History of Struggle of Salted Fish

As soon as the winter moon entered, there was a heavy snowfall, and the whole city of Shangjing was covered in silver. When Xiangwan heard yesterday that Fengyaju had vacated the space, he asked Meng Shan and his wife to accompany him before the snow melted at noon. She went to Ruyi Lane.

Ordinarily, Xiang Wan is still in Xiaozhong, so it is not suitable to go out, but without seeing the pavement with her own eyes, it is really difficult for her to decide on the spatial layout and overall style of the restaurant. I can't decide on everything, and I want to open it in the first month, but it's too late.

So early in the morning, Xiang Wan hid it from Mrs. Xie and her younger brother, and only took Meng Shan and his wife out by car through the corner gate.

Although Hehuali is in the west of the city, it is not far from Ruyi Lane in the east of the city. One is on the east side of the West City and the other is on the west edge of the East City. It takes only a quarter of an hour to walk.

When the carriage arrived at Fengyaju, there were few people on the road.

Meng Shan went to knock on the door first, and the person who opened the door was a young man named Wei Cong, who used to be Fengyajuli's clerk, and was only 15 years old this year.The former boss returned to his hometown, and he had nowhere to go.On the day of closing the house, Meng Shan saw him as pitiful, so he left him to look after the house temporarily.Talking about looking at the house, there is really only the house left, not to mention the tables, chairs and benches, even the beech counter at the door has been disposed of at a low price. Wei Cong sleeps on the floor in the private room on the second floor every day.

Before entering the door, Xiang Wan walked around the restaurant. According to visual inspection, the entire storefront was fifteen or six meters wide and sixty meters deep. The building was maintained in good repair. The front part only needed to be replaced with a plaque and a welcoming couplet. And the entire row of window sashes, and then paint some gold powder on the two-layer eaves paint, and paint the outer wall of the east side alley with white paste.

After entering the hall, Xiang Wan shivered first, um, I don't know if there is an earth dragon in this room, if not, it must be quickly installed.

Because the room was empty, it was convenient to measure, so Xiang Wan asked Meng Shan and his wife to measure the dimensions first, while she went into the west kitchen by herself.The kitchen occupies one-fifth of the entire first floor, about 3 meters wide and [-] meters deep, leading directly to the backyard of the restaurant.The three meters to the south of the kitchen room were separated and used as a small warehouse, with the kitchen stove and the cooking table outside.Because she didn't bring Mama Li, she couldn't decide how to change the kitchen, so Xiang Wan went directly into the backyard from the north door of the kitchen.The yard is fifteen or six meters square, and some miscellaneous things are piled up under a thatched shed in the north. The gate of the yard is in the east, and you can go out to the alley to the east of the restaurant.

The alley was four meters wide by visual inspection, but fortunately, it was enough for horses and carriages to enter.

After going back to the main entrance on the south side before entering the house, Xiang Wan went directly to the second floor along the stairs in the southeast corner. The stairs had to be replaced, the wood was old and a bit bad.

There are two adjacent private rooms on the west side of the upper floor, and the other places are also empty.At that time, the private room will have to be dismantled and re-arranged. The floor is okay, and it will be carpeted anyway.

It was almost done, and Meng Shan and his wife finished measuring. Before leaving, Meng Shan recommended a buddy to Xiang Wan. Seeing that Wei Cong was sober, Xiang Wan decided to accept him.Wei Cong got a new job, and he knew how to reciprocate.He heard that there was a shortage of shopkeeper candidates in the store, so he recommended Dai Shenghai, the second cabinet in the former store.When Xiang Wan heard that this person lived nearby, he handed it over to Meng Shan, and he had to go back early while the weather was clear.

Back at Yu's house, Xiang Wan asked Mama Li to ask about the requirements of the kitchen, and then started to draw according to the size, which was exactly the layout of the restaurant in the future:

The whole south side of the second floor is set up as 5 private rooms facing the window, each of which is more than 3 meters wide and 4 meters deep. Except for the wall between the first and second rooms on the west side, the remaining four rooms are used for The sound-proof thickened solid wood traps are used for partition, and then some decorations are made on the thick curtain, and then the two adjacent rooms can be split or merged at will.The first three rooms on the north side of the second floor are successively set up as Gong's room, accounting room and spare room. Each room is 2 meters square and has walls.There is a small elegant room next to the spare room, which is as deep as the previous rooms, but 3 meters wide.A 2-meter-long L-shaped small counter is built outside the east wall of the small room. The north wall of the counter and the upper half of the outer wall of the small room are made of Duobaoge, and the bottom is made of cabinets.Further east is the staircase facing the east wall. The 5 Daya rooms are named in order as Jixing Gaozhao, Jinyu Mantang, Blossoming Wealth, Pengcheng Wanli and Ziqi Donglai.The Xiaoya room is called Tingyu Guanlan, and it has to be a door couplet.

The location of the kitchen on the west side of the first floor remains unchanged, only the north and south sides are separated by a partition, and the south third is used by Li's mother.There are 3 stoves in the south kitchen and 5 stoves in the north.

There are 10 private seats in the lobby on the first floor of the restaurant, including 5 tables for 6 people and 5 tables for 4 people. Tables for 6 people are placed against the wall and raised three inches above the ground, implying rising every step of the way. Tables for 4 people are centered in the hall, leaving a "mouth"-shaped aisle. The 10 private seats are all made into wooden enclosures on three sides, and bead curtains or veils are hung on the side without enclosures, and the partitions are made of hollow patterns from one and a half meters upwards, with different patterns, such as Bamboo signifies safety, lotus pond moonlight, pines and cypresses evergreen, fish leaping over dragon gate, smooth sailing, abundant grains, rising clouds, blessings (bats and gourds) both, and immediate conferment (immediate loris).

In the northwest corner of the backyard of the restaurant, there are three small warehouses, and a stove is set outside the room, which will be used to boil water in the future.A fence is left in the northeast corner to release live poultry and animals.Then isolate most of the space in the yard, separate it with wooden railings, and erect stones for tying horses.

After finishing the big frame above, Xiang Wan called Meng Shan and his wife over, and handed over the decoration of the new shop to him.She herself is thinking about how to highlight Kelikeyunlai's brand image.

Meng Shan took his eldest son and his former clerk Wei Cong to live in the new store, overseeing the work during the day and settling accounts at night, during which time he even brought back Dai Shenghai, the candidate for the shopkeeper.

Dai Shenghai is in his 40s this year, and has worked as the second shopkeeper in Fengyaju for five years, but the big shopkeeper is actually the boss himself. He actually does the work of the big cabinet and gets the salary of the second cabinet.Xiang Wan saw that he was honest and prudent, and his speech was orderly, so he immediately stayed in the job. His monthly salary of 5 taels of silver and the semi-annual bonus were more than 20% higher than before.He saw that although the new owner was a weak woman, but had a decisive temperament, he didn't feel contemptuous. He didn't go home to clean up that day, so he followed Meng Shan back to the restaurant and took care of it. Seems like a responsible person.

Li Quan saw that Meng Shan's family had a job, and he was idle instead, so he couldn't help worrying, but he didn't know that Xiang Wan had more messy things waiting for him, but he was still thinking about it.

It was Xiang Wan's first time opening a store, so she put all her heart into it. In the past two days, she studied how to make a name for herself and gain a firm foothold in Shanghai.

This one is of course good food, she is not worried about this, besides Mama Li, now she has two nephews and two apprentices with her.

The second thing, the source of customers, she also has a plan, drawing on the experience of her previous life: her family is not well-known, so she relies on external publicity.First find 80 or [-] shops with good business on Yujie Street, and leave the pre-printed "Customer Like Clouds" gift certificates in the shop, and give out the gift certificates as extras when encountering rich customers One, wait for the guests to come to our restaurant, and then develop into a member according to the consumption ability, not afraid of accumulating regular customers.Of course, this prosperous shop is not chosen randomly, such as gold shops, jade shops, silk and satin shops, the shops frequented by rich families are the top choices; or antique shops, calligraphy and painting shops, etc. good.Gift certificates are not given to anyone who meets them, but are distributed in a limited amount. If you don’t spend a hundred and eighty taels of silver in the store, you won’t be able to get a gift certificate.Every ten days, according to the received gift certificates, a certain amount of dividends will be given to the shops that help to promote, or just pay the fixed amount of money directly.The difficulty is that some time-honored shops don't care about the interest, or they are afraid that their recommendations will not meet the wishes of customers, so they smashed their signs instead.But Xiang Wan was confident that all of this could change slowly.

This last thing counts as a service.This service is not just about the attitude towards customers, it is as big as arranging the basic necessities of the guests, as small as a bowl of clear soup and a pair of chopsticks on the table. It is the legendary details that determine success or failure.For example, the same plate of cabbage is worth a few pennies in a small foot shop, but it can be sold for a few taels of silver in a big restaurant. The difference between the price is the taste of the dish and the added value brought by the service. When it reaches a certain standard, the brand image will be established.

Xiang Wan formulated a trivial restaurant rules based on his own ideas, which were divided into several chapters according to different divisions and work contents, including shopkeeper chapters, kitchen affairs chapters, buddy chapters, handyman chapters, etc.

In this manuscript, almost everything she can think of is given. There are clear rules for every link of the restaurant, such as the placement of the dishes and wine vessels, the way of welcoming and sending to the roll call, and how the kitchen goes to and from the kitchen. The quantity of dishes to be placed on the plate can be as large as the purchase of ingredients and utensils, the reservation of large banquets, and the handling of guest disputes. There are even upper limit requirements for receiving tips from guests.Occasionally, some experience talks are mixed in the article. For example, more than 6 official or wealthy family members with servants can be arranged to be rich and rich, and a large number of male guests can be arranged to Ziqi Donglai. , those who have high requirements for privacy will be arranged with auspicious stars; for example, the elders recommend curative medicinal dishes, female customers recommend nourishing yin and beautifying dishes, and so on.

When Xiang Wan brought the finished draft to discuss with Li Quan and Dai Shenghai, both of them were dumbfounded.

The former was surprised that his master was too thoughtful; the latter was worried that the salary would not be easy to earn.

Of course, Xiang Wan's ideas were only at the theoretical level, and Li Quan and Dai Shenghai proposed some improvement suggestions based on the actual situation, which Xiang Wan accepted humbly.

After doing all this, Xiang Wan pushed forward with a few important things.

Shopkeeper Dai received the task of formulating training manuals and reward and punishment standards based on Xiang Wan's manuscript. For example, what should be done if a clerk and a customer have a dispute?How to punish the chef for using stale ingredients?How can I compensate the kitchen assistant for breaking the dishes?Of course, there are not only punishments, but rewards are also necessary, such as those who earn money, those who get praise from customers, those who bring customers to the store, and so on.

Shopkeeper Dai is actually familiar with these things, but it has never been put on paper like this.

Li Quan's tasks were more complicated, and they were all detailed tasks. Xiang Wan specially made a list for him, and said that he would tell him when he remembered anything.Li Quan looked at the list and felt that he might as well just let himself be idle. There was too much work to do, and the key point was that Xiang Wan only put forward a lot of ideas this time, and he had to figure out the details by himself.

The contents of the list are:

1. The 5 private rooms on the upper floor are decorated in different styles according to their respective themes, including but not limited to: tables and chairs, calligraphy and paintings, ornaments, and curtains.If necessary, first pick it from the treasury, and then go to the market if there is no suitable one;

2. Customized tableware, including bowls and plates, chopsticks, tea sets, wine vessels... Each private room is required to have its own color system, such as golden tableware for a full hall of gold and jade, and red or pink tableware for flowers and wealth ; The same goes for the other four rooms.The elegant seats on the first floor are unified, and then the second-class tableware is selected. All the tableware on the first and second floors must have a unified Liuyun emblem, with the words "Guests Like Clouds Come";

3. Customize and purchase kitchen utensils, and discuss with several master chefs for specific details and quantities;

4. Customize gates, plaques and couplets in private rooms;

5. Logs for customized menus, various store decorations, such as flower stands and curtains;

6. Print gift certificates and name cards;

7. Customize the uniforms of the clerk and the back kitchen: blue Songjiang cloth, collar and cuffs with dark red moiré patterns, the back kitchen with aprons, sleeves, and hats;

8. Engraving two in-store seals, one for signing the contract and the other for the in-store emblem

......

There were more than a dozen items, large and small, and Xiang Wan knew that Li Quan would not be able to do it by himself, so he entrusted those guys, Wei Cong in the store, and Yuan Han Yuanzhi to his orders, and Li Quan naturally did not let him go. a son.Xiang Wan sat firmly on the Diaoyutai, during which Li Quan couldn't make up his mind or didn't understand, Xiang Wan didn't take the big deal, and asked everyone to discuss it together.

So at the end of winter, everything finally came to light. The store has been decorated and decorated. Except that the menu has not been written yet, the ingredients have not been purchased, and it is basically ready.

Of course, this money also cost a lot, almost 5600 taels, because the tables and chairs in the private room were basically moved from the treasury, this amount was much less than Xiang Wan's budget, and most of the money was still used. In the transformation of the restaurant and the customization and purchase of tableware and other utensils.

Xiang Wan didn't think much of it, but Mama Li felt that there was a lot of Yali Mountain. If she lost money, how could she be worthy of the master's family, so she could only think about the dishes she had thought about before and continue to study new dishes.

Shopkeeper Dai didn't dare to take it lightly, he took the staff to familiarize himself with the process according to the drawn up rules, and also made regular assessments according to Xiang Wan's requirements.

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