will not be able to set off a large-scale public opinion storm on the Internet.

Public opinion on the Internet is intensifying, and as the person in charge of the "Demon Capital Fortress" film project, Xu Lei naturally feels the pressure.

The first thing to bear the brunt of is the reduction in the number of films scheduled for "Magic City Fortress", and when he received the notice from several major theaters, the whole person was like a bolt from the blue.

The film was cut back on the second day of its official release, which means that not only is the theater side not optimistic about "Magic City Fortress", but the market reaction has almost ruthlessly sentenced it to death.

Not only that, but the audience's reaction, represented by the Douban score, also hit "Magic City Fortress" ruthlessly again after the media reputation and the theater schedule.

The ultra-low score of 2.5 points made Xu Lei, who had just opened the Douban software, in a trance.

[Rating: One star, out of five stars.]

Dragon Country's first love triangle sci-fi film, a romance drama dressed in a sci-fi shell, this is the worst sci-fi film that has been hacked.

Fighting aliens is just the appearance, and the essence is still that the domineering female president falls in love with me.

It's the end of the world, the actor can still take a vacation, and he is still busy talking about love, and the last thing he did before going to the battlefield was to confess to the commander.

What age is this, he still texts, and the text message has failed.

There are also noodle restaurants, dormitories, cars, computers, ...... All of them are the level of modern science and technology.

Aliens invaded the earth, and the magic capital turned out to be the only hope, completely without explaining what other countries were doing.

And the Gray Eagle Squad is the only hope for the Demon Capital.

The Avengers need dozens of superheroes to fight Thanos, and the responsibility of saving the world in this film will be handed over to three young people, you are more powerful than Iron Man.

Jiang Yang, as a soldier, kept his hair so long, which seriously insulted the image of the soldiers of the Dragon Kingdom. Are you sure you're here to fight? You're here for the draft.

If "The Wandering Earth" opened a door for Chinese science fiction, then "Shanghai Fortress" closed the door and pinched your head with the door!]

Is it really that bad?!

Xu Lei couldn't accept it for a while, and couldn't help but click on the page of "The Wandering Earth".

[Rating: 4 stars, out of 5 stars.]

"The Wandering Earth" single-handedly elevated Chinese science fiction films to a world-class level. This is not a cliché personal heroic adventure story, but a grand epic of all mankind!

However, the length of 173 minutes, the lack of interactive story lines, the slow pace, and the lengthy digital lifeline to dissuade passers-by are indeed flattering to movie fans and science fiction fans, but it is undoubtedly raising the bar for the majority of passers-by.

If there is a second part, I hope that the director and producer can improve the shortcomings of the first part.

——Expectations and blessings from a loyal science fiction reader in Dragon Country!]

Xu Lei slid on the page of "The Wandering Earth" for almost a minute, and then found this 'most critically criticized' comment.

Even so, however, the comment was more praise than criticism, and it was given four stars.

And the total Douban score of "The Wandering Earth" far exceeds that of "Magic City Fortress", reaching an astonishing 9.2 points among domestic films.

Xu Lei stared at the 9.2 high score of "The Wandering Earth", and remembered the criticism of "The Wandering Earth" in the previous comment.

I couldn't help but give "The Wandering Earth" a one-star review.

[It's boring, it's boring, I slept in the cinema for three hours].

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