Quick Transmigration Goldfinger Trialist

Huixian Comprehensive Snack Factory, the factory director's office.

After waiting for nearly a week, Ding Yun waited for those employees who failed in the sales promotion this time to come back, and once they arrived, he called them over to start a meeting.

"Let's talk about each other's situation. I want to summarize your situation and consider how to deal with it."

Ding Yun didn't get a lot of information, so he had to listen to their respective experiences first, as well as feedback from customers in areas with poor sales and low evaluation.

Then look at it together and consider it.

"Boss, the situation in the area I'm in charge of is like this. There are many vendors selling nuts and preserved fruits in their area, and their prices are much lower than ours. Even though the taste may not be as good as ours, but they Also used to eat locally sold.

Although other snacks can be sold, the amount sold is very small, and most people think it is expensive, so the big shops in the provincial capital are a little better, and the smaller places can't sell them at all. high.

After investigation, I found that their average salary is much lower than ours. Even the average salary of residents in the provincial capital is only about 60 or 70 yuan. I think this may be more important. One factor, if we can lower the price, maybe we can salvage some of the market a little bit. "

“But it’s too expensive to ship things over there.

It's hard to lower the price! "

Soon, Rong Long, who was in charge of Yunhe Province, took the lead in talking about his situation and his own analysis.

Immediately afterwards, Zhu Guifang immediately analyzed and said:

"Boss, the situation in the area I'm in charge of is different from that of Lao Rong. The situation in my side is mainly that everyone says the food is not tasty and doesn't suit the taste.

To be honest, I was really weird at first.

Because the things in our family are only considered expensive, and few people would say they are not delicious, so I have some doubts whether they want us to lower the price or something, so I said this specially, hoping to lower our wholesale price.

But then I did some unannounced visits.

Only to find out that what those malls said was true.

Most of the snacks produced in our factory don’t seem to suit the tastes of the people there. Most of the people there don’t like sweet things very much. They think our preserved fruit tastes too sweet. Only dried apricots are more suitable for their taste, and they find other preserved fruits too sweet and greasy.

They don't particularly like cakes either, only some older people with bad teeth are willing to buy them, and some children are willing to buy them, but ordinary adults rarely buy them.

The same goes for jerky, they don’t like it very much, saying it’s too sweet, and only the spicy ones sell well. "

"So the result of my preliminary analysis is that the main reason for the poor sales over there is still the taste of the snacks. Our locally produced snacks may be more in line with our province and the nearby ones are affected by our province, or in other words, they are different from ours. The tastes of several provinces are somewhat related to each other, but in places farther away, there may be certain differences in taste.

Our preference here is sweet, or salty and sweet, or even sweet and spicy. Even if it is spicy, it should have a little sweetness when it is slightly spicy.

But it tends to be salty and spicy.

Or fresh and salty, it should be okay! "

After she finished speaking, Zhang Hongli was next:

"Boss, the situation on my side is somewhat different from the situation on both sides of them. My situation on my side is more similar to a composite of their two situations.

That is, the income is not very high and the spending power is low, the taste may not be very suitable for them, and the area I am in charge of has a lot of fruits, although it cannot be said that there are fruits from all over the country, but secondly Thirty kinds of fruits are enough for them to eat daily, so they have no interest in preserved fruits.

On the contrary, they still like nuts, but they feel that the taste of nuts is a bit heavy, and they prefer to eat nuts with a lighter taste. In addition, people on their side seem to get angry easily, and some salty and spicy things are not sold at all. If you don't go out, sweet things are not very easy to sell, but the taste is weak, and they advocate the original taste.

Another strange thing is that the slightly bitter snacks sell pretty well there. "

"Boss, the situation on my side is still a bit different from theirs. The situation on my side is not because their income is lower, nor is it because they don't like the taste of our snacks, but mainly because they don't like the types of our snacks. I think our snacks are too vegetarian.

He also said that our jerky and floss are too stingy.

You have to have big chunks of meat to eat it.

I think there may not be much room for improvement on this point, but it is very suitable for us to build a snack branch factory there that specializes in the production of meat products such as dried meat floss.

Because the price of meat over there is much lower than ours. "

...

Following the talks and summaries of the dozen or so salespeople present, Ding Yun finally got a general understanding of the situation in each region. The main reason for the poor sales is nothing more than either being too expensive, or not liking the taste, or not liking the variety or taste. Should still be the core element.

Because the taste is really good.

Especially popular words.

Even if the price is more expensive, there will still be people who are willing to spend money to buy it. This is like the nearby food store. If you want to really gain a foothold, you must either buy it cheaply or have a good taste. It is neither cheap nor good.

None of them can survive.

Compared with the cheap ones and the good ones, the ones that last longer must taste better, especially as everyone's income gradually increases, the latter's advantages are also increasing.

Food is the most important thing for the people, after the stage of food and clothing.

What everyone pursues is always taste and service.

They are mainly wholesale and have nothing to do with service.

So the core issue is only the taste.

But there is another problem with taste, that is, different people have different tastes, and the general tastes of people in different regions are also different. People in some places like sweet, people in some places like salty, and people in some places like salty. People in some places like spicy food, and people in some places pay attention to the taste of light and mild, or pay attention to the taste of light and delicious.

Geography will affect personal taste, environment will affect personal taste, personal physical fitness will affect personal taste, and family parents will also affect personal taste.

There is no one food or snack.

Can be liked by everyone.

Even if rice and flour are the staple food, some people only like rice and dislike flour, or some people only like flour and dislike rice. This is not only related to the region, but also related to cultural and genetic inheritance.

Culture has conditioned them to eat certain staple foods.

The habits passed down for thousands of years have made them genetically remember which staple food they like.

The content involved and the things to be done in this aspect are quite complicated, so Ding Yun hadn't considered it before, but now it's time to think about it, because if this problem can't be solved.

Then this will doom them to be confined to the region.

Difficult to go to the whole country.

Let alone going to the world.

"I already understand the problem, and then you can rest temporarily, or you can continue to cultivate the relatively remote small counties below the nearby provincial capitals.

As for other issues.

Please wait until I find a solution. Well, let’s adjourn the meeting for the time being. In addition, General Manager Du and your workshop directors. Next, I hope that you will take full control, or manage the factory. Don't make any big mistakes.

Because I may not stay in the factory or the local area for a long time in the future, I need to go to various places for inspection, so I can only trouble you.

Now the meeting is over..."

After figuring out the reason, Ding Yun naturally didn't need to continue wasting time on the meeting. He quickly explained the next arrangement and dismissed the meeting directly.

After the meeting ended, Ding Yun hurried back.

Start preparing for the trip.

Since the core problem is taste, the first thing she needs to solve is of course the taste problem. Not pursuing snacks must meet everyone's taste, but it must meet the taste of most people in each area.

And want to meet the main tastes of different regions.

Go to that area to explore and taste the regional cuisine.

It is very necessary.

After some preparations and explanations, Ding Yun set off on time the next morning. She didn't immediately go to the areas whose tastes didn't match her snacks. Instead, she planned to visit a few nearby provinces first. To make appropriate adjustments, it is better to simply take into account all provinces and cities. Although people in several nearby provinces do not have much opinion on the snacks in their factories, there must be differences in taste between provinces and provinces.

Take a look and make some tweaks.

It can also improve the competitiveness of their snacks.

At the same time, the culinary teachers and ingredients selection teachers in the Almighty Chef God Training Space also specially assigned a long-term assessment task to Ding Yun because of this incident. This assessment task is that she needs to select from all over the country. The best ingredients for making a certain snack or a certain flavor of snack.

Of course, the selection is the task of the food selection teacher.

The task of the culinary teacher is to ask Ding Yun to prepare snacks that meet the tastes of the people in that area according to the people in different areas, and the time should not exceed three years.

Once the task is completed, they will recognize Ding Yun.

Can become a master chef.

It is only one step away from the Almighty God of Cooking.

Therefore, Ding Yun naturally started his national investigation with these two long-term tasks.

Every time she goes to a place, Ding Yun will first taste some snack shops and even restaurants recommended by the local residents in this place. After she has a general understanding of the taste preferences of the local residents through these snack shops and restaurants, she will have a taste of the snacks produced by her home. Make adjustments.

And without the help of a food batch cooking machine, I made a batch of snacks with new flavors, distributed them to local residents, and listened to their opinions along the way.

If there is a more unified opinion.

Then make adjustments.

Stop and go like this, and every time a new formula is adjusted, the formula will be sent back to the snack factory in time, so that when the snack factory adjusts the supply according to the area where the new formula is located, the sales scope of the snack factory and Sales channels have also been gradually expanding following Ding Yun's footsteps. In addition, various snack food branches are also opening outside in time.

For example, the best production area of ​​a certain fruit is in a certain area, so in order to make the taste of this dried fruit better, Ding Yun naturally needs to open a production line dedicated to that type of dried fruit in that area .

This will not only make their dried fruit taste better, but also reduce the cost to a certain extent.

The price of fruit origin is not cheap anymore.

Where can I find a cheaper one.

So, although Ding Yun is not in the factory, the branch factories of the factory are constantly expanding. The taste and cost of snacks in the factory are also slowly increasing and decreasing. The taste is improved while the cost is reduced.

Three years later, Ding Yun finally got stuck by taking advantage of the time difference in the space, and finally completed those two long-term tasks. It can no longer be called a snack factory, but it can be called a large national retail food group.

The major branches are almost all over the country.

As for the price!

That is, Ding Yun's age on her ID card is only twenty years old, but with the time she has experienced in the space, her actual age is already over thirty years old. Even though she usually pays attention to maintenance and conditioning her body, now Looking at her appearance, she is indeed slightly older than a normal twenty-year-old girl.

If there is a child born every few years, the doctor may suspect that the child is obviously in his twenties.

Why is the test result more like that of an advanced maternal age?

However, Ding Yun didn't care about these. After completing the tasks and goals, she hurried back to the main factory with a small amount of tasks, and officially started to merge these factories into a group, and according to the management personnel in the major factories Credit fault for the past few years.

Carry out large-scale personnel adjustments and promotions.

Even dismissed.

In addition, wages are raised and benefits are improved.

And this is just a part of what Ding Yun was going to do. After she made these changes, she also made another semi-finished plan that had been prepared for a long time, but was never implemented because the previous conditions did not allow it.

officially on the agenda.

What does that mean?

What Ding Yun sold out in large quantities at the beginning was not actually snacks, but those semi-finished potato shredded cakes, radish shredded cakes, lotus root cakes and other things. Later, she also sold dumplings and glutinous rice balls. These are her small shop.

The original main business.

The reason why they didn’t sell those after opening the factory was mainly because there was no decent cold chain logistics at that time, and not all shopping malls or all households had refrigerators, and refrigerators were even considered a rare item.

these realities.

It is very unfavorable to the sale of semi-finished products.

It doesn't matter if you open a small shop locally and sell it to the neighbors in the street. Once you want to sell it to the whole country, no, let alone sell it to the whole country, it is very difficult to sell it all over the province. The cost Also tall, definitely a thankless task.

But now not only the transportation situation is better, Ding Yun also has branch factories and distribution channels in various places. Under such circumstances, it will undoubtedly be much easier to build a new factory and sell the things in the new factory.

Frozen semi-finished products may not be very popular now.

But the future output value is still very high.

Moreover, it is not difficult to develop in the direction of ice cream or even frozen fresh food in the future.

Overall, the prospects for development are broad.

Even though it may not make much money now, and even the initial investment is still large, Ding Yun is willing to seize the market first, at least to spread the brand's reputation.