The rise of nanometers

Andre Roland called a group of senior executives from the head office.

"Everyone take a look."

After taking the document and circulating it, Vice President Eric Owen raised his glasses: "Andre, we are in trouble."

Andre Roland said seriously: "We must find a way to stop the other party. They must not be allowed to shake our market. You all think about it."

"Initiating a patent investigation and preparing to sue Snail Industry for infringement of our patents. I don't believe they can circumvent our patents." Chief Technology Officer David Stephen was the first to speak.

Patented weapons have always been Tetra Pak's trump card. Tetra Pak, which has mastered more than 5,000 patents, is almost a giant in the field of packaging.

Other packaging companies have been suppressed by their patents.

Vice President Eric Owen said worriedly: "David, this time it's not that simple. This company has adopted a brand-new packaging material, which is this silicon nano-coating technology. I think you need to take a look."

"Silicon nano-coating technology?" David Stephen turned to the last part, where there was relevant information collected by the person in charge of Greater China.

After seeing this part, his expression became more complicated, and he looked at a series of packaging production line introductions released by Snail Industry.

Through the acquisition of four small and medium-sized packaging companies, and the addition of Snail Industry's own patented technology, the number of patents held in the packaging field suddenly increased to 685.

It also reached a patent exemption agreement with another Chinese packaging company, Shandong Greatview Packaging, and licensed the silicon nano-coating technology to obtain the right to use 44 patents of Greatview Packaging for free.

In addition, it also reached an agreement with Shandong Province Pharmaceutical Glass and obtained some patents related to medicinal packaging, a total of 271 patents.

There are also patents from other cooperative companies, which add up to 1,372 patents.

Although it is not as good as Tetra Pak's more than 5,000 items, the problem is that among Tetra Pak's more than 5,000 items, the real core technology is Tetra Pak's patents in composite packaging materials, safe aseptic filling, and supporting equipment.

If Snail also uses Tetra Pak composite packaging material, it will naturally be difficult to circumvent Tetra Pak's patent barriers. The problem is that Snail uses silicon nanocomposite packaging material, which has a different foundation, resulting in derived equipment, packaging, filling, and disinfection. Something different happened.

It is equivalent to Tetra Pak building a barrage, but the snail chose to change the river course and slipped away elsewhere.

Seeing this, David Stephen felt as if he had eaten a fly, his whole body felt bad, and he didn't know how to respond for a while.

Andre Roland rubbed his temples and said with a headache: "Our friends have also sent a lot of opinions recently, hoping that we can lower the price."

The friends he talks about are companies like Meng Yang, Yili, and Guangming.

"Andre, we must be cautious. If Mengyang Yili falls, we will lose the entire Greater China region." Vice President Eric Owen saw the big crisis.

André Rolland, who can become the global president of Tetra Pak, is naturally not a short-sighted person. In fact, the layout of Tetra Pak can be seen from their development strategy, which is very powerful.

If Mengyang Yili is allowed to collapse now, Tetra Pak, which accounts for 90% of the packaging market in Greater China, may lose 70% of its market share in an instant.

Instead, the Agricultural Reclamation Alliance will inevitably choose its own snail packaging or Greatview packaging.

Even though it was affected by the subprime mortgage crisis last year, Tetra Pak's revenue in China still amounted to 3.64 billion US dollars, about 27 billion Chinese dollars, with a profit of about 50%.

Market share must be maintained no matter what.

Although patent suppression cannot suppress the snail industry, Andre Roland has not given up patent prosecution. Even if he cannot severely damage the snail industry, he still wants to disgust the other party.

He ordered Vice President Eric Irving to go to China in person to take charge of the overall situation.

Authorizing Eric at the same time can appropriately reduce packaging materials and patent fees, ensuring that Meng Yang, Yili and Guangming will not fall.

Suppress the promotion of packaging production lines in the snail industry as much as possible.

Eric hurriedly took the staff from the head office and took a plane straight to the Greater China branch in Shanghai.

President Andre Roland is also not idle. The emergence of the Farm Reclamation Alliance and Snail Industry has given him a chilling sense of crisis. If Meng Yang, Yili and Guangming cannot be saved, Tetra Pak will lose Hua. China is a big market.

June 15th.

André Rolland, in the name of Tetra Pak, held a secret video conference with senior corporate executives from the world's four major milk supply countries.

"Gentlemen, China's raw milk production is recovering rapidly. It will inevitably have a huge impact on the market in the future, and your profits will be seriously affected."

An executive of an Australian dairy company frowned, then smiled and said: "Andre, you are thinking too much. China's food supply is very limited. How can it be possible to breed dairy cows on a large scale?"

"Didn't you read the email I sent?" Andre was a little unhappy. In fact, he despised these arrogant exiles.

The person in charge of one of the Dutch dairy companies who read the email said seriously: "Everyone, what Andre said is correct. You'd better take a serious look at it."

"You all take a look, we will have another meeting in two hours."

"OK."

"See you in two hours."

Time passed by minute by minute, and when two hours passed, everyone showed up in the video conference again with very ugly faces.

"Sorry, Andre, I think you are right." The person in charge of the Australian dairy company apologized first, and then continued:

"The existence of this agricultural reclamation alliance is indeed a threat to us, and we must prevent them from developing."

Andre breathed a sigh of relief. Finally, his efforts were not in vain, and then began to express some of his thoughts: "The enemy of our enemy is our friend. We must ensure the existence of Meng Yang, Yi Li, and Guangming, and we cannot allow them to be cultivated. Alliance destroyed.”

"Andre, what are your plans?" an executive from a New Zealand dairy company asked directly.

"It's very simple. Now they have a huge milk supply gap. If you can supply milk powder at an appropriate price reduction, they can face the impact of the Farmers' Reclamation Alliance and even fight back."

"Price reduction?"

After a heated discussion, Tetra Pak stated that it would reduce the price of packaging materials by 20%, while milk companies from the four countries planned to lower the price of milk powder exported to China to 3,800 to 4,200 yuan/ton.

This prompted Chinese milk companies to purchase large quantities of milk, thereby suppressing local milk suppliers and dairy farms in China, causing these milk suppliers to lose their money.

Destroying the other party's industrial chain through low-price dumping is one of the three major axes of Western companies. Especially industries that take time to accumulate are the most vulnerable to attack and targeting by Western countries.

After reaching an agreement, most of the dairy companies in the four milk supply countries of Australia, New Zealand, Ireland and the Netherlands joined forces and began to intensively contact the executives of China's three major dairy companies.

At the same time, distributors of imported canned milk powder in China have received notices from manufacturers asking them to reduce prices by no less than 30%.

The price of infant milk powder that previously cost 200 to 400 yuan per can has dropped to about 120 to 270 yuan.