Let you invest, you support half of the entertainment industry?

"Of course, otherwise why would I waste so much time talking to you about a variety show project? Since you are so interested, I will leave this project to you. It just so happens that you and Zhang Jun are working together."

Xu Jia is very satisfied with the performance of the two. It is short-sighted to limit one project or one artist.

Only by thinking divergently and learning to think from point to point can you truly be a qualified helmsman in his eyes.

"According to what you mean, we can also do other types of competition programs. As long as the audience is wide, there is nothing we can't do."

Yang Tianzhen was broken by Xu Jia's statement, who said that variety shows must be about singing and dancing.

The original popularity of "If You Are the One" was precisely because of finding a different approach.

Zhang Jun followed suit and said, "Basketball, rock and roll, hip-hop, etc. can all be done, and other TV dramas are also quite popular."

"Basketball is okay. Our country still has a large basketball population, and a large proportion of teenagers. As long as the rhythm of the game is good, the results should be quite good."

"For rock music, you can have a band as the core, but the results will definitely not be as good as rap. After all, it has been popular for a long time. Besides, it is difficult for those who play rock music to be as obedient and cooperative as rappers."

Xu Jia nodded and agreed. These two genres are actually "This Is Slam Dunk" and "Summer of the Band". They are said to be innovative, but in fact they are still going around in circles.

As for those who play rock music and are disobedient, there is nothing you can do about it. The culture of this circle is here, and if there is a certain audience and market, you can still make some money, so naturally you will not give up for five buckets of rice.

This is different from the situation in rap. Hip-hop has not taken deep roots in China. Although those rappers talk about realism, things related to wealth and sex, such as cars, money, and horses, are also things that are valued in the circle.

They are really not playing tricks at all, they obviously like money, they have been hungry for too long, and they have never seen any delicacies. If Jiaxing has a little cake, they are eager to go up.

"Don't just do these programs online. Remember, what we do is not a variety show, but a culture. Just like a talk show, we not only have to do a good job in selection work, but also cultivate relevant markets offline. Only the entire When the market becomes active, we can earn more.”

"For example, in music festivals, rap and rock can be held. If we do this well, will it be convenient if there is any need to link up in the future? This group of people is also firmly grasped by us. As for basketball, offline Games, organizing grassroots players to play games, and going to university towns are all ways to do it.”

"Find ways to spread our influence into the daily lives of young people. It's us when it comes to music festivals, and it's us when it comes to offline basketball games. How could they not become our fans?"

When Xu Jia said this, he thought of those three years and lowered his tone: "Of course, all this is based on word-of-mouth. Although we have experience in talk shows offline, we still have to move steadily and step by step. If it’s too big, it’s easy to pull off the eggs, so I’m only doing this in the core area at the moment, less but better.”

Although everything seems to be thriving now, he knows how seriously the domestic offline industry will suffer in those three years.

Now that I am recovering from weakness and becoming strong, I am afraid that there will be less blood flow by then.

What Xu Jia can do is to make a move in advance, build the brand first, and take it step by step slowly. Anyway, what the industry needs most is precipitation.

"Yes, we understand."

Zhang Jun and Yang Tianzhen looked at each other, both of them completely convinced of Xu Jia's talent.

Following a boss like this makes people love and hate him at the same time.

What they love is that they can always lead in the right direction every time and have no burden on their shoulders. What they hate is that with such a boss, there is little room for them to perform. of loss.

…

The next day.

The night of the "Produce 101" finals came to an end.

But the impact has just spread.

The number of people online at the live broadcast reached 70 million, and there were 300 million valid votes for the first place. The number of new members brought to + Video exceeded 6 million, and the advertising revenue alone exceeded 100 million that night.

As for the debut Rocket Girls 101 team, the team's business contract has exceeded 800 million. It is foreseeable that the players and the agency behind it are making huge profits.

Among them, Yang Chaoyue is undoubtedly the number one on the cliff.

Not only did the program itself benefit, the activity of software such as +Video, Douying, and even Weishi and Bibo increased significantly. The entire Internet was discussing "Produce 101". The traffic in Hengdian exceeded the peak that day, and support items and peripherals related to the program were sold. A total of 60 million.

There is a meaning behind this, that is, the program producer Fang Jiaxing is really the ancestor of variety shows.

A variety show can not only make you full, but also benefit a lot of people in the entire food chain.

To maximize traffic and popularity, look no further than Douying, a short video software established last year. This year its installed base has exceeded hundreds of millions, and more than 60% of the credit goes to Jiaxing.

It can be said that Zhang Mingming’s decision to invite Xu Jia to settle in Douying and become a shareholder and consultant has become a success story that is talked about in the shopping mall.

As for Xu Jia, his influence has also exceeded the entertainment industry itself, and he is regarded as the leader among young entrepreneurs.

"Mr. Xu, we at Weishi can also ask you to be a consultant. It's not impossible to talk about the shares. Why should we focus on cooperating with Douying? Compared with Byte, our Penguin is truly suitable for your Jiaxing resources. "

Yin Yu made a special call, saying he wanted to poach Byte.

"Haha, I can't help it. Who asked Mr. Zhang from Byte to find me first? Everything must be done on a first-come, first-served basis. Next time, next time there is a similar event, I will definitely call Weishi." Xu Jia said perfunctorily.

It was because he was too suitable that he didn't dare to cooperate with Penguin.

Are you kidding me? How can he know the virtues of a penguin?

Seeing the joy of cooperation, I am afraid that I don't know how to swallow Jiaxing secretly.

There is no company that can join the giants that is not greedy.

As soon as Yin Yu hung up the phone, the backfoot king also called in.

"Hahaha, congratulations, the playback volume of "Produce 101" has broken the record. You Jiaxing may have made a lot of money this time. I am jealous of the traffic of Rocket Girls 101." Wang Shicong couldn't hide his excitement in words.

He is now extremely lucky that he was the first to win the title sponsor of "Produce 101" at a premium. As the show was broadcast, his Panda live broadcast data also increased, and he also signed several artists who were eliminated from the show. Full of heat.