History of Struggle of Salted Fish

Since it was the first day of opening, Xiang Wan stayed until Youshi and didn't leave. Seeing that there were only two tables of private seats left in the store, Xiang Wan ordered everyone to take turns to exchange meals, and he took the shopkeeper to the account room.

The shopkeeper's face was full of red, but today the task was overfulfilled.

Xiang Wan first asked Shopkeeper Dai to report on today's opening situation. The shopkeeper was waiting for this question, and he opened his mouth: As of Youshi, the store received 410 taels of silver that day, including 3 taels for 280 private rooms and 11 taels for 130 private seats. , the cost of all the ingredients is around 170 taels (Xiang Qing's table is confiscated, but the ingredients are all the best).

After listening to Xiang Wan, he nodded and asked a few more questions: How much do the guests in the private room cost? Is it a set table or a la carte?Which one of the 24 solar terms do you want?

These shopkeepers also know what they are doing.I also know which dish will be ordered more in the future, so I will prepare more corresponding ingredients.

Xiang Wan then asked again, which cooperative store recommended the guests of the private room and the private seat respectively?

But the shopkeeper couldn't tell, the gift certificates that were taken back were still in the counter.Xiang Wan didn't say much, she just asked to bring it over for her to have a look at tomorrow morning.

Shopkeeper Dai felt that he was still careless.

After Xiang Wan had a few words with Shopkeeper Dai, he asked someone to prepare food and drinks, and the two of them ate and chatted.It was a chat, but most of the time Xiang Wan talked and Dai Quan listened.

"I am very satisfied with the receipt of more than 400 taels of silver in the store today. It is said that everything is difficult at the beginning. We have made a good start today. I think Uncle Dai agrees with me. He thinks this is a good start. But Although I am a girl, I also know that people should not be complacent about the status quo. Doing business is the same as studying. It is like sailing against the current. If you don’t advance, you will retreat. I have some unformed ideas. Let me share them with you. What’s wrong? Don't blame me for being young and abrupt."

"Young master's words are serious, but it's okay for you to say it."

"Hey, then I'll just say it." Xiang Wan took a sip of Longjing tea and said slowly, "You must know the location of our store, Uncle Dai, but the biggest problem is that it is difficult to ensure enough customers. My idea is actually very simple, instead of doing business with 100 poor families, it is better to sell it to only one rich man. This rich man is nothing more than a nobleman who is an official and a butcher, and a businessman who manages money and sells. Do you think this makes sense?"

"That's true, but there are far fewer rich people than poor people in this world. We don't have connections to the sky, so we can't invite them."

"This is the most important thing I want to discuss with you today. You also know that our family, let alone in Shangjing, even in this alley, has no foundation. If we want to grab business from those big restaurants , It's easier said than done. Right now, the fastest way I can think of is this thin piece of paper." What Xiang Wan held in his hand was the first gift certificate printed by "Ke Ru Yun Lai". I took it as a treasure at night and left it alone in the accounting room.

"Don't underestimate it just because it's inconspicuous. If my estimation is correct, nine out of ten of the customers who dine in the store today will come to the door with gift certificates." Dai Quanyi recalled, it was true. There are quite a few neighbors who come to join in the fun, but no one comes in to eat, and the price of their own dishes is above the middle level, let alone during the festival.

"This gift certificate has helped us accomplish at least three things. The first one is to let those who have never heard of Ke Ruyunlai know that there is such a place to eat. I will remember it when I pass by in a few days; for the second thing, when the store sent it out, it basically helped us select who could accept the price we set. Those who got the gift certificate had at least spent dozens of dollars before Two silver coins; this last one, it brought people to Ruyi Lane under the eyes of those big restaurants on Yujie Street, and it helped us avoid the embarrassment of peer competition and meeting."

"According to my estimation, at least one month, at most three months, more than half of our store's profit is based on it. Therefore, we have to calculate it like an account," Xiang Wan said. It can be said that the words are serious.

"Young master, what do you say, I will listen to you."

"This matter is easy to say. You know how this gift certificate was sent out. Out of the [-] shops we selected at the beginning, only [-] agreed to cooperate, which is less than [-]%. We haven't been approved on the surface, and people don't trust us. The first thing to calculate in the future is that when more than [-]% of the shopkeepers in the shops on Yujie come to us to ask for this piece of paper, it means that we are This is standing on the side of Yujie Street. At that time, you have to think about asking me for a raise."

Xiang Wan smiled and continued. "The second thing to calculate is to record all the returned gift certificates every day, including which store recommended the gift certificate used, whether the guest is in a private room or a guest seat, how much it cost, and even the customer's You need to know your identity and preferences. With these records, it won’t take long for you to know which shops recommend the most generous customers and which shops have the most distinguished customers. At the same time, you can also see that you are sincere Which company has cooperated with us, and which company has fished in troubled waters for that little remuneration. For those who are sincere, we will increase cooperation in the future, such as more discounts and higher remuneration; Shops that take money and do nothing, will not renew their contracts once they expire, and weed out the weak and keep the strong. Only in this way can we ensure that there will be a steady stream of high-quality customers being recommended. We might as well draw a line this month and send out according to this gift certificate In terms of the quantity recovered, those gift certificates that are effectively recommended by more than [-]% can continue to cooperate for a long time. When Ke Siyun comes to make a name for himself in the future, this standard can be raised by [-]% to [-]%. Time is short , I didn’t sum it up in advance, you just listened to the general meaning, it’s just to throw bricks and attract jade, and for specific things, I will still rely on you to handle the knife in the future.”

"Young master, wait for me a moment, I'll go back and get the gift certificates. From now on, I'll treat them like silver."

"Well, don't be in a hurry. Let's limit it to three days at the beginning. I'm afraid there will be no way to see it in one day."

"Hey, I understand what you said just now, but I have a question and I would like to ask the young master to explain it. If some shops also give gift certificates according to the rules, but the customers just don't come, we are wrong. People?"

"If the customer doesn't come, it can only explain one problem. The source of customers recommended by it is actually not the target we are looking for. Naturally, there is no need to continue this cooperation."

Dai Quan suddenly realized that, in addition to being respectful, he admired Xiang Wan even more.

If it lasted for three days, on the morning of the ninth day of the ninth day, shopkeeper Dai brought the account books he had prepared in advance to show Xiang Wan, and in addition to the daily flow and summary of accounts, he also set up a detailed record of gift certificates and a detailed record of guests. Xiang Wan was very pleased with the detailed description of the gift certificates of the cooperative stores and the information of the large orders of customers.

Xiang Wan calculated while looking at the account book. In the first three days of opening, he received a total of 1100 taels of silver, including 6 tables in the private room and about 40 tables in the private room; ) The cost is more than 370 taels, and the gross profit is more than 700 taels.We have to go into wages, remuneration of cooperative shops, and then share the cost of decoration and shop rent (although the shop is our own, but if it is rented out, there will be income, so this part of the opportunity cost should also be considered), net profit At about 150%, if the healthy development can continue, the problem of livelihood should not be big, so I decided to take out 90 taels of silver as a red envelope for the New Year and the opening of the new store, of which 60 taels in the store and [-] taels at home (the family gave out red envelopes years ago) On the same day, they will be distributed according to their duties and contributions, to reward everyone for their recent hard work.

Let's look at the source of customers:

雅间客人的来源依次是金泰来（金店）2桌；访古居（古玩店）1桌；珍宝阁（玉器行）1桌；霓裳坊（绸缎庄）1桌；姐夫推荐来的同年1桌；

In addition to the 4 tables of individual customers in the elegant seats, all the other shops basically have gained. Green Tea House (teahouse) has the most 13 tables, followed by Jin Tailai with 9 tables; only one gold shop called Bao Qingxiang has no tables so far.

Estimating that the gift certificates of some shops should be almost out of distribution, Xiang Wan asked Qingniu and Yuanshan brothers to bring 50 new gift certificates to each family, and replaced the first batch of gift certificates, and gave them to Jin Tailai and Green Tea House added 30 extra cards each.It's just that the date of the gift certificate is from the ninth day of the first month to the fourteenth day of the first month, and there is no longer a box to give away: one is that the customization of the box is limited, and the other is to save the manpower and ingredients for making pastries; As much as the guests spent, they gave 12 recommended shops additional red envelopes as opening deals, each of which received extra rewards, and naturally reciprocated to help Ke Ruyun to continue the promotion.When everyone from Qingniu Yuanshan came back with the old gift certificates, sure enough, all 50 of Bao Qingxiang's gift certificates were there, and Yuan Han, who was running errands, did not say anything at that time as he was told.Xiang Wan thought it over, and next time he didn't need to send gift certificates to his family.

Unexpectedly, Jin Tailai and the boss of Lumingxuan specially asked someone to bring a return gift to the door. Xiang Wan felt that opening the door for business should be like these two, only I respect you a foot, you respect me a foot, and Only by being friendly and communicating with each other can we continue to operate the business for a long time.Especially Jin Tailai, on the 29th day of the twelfth lunar month, I bought Jinsuo from this store. Not only the goods are of high quality and cheap, but also the staff are considerate and thoughtful. long family.

Thinking of the 29th of the twelfth lunar month, Xiang Wan couldn't help but think of that weird young sergeant, he looked like a soldier, and he didn't know when he got into trouble.Fortunately, I have been traveling in a carriage for the past few days, so no accidents have happened, but it is still best to be careful.

Lu Zhan originally planned to wait back in the lotus that day, so that the two parties 'accidentally' discovered that they were neighbors, and there would be a reason for serious communication in the future.But he didn't expect to be regarded as a villain who was stalking and stalking. Don't mention how aggrieved he was, but Xiang Wan left in a hurry, and he didn't have a chance to explain for a while.

On the ninth day of the Lunar New Year, Ouyang Junshi, who also served under the command of King Qi, said that he wanted to invite some acquaintances to dinner. Lu Zhan, who had been bored at home for many days, finally came out. It is a small restaurant in Ruyi Lane that has just opened for a few days.When he got to the place, Lu Zhan realized that he was the latest one, and the other three were already sitting in a private seat next to the counter on the east side of the lobby, waiting for him alone.

They knew that Lu Zhan didn't like wine, so they only asked him to order two more dishes.Not long after the dishes were served, Lu Zhan used tea instead of wine and exchanged cups with a few people to enjoy it, sweeping away the haze in his heart for several days.

Near noon, Lu Zhan was listening to Army Master Ouyang talking about his experience of marching in Yingchuan, when a familiar female voice suddenly sounded from behind him, but she said to the shopkeeper at the counter: "Uncle Dai, I have something to go back for a couple of minutes." I will leave the shop to you to take care of at the time of day, and if there is anything wrong, send someone to the lotus to report to me."

"Yes, Young Master, don't worry, I'm watching over this."

Lu Zhan suddenly heard someone mentioning the lotus, so he couldn't help but look back. The glance didn't matter, and he almost choked on a sip of tea. There was nowhere to look for it. It didn't take much effort to get here. The one who spoke was the Yu family Second Miss Yu Xiangwan herself.

Lu Zhan watched Xiang Wan take the maid out of the door and got into the carriage, but remained calm.What he thinks in his heart is: it is not appropriate to scare the snake at the moment, but to think of a perfect plan to hit it with one blow, so as not to mess up again.

It's just a use of the way of marching and fighting!

In fact, he was right. Since the shopkeeper's Miss Guan Yu is called Shaodong's family, she must go to the store to check, and she is not afraid that she will not be found in the future.

Lu Zhan has achieved success, and he still eats and chats with his colleagues as usual. Of course, he still doesn't forget to take the opportunity to talk to the shopkeeper and the shopkeeper. He is waiting to find a suitable opportunity to solve the misunderstanding that Second Miss Yu has about him.

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