History of Struggle of Salted Fish

Shen Qian was originally from Wucheng. This time he came to Beijing, he actually had two important things to do. One was to marry off his only younger sister, Shen Ying, and the other was to find a way to develop Wucheng's business to Shangjing. The place to stay is Uncle Chen's house.

Uncle Chen Shou is a man from Beijing, and also a businessman. Although he is not a wealthy businessman second to none, he can be regarded as a well-known wealthy household.

Shen Ying is from the pavilion on the 28th of Dongyue. Shen Qian originally wanted to return to Wucheng at the beginning of the twelfth lunar month, but his aunt felt sorry for the death of both their siblings and their parents, so she wanted to keep him in Shangjing for a longer period of time. The arrangements were made properly, and I also wanted to pave the way for future business, so I stayed at Chen's house.

Chen Shouzheng saw that although this nephew was young, he was capable and shrewd in his work, and he also wanted to help out. When he went out to socialize, he would often take him with him, and help him introduce some wealthy businessmen to the capital.After going back and forth, the relationship between them is almost the same as that of my own nephew.

Chen Shouzheng had a daughter and a son in his life. The daughter was well-behaved and able-bodied since she was a child, and she married well. Her husband was the third young master who was born in the Dali Temple Qing Du's house.But his son is not very successful, let alone helping him with his business. He is 17 this year and he only knows how to fight cockfights and run dogs all day long. Helpless: It's really just this one son, who was still weak when he came out of the mother's womb, and even named Chen Bailing, I'm afraid that he will not live forever.

Ever since Shen Qian came to Beijing, he has cared a lot for this cousin. Chen Boling didn't have a brother when he was young, and he was very willing to get close to his cousin. Master Chen saw that his son would listen to Shen Qian, and only thought that his nephew could attract him On the right path, Bi Lao Wife is even more reluctant to let Shen Qian go home.Only with Shen Qian as the guarantor, can Chen Boling go out.

Just like today, Chen Boling invited a few rich men to go to the Royal Street to hunt for novelties, and also pulled Shen Qian to cover.Shen Qian was also afraid that he would cause trouble if he went out, so he watched closely for his uncle and aunt.

Although Shen Qian was usually impatient to walk the streets, but when he thought that he hadn't inspected the shops in Shangjing, he accompanied his cousin to stroll around the Royal Street, and there were 6 other young masters in the same company.

The few people did not let the servants follow, and even the carriage was left at the entrance of Yujie, and they walked all the way as carriages.

It was almost noon, and it was time to have lunch. Chen Boling proposed to go to Babaozhai for dinner, but everyone looked at the current location and had to walk back half a street.Among them, Mr. Wen said, why don't you go to the "kesiyunlai" recommended by the owner of the antique shop just now. I heard that today is the first day it opens, and today's food and drink can be discounted by 60%. The gift certificate, with the location marked on it, is less than [-] feet away in Ruyi Lane in front.

When Chen Boling heard that there were restaurants he hadn't eaten in the capital, he became interested, so he said that he had invited this meal, and the group wandered around like a cloud of customers, all of them were hungry, and their footsteps vanity.

Shen Qian's property in Wucheng also has several restaurants, and the scale is quite large.Just now, when he heard the name of this shop dare to call it 'Ke Ru Yun Lai', he immediately became determined to win, so he took the gift certificate just now, and he really saw something: the owner of this shop is probably a good man, he In name, it is to give discounts and give gifts at the opening, and to make money and make money, but in fact, it is a success in one fell swoop, and everyone is happy.

This is the first time that the owner of the antique shop got the profit, and he definitely got the benefit from his enthusiastic recommendation;

The second benefit is the benefit of the customers, and not only the diners who enter the store can enjoy discounts and free parking, but even the passers-by who do not dine are given a customized gift box, truly achieving 'the door is a customer';

This last gain is that Ke Ruyun came to benefit himself, not to mention earning money and word of mouth, but also attracting customers who were originally outside the store's coverage area, which is the legendary "stealer".The point is, they haven't gone outside to pull people out.

If these three points show that Kesiyunlai's business philosophy of "win-win and trickery" is only superficial, and other companies may have similar practices, then the following details will have profound meaning.

In the antique shop just now, gift certificates were not given by everyone. The person in front bought the pen holder, but Wen Gongzi bought the eight-treasure emerald jade bracelet from the previous dynasty. It seems that the difference is the cost. The shop owner wants it It's not the quantity, but the 'fine', and it's the owner of the shop who silently selects the identities of the customers he needs.

There is also a discount for members. The usual practice of other houses is to wait for you to become a regular customer of their own, and then give some appropriate discounts; Kelikeyunlai is just the opposite. No matter who comes, they will give you a discount, so that you can taste the sweetness. Naturally From a stranger to a regular customer;

Free parking and horse feed are even more interesting. What kind of people would drive around Yujie?Basically, they are not peddlers, so why mention parking only?It is to understand that there are many shops on Yujie Street, and places to eat are easy to find, but parking places are scarce. This is to focus on small things and be careful.Another point is that the owner of the store knows how to make use of strengths and avoid weaknesses. He knows that his location is far away from the main street. batch of customers.

Even if Shen Qian thought he had some business skills, he couldn't help but shout for the owner of the guest Ruyunlai.

Before meeting anyone, Shen Qian was already full of expectations for the owner of 'Keep Like a Cloud', and even sketched an image of an old but hale and hearty old fox in his mind.

When Shen Qian and his entourage arrived at 'Guests Like Clouds', it was just after noon, and Ruyi Lane was obviously much more deserted than Yu Street.

Shen Qian raised his head and looked at this small two-story shop, but he didn't get too many surprises. Except for the couplets at the door, which are a little bit more interesting, the others are only a little more refined than similar restaurants.But as soon as he entered the lobby on the first floor, he felt something different: this store did not have dine-in, to be precise, the so-called dine-in was just a slightly inferior private room, except that it was smaller in size and less soundproof. The protection of privacy is many times higher than that of other restaurants. Although the beaded gauze tent cannot completely hide the whereabouts of the guests, it at least conceals the appearance.Just as he thought just now, the owner of the shop didn't intend to do business with ordinary people at all. Where did he get such confidence?

The well-dressed waiters shuffled among the elegant seats in an orderly manner. Occasionally, someone could be heard calling loudly and clearly, "The guest from Qingyun Zhishang ordered a golden silk chicken roll, a Taihu vinegar fish; The guest ordered a case of Lucky Jinbao Bijing porridge; the guest who is about to become a marquis ordered a piece of Duyu Hanjiangxue...or the guest who is a magpie climbing a branch, please pay attention to your feet, and you will be promoted step by step soon."

Shen Qian laughed. After looking at the decoration, he just thought he was elegant. The name of this elegant seat is so vulgar. However, it is really festive. If he is said to be a marquis immediately, and he will be promoted step by step, he probably doesn't care about the food. Will eat comfortably.There is nothing wrong with this kind of trickery.

Xiaoer was well-trained and led people directly to Ziqi Donglai on the easternmost side of the second floor, and the room was indeed much more elaborately furnished than downstairs.The dark red moiré carpet, the hanging curtain on the entire wall on the west side, and a two-meter-square picture of the Five Sacred Mountains are embroidered on the curtain.There are red sandalwood tables, chairs and door cabinets in the room. On the cabinets are two emerald ruyi vases and a pot of Shoushan stone bonsai. Beside the cabinets are also red sandalwood clothes hangers and flower stands. On the flower stands is a pot of Junzi bamboo. With golden bells.The windows on the south side are half open, and the eaves below the windows can still see the golden light.

The room is not too big, and there are not many things, but it is full of finesse and grandeur, and the layout alone may cost more than 3000 taels.

Because Chen Boling was treating guests and Shen Qian was the elder, the two of them sat at the top of the red sandalwood Eight Immortals table.The clerk opened the door cabinet, and took out eight teacups, eight wine glasses, eight dinner plates, and eight chopsticks according to the head, and arranged the tableware in order from the main seat to the last seat, and another person brought hot water and a red lacquer printed with blue water Moire's storage box, but did not enter the house, only handed it to the man at the door.The clerk first made tea with the purple teapot on the table before, and then opened the food box and placed it, which contained almonds, dried fruits, walnut cakes and jade belt cakes.The tableware is the same as the teapot, all of which are purple with moiré patterns, and the pastries can't be seen from outside.

Shen Qian understood that this room was called Ziqi Donglai, so he used red sandalwood and purple tableware. As for the red food box, it was the so-called Liuyun gift box.When I was downstairs, the porcelain on the table was not as good as the one in the house. Judging by the posture, the table in this private room is not cheap.

After the waiter had poured the tea, he respectfully handed over two recipes to Chen Boling and Shen Qian, and introduced that they listed ready-made noodles made from various signature dishes in the shop, and there were 6 grades of 24 recipes. The series are optional. If you don’t want to order a complete set of noodles, you can also order it a la carte, but it is generally not as cost-effective as a complete set of seats.

Shen Qian took a closer look, and sure enough there were 24 pages full of dishes besides the cover. Not only was there a unit price at the back of each dish, but the total price and the price after profit sharing were also made at the bottom.According to the dishes, the price is not as expensive as imagined, slightly lower than the big restaurant, but higher than the big restaurant, but I don’t know if this dish can withstand scrutiny.

Others wanted to book a table directly to save trouble, so they could sacrifice to the Wu Zang Temple earlier, but unfortunately Chen Bailing was not a worry-free host, insisting on ordering a la carte.

The buddy didn't find it difficult. According to the number of people, there were [-] or [-] dishes reported, some were written in the recipe just now, and some were not included. What's more, the recommended ingredients were some winter warming ingredients and a few special dishes for the occasion.Of course, the unit price was quoted, but the total price has to be checked when the bill is settled.

Shen Qian saw that the clerk was young but articulate, so he chatted with him a few more times before he realized that this kid had never been a waiter before, and it was the first time a big girl got on the sedan chair to go to work today.I thought to myself, I don't know how this person was brought out, but I don't know that these guys have been simulated training for two months, and there is an assessment every 10 days, and they only go upstairs to serve if they have good homework.

The clerk's menu was passed down, and within a short time, the dishes were brought up one after another. The plates were not small, but it took only seven or eight out of ten to arrange them, and there was not even a speck of oil on the side of the plate.The crowd didn't bother to give way, and they started to push the cups and change the dishes before the dishes were ready.

After Shen Qian tasted a few dishes, he came to a deeper evaluation: the dishes are served quickly, which means that the kitchen is well-trained;This meal is really good. Although the scene is not comparable to those big restaurants, it can stand still.The only fly in the ointment is that the wine is a bit ordinary, but also, it is not the way of an ordinary wine shop, or it does not want guests to come here to drink happily.

Everyone had a great time eating, but when Chen Boling came back from the Gong's room, his face was full of displeasure. When others asked, they found out that the waiter actually gave the best private room to a group of three diners, and someone fanned the flames.

In normal times, Shen Qian would definitely not indulge his cousin to act wildly, but today he wanted to meet the boss who was coming like a cloud, so he pretended not to see it.

Chen Boling was always an aggressive general, and he didn't even give face to the shopkeeper.Sure enough, not long after, the legendary Young Master appeared.

Shen Qian thought about it, if the old club didn't come, the young club probably wouldn't be far behind.

But Shen Qian never imagined that this young master is not only a woman, but also so young that she can talk too much.Just when he wanted to continue to see how she mediates, and was about to try again, a middle-aged man with an extraordinary bearing came in. The key point was that he was wearing official boots.The most indispensable thing in the capital city is the official, but since ancient times, the people did not fight with the official, so there was no need to put themselves in it just to test the details of a restaurant, so Shen Qian stopped his cousin at the right time, and watched the woman and the official leave.But there was an idea in my heart that I shouldn't have. This woman is not very old, and she is dressed as a woman. Could it be someone else's concubine?

Of course, he knew how wrong he was just a few days later.

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