Super Marshal

"Hehehe, boss, those female fans just now are quite pretty."

After driving out of the Capital Airport, Xiang Tianming, who was sitting in the driver's seat, looked ambiguously at Gao Han, who was sitting in the passenger seat, winking as if to say, you know.

Gao Han frowned and glared at him angrily, snorting coldly.

Those were the flight attendants he met on the plane. They were indeed good-looking, but he had absolutely no other thoughts. On the contrary, Xiang Tianming's eyes lit up when he saw them, and he felt as if he had swallowed them whole. .

Professional football is a vanity fair. You can be sentimental, but you can't be sentimental. What's more, Gao Han is a man who marries a wife and has children. His relationship with Lin Xia is good and stable. He has never had other thoughts, let alone meeting him for the first time. Beautiful girl sets friendship.

"You, you should take care of yourself and be more mature and steady." Gao Han said with a lesson.

Xiang Tianming smiled and didn't say anything. That was his character. Gao Han and Lin Guoping also tried to persuade him many times, all for his own good.

"By the way, you just said there was good news. What good news?" Gao Han looked at Xiang Tianming and asked with concern, "Has there been a breakthrough in the acquisition of Team BJ?"

It was hyped by the media before, and the negotiations had some twists and turns, but they were quickly restarted.

Now that the season is about to end, the BJ team's results this season are not ideal and the AFC Champions League is hopeless. Therefore, they also hope to transfer the management rights of the club as soon as possible after an early negotiation to facilitate the Chinatown side to operate the new season as soon as possible. .

The stalemate in the negotiations between the two parties mainly focused on the team name. The owner of Team BJ hopes to continue to use the current team name, but Gao Han means that since it is a Chinatown acquisition, it must be renamed BJ Chinatown. This is It cannot be changed, but later the owner took a step back and believed that Chinatown could be added, but the existing team name must be retained.

This is also not in line with Chinatown's wishes, especially Soriano. When he mentioned it to Gao Han, he also believed that to create a brand of his own with long-term planning, he must be single-minded.

The negotiations between the two parties fell into a stalemate, but because both sides were willing to trade, the negotiations were still in full swing while Gao Han led the team to play. Gao Han had not received news about the specific progress of the negotiations for several days.

"The other party gave in." Xiang Tianming smiled.

"Oh?" Gao Han also became happy.

"The total price is expected to be around 4 billion yuan."

Gao Han frowned slightly, but quickly relaxed. The price was within his psychological range.

Four billion yuan, converted into euros, this total price can definitely buy any team in Europe except for the wealthy. If you calculate it purely from a football perspective, it is definitely not worth the price, but if you look at it in the long run Considering China's economic environment, this transaction is still acceptable.

Xiang Tianming noticed Gao Han's frown and smiled slightly: "The price is indeed a bit high, but we have also reached another agreement with the other party. The other party no longer requires a team name, but we will use a copy of the team name for the next five years. The chest advertising sponsorship contract will be used to offset part of the acquisition payment, and it also has the priority to renew the contract after the contract expires in the case of equal offers."

"Chest advertising sponsorship contract? How much per year?" Gao Han asked with concern.

This is now a major income item for Chinese Super League teams. Although it can be used to offset the acquisition payment, which can greatly alleviate the financial pressure during the acquisition, if the price is too low, it is definitely not cost-effective.

"The total price is one billion in five years." Xiang Tianming said with a smile.

It was also during this negotiation that Xiang Tianming admired Soriano, whom Gao Han relied heavily on, and even before he took office, he discussed various management mechanism reforms and commercial market development that would be carried out after taking office. A very detailed plan was drawn up, which convinced the owners of Team BJ.

At 200 million a year, this chest advertising sponsorship contract is definitely a sky-high price for the Chinese Super League.

Even for the most popular Guangzhou Hengda team, the price quoted in the market before was only 180 million. Judging from the results of the BJ team in recent years, it will definitely take some time to compete with Hengda. .

Of course, what the opponent values ​​most is not just the BJ team itself, but also Gao Han and Chinatown behind them.

These two golden signs are bound to bring a huge brand improvement to the BJ team. In addition, Van Gaal's coaching has basically become a foregone conclusion. Before returning to the Netherlands, the Dutch coach personally revealed it to Soriano and Begiristain. Oral.

In this case, the capital side's offer of one billion in five years is more focused on the future.

What Gao Han was thinking about was that one billion in five years was indeed a good thing for the current acquisition, because in the future, there would be recruitment, operations, and the construction of a new stadium, all of which were needed. Spending money, signing this contract was really beneficial to Gao Han, and the purchase price was directly reduced by one billion.

Of course, if it loses a large amount of income from jersey advertising in the next five years, BJ Chinatown will definitely need to expand its financial resources as soon as possible.

"Don't worry, Soriano has basically planned everything." Xiang Tianming chuckled.

“According to his estimation, with the current popularity of the Chinese Super League, especially with the outstanding performance of the national team, driven by the two golden brands of you and Chinatown, the overall commercial value of the team will also rise accordingly. "

"According to the current situation of the BJ team, there are two advertisements behind it. Soriano's valuation should be between 40 million and 50 million each, and one armband advertisement, which is expected to be around 20 million, and he also has We plan to attract more investment from foreign brands and strive to build BJ Chinatown into a promotional base for foreign brands in the Chinese market."

After Xiang Tianming said this, Gao Han actually felt a little warm-hearted.

Calculating it this way, the sponsorship income from a single jersey can earn back 200 million a year. If we calculate it this way, the total price of 4 billion is not expensive, but...

"Are Soriano's words a little too optimistic?" Gao Han asked with a frown.

Being too optimistic is not a good thing.

Xiang Tianming looked at the car ahead and nodded while saying: "At first, Uncle Lin and I felt that we were too optimistic, but after an in-depth conversation with Soriano, I felt that even if it was an overestimation, it was still the same. .”

"How do you say it?" Gao Han was curious.

He doesn't know much about the business development of a team.

In Madrid, these things have always been handed over to Armando Marcos, and here at BJ, he plans to hand over full power to Soriano, who will serve as the team's general manager, Begiristain as the technical director, and finally The important position of chairman was given to Lin Guoping, who was responsible for overseeing the overall situation.

"According to data from the Football Association, the total number of people watching the Chinese Super League in the 2016 season will exceed expectations and be close to six million. This will rank fifth in the world, surpassing top European leagues such as Serie A and Ligue 1. Through The total number of people watching the game live on TV will also reach 600 million, and the number of spectators will exceed 100 million."

"As the world's most successful commercial development, the most commercially valuable, and the most influential professional league, the Premier League has 4.7 billion live broadcast viewers and 620 million spectators. But Premier League fans are all over the world, and there are even many in China, but fans of the Chinese Super League are mainly domestic."

"In comparison, the customer base of the Chinese Super League is clearer and more targeted, which is naturally more conducive to the promotion of advertisers, so they will be more willing to pay for it. If the Premier League is used as a template, Then the most expensive chest advertising cost in the Chinese Super League should be between 150 million and 300 million."

"More importantly, the number of fans in domestic leagues has increased rapidly in recent years. Coupled with the improvement in the performance of the national team, domestic fans are enthusiastic about football. It is expected that sponsorship fees will increase at a rate of 5% to 10% every year in the future. Improvement, so the owners of BJ Team will accept annual advertising sponsorship of 200 million."

This is the first time Gao Han has looked at the Chinese Super League from this perspective, and Soriano does make sense.

“In addition to the league environment factors, BJ’s football atmosphere is very strong, and its fans are famously loyal. According to a data report released by Nielsen, nearly 80% of BJ fans browse the official account every day, and one-third of the fans follow the club every day. There is interaction and fans are far more loyal to the club than any other team in the country.”

"But more importantly, the average monthly income of BJ fans is nearly 8,000 yuan, and their purchasing power is far higher than other domestic teams. Therefore, Soriano decided that once he takes over the BJ team, he will hold a massive The investment fair will invite many well-known domestic and foreign brands to attend, and this will be his first shot."

Gao Han really doesn't know much about specific business operations. He has always believed in leaving professional matters to professional talents. This was the case in Madrid before and will continue to be the case in BJ.

Judging from Soriano's words, he should have been fully prepared and targeted, and if he dared to do this, he must have his own confidence. Based on Gao Han's understanding of him, I believe he must have the courage to do so. Prepare to fight.

If it is true as Soriano said, then not only will Gao Han not lose money by acquiring Team BJ, but he will actually make a lot of money.

"It's not just that." Xiang Tianming laughed.

After Gao Han arrived at BJ, good news came one after another. Now he looked at Xiang Tianming curiously, "What else?"

“We have basically reached an agreement with the owner of the stadium. After we take over the stadium, we will renovate it. There are two subway lines planned to be built horizontally and vertically, namely Line 3 and Line 17. These two subway lines intersect at the stadium, and our new stadium will be planned and designed based on this point, striving to become a landmark building in the core area of ​​BJ while also creating a new business district."

It was also at this moment that Gao Han suddenly remembered that Xiang Tianming's family was engaged in real estate, but he, the prince, was not doing his job and had given up on the hugely profitable real estate business and came to join him in the football circle.

When Xiang Tianming said this, Gao Han was immediately overjoyed.

The biggest problem at the current stadium is the inconvenient transportation. The subway does not pass here. But now that there are two subway lines under planning and construction, the situation is completely different. Especially when it will become a transfer station, the commercial value will be even greater. .

If combined with the characteristics of the stadium to create a new business district, it would be a hugely profitable deal for BJ Chinatown.

However, Line 3 and Line 17 may take several years, but in any case, this is good news.

"By the way, how is the specific foreign aid going?" Gao Han asked with concern.

No matter how the business develops, professional teams still have to see the real results on the court.