Super Marshal

With the popularity of the Chinese Super League in recent years, major clubs have started a crazy money-burning mode.

As the core competitiveness of the Chinese Super League, foreign aid has undoubtedly become a key area for clubs to burn money.

The introduced stars are getting bigger and bigger, and their values ​​are rising steadily. In the past, they only poached players from South American leagues, but now they are looking to compete with top European leagues and even wealthy teams. The courage of the Chinese Super League is evident.

Many fans describe the crazy investment of the Chinese Super League teams as mindless money burning. However, as everyone knows, this is nothing in the European leagues. It can even be said that it has long been taken for granted.

Not to mention the ancient times, more recently, when Gao Han coached Chelsea, he started a crazy money-burning mode. As a result, he helped Chelsea establish its status as a Premier League giant. The subsequent rise of teams such as Manchester City and Paris Saint-Germain also came from Due to the crazy money-burning signings, this itself is the market law of professional leagues.

The players themselves are not stupid. They also know how to analyze the pros and cons. They can also calculate clearly the principle that when people go to higher places, water flows to lower places. Even if they are young and do not know how to calculate, their parents and relatives around them, and the people behind them, are not stupid. Agents, no one is a fuel-efficient lamp, they will not be able to calculate clearly?

Given the same conditions and treatment, they would choose a wealthy family without hesitation, and would even rather go to a wealthy family if the conditions and treatment were worse.

As a late-developing club, if you want to catch up with the giants, there are only two ways to go. Either burn money, sign in crazily, use higher transfer fees and higher salaries to attract players, and use profits to make up for your status and influence. or insist on youth training, but now that the Bosman Act has passed twenty years ago, it is difficult to rely solely on youth training.

Just like Chinatown, this is the only living legend that has relied on strong youth training for more than 20 years to gain a foothold in European football, climb up from the lowest level step by step, and reach the top of Europe.

But everyone knows that the core competitiveness of Chinatown today is Gao Han.

It is precisely because of Gao Han's sharp eyes that Chinatown has been able to send away core players time and time again, but has cultivated more and better stars time and time again, and its overall strength has not decreased but increased.

But there is only one Gaohan, and the miracle of Chinatown cannot be replicated.

Therefore, if other latecomer clubs want to catch up, burning money like crazy is the best shortcut.

This is true for clubs, and it is also true for national leagues.

Once upon a time, the leagues in Turkey, Ukraine and Russia also started to burn money and competed with the five major leagues for players. This immediately increased their influence in the European leagues. The Russian league is currently ranked sixth in UEFA. Only slightly behind Ligue 1, Portugal and Ukraine are also chasing closely behind.

On the contrary, the traditional old leagues such as the Netherlands, Belgium, and the Czech Republic, which were once famous in European football, have gradually disappeared over the years. The reason is the rapid development of leagues such as Russia and Ukraine.

This is true in European football, and it is also true in Asian football.

The Chinese Super League has become extremely popular in recent years. It has become the most influential league in Asia. The competitiveness of Chinese Super League teams in Asia is also constantly improving, all of which rely on crazy money-burning investment.

Many people have pointed out that the Chinese Super League teams have suffered serious losses, and feel that the owners of the Chinese Super League teams are fools and are trying to cater to the government and leaders. However, they do not know that there are people who are involved in the business of beheading, so who is willing to do the business of losing money?

The overall thinking of the current Chinese Super League teams is very clear, that is, they would rather lose money than develop the market first. As long as the market rises and the domestic people's enthusiasm for football increases, making money will be a matter of minutes.

Do not believe?

Take a look at domestic variety shows and reality shows. They are all huge money-drawing behemoths. Any sponsorship can easily cost hundreds of millions. They are also extremely popular and demand exceeds supply. In addition to sponsorships, major TV stations and Internet platforms are eager to grab them. , squeezed his head to send money.

In contrast, the Chinese Super League is China's unique top league. This is a natural golden sign. Compared with domestic variety shows and TV series, the schedule is very long and there are many games. This is not too attractive, okay?

As long as this golden brand can be managed, as long as it can heat up the domestic football market, let alone surpass it, as long as the sponsorship income of the Chinese Super League can reach the level of variety shows and TV programs, how many times will it be now?

How much potential can be tapped here?

Gao Han's Chinatown has a cooperation with Hengda. I once discussed this issue with Hengda's boss Xu. He told Gao Han very sincerely that investing in football clubs in China is still a very cost-effective business. Why do you say that?

He listed some data for Gao Han. At that time, he had been in charge of Hengda for five years, and his investment was less than 2 billion, less than 400 million per year. However, the sensational effect caused by Hengda had brought to his company The improvement of brand influence is simply several times, or even dozens of times of investment may not be achieved.

At that time, he said something that made a particularly deep impression on Gao Han.

"We all live in an era of advertising, and we have long been accustomed to all kinds of soft and hard advertisements. In this case, it is not too difficult to promote a brand purely through advertising. In many cases, no matter how hard it is, No matter how much money you spend and how good a team you build, it’s hard to push it forward.”

"But football is different. It is born with this uniqueness. If you stick to it, it can take you up."

Gao Han had never thought that he was just a business person, but Boss Xu's sincere words gave him an enlightenment and made him realize that this was how he looked at the problem from a businessman's perspective.

And if combined with the state-owned enterprise that owns the BJ team, it is willing to sponsor BJ Chinatown with a huge five-year, billion-dollar contract, which will undoubtedly further prove the sincerity of Boss Xu.

The Chinese Super League is bound to see rapid development in the next few years. Regardless of Gao Han and Lin Guoping, they all agree that now is still the best time to enter the Chinese Super League.

As the old saying goes in the insurance industry, it was five years ago or it is now.

But after taking over the BJ team, how to run it next is also a problem.

Of course, other big conglomerates can burn money so unscrupulously. They regard the money invested in the club as advertising and gaining eyeballs, but for Gao Han, they can't do this because he simply can't afford it.

Since you can't afford it, you can only choose another mode and stick to youth training.

In the current football environment in China, foreign aid is still the core competitiveness of a Chinese Super League team. Even if BJ Chinatown insists on youth training, it is still imperative to introduce foreign aid.

The key is, what type of foreign aid should be introduced?

This is a science.

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"We currently have five foreign players in our team, including two international players from Uzbekistan, Klimets and Sergeyev. You must be familiar with them."

As soon as Xiang Tianming finished speaking, Gao Han laughed. They had just played a game in Tashkent, and both players played.

"Brazilian midfielders Ralph and Augusto, Augusto was also the main midfielder of the Brazilian national team in the 2016 America's Cup, scoring two goals in three games." Xiang Tianming said with great joy. .

Augusto is the main midfielder of the Brazilian national team. In the Copa America, Brazil only played three games in total. They failed to qualify in the group stage and were eliminated in despair, but this did not affect Augusto. performance.

It's just that in the BJ team, Augusto doesn't seem to be as prosperous as he was in the Brazilian national team.

"The other one is Turkish striker and international Yilmaz. He is currently the top scorer of the Turkish national team. He performed well in the European Cup in 2016, but Turkey also stopped in the group stage."

It can be seen that these foreign players are very good.

"What did Begiristain and Van Gaal say?" Gao Han asked with concern.

He will next meet with Soriano and Begiristain, and at the same time contact Van Gaal. He needs to first understand the other party's ideas, then combine some of his own ideas, and finally come up with a plan.

"Begiristain believes that the team should stick to the general direction of rejuvenation and try to keep the lineup as stable as possible. After all, it is not a good thing to act too hastily. But with too many foreign players and no AFC Champions League games, the lineup must be reduced."

Gao Han nodded slightly. Foreign aid was too expensive and the salary was high. There was really no need to be so wasteful.

"What about Van Gaal?" Gao Han asked again.

Xiang Tianming showed a helpless expression at this time, shook his head and sighed, "I heard people say that Van Gaal has a bad temper before, but after getting in touch with him a few times, I found that his temper is not bad, but he is too cunning. "

"What do you mean?" Gao Han was very surprised.

Van Gaal is naughty? If you say this, who will believe it?

"When we asked him for his opinion, he directly asked us to ask you, saying that he absolutely believed that you could build a reasonable and competitive team for him, just like you built for Pochettino and Zidane. The team does that.”

When Gao Han heard this, he almost raised his middle finger. Oh my god, is there such a person as a head coach?

Gao Han has always been the hands-off shopkeeper, but now...

This dead old man probably plotted against him before retaliating against himself and tricked him into coming to BJ. As a result, he was photographed by the media reporters, cooking the meal before getting on the bus first and then paying for the ticket.

Seeing Gao Han's deflated appearance, Xiang Tianming actually felt a happy feeling of revenge in his heart.

It turns out that you too have such a day!

"By the way, Mendes also sent someone a piece of player information, saying that they were the rookies carefully selected by their agency. He put it in the back file bag. Take it and see for yourself."

Mendes has made a lot of money in the Chinese Super League over the years. Many Chinese Super League teams have signed up in South America and Europe through his operation. This time Gao Han purchased the BJ team, he also strongly supported it.

According to Gao Han's plan, the foreign players must be younger. There are three reasons for this. One is that the risk is low, which is suitable for Gao Han's small-capacity operation, following the old path of Chinatown's rise. The second point is that young players with potential are Playing in the Chinese Super League for a few years, and then transferring out when your strength matures, you can also take the opportunity to make a fortune.

This is also Gao Han’s current positioning of BJ Chinatown.

But more importantly, for Van Gaal, mature players may not be easier to use than young players. The reason is simple. Young players are like a blank sheet of paper, which makes it easier for him to instill his own tactical concepts and ideas.

This is why many mature players were very resistant to Van Gaal when he was coaching in the past few years.

Now that Van Gaal has become the hands-off shopkeeper, Gao Han naturally has no choice but to take over the job.

Taking the document bag from the back row, Gao Han took out the player information that Mendes sent over. He scanned it hastily, then filtered it with his sharp eyes. He had a general idea in his mind, and then flipped it in and read it carefully.

When he got back to the door, Gao Han exhaled heavily and looked at Xiang Tianming with a smile.

"We found a treasure this time!"