Technology company, I will become the light of China!

Chapter 157 The market is saturated, and Apple is forced into a desperate situation for the first time!

[Knife at midnight]：”400,000 units! A total of 400,000 units of Longxing X2! Why was it all done at once?”

[Love to eat egg tarts]：”Can anyone tell me how many years have you been single? And why is the market demand so huge? Where is your Longxing X1 mobile phone?”

[Cowherd on the run in island country]：”hey-hey! I grabbed a Longxing X2. What can I say? Although the Longxing X1 has only been released for half a year, who can refuse an upgraded version? And the old ones can be used by parents!”

[Dancing Rain and Orange Wind]：”Ahhhh! Mr. Chen, hurry up and replenish the inventory!”

Four hundred thousand units of Longxing X2 were sold out in less than fifteen seconds. This speed is unacceptable to many users.

Obviously the platform didn’t crash this time, so why the hell can’t I grab it?

Who grabbed the Longxing X2?

Amidst the complaints from netizens, the two entries”Hand Speed of the First Users of Longxing X2″ and”Mr. Chen’s Quick Replenishment” were also ranked in the top five of the hot search list.

Not only netizens were confused and complained, but even Chen Xing did not expect that 400,000 Longxing X2 mobile phones would be sold out in an instant. He expected that it would take at least 12 hours to sell. He never thought that the market demand would be so huge.

After browsing around Weibo, he also found the answer to being miaokong

Most buyers believe that after buying the Longxing X2, they can give the replaced Longxing X1 to their parents or younger siblings, so that they can experience the new phone without wasting the old one.

Part of the reason is that the 28nm Orion 5420 processor is no longer able to drive the rapid development of mobile games.

The period from 2014 to 2015 was a year of rapid development of MOBA mobile games. Due to the popularity of League of Legends, many games under the banner of mobile League of Legends occupied a large market and made a lot of money.

If you want to run MOBA games with 1.5G or above frequently, you can only choose the latest 20nm processor chip, which is also the biggest reason for changing the phone.

The development of mobile phones has driven mobile games, and the development of mobile games requires high-configuration mobile phones. This is a virtuous circle, giving users many more reasons to buy mobile phones.

“dong dong——”

There was a knock on the office door, and Chen Xing moved his eyes away from the computer screen and turned to look in the direction of the office door.

next second

Yao Nana walked in

She is still wearing a dark gray over-the-knee coat, paired with black boots, and her black hair is scattered around her shoulders, making her look like a royal lady.

“President, our 400,000 units of Longxing X2 have been sold out. This is the sales report compiled. Please check it out.”

Yao Nana knew that Chen Xing was not off work, so when the 400,000 Longxing X2 units were empty in seconds, she quickly sorted out the report files.

Chen Xing glanced at the time in the lower right corner of the monitor. Less than ten minutes had passed and the marketing department had sorted out the sales report?

Sudden! He thought of something and said silently in his mind:”Open Yao Nana’s attribute panel.”

【Name]: Yao Nana

【Type]: Management talents

【Qualification]: Gold

【Personality]: Independent (good at discovering and solving problems, not easily disturbed by secondary factors)

【Main direction]: Business management

【Loyalty]: 95

【Monthly salary]: 20,000 (an appropriate increase in salary can motivate talents)

【Special entry: Unite the team (because of her unique personality, the team she leads is often united and gets twice the result with half the effort)

“Sure enough, golden quality”

Chen Xing was amazed

When she first joined the company, Yao Nana’s quality was purple and she could grow. After half a year of intense training, her progress was rapid.

Although the ability of golden quality talents is not as good as that of red quality, special entries can indirectly make up for the lack of ability.

For example, Yao Nana’s entry on”Gathering the Team”. Since she became the marketing manager, the work feedback given by the marketing department has been positive and the efficiency has been extremely fast.

If year-end bonuses are to be issued, the marketing department must have special treatment.

When Chen Xing looked at Yao Nana’s property panel, the latter also put the blue folder on the desktop of his desk and continued:

“In addition to submitting sales reports, I also noticed that the online demand for Longxing X2 has not decreased but increased, so I would like to ask, when can we replenish inventory?”

As soon as she finished speaking, she quickly added:”If we know the date in advance, our marketing department can conduct pre-promotion”

“If this is the case…”

Chen Xing came back to his senses, thought for a while and said:”In five days, on the 25th, the inventory of one million units will be replenished.”

“One million units?”

Yao Nana was secretly surprised

She thought that her factory’s production capacity would be high, but she didn’t expect it to be so high!

The front end has only sold 400,000 units, and the back end is preparing to replenish 1 million units. Is it possible that the factory’s daily output has reached 200,000 units?

“Well, one million units”

Chen Xing nodded and confirmed.

After annexing the 45 production lines of Pineapple Company, plus 21 of its own, the Longxing Technology Factory has 66 production lines and can produce 176,000 mobile phones per day.

The daily production capacity is 176,000 units. This is without overtime. If workers work overtime for three hours, the production capacity of tens of thousands more units can be added. The production capacity of 200,000 units in a single day can be achieved.

As for the supply of chips from blue and green factories, that is not a problem at all. The lithography machine can produce 100,000 chips in a single day, and it takes ten days to collect the required chips for one million units.

Chen Xing set the date in five days, which means that at least 500,000 mobile phones have been produced. According to the sequential delivery time, one million mobile phones will be shipped in batches, so the time for each link is just right.

To put it simply, if one million units are sold on the 5th, 200,000 units will be shipped on the 6th, another 200,000 units will be shipped on the 7th, and another 200,000 units will be shipped on the 8th. While selling, the factory It is also producing overnight to achieve a delicate balance between supply and marketing.

From a user’s perspective, Longxing Technology Company replenishes its products very quickly. It has just sold out 400,000 mobile phones and now has another million units. It is reasonable to wait for a few days.

After receiving confirmation from Chen Xing, Yao Nana did not ask any more questions. She nodded slightly and said,”I understand, CEO. Then I will prepare some publicity and connect with the two platforms.””

“etc.”

Just as Yao Nana turned around to leave, Chen Xing stopped her and said,”The marketing department has performed well during this period. It can be given full marks in the year-end performance appraisal. Please compile a list of outstanding employees and submit it. I will use it later.””

It’s almost the Spring Festival. Last year, because the company was in deep crisis and was under sanctions from Gaotong Company, Chen Xing just paid out the year-end bonus hastily and that was it.

But this year is different. Longxing Technology is not what it used to be. In any case, it is a company with a market value of 100 billion. Although it is a bit watery, the value is all supported by technology. The internal liquidity is less than 1 billion, but externally it is also 100 billion!

As a company with a market capitalization of 100 billion, and it is still on the rise, Chen Xing will naturally not act hastily, but will make careful preparations to express the company’s affirmation of the employees’ work.

For example, scientific researchers such as Gao Zhengqian and Lin Tian, managers such as Yao Nana and Yang Minshuo, and outstanding employees in various departments all need to be rewarded.

Hearing this, Yao Nana instantly understood what Chen Xing meant and nodded in response:”Okay, I’ll go back and finish sorting out my email.””

“correct”

Chen Xing thought about Yao Nana’s salary again and continued:”You have performed well recently and completed your work in a timely manner. I will tell the finance department to increase your salary by 50%.””

“Thank you, President”

loadAdv(7,3);

After hearing about the salary increase, Yao Nana immediately smiled and said

Although she is not short of money, this is Chen Xing’s affirmation of her work. The meaning and sense of accomplishment are not two different things from the money given by her parents and the money she earns from her own labor.

If people in the business circle knew that the salary increase from 20,000 to 30,000 would make the second princess of Kunpeng Company smile, everyone would probably be shocked.

Chen Xing looked at her smile and warned:”It’s getting late. You can do it during the day when you’re working. Get off work early and rest.””

“Understood”

Yao Nana said with a smile

After receiving the affirmation of”salary increase”, she didn’t feel sleepy at all, but felt full of energy.

What is the concept of a monthly salary of 30,000?

If you rely solely on your own abilities and do not rely on family or other support, it is no exaggeration to say that you have surpassed 99.99% of people!

Although her annual salary has not yet reached one million, Yao Nana believes that she can achieve this goal with her own hands.

……

After Yao Nana left, Chen Xing picked up the blue folder and carefully checked the sales report inside.

The report states that the total sales of Longxing X2 is 400,000 units, with Taowu and Wangdong platforms each accounting for 200,000 units. The mobile phone is sold for 1,999 yuan, and the total sales of bare metal on the two platforms is 790 million.

The production cost of each Longxing X2 is 1,499 yuan, and the net profit is 500 yuan per unit. In other words, 400,000 bare machines can create a profit of 200 million yuan.

However!

This is just bare metal, plus insurance profit!

Among the 400,000 units sold, 247,000 units purchased three-year all-machine insurance for 100 yuan, and 150,000 units purchased five-year all-machine insurance for 150 yuan. The sales amounts of the two insurances were 24.7 million and 22.5 million respectively.

The total profit from bare metal and insurance is 247.2 million!

For such a considerable profit, we have to thank Su Nian for making a good start. Taowu.com and Wangdong platform do not charge a platform listing fee of 200 yuan, so that the original profit of 300 yuan for bare metal products has increased to 500 yuan, and the increase has increased. Arrived 67%！

After reading the sales report of Longxing

At present, Longxing Technology Company still needs to pay the final payment of 140 million to the supplier.

After half an hour of review and calculation, Chen Xing also roughly concluded that the current funds on the books of Longxing Technology Company are 1.1 billion

“1 million mobile phone parts require 70% payment in advance…”

Chen Xing carefully compared it and found that when calculating the amount of expenditure required for subsequent production, Apple was also calculating revenue.

If you open the three major shopping platforms, you will find that the 100,000 iPhone 7 mobile phones they sold have also been sold out.

The 20-day pre-sale model has laid the foundation for their sell-out this time, but the subsequent second batch of pre-sales exposed problems.

For the second batch of Apple 7 pre-sales, there were only 970 people on Taowu.com and 2,000 people on the Wangdong platform. This is a very unfavorable number, and the growth rate is extremely slow.

Although it was early in the morning and most people in Longguo had gone to sleep, there were not so few users paying the pre-sale fee.

Wang Feng understands very well that 100,000 iPhone 7 mobile phones have exhausted the market potential. Those who support them are all die-hard Apple fans accumulated in previous generations.

Neutral users, value-for-money enthusiasts, and game enthusiasts are currently waiting for the second batch of pre-sales of the Geek X1 mobile phone. Even if the first batch has not been shipped yet, the configuration is strong enough to make them wait patiently.

Because Apple 7 and Longxing X2 were officially released on the same day, it is inevitable to compare them. Lin Xiaolong, the leading mobile phone maker in Huaqiangbei and with millions of fans on the Internet, posted a video overnight

In the video, he is sitting in his living room, analyzing to his fans in a serious manner.

“Bros! The first round of sales of Longxing X2 and Apple 7 has ended. I can only say that this wave did not surprise me. As you Long brother guessed, both of them were sold out.”

“400,000 units of Longxing X2 and 100,000 units of Apple 7 mobile phones were sold out, but I discovered a very interesting thing”

Having said this, Lin Xiaolong switched the rear camera, pointed the lens at the mobile phone on the table, and continued:

“You see, it has been an hour since the launch. The number of reservations for Longxing X2 is 300,000 on Taowu.com and 500,000 on Wangdong platform. It has only been an hour. So many people have made reservations and want to buy it. It can be seen how popular the Longxing series is, and then let’s take a look at the Apple 7 mobile phone”

“Damn it!”

“No more, no less, 4,000 people!”

“Can anyone tell me what’s going on with the iPhone 7?”

There are nearly 800,000 reservations on one side, and only 4,000 on the other. This stark contrast immediately aroused heated discussions among netizens after the video was released.

[Long Ming Tian Xia]：”what’s the situation? 800,000 people versus 4,000 people, I call you good guy, your iPhone 7 won’t last long, will you?”

[Soft Cute Bunny Sauce]：”Is this not possible with iPhone 7? Why is he weaker than my boyfriend, yet his true colors are revealed in just one round?”

[The wind is rustling]：”I won’t buy the Longxing X2, nor the Apple 7 phone. I’m now waiting for the Geek X1 to start the second batch of pre-sales. God chips are the romance of men!”

[Messy in the rain]：”I’m also waiting for the Geek X1 mobile phone. Its performance is fully comparable to the Apple 7, and the price is still cheap. For Android people, I probably won’t consider Apple phones.”

Even late at night, there are still a large number of netizens coming out to discuss why they did not choose the iPhone 7

At the original Geek X1 launch conference, Chen Xing’s comprehensive benchmarking was so deeply rooted in the hearts of the people that most mid-to-high-end users were waiting and watching, becoming a member of the”wait and wait party”

After Apple and Longguo District CEO Wang Feng learned about the online public opinion trend, he immediately sent an email to Pou Ke for help, expressing that the user market has reached saturation.

Far across the ocean, Pou Ke, who had just gotten up from his morning run, noticed Wang Feng’s email before he could take a shower.

When I saw 100,000 iPhone 7 mobile phones, the Longguo market was already full, and everyone was stunned on the spot.

He warms up for twenty days!

Is the Longguo market full with only 100,000 units?

A sense of crisis swept through his body. Longxing Technology Company was terrible. It had grown to this point in just one year and had the capital to challenge them.

After pondering, he had no intention of eating breakfast and drove directly back to Apple headquarters and held a high-level meeting

The theme of this meeting is the price reduction sales strategy of Apple 7 mobile phones in Longguo District

Chen Xing probably wouldn’t have thought, or in other words, mobile phone manufacturers around the world, that Apple would actually think of using a”price reduction strategy” to gain market share.

You know, from the release of Apple 4 to Apple 6s, Apple mobile phones have never had to worry about sales and have steadily occupied the high-end market share.

Sale at a reduced price?

They have never set a precedent like this!

Anyone who understands the mobile phone market will know that once the price reduction promotion strategy is adopted, the matter is no longer as serious as usual. It can be said that it has reached the point of shaking the foundation.

Forcing a giant with a market capitalization of trillions to this level may be something that no one, not even Chen Xing, has ever thought about.

(End of this chapter)