Rebirth 2008: I Can Make Money Reading

Chapter 296 The International Situation of Aluminum Alloy Automotive Sheets

The announcement of the company's talent training plan has aroused enthusiastic responses among all employees, especially among new employees.

For master's and doctoral graduates, of course they want to set up their own projects. If they can't do it alone, they have to find someone to build a team.

In the evening, masters and doctors who plan to set up freelance projects visit dormitories and find like-minded people to join the team. Usually, they first find people from the school or new colleagues they met recently.

The idea of ​​a small number of people is to enter the old project, with less pressure, led by experts, able to learn knowledge, and more stable.

Most people want to join the seven major projects of industrial robots, sensors, new energy, 3D printing, high-temperature coating, high-strength steel, and advanced mechanical software. New projects have great opportunities for improvement.

But some graduates still want to make a breakthrough. If they succeed, they will gain more, but the possibility of failure will be greater.

Wang Zhengchuan, a Ph.D. from Shanghai Jiaotong University, approached Mei Jie, a Ph.D. from Harbin Institute of Technology. The two planned to cooperate on freelance projects, and then they would find a few like-minded master students to gather in a dormitory for discussion.

A master asked worriedly: "Boss Wang, if we set up a project, how much money will the company give? How much dividends can we get after success?"

Wang Zheng said: "Don't think about dividends first. According to the chairman's temperament, the company will not treat us badly. It is better to do some research projects, whether they can pass the review, and project research funds. I think that in the company's situation, we Don’t worry, a few million is definitely no problem, tens of millions is a bit difficult, and over a hundred million is impossible. The company has a site, resources, and we don’t need to pay extra wages. Many things don’t cost money. I think a million Enough to spend."

In the free project approval document for talent training announced, it is very clear that the project team needs to purchase parts and components, which can be applied from the company, but the cost has to be included in the project. Others, such as site fees, machining fees, water and electricity fees, etc., can not be accounted for by companies.

"It's great to have one million scientific research funds. My mentor, applications for hundreds of thousands of scientific research funds have to go through layers of review."

"The situation in schools is different from that in enterprises. Besides, there are not many companies as rich as our company. Our company's scientific research environment is really good. I guess what the chairman means is that even if we spend money, we must cultivated,"

"Speaking of the scientific research environment, our company is really great. There are not so many twists and turns. We can get what we want and have advanced equipment. Foreign scientific research institutions may not be able to match it. Everyone works hard for rewards. Raise the level, if you are not satisfied, go to the chairman."

"To be honest, freelance projects are not so easy. I still want to engage in drones. Hey, by the way, if there are repeated project declarations, how will the company deal with them?"

"We shouldn't be allowed to engage in duplicate projects, which waste resources and can be merged together, or the winner is king, and the ones with poor plans are eliminated."

"Although the freelance project does not say that there is a limit on the number of people, if there are more people, then the project must have social value and be able to create profits for the company. Otherwise, the company will spend money in vain and support us in vain.

According to the company's advocacy, if there is no suitable project, it is best to brush aside the company's project and help the company solve some technical problems. "

They still need to train for more than half a month, and within a week after the training, they have to submit the project plan, and the time is very tight.

If there is no suitable project, then you have to enter the company's new project.

Like Wang Zhengchuan's team, there are many others who are discussing the establishment of freelance projects, but there is really no way, so they have to accept their fate.

...

Xinghai Group, an old company.

Mu Yang has not moved to the headquarters base to work, he will not move away for the time being, other high-level executives are also working in the old company.

The personnel of the technical department basically moved to the headquarters base. The Xinghai Building has not yet been put into use, so the office space is placed in the laboratory building, which is also convenient for experiments.

This morning, the executives of Chinalco visited Xinghai Group's aluminum alloy production base and were shocked by the advanced production lines of Xinghai Group.

Moreover, the land of only 200 mu is enough to arrange an annual production of 200,000 tons of aluminum alloy automotive panels.

The same aluminum factory with an annual output of 200,000 tons is estimated to have a factory area of ​​500 mu of land.

The Xinghai Group's aluminum alloy factory has a compact site. First, the raw materials occupy a small area and can be digested quickly. Second, the inventory is very small, and the production can be shipped within five days.

Chinalco intends to buy Xinghai Group's production line, but Muyang does not sell it!

Not for sale!

How can a company's core technology be sold.

Chinalco executives were embarrassed and knew it was impossible.

Speaking of Chinalco, I have to talk about the world's largest aluminum producers. Currently, they are Goose Aluminum, Rio Tinto Mining Group, Chinalco, Alcoa, Hydro, Canada DA Aluminum, etc., each of which produces about one million tons of aluminum In terms of level, among the top ten, Hua Guo occupies five seats.

At present, the highest annual production capacity is Goose Aluminum, which is close to 3 million tons.

Domestic aluminum factories mainly include Huaguo Chinalco, Nanya, Jianmei Aluminum, Feng Aluminum, New Central Asia Aluminum, Xingfa Aluminum, Nanshan Aluminum, Jingge Aluminum, Hongqiao, etc.

Xinghai Group purchases aluminum ingots from Chinalco and Hongqiao Group in a ratio of 3:2, with Chinalco being the bulk.

The former is state-owned and the latter private.

Chinalco is the largest, the largest alumina producer in China, and the largest producer of primary aluminum in China.

Chinalco's 2010 operating income was 200.3 billion yuan, with a profit of 2.7 billion yuan. Among them, the revenue of the aluminum industry is about 50 billion yuan, and the production of aluminum is about 2.5 million tons.

The number of employees has reached more than 100,000. The profitability is really not good, but it is not easy to make a profit.

Hongqiao, the next domestic private aluminum giant, has not yet reached a production capacity of five to six million tons. Last year it was only 960,000 tons, but its profit margin is much higher than that of state-owned enterprises.

The energy consumption of electrolytic aluminum is of course electricity!

Chinalco uses electricity from the grid company, while Hongqiao runs its own coal-fired power plant and builds its own grid. It is a complete link from power generation, power supply to electricity sales. It breaks the monopoly of the grid company and supplies nearby residents and enterprises in addition to its own use. , Because of this integrated model, there are few intermediate links, so the sales electricity price is 30% lower than that of the State Grid.

This is also the case, plus the management team is not as bloated as Chinalco, and the profit per ton of aluminum is several times that of Chinalco.

Last year, the national electrolytic aluminum was about 17 million tons, and the market aluminum price was 15,500-18,000 yuan;

The price of aluminum ingots is not much different this year, the lowest has dropped to 14,500 yuan, and the highest is still 18,000 yuan.

This price is very good. In 2008, the surplus of electrolytic aluminum was expected to reach 500,000 tons, and the production cost of electrolytic aluminum was between 15,000 yuan/ton and 17,500 yuan/ton, while the price of electrolytic aluminum was only 13,400 yuan/ton , The industry suffered serious losses.

It is really not profitable to sell aluminum ingots or low-end aluminum materials, and only the Xinghai Group or imported aluminum alloy automotive panels are so profitable.

The price of 6009 aluminum alloy automotive plates sold by Xinghai Group to various automobile factories is 34,500 yuan/ton, and the price of 6010 is 37,000 yuan/ton, which is 1,000 yuan/ton lower than the import price.

Aluminum ingots are smelted into aluminum alloys. The comprehensive cost of Xinghai Group is about 20,000 to 21,000 yuan.

The domestic aluminum capacity is overcapacitated and the technology is backward. The major domestic aluminum smelters did not expect that Xinghai Group would develop and produce top-notch aluminum alloy automotive panels.

This was also yesterday when Chinalco's senior executives came to the door in person. Otherwise, the senior executives of a group with an annual output value of 200 billion would have too much face and would not have visited in person.

However, Xinghai Group is a customer, and it purchases 200,000 tons of aluminum annually, which may reach hundreds of thousands of tons of aluminum in the future, and also purchases other non-ferrous metals.

In addition to the aluminum business, Chinalco also has a lot of other non-ferrous metal businesses.

Today, Xinghai Group also exports aluminum alloy panels for automobiles. Even if Chinalco is a large company, it can only bow down.

Mu Yang just smiled lightly at the flattery of Chinalco's executives. Now, Xinghai Group's aluminum alloy automotive sheet business is in trouble.

Xinghai Group began listing aluminum alloy automotive plates in April and exported them in May.

International manufacturers of aluminum alloy automotive sheets did not realize that there was a strong competitor in the market until May.

These manufacturers are mainly Novelis, AluNorf GmbH, Aleris, Constellium, Hydro Aluminum, ALCOA, etc.

Novelis (Novelis) was founded in 2005 and was separated from the aluminum manufacturer Alcan, but at present, Novelis is a wholly-owned subsidiary of Asanguo Aluminum Industry Corporation, headquartered in Atlanta, the beautiful country, in There are 33 factories in 10 countries around the world.

This year, Novelis' revenue in the first half of the year was US$5.5 billion. It is the world's largest aluminum alloy auto sheet manufacturer.

It can be said that the biggest competitor of Xinghai Group is Novelis.

In the field of can materials, Novelis is the world's largest supplier of aluminum beverage can materials and the world's largest recycler of waste beverage cans.

Moreover, it is still an enterprise of the Three Kingdoms of Afghanistan. Although this country has various disadvantages that are not as good as Huaguo, it also has its strengths.

In 2010 last year, because the company was optimistic about the market prospect of aluminum alloy auto sheets, it planned to invest 600 million U.S. dollars to increase the aluminum alloy auto sheet factory. At present, it has invested 200 million U.S. dollars, and plans to invest 120 million U.S. dollars next year to build Huaguo No. 1 in Changzhou. A continuous heat treatment line for automotive aluminum sheets.

Unexpectedly, more than half of Porsche's orders were taken away by Xinghai Group!

For a long time, Novelis has maintained good cooperation with Porsche, but now it purchases aluminum alloy automotive panels from a Chinese company!

Why?

Just because the price is a little cheaper than them?

What about material performance and quality?

Novelis executives don't quite believe it, but after the mechanical performance test in the laboratory, all aspects of the data are much better than their aluminum alloy automotive panels, such as key properties such as tensile strength and elongation.

At this moment, Novelis executives realized that the wolf is coming!

Anything can be faked, except the material performance.

Moreover, the planned investment in Huaguo is about to go to waste.

...

July 20,

The public relations department of Xinghai Group received a business visit letter from Hydro Aluminum Company and forwarded it to Muyang.

Mu Yang was a little curious, so he read the Chinese and English business visit letters printed out by the PR department.

"Dear Mr. Mu Yang, Chairman of Xinghai Group,

Hello!

We are Hydro Aluminum Company, founded in 1905, with a revenue of NOK 78.818 billion (US$8.11 billion) last year and 20,000 employees worldwide. In the field of automotive aluminum sheets, our market share is second only to Novelis...

In view of the status of you and Xinghai Group in the business world, Aasheim, the president and CEO of our group, would like to visit you in the near future to deepen the contact and friendship with you. We would like to preliminarily set the date from the end of July to the beginning of August , the specific time can be arranged by you, please contact me for related matters, and look forward to hearing from you. "

After reading the contents of the email, Mu Yang paced back and forth in the office thinking.

Visit my company and plan to cooperate?

Mu Yang frowned, feeling a little different, what did Asam want to do, to visit him in person?

Really cooperation?

Of course he knew about Hydro Aluminum, but he didn't know about Asem, and he certainly hadn't seen the man.

At present, Xinghai Group has not seized the foreign business of Hydro Aluminum Company, but it will soon.

Mu Yang thought about it for a while, but still replied to him, agreeing to give him an opinion.

He came all the way to Huaguo, full of sincerity.

Regardless of Novelis or Hydro Aluminum Company, Mu Yang didn't believe it.

Novelis has almost 50% market share in aluminum alloy automotive plates. It is the boss, and it is impossible to cooperate with Xinghai Group.

It is also impossible for Xinghai Group to cooperate with Novelis, there is only one boss.

When Xinghai Group did not enter the aluminum alloy automotive sheet, it did not expect that a company in a country whose economic strength is far behind Huaguo would develop and produce aluminum alloy automotive sheets with excellent performance. Although Novelis previously belonged to Canada Aluminum Corporation of China.

ten days later,

Mu Yang sent a car and staff to the airport to pick up Asem, and met Asem and his group in front of the old company office building.

Assam is about sixty years old, with blond hair and thin body. He is very happy to see Mu Yang.

"Hello, Mr. Mu, I have wanted to meet you for a long time."

Mu Yang shook hands with Assam and said with a smile: "Hi, Mr. Assam, and everyone, welcome to Huaguo, welcome to Xinghai Group."

"Mr. Mu, your English is very good. This should be the fifth time I have come to China. This time, I want to cooperate with the Xinghai Group in business." Assem smiled gently. He opened the door of the company, "I heard that Xinghai Group has already built a skyscraper, has it not been put into use yet?"

"This is the old site of our company, and the new company building has not yet been put into use."

After greeting the visitors, Mu Yang took them to his office for a while.

Asam plans to visit the Xinghai Building, and Mu Yang also satisfies him.

Ten minutes later, Assem stood in front of Xinghai Building, gave Mu Yang a thumbs up, and said at the same time: "This is just like Xinghai Group. To be honest, when I just arrived at your company's old site, I thought we came by mistake. place."

Before Assam came to China, he must know about Xinghai Group.

After visiting the headquarters base of Xinghai Group, Asem said sincerely: "Mr. Mu, I came to China this time mainly to visit your company's aluminum alloy automotive sheet factory, and to know how far we are from your company. How did Fang produce the world's advanced aluminum alloy automotive panels, and then confirm what kind of cooperation, of course, my request may be too much, I don't look at the core things."

Seeing his expression, Mu Yang was silent for a while, neither agreed nor refused.

Assam was stared at by Mu Yang, smiled, and said calmly: "From now on, our company has very little conflict of interest with the Xinghai Group, and the main opponent of the Xinghai Group is Novelis. The aluminum alloy automotive plate has been tested, and it is very good, better than Novellis, it can be said that it is the first in the world.

However, Xinghai Group is a Huaguo company. Both EN and Pretty Country are hostile to Huaguo's high-tech companies and are unwilling to rise to the rise of Huaguo's companies. They will impose high tariffs on Huaguo's high-tech companies to protect local companies.

In this way, even if Xinghai Group has aluminum alloy automotive plates with excellent performance, it will not be able to enter the European and American markets. Maybe it has not been restricted yet, but I believe that this day will not be too far away, unless Xinghai Group only wants to occupy a small amount overseas market only. "

After listening carefully, Mu Yang agreed with what Assem said.

Xinghai Group has no background and strength overseas, so it is very difficult to open up the market. Currently, the products sold overseas are all through trading companies.

Overseas companies are currently being formed, and the progress is not very fast.

Mu Yang wasn't afraid that Assem could steal anything. The core of the aluminum alloy factory was the process and equipment, and he couldn't see it either.

"Of course, I'm just going to take you to have a look." Mu Yang smiled.

Assem got the promise, and reached out to shake Mu Yang's hand: "I believe that we will have a win-win cooperation."

half an hour later.

Mu Yang took Asem and others to the company's aluminum alloy factory, and went through three security checks.

The strict secrecy measures surprised Assam and others.

From the outside, the aluminum alloy factory of Xinghai Group is not much different from other aluminum factories, except that the greenery is more beautiful and the factory buildings are newer.

But after Assam and others walked into the factory, they walked on the safe passage four meters above the ground, and they were shocked when they saw the very advanced automation equipment.

"Mr. Mu, are these equipments developed by your company? As far as I know, other aluminum factories do not have such advanced equipment."

"Yes, all of them are independently developed by our Xinghai Group. How do you feel about comparing them with your factory?"

Asem had to face this reality, and directly admitted: "To be honest, there is no comparison. I finally know why you can produce and develop the world's number one aluminum alloy automotive plate, including lasers and secondary welding machines. , Your entire company’s equipment is very advanced.”

The three attendants brought by Assam, including an aluminum alloy expert, were also shocked.

Assem asked again: "It's so advanced, what's the failure rate like?"

"Since the operation started, there have been no major problems, because I haven't been to this factory for a long time. I don't know about minor problems, and our engineers can solve them by themselves."

"Why?"

"If there is a big problem, only our chairman can solve it, because he designed this production line." Secretary Luo Zhize helped translate, and he knew what it meant by looking at the chairman's eyes.

Assam and his entourage were stunned for a moment, then they gave Mu Yang a thumbs up: "Genius!"

Assam's previous hesitation disappeared all of a sudden. He came to China for cooperation. They couldn't compete with Novelis, but if they cooperated with Xinghai Group, it would definitely work.

He expressed his sincere willingness to cooperate with Mu Yang, and Mu Yang said that he would consider it for a day and let them stay in a hotel to rest first.

Asem understands that after leaving the Xinghai Group with their followers, they also have to evaluate how to cooperate with the Xinghai Group.

Mu Yang arranged for a driver to take Asem to the hotel for check-in.

After everyone in Assem left, Mu Yang went back to his old company to find personnel from the strategic department and company executives to hold a meeting to discuss whether it was worthwhile to cooperate with Hydro Aluminum Company.

Mu Yang didn't express his opinion yet, let's see how everyone analyzes it.

"I think the other party is very sincere. Our company does not have any advantages overseas. We can use Hydro Aluminum as a springboard to enter EN countries."

"The springboard idea is good, and it is also the entry point for our Xinghai Group to enter EN. We just want to establish a company abroad first, but we have no roots and no support from teammates. Just like Huawei back then, it is really difficult to gain a foothold overseas."

"Huawei's experience is worth learning from. We first find an entry point. Aluminum alloy automotive panels are successful. Then, it will be easier for products such as secondary welding machines and hand-held laser welding machines to enter overseas instead of always relying on foreign trade companies. "

"It's all about interests. If the two sides cooperate, we must be in a dominant position, and we don't have to cooperate with Hydro Aluminum. We have more room for choice. Of course, the president of Hydro Aluminum came first. Hua Guo, and expressed his cooperation to the chairman, the sincerity is very great, and it is more reliable."

"The old man is right. Europe and the United States are very hostile to Chinese companies, especially high-tech companies. They are afraid that our country will rise and our company will be sanctioned sooner or later."

"Anyway, there is nothing wrong with being careful, and there is nothing wrong with being cautious."

After listening to everyone's opinions, Mu Yang expressed that he could cooperate, but he had to be cautious, and he had to first listen to the way Assem wanted to cooperate.

"Well, everyone's analysis is very good. There is still one day. Let's collect the other party's information and negotiate the day after tomorrow to see how the other party wants to cooperate." Mu Yang concluded that it is possible to cooperate, but selling equipment and technology, that is impossible.

Everything will be known after the day after tomorrow when the two parties formally negotiate.

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