The rise of nanometers

I just finished a meeting in Peiping and have only been back to Quancheng for a day.

The next day, early in the morning.

Xiao Yingnan reported several urgent matters to him.

"Mr. Huang, according to market research feedback from the Farm Reclamation Alliance, the price of imported infant milk powder has dropped significantly since the day before yesterday. Some low-price products have become the same as domestic milk powder."

"Go on." Huang Xiuyuan said while looking at the scientific research briefing.

"According to customs import data, the quotations of foreign milk powder raw materials have also dropped significantly, currently ranging from 3,824 to 4,203 meters per ton."

Huang Xiuyuan stopped his pen, turned to the next page, and asked without raising his head: "Where is Tetra Pak?"

"Tetra Pak's packaging material prices were lowered yesterday, by about 20%. I heard that Meng Yang, Yili, and Guangming received a 30% price reduction." Xiao Yingnan reported detailed data.

Huang Xiuyuan shook his head and smiled: "Haha, it seems our opponent is anxious."

"In another matter, Tetra Pak filed a lawsuit against Snail Industry in Shanghai Municipal Court, saying that Snail Industry's packaging technology infringed on their patent."

"It's expected. Let Baijie handle it and don't get into trouble."

"OK."

Suiren Company had already prepared for the patent lawsuit, on the same day.

Beidahuang Group, Deyi Dairy, and Fengmin Agriculture also responded quickly and jointly submitted an anti-dumping investigation application to the Ministry of Commerce.

Snail Industry has also taken over Tetra Pak's patent litigation, and both parties are preparing to go to court.

For a time, China's dairy market was full of gunpowder.

Mengyang, Yili, and Guangming announced price reduction promotions. The unit price of 200 ml of pure milk has been reduced to 1.5 yuan, the unit price of 250 ml of pure milk has been reduced to 2 yuan, and a liter of pure milk only costs 7 yuan.

The prices of various dairy products from the three companies have been reduced to varying degrees.

In response, the three companies of the Farm Reclamation Alliance also lowered their prices simultaneously. The turmoil in the domestic dairy industry has also dazzled consumers.

Wandashan has just established a room-temperature milk processing plant in Shandong Province.

General manager Wang Beifeng came to supervise the work in person. Next to him was Du Jinhua from Snail Industry.

Inside the production workshop, a dozen Snail Industry technicians were busy on the production line, installing or debugging equipment.

This is a 200ml boxed room-temperature milk production line that uses a new silicon nano-aluminum paper composite layer. This kind of packaging box is called a snail bag, or a silicon nano bag.

Under the same specifications, the weight of snail bag is about 24.6~26.2% of Tetra Pak, and its strength is almost four to five times that of Tetra Pak. It is basically impossible to tear. It can be recycled, cleaned and disinfected, and then reused. Its service life is About 5 to 7 years.

In addition, the snail bag is also designed to prevent poisoning. If you use a syringe for injection, you can only penetrate the aluminum film where the straw is inserted. The snail bag cannot be pierced in other places.

As long as the consumer squeezes the box hard before drinking, if the aluminum film seal of the plug cannot be sealed, it proves that there may be a problem with the milk.

In terms of comprehensive cost, snail buns are roughly equivalent to 60 to 70% of Tetra Pak.

If a snail bag can be recycled 10 times within its service life, the cost will only be equivalent to about 20% of that of a Tetra Pak bag. If it can be recycled 20 times, the cost will drop to about 8%.

The 200 ml room temperature milk production line that is currently being installed and debugged, if Tetra Pak packages of the same specifications are used, the wholesale price of Tetra Pak's packaging materials will be 0.3 to 0.4 yuan per box.

The profit of Tetra Pak is about 50%, which means that the cost of Tetra Pak is about 0.15 to 0.2 yuan per box.

If snail bags of the same specifications are used, the cost per box is 0.08 to 0.13 yuan, and the wholesale price of snail industry is 0.2 yuan per box.

For each cycle, the number of cycles will be marked on the paper of the snail bag. At the same time, the wholesale price will be gradually reduced based on the number of times.

It seems like a difference of one or two cents, or even a few cents, but in fact, for fast-moving consumer goods, the profit may be only a few cents.

Wang Beifeng and several professional cost engineers have evaluated the current snail bag filling production line. Although the production line costs RMB 20 to 30 million, the reduction in packaging material cost is also very considerable.

Coupled with Fengmin Agriculture's low-priced raw milk, a box of 200 ml of room-temperature milk costs only 0.8 to 0.9 yuan.

This is the reason why Wandashan dares to follow the price reduction. Even if the wholesale price is only 1.2 yuan, there is still a profit of 25 to 33%, which is more than double the previous profit margin, and the milk quality has reached the international high level.

After watching the production line debugging for a while, Du Jinhua turned around: "Mr. Wang, do you know the time information?"

"Of course I know, what's the problem?" Wang Beifeng was a little confused.

"Time Information's subsidiaries are not building entertainment buildings across the country. They have now built entertainment buildings in 76 cities, half of which are put into use."

After more than half a year of development, Time Information's entertainment complex has borrowed 15 billion from banks. Through acquisitions and self-construction, it has opened up 164 cities, of which 35 have officially entered operation and 41 have just been renovated.

Regarding what Du Jinhua said, Wang Beifeng was even more confused: "Is this business of your company related to our group?"

"The entertainment building has shops and many amusement facilities. The milk powder sales in Wandashan are not going well right now, right?"

Now Wang Beifeng understood. At the same time, his eyes lit up and he hurriedly asked: "Mr. Du, does your entertainment building have children's programs?"

"Of course, this time Time Information plans to open a children's products store, which will coincide with the amusement building. We plan to invite all partners to produce some high-standard infant products and then sell them together. This is a win-win situation. cooperate."

Wang Beifeng immediately agreed: "No problem, Wandashan's baby milk powder will be sold by you."

Due to the trust issues of domestic brands and the squeeze from Mengyang Yili, imported milk powder is unstoppable, causing domestic milk powder to enter a sick sales model.

The funds that were originally used for product research and development had to be spent on advertising. However, the first-level dealer system allowed the domestic milk powder with an ex-factory price of about 70 to 110 yuan to be on par with the retail price of imported milk powder. It's a real cheater.

Domestic milk powder already has a bad reputation, and the price is inflated, which is about the same as the retail price of imported milk powder. Consumers can vote with their feet.

Du Jinhua said the plan given by Time Information: "Mr. Wang, I suggest you open a self-operated store on the official account of Time Blog and combine it with the physical store of Time Amusement Building. If there are no covered cities, use postal express delivery. .”

Hearing this plan, Wang Beifeng felt good. He ordered online for direct sales from the manufacturer, and cooperated with the physical store in the amusement building, and the clerk delivered it directly to his door.

If there is a local milk company from Fengmin Agriculture, you can also use milk delivery personnel to deliver the milk to consumers' doorsteps.

The Wandashan infant milk powder currently retailing on the market, an 800-gram can of Anlicong, retails for 270 to 300 yuan, which is obviously too high.

This is not because Wandashan wants to sell it so expensively, but because dealers have passed the news one level at a time, and finally the price is so high.

If we use Time Information's sales network, we don't need so many levels of dealers. We just took advantage of this big price reduction of foreign brands to take back the distribution in some areas and leave it to Time Information for sales.

Thank you for your support, and I would like to thank the book friends for the rewards of "Traveling to the Sky with the Green Mountains", "One Sunny Day", "Walking Alone for Ten Thousand Years", and "Marco Polo" (ω｀)