Since 1983

Film bureau, screening room.

"The Promise", which has been tossing and tossing for a long time, has finally been submitted for review, which is of great significance. Almost all members of the review committee are present, plus Han Sanping, Leader Zhao and others.

The length of nearly two hours is coming to an end.

On the big screen, Wu Huan seemed to be the winner, catching Qing Cheng and tying her to a chair; she hung the Korean Kunlun slave from a tree, and the Japanese General Guangming from a beam.

The composition is symmetrical and has a humorous aesthetic.

Immediately, Wu Huan, Su Huan, and Qiu Shen narrated their mental journey:

"I am the little boy who was knocked unconscious by you 20 years ago, you took my food and ran away, you are the first person in the world to lie to me!

You made me stop trusting anyone in the world, not even myself, you ruined my chances of being a good person and I haven't had love since..."

Xie Tingfeng cried while talking, and took out a steamed bun.

"..."

The review committee couldn't stand it anymore, and leader Zhao couldn't stand it anymore.

Immediately afterwards, Wu Huan put the general down for no apparent reason, and then began to fight for no apparent reason.

Wu Huan stabbed the general to death with one knife, Kunlun Nu stabbed Wu Huan to death with one knife, Wu Huan snatched his knife, and stabbed Kunlun Nu twice. The two men died, and the Kunlun slave flew away with Qingcheng.

The film is over.

"..."

The review committee couldn't stand it anymore, and leader Zhao couldn't stand it anymore.

What is this talking about? ? ?

Everyone tried to find the theme of the movie, and felt that there were indeed many ideas to express, but each one was so empty, and each one couldn't stand up.

Especially when the steamed buns were taken out, everyone collapsed.

Wuhuan was deceived by Qingcheng and became distrustful of Balabala, which is logically possible. But in the movie, it cannot support the structure of the whole movie.

A big villain is ruthless and determined to kill the protagonist.

In the end, the answer to the mystery was revealed, because the protagonist cheated me when I was a child...

The audience will not think about innocence and innocence, but will only find it funny and childish. The director artificially simplifies human nature. This simplification is even lower than the average level of commercial blockbusters.

"Don't be three years old, if you are capable, you will be four years old!"

"The Promise" was the beginning of Director Chen's change. Since then, he likes to use a grand framework to wrap a theme that is getting smaller and smaller.

Such as "Legend of the Demon Cat".

The audience is often confused, you make such a big story, and you want to express such a thing?

The kernel cannot support it.

Han Sanping has already seen the finished film, and after watching it for the second time, he can already manage the facial expressions very well. Leader Zhao calmed down and organized everyone to discuss.

"The picture is exquisite and has an oriental charm."

"The special effects scene is very good, I think it is the highest level at present."

"I don't think there's anything to fix."

"The scale of the passion scene is a little bit, but it's not too much."

After a lot of discussion, I must have given it!

At the end of the show, Leader Zhao chatted with Han Sanping and asked, "Is the schedule fixed?"

"Let's go in mid-December, we are going to launch the promotion in November... By the way, please cooperate with us."

Han Sanping handed over a publicity plan, and Leader Zhao accepted it, but he was worried: "The quality of this film, alas, what do you think of its commercial value?"

"How should I put it? The domestic box office does have potential, especially this year when theaters have been reorganized and newly built, and many screens have been added. But there is no movie that can fully mobilize these potentials.

"Hero" is about the same level.

I estimate that "The Promise" is around 200 million yuan, but this film is not only about the box office, but more importantly, it is a comprehensive test of the profit model..."

"Okay, I'll study it as soon as possible."

Leader Zhao left the Film Bureau and returned to Radio and Television.

Speaking of which, at the end of last year, leader Xu had been transferred to Yu Province, and he was replaced by a leader Wang, who used to be a party member in Anhui Province.

And she is still the deputy, she has been working in radio and television since 1996 until 2011, and she has always been the deputy.

Leader Zhao opened the plan in his office:

First of all, the publicity fee is 100 million. I don't know if it is true or not, but it says 100 million anyway. There are various ways, and it blossoms in an all-round way. For example, news of "The Promise" was published in all Hollywood movie magazines for two consecutive weeks.

For example, this year's Cannes Film Festival held a grand party. There is also the secrecy of the content from beginning to end, and the use of Fengzhi's scandal to stir up heat and so on.

Leader Zhao mainly looks at the activities in November and December:

Including the anti-piracy rights protection oath meeting, holding charity auctions, auctioning off Chen Kaige's watches... In fact, "Hero" has already played all kinds of tricks.

"The Promise" is just a little bit more violent.

As for the core part, it is hoped that radio and television will come forward and use national public resources to publicize. The film studio is willing to spend 18 million on CCTV's various programs, and hopes that "The Promise" will be featured on "News Network".

For a movie to appear on "News Network", it requires strong public relations capabilities.

Leader Zhao read the plan, wrote a few instructions, and asked someone to report to Leader Wang.

...

After watching it, Leader Wang was also thinking about it.

If you agree, it will be equivalent to the endorsement of "The Promise" by Radio and Television, such as creating a "key promotion film" title, and the green light all the way.

But there is one more key!

He thought for a while, and then called a certain party: "Can "Earth Cannon" be completed on schedule?"

"I just learned that there are some small details that need to be adjusted in the later stage, and it will be one month later."

"Another month later? Just release it at the end of next year!"

He knew that this thing should not be rushed, and said: "Well, don't put too much pressure on it, and see when it will be sent for trial."

After hanging up the phone, Leader Wang closed the "Promise" plan and put it aside.

Wait first!

...

Konka headquarters.

Konka who makes home appliances.

The Multimedia Marketing Division was in a meeting, and the general manager listened to the report: "The Promise can provide an 11-minute clip, some movie tickets, signed posters, and naming rights for some events."

"What activities are there?"

"In terms of TV media, the main one is the "Universal Film and Television" of Beijing TV Station 2, which can produce a "Konka "The Promise" Month" program.

Four weeks, exactly one month, Chen Kaige and Chen Hong will participate. "

"Two sets of Beijing and Taiwan? It would be great if there were six sets of CCTV."

"See how much the bid is, the price is enough, and all activities can be named."

Because Konka is going to release a platinum high-definition flat-panel TV, it wants to get some new tricks to promote it. The current condition is that the 11-minute clip of "The Promise" will be played on Konka's high-definition TVs in stores across the country.

In addition, if you want to cooperate, you have to add money.

The general manager knocked on the table, pondered for a long time, and said: "If there is only one "The Promise", we can talk about it. Do you think "Earth Cannon" will be better?"

The atmosphere was instantly heated.

"I don't know if it's good or not, but Tianxia Film and Television has never disappointed the audience."

"I always feel that science fiction is not safe."

"But sci-fi films are more compatible with our products, right?"

"For that $100 million investment, I have to choose "Earth Cannon."

"..."

After a lot of struggle, the general manager still made a decision: "Okay, "Earth Cannon" can't be silent, just wait and see!"

Choices like this happen in many places.

"The Promise" has a short cycle, and it took the lead, while "Earth Cannon" continues to be mysterious.

(besides……)