Rebirth: I Want to Surf

A meal made 1,500 yuan!

Yao Yuan had a huge sum of more than 30,000 yuan. In a short period of time, his hair was wiped out, leaving only 2,000 yuan in his pocket, but he still maintained a confidence that outsiders could not understand.

The purpose of being an SMS alliance is to let users click on advertisements, and you are just adding value. But to be an sp, it becomes a direct value, and the authority is greatly improved, which can directly target users.

After signing the contract, 99 Company got the mobile interface and a business code, 1042. That is, when sending a text message to the user, the number 1042 is displayed.

In the evening, the company headquarters.

After get off work, several people gathered in the broken warehouse and volunteered to work overtime.

Except for Yu Jiajia, Liu Weiwei and Han Tao were in a daze, not knowing what to do. Liu Weiwei asked, "Are you sure we have to work now?"

"What's wrong?"

"It's time to get off work, the evening rush hour."

"so what?"

"so……"

"That's why everyone looks at their phones!"

Um?

A few people were stunned, as if their heads were hit by an apple, something they had never thought of before, but they couldn't describe it.

Yao Yuan prepared a small blackboard, began to teach the first class, and wrote four large characters: "Fragmented Time!"

"Every TV show knows that eight o'clock is the prime time. After dinner, everyone washes up and sits together to watch TV. The newspaper is also very clear, morning newspaper and evening newspaper, because these two are the most suitable time to read newspapers."

"Do you have text messages on your mobile phone? Of course, yes, in the morning? At noon? In the evening? It seems to be at any time, but today I will teach you a new concept.

Take advantage of morning and evening rush hours, and send text messages during bus, subway, and taxi time. The content is simple and easy to understand, easy to read, and I have no impression after reading it, but I smile when I read it. This is the information advantage of the mobile terminal, which can be used at any time. ! "

After speaking, write three more words: "short, flat, fast!"

"A text message has 140 characters and 70 Chinese characters. How to attract users to subscribe and how to retain users after subscribing is a new knowledge. No one studies this except me."

China Mobile's regulation is that the subscription relationship must include two text messages, uplink and downlink.

That is: sp first sends a message "xx service, xx content, how much is the monthly subscription, reply xx to subscribe."

If the user replies, the subscription relationship is reached, and if there is no reply, there will be no.

This is called uplink and downlink two text messages.

"Liu Weiwei, if it were you, how would you attract users?" Yao Yuan asked.

"Well……"

Liu Weiwei's mind turned quickly, and said: "I will post a news hotspot that the public is more concerned about, and then say that after subscribing, there will be news pushes every day."

Yao Yuan was noncommittal and asked, "How about you, Han Tao?"

"I will organize a "Legend" card lottery, and now "Legend" is very hot."

Yao Yuan nodded again and said, "Listen to Director Yu."

Yu Jiajia rolled her eyes and said, "I didn't think much better. I haven't touched this thing before. If you want to say it, just say it!"

whispering sound!

Yao Yuan was bored, and said: "Your thinking is too traditional, we should do this, first erase the fees and explicit reminders, and use inductive copywriting to make users subconsciously reply.

Like 'Hi, are you home yet? what's for dinner? '

Users will think it was sent by a friend, but they are not sure, because it shows 1042, and some of them will not be able to resist replying to the question, as long as they reply, it means that the subscription is successful.

Or, we post a joke, cut it at the most attractive place, and then add a link to let users click on the WAP Internet, as long as they click on, they have already subscribed! "

"..."

Liu Weiwei and Han Tao were dumbfounded!

Yu Jiajia had a question: "Are you not breaking the rules?"

"How can there be a violation if there is no regulation?"

Yao Yuan asked back, and then wrote on the blackboard: "No need to follow the rules in the pioneering era".

"Han Tao, open that customer database."

"opened."

"what is inside?"

"There are 100,000 customer names, addresses and mobile phone numbers. Fuck, where did you come from?"

"You stole it from the distribution department?" Yu Jiajia reacted.

"How do you call it stealing? It's called sharing. The newspaper has a circulation of 600,000, and I remove landlines, government agencies, and unaffected ones, leaving 90,000 retail investors. Plus those collected from the hotline department, usually collected, and clubs. Only local members have gathered these 100,000 people!"

Yao Yuan had been lurking for several months, and finally he was able to roll up his sleeves. He said with emotion: "Why do I always say that SP is stealing money? Let's witness together today."

"Mass hair!"

…………

The sp in 2001 was relatively honest, mainly downloading news, ringtones and pictures.

But slowly, they discovered that this thing is too easy to make money, so they tried every means to trick users into replying to text messages.

For example: "Want to see photos of hot and nude beauties? Click the link below to see it!"

Mobile phones in this period can use wap to access the Internet, but as long as the user clicks on it, the conscientious sp will put a photo of a beautiful woman, and the unscrupulous ones will have nothing, and the payment will be deducted directly.

There are even more coquettish:

"Send xxx to xxx to cancel this SMS service."

But if the user does send it, instead of canceling it, he subscribes to a new one. Because the reply is made and the conditions are met, the payment can be deducted.

The most awesome thing is that they don't even send text messages.

Get tens of thousands of mobile phone numbers, cheat through technology, put them directly in the database, directly deduct the money, and prostitute millions for nothing.

Of course, this kind of audacity, found one and cut one.

In short, China Mobile had almost no restrictions and supervision on sp in the early days, so that spam text messages flooded, the number of complaints increased, and the rate of withdrawal from the network increased.

And this kind of inductive group posting is the most common method of sp, and it will only appear next year, and no one uses it now.

Yao Yuan is the first!

"The monthly subscription of 30 is too high, most people can't bear it, and it is easy to cause complaints."

"10 yuan is just right. Some people don't bother to complain, and some people struggle to complain. We are not easy to be fined."

"Of course, we will not always use this kind of indiscriminate means. When the original funds are accumulated, it is time for us to build a brand."

Unknowingly, the night is thick.

There was no heating in the warehouse, so Liu Weiwei's typing hands were a little stiff from the cold, but her heart was full of enthusiasm, she concentrated on listening to Yao Yuan's dictation, and then typed into the computer.

"Want to know the secret of your mobile phone number? Reply to xxx to know the answer! (Reply to this text message is free)"

"Okay, shall we send it?"

"hair!"

"Han Tao, give feedback."

"Constellation speed dating, send a group message to 100 people, and the response rate is 18%."

"Greetings from friends, send a group message to 100 people, and the response rate is 27%."

"Name divination, send a group message to 100 people, and the response rate is 12%."

"Choose another 10,000 people and send greetings to friends in groups!"

"good!"

...

The night is getting deeper and deeper.

Several people became more and more excited.

"Is there enough data?"

"Almost, 10,000 people sent it, and the response rate is about 19%!"

There are still 19%!

Yao Yuan exclaimed, that is to say, in this era when mobile phones and text messages have just emerged and are booming, people are simply easy to deceive because they have never seen it before!

After a few years, the dog will ignore it!

"Nineteen hundred people, ten yuan each, we made nineteen thousand just now?!!!"

Han Tao trembled a little when he spoke, which was too terrifying!

Facing Yao Yuan again, he unconsciously respected him and asked, "Commander Yao, do you want to continue?"

"continue!"

"90,000 group posts?"

"90,000 group posts!"