Rebirth Begins with a Manga Adaptation

At the end of December, Blue Star Film and Television Culture Company released the final promotional trailer of Your Name.

Although Jing Yu doesn't participate in many works now, he doesn't have enough time, and filming takes too much time. During the filming of one film, he went to some scripts, and wrote two or three films. This is a consideration for the company's development efficiency. But your name is indeed very meaningful, so he still participated in the performance in person, hoping to call his fans into the movie theater to increase the box office, and to completely establish the company's reputation in the movie industry.

Before your name came out on the Japanese island where the two-dimensional culture was the strongest in Jing Yu’s previous life, Hayao Miyazaki dominated the box office charts of the Japanese film industry.

Spirited Away's domestic box office for more than ten years has not been shaken.

Of course, this unshakable not only means that the local films in Japan cannot be shaken, even those blockbuster Omi special effects movies that are popular all over the world, it is the same in that market, anyway, there is a big gap between the box office of Spirited Away.

But this situation changed after 16 years of Jing Yu’s previous life. First, after the release of his name, he set a number of holiday records. He topped the weekly list of the local film market in Japan for almost half a year. The total box office of the advantage exceeds that of Spirited Away.

Of course, Spirited Away was not to be outdone afterwards. It has been almost 20 years since it was released, and there has been a wave of cold rice around the world, and it was actually re-screened.

Of course, the audience is mainly the people of Huaguo. After most of the old house fans in Huaguo have watched the movie Spirited Away through various channels on the Internet, they still swept the box office of over 100 million Huaguo currency. .

In fact, how many audiences who went to the cinema to watch the rerun of Spirited Away watched it for the first time? Most of them contributed to the box office out of the recognition of the quality of the work and childhood feelings, which is equivalent to the fact that the essence of the figure is actually plastic garbage, but if you have feelings for it, it is worth thousands of yuan.

So from this point of view, Spirited Away has actually been able to dominate the box office charts in the Japanese island area for so many years, and it does have its advantages. You may not like its subject matter, but the quality of its works is not bad.

On the other hand, in fact, Jing Yu was surprised that your name's box office can be so high.

Of course, it is undeniable that your name is excellent, but its excellent feeling overall, compared with Spirited Away, it is still a bit worse

Jing Yu once thought that the high box office of your name had something to do with the right time and place.

Also because of the right time and place, the box office is particularly high, that is Huanying's previous masterpiece, which was at the top of the Huaguo box office chart.

So Jing Yu didn't know what kind of box office your name would get when it was released in Huaguo.

It's really hard to say something like the right time and place.

But people and this thing, Jing Yu feels that he is very good at it.

At least looking at the TV drama industry and movie industry, his name Jing Yu is definitely a golden sign now.

The TV drama industry is basically at the top of the top, and the three movies in the film industry have excellent results. Compared with the bleak publicity before the release of Your Name Island in the previous life, Jing Yu’s publicity effect is probably ten times or twenty times higher. order of magnitude rolling.

On December 25th, the film promotion for the New Year's Day schedule entered a fever pitch.

Basically, the heavyweight movies that will be released on New Year's Day are all life and light-hearted movies.

Love, workplace, youth, and comedy are all a bit different. No one will go to the cinema to find abuse during the New Year holiday.

Except Jing Yudai's old fans

As this time period approaches, everyone is now beginning to think about another possibility.

Old thief Jing Yu won't fire tear gas cannons on New Year's Day, will he?

"I feel it's possible!"

"It should be ninety-nine percent possible."

"The old thief always likes to draw contrasts. Is there a possibility that all of us think that he will definitely use tear gas this time, but in fact this movie has a happy ending?"

"Impossible, absolutely impossible!"

"Is there anyone who watches movies alone on New Year's Day?"

"I, I, I am."

"Is there any girl in the Shanghai area to see your name together? I'm also a girl, so it won't be awkward to watch a movie together."

"You're a girl, so I'm still a teenage male god? Get off your feet, don't deceive ignorant girls in the group."

"Well, this winter is quite boring anyway. In all fairness, the quality of Da Zhou's film and television works is a bit higher than that of previous years, but they just don't have the flavor of old thief's works."

"The next season's work is also the same. There are a lot of boring ones. I hope the new work of the old thief can be broadcast before the autumn file."

"I don't have high requirements for your name, I just hope it has the quality of a girl who travels through time and space."

Before the movie was released, Jing Yu's fans were extremely restless.

Jingyu's competitors on the New Year's Day schedule were also full of tension.

As the saying goes, one cannot make the same mistake three times. Jing Yu’s previous three films, Love Letter, Rurouni Kenshin: Memories of Rurouni Kenshin, and The Girl Who Leapt Through Time.

Rurouni Kenshin's Reminiscences is purely because the competitors looked down on Jing Yu, who entered the film industry for the first time, and regarded him as a rookie, so they overturned.

Although the opponents in the love letter competition schedule paid more attention to it, they just felt that Jingyu Jianxin's box office luck was more involved, so he was beaten directly.

Although the competitors in the release schedule of The Girl Who Leapt Through Time took it seriously, they had no choice but because the company behind them did not support the work enough, and the promotional period was suppressed by Jing Yu, and the quality of the work was indeed not comparable.

But this time is different. This time, the production companies behind all the e-competitive movies in the same schedule have imagined your name as the schedule enemy.

In the box office predictions of the New Year's Day schedule by the major film critics of Dazhou, more than 63% of people think that with the blessing of Jing Yu's current popularity and popularity, your name will eventually exceed 1.3 billion at the box office and win the New Year's Day schedule. box office champion.

In this case, various film companies have worked hard on publicity.

Qi Dan, the screenwriter of the love movie "Yesterday's Summer Dream" with an investment of 270 million, said frankly in an interview.

[Although screenwriter Jing Yu is the strongest opponent in my eyes during the New Year’s Day schedule, I am confident that it is impossible to lose. Screenwriter Jing Yu’s past three films have won the box office champions in their respective schedules, and this time... I will break him. a record. 】

The investor of the workplace emotional film "Ginghe" with the largest investment in the New Year's Day schedule also spoke on the Internet.

[The film industry is not that simple. The New Year's Day schedule is different from the small schedules of the Qixi Festival. It is impossible for any small company to want to win the box office championship. 】

Blue Star Film and Television Company is actually not a small company now. The company has continuously produced more than a dozen popular TV dramas. In terms of the status of the TV drama industry, compared with Tangren, who was very prosperous in the TV drama industry in Huaguo in Jingyu's previous life, Huanrui these companies Much more influential.

However, in the film industry, it is difficult for people in the industry to regard Blue Star as a powerful company in the film industry only relying on Jing Yu's three movies in the past and the second five online movies that were not released in theaters.

Blue Star Film and Television Company's film works are good or bad, the company's background, accumulation, and staff standards are still far behind the industry's first-class level.

But put this kind of heartfelt words so bluntly on the bright side, and use words such as Qixi Festival to insinuate that in the past four years, the meaning of Jing Yu, the two-time Qixi Festival box office champion, is very obvious.

Of course, there are actually other producers of competing works who more or less mentioned your name and Jing Yu, but neither Jing Yu nor those in the industry regard them as competitors of your name.

The influence of actor plastic surgery is not enough, the investment amount and publicity funds are orders of magnitude different from your name, Binghe, and Xia Meng yesterday.

After all, in this schedule, the investment and publicity costs of these three works are almost hovering around the 300 million level, which is nothing compared to other works.

As time goes on, Jing Yu frequently travels back and forth to major first-tier cities in Dazhou, the magical capital, the imperial capital, and the major economic capitals along the coast.

Wherever he went, the crowd was turbulent. The popularity of the two leading actors, he and Yu Youqing, was so high that even the employees of Jingyu Company thought it was exaggerated.

The company also keeps spending money to buy drafts, asking film critics to help promote your name.

It is true that the fragrance of wine is not afraid of deep alleys, but Jing Yu has the ability to open the store in the downtown area, why should he suppress himself?

Before the movie was released, there was no money to do this. Now it is not only imitating the example, but also doing something special. The production cost of the movie is not as good as that of Binghe and Xia Meng yesterday because the actors' salary saved a lot of money, but in publicity, Jing Yu didn't think about it at all.

By the end of December, it can be said that the entire film market is completely heated.

"It's so tiring! Fortunately, there are no such disgusting accidents."

Yu Youqing's long hair was loose and pillowed on Jing Yu's arm, looking at the starry sky outside the floor-to-ceiling windows, he let out a long breath.

Both Jing Yu and Yu Youqing were lying on the hotel bed.

Even if the promotional journey before the release is over tonight, the promotional teams of several competing films in the later stage are almost fighting with each other.

But business competition is like this. If you compete with others for cakes, they will definitely have friction with you.

But generally speaking, Jing Yu is very satisfied with the promotion rate of this work. The competitors did not make any dirty tricks, such as buying the theater manager, deliberately not filming your name, and waiting until your name hits the box office on the first day. If it doesn't work, then invite trolls on a large scale on the Internet to create an atmosphere that your name is a failed work by Jing Yu

Although this method is clumsy, it will take a few days for viewers who are not blind to think about it, but the golden box office accumulation time of many low-budget high-quality films in the early stage of their release has been hacked by the blacks hired by big companies.

"The main reason is that we are not a small company." Jing Yu laughed.

"The Heizi Navy only recognizes money, not people, and the other party knows it very well. We also have the ability to do the same thing to reproduce them. It will take three years to change the industry strength of our Blue Star Film and Television Company. Let alone these methods, I am afraid I will be three years old." I got into a fight with a classmate in my grade and knocked out three teeth. In middle school, I was caught smoking secretly at school and was caught by the teacher. In high school, I got dumped for chasing a girl and lost love. Then I worked hard to get into college, and all the film and television forums are flying everywhere."

What Jing Yu said is the memory of the original owner of the body.

"Eh? You failed in chasing girls? Then you are still working hard to get into college?" Yu Youqing immediately sat up sideways and looked at Jing Yu, with half-hidden body curves.

"What kind of fairy girl?" Yu Youqing blinked.

Jing Yu's series of outrageous skills, whether it is Go or musical talent, must not have been learned by him after she met Jing Yu. It can only be said that Jing Yu has learned this talent in the short time since elementary school to university.

With Jing Yu's appearance, plus his artistic talent, and although not humorous, but very calm personality, it is hard for her to imagine that those adolescent girls can refuse and not be attracted?

"It's all in the past, and has nothing to do with me now." Jing Yu said something wrong all of a sudden, and quickly wanted to beat himself up.

"I'm not a stingy person, I promise I won't get angry when you say these things." Yu Youqing smiled.

But Jing Yu believed her to be a ghost, so he covered her and pulled her under the quilt.

"Get up early tomorrow morning to fly back to Shanghai, your name is the first movie on the first day at ten o'clock tomorrow morning, we are already scheduled to participate, and the media will be invited to conduct interviews and publicity at that time, don't discuss these boring things The topic is over, let's take a rest."

Yu Youqing wanted to say something, but Jing Yu didn't give her a chance.

next day

January 1st.

Although it is a Western calendar, the Great Week has been in line with the world for many years, and these worldwide festivals are also popular during the Great Week.

The national seven-day long holiday is not longer than the ten-day Spring Festival holiday in the old calendar of the Great Zhou Dynasty, but it is also the second longest holiday in the whole year.

Moreover, the two holidays are only more than a month apart, and it is still the end of the year, so these two schedules are the two most popular schedules in the film industry during the big week.

Otherwise, Jing Yu would not have released your name and Sky City in these two schedules one after another. The combined investment of these two films exceeds 500 million, and it is difficult to make a profit on this investment if they are released on a normal schedule.

In the movie theater, the standboards of various movie works have already been decorated. On the first day of the new year, there are people coming and going on the street, and there are scenes of couples holding hands everywhere.

As for the movie theater, there is a long queue early in the morning.

Binghe, the director, producer, and participating stars of Xia Meng’s two works yesterday are all at the first-tier level in Dazhou. In terms of hard work, the production crew of your name is actually a bit inferior, but in fact, when the day of release, the three films 14.3%, 13.5%, and 13.7% of the film schedule, the actual film schedule is evenly matched, the three films are divided into 50% of the full-day lineup, and the remaining 11 Tongtian movies are divided into the remaining 50% of the lineup.

And when you look at the actual number of people in line at the movie theater, your name is obvious, and the line is a little longer.

In the case of similar publicity efforts, Jing Yu is definitely the one with the most advantages in the three films in terms of the number of die-hard fans of the cast members.

There are not many movie theaters alone on New Year's Day, and almost 40 to 50% of them are watching Jing Yu's works

It was a few minutes before ten o'clock.

Your name is the earliest movie of the whole week, and admission begins in a theater in Shanghai.