Let you invest, you support half of the entertainment industry?

Originally, Xu Jiazhen planned to let +video be independent and self-reliant, but looking at Zhang Jun's pitiful appearance, he really couldn't bear it.

The main reason is that I have known this guy for too long, and unknowingly, I have become accustomed to such a pendant on my thigh.

What's more, Zhang Jun, as the person in charge of +Video's start-up, also worked hard and achieved great results.

You must know that start-up companies have the most complicated affairs, not to mention the fierce competition among video websites. The latter still gave up Penguin's bright future and defected to itself.

He had to help and support both emotionally and rationally.

In the final analysis, video is his industry after all, and he should help himself.

"Remember the rap competition show I told you before? Let's use this to take over. The name is "China Has Hip Hop". With the current situation of two or three big cats and kittens in the rap circle, the contestants will not It’s hard to find, so you can choose the mentor at your own discretion, and there shouldn’t be many artists who would refuse our invitation these days.”

Xu Jia gave an idea. It was not that he was overconfident, but that it was indeed the case.

Ninety percent of the people in the Chinese rap circle find it difficult to support themselves through music. Even those with over 10,000 fans are well-known rappers in the circle.

As for no artist being able to refuse Jiaxing, who are you kidding? Those artists are also eating from this bowl of rice. Why refuse if they are famous and profitable?

Besides, who doesn’t know that Jiaxing is now the dominant player in the mainland entertainment industry? Anyone who wants to take a bite out of the mainland entertainment market would have to be bold and ambitious.

Even artists from Xiangjiang and Wanwan would not be able to reach out if they offended Xu Jia severely.

If you don't want to eat this bowl of rice, there must be someone who wants to eat it. You have to make the blind guy half-dead so that you can eat this bowl of rice. Guess if anyone is willing to do this?

"A rap competition show? I'm worried that if something goes wrong and the bosses are unhappy, then it's a small gain but a big loss."

Zhang Jun still trusted Xu Jia as always, but when he mentioned rap, his brows still furrowed tightly.

The Chinese entertainment industry is no stranger to rap.

After all, Milkcha Lun started out as a rap artist, and singers born after the millennium will more or less give it a try, including Phoenix Legend.

But he had some idea of ​​how chaotic the underground rap scene was.

He was scared to do an idol talent show, and he was careful every step of the way, let alone a rap show that was not clean at all.

"Do you think those underground rappers don't want to come to the surface? In every song, there is either a car or a banknote, or a guy who is a horseman. After entering Vanity Fair, he is like a rat in a rice vat. I am not afraid of them being disobedient."

Xu Jia sneered and had already made arrangements, "When the time comes, a management company will be set up to manage them. All the disobedient players will be eliminated early. To put it bluntly, it's not up to us to edit the recordings or broadcasts."

"As long as you grasp the right timing, these guys can create a lot of benefits. Have you noticed that truly popular variety shows will definitely lead to trends, such as "Occasionally Trained" and "Produce 101" are all idol culture, just a boy group. Girl groups, if there are similar programs in the future, it will be difficult to surpass the founders, and rap culture is the trend I plan to promote next."

Rather than being his main recommendation, it is better to say that it is a gift of the times.

As various types of music are gradually becoming accustomed to the public, the music industry is gradually calming down and is in need of fresh blood.

As the bottom of the music contempt chain and a niche in China, rap has become this new blood.

First, the threshold is low enough that people can participate without too much musicality, and it is suitable for all people to participate. Second, it is fresh enough that the public does not know much about it. Third, it is avant-garde enough and has strong enough appeal to young people.

After all, shouting "Mai" can make you popular, so why can't you rap?

It’s just that no one in the previous life expected that this trend would come so quickly. Even before the rap industry’s butt was wiped clean, people all over the country were looking at it. It made a big joke, and naturally everyone had to punish it. .

This time, Xu Jia took the lead in playing chess. It was his turn to cook and eat first.

At least letting him cook it will at least ensure that the meal won't go bad and everyone can have a good time.

Even though Zhang Jun was used to Xu Jia's extraordinary talent, he still sighed: "You are such a monster. If I hadn't been right in front of you and knew that the company had no plans for this show, I would have definitely thought that you were too early." That’s it.”

"With this arrangement, the program has not yet been approved, and it feels like you have seen it before. It is so well-organized."

Every aspect was taken care of, including the players’ personalities and subsequent management.

Zhang Jun could only be grateful that he was on the other side's side.

"It turns out that not everyone can do it. It seems that I should keep a low profile in the future."

Xu Jia agreed without any humility. How could he get involved in the entertainment industry if he was not thick-skinned? How to compete with giants like Penguin and Alibaba?

Each and every one of them claims to be a moral model. Do the good people in this world suffer a lot?

Anyway, he has never been idealistic, nor is he a saint. He is just an ordinary person who wants to protect himself and the people around him. At most, he can only ensure that he does not harm others.

Otherwise, in this world, if you want to climb up, if you don’t step on others, others will step on you. You may not be able to escape even if you stand still and lie flat.

Zhang Jun and Yang Tianzhen's eyes were filled with envy. It was really infuriating that people were so different from each other.

They usually work on a project and rack their brains but can't come up with anything, but here Xu Jia always comes up with it easily.

After "Produce 101" ended, Yang Tianzhen fell into a temporary hiatus in addition to Yang Chaoyue's career, and immediately became interested in the hip-hop culture proposed by Xu Jia.

She has always been a person who has a good sense and sensitivity to trends. Jiaxing's "Talk Show Conference" was very popular with her. It can be said that this is one of the main reasons why she took the initiative to join Jiaxing.

"If according to what you said, rap may become popular, then hip-hop culture will probably also set off a trend. There are too many things that can be done in this."

"Clothes, short videos, variety shows, all aspects will be affected," Yang Tianzhen said thoughtfully.

She trusted Xu Jia's judgment, and naturally planned the blueprint for the hip-hop trend in her mind. Her tone gradually became excited: "If we can succeed in the bet, we can not only seize the opportunity, but also make a lot of money." .”

Anything involving popular gadgets means that it is a gold mine that needs to be developed urgently.

Now that Xu Jia has cleared up the fog, the gold mine is right in front of them, waiting for them to dig it. Who can not be excited?

Unless Xu Jia guessed wrong, given the former's record, the chance of guessing wrong would be even lower.